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Julia Fernandez | FINAL PORTFOLIO GR150 Introduction to Visual Communication | Fall Semester 2017


EXPLORING BALANCE Formal Balance When brainstorming designs, I decided it would be best to draw out my ideas with references of the assets at hand. I focused on the insect assets, as I thought it would create a cool visual theme, and provide a lot of potential for unity with variety in my compositions.

Julia Fernandez | EXPLORING BALANCE


EXPLORING BALANCE Dynamic Balance For my dynamic balance design, I decided to choose the theme of art supplies. I really liked the variety of form that the assets had, and wanted to take advantage of being able to manipulate and crop the images.

Julia Fernandez | EXPLORING BALANCE


EXPLORING BALANCE Lack of Balance For all of my explorations, I actually created two designs–one using the assets that were provided, and another using geometric shapes. For my lack of balance design, I enjoyed creating my own abstract designs..

Julia Fernandez | EXPLORING BALANCE


FINAL EXPLORING BALANCE Formal Balance I am intrigued with being able to tell a story through the assets in my designs. For this particular piece, I was inspired by the movie, ‘A Bugs Life’ and wanted to create a formal design that followed the rule of a mirrored axis, but also wanted to create something that wasn’t exactly symmetrical. If you notice, not one bug is repeated to create this design. I successfully based my formal balance off of visual weight.

Julia Fernandez | EXPLORING BALANCE


FINAL EXPLORING BALANCE Dynamic Balance For my dynamic balance design, I was interested in repetition of assets as well as playing with size and scale. I wanted to specifically look at emphasizing ‘breaking the rules’ of formal balance in order to formally distinguish what I have learned; I added the three blades at the lower right corner to contribute to the piece successfully.

Julia Fernandez | EXPLORING BALANCE


FINAL EXPLORING BALANCE Lack of Balance For my lack of balance design, I explored creating my own illustration using all geometric shapes. When I think of a design lacking balance, I think of abstract design. With inspiration from various artists, I started to play with lines as well as circles with different strokes. I added a pop of red color to create a focal point in my design.

Julia Fernandez | EXPLORING BALANCE


VISUAL DIARY/Pinterest Element of Design: Line I love lines and the endless possibilities of form that lines can create. When looking at inspiration, I chose designs that stood out to me because of how they were able to take advantage of lines through tasteful composition.

Julia Fernandez | VISUAL DIARY


FINAL SCALE I had a lot of fun resizing and reorganizing the assets in this design. I wanted to emphasize my knowledge of subjective scale in creating a perspective in which the viewer can see the sizes of the clocks compared to each other. In a sense, this design also uses the objective scale knowledge of the viewer with their encounters of these different models of clocks.

Julia Fernandez | EXPLORING SCALE


FINAL SCALE In this final design, I created a very exaggerated point perspective with my assets. In combining different asset styles with the same subject matter, I was able to create a visual flow in my piece across the space provided. I played with type to emphasize the visual heirarchy of this design.

Julia Fernandez | EXPLORING SCALE


VISUAL DIARY/Pinterest Focal Point/Visual Path When looking for images online, my main focus was to look at visual paths in nature. I decided to choose three photographs on land, and three with water. I chose images that were the most whimsical to me.

Julia Fernandez | EXPLORING FOCAL POINT/VISUAL PATH


A

A A R O N D R A P L I N

Draplin doesn’t beat around the bush. “How much more of this story do you want to hear?” he asks. “Every three years, there’s a aron Draplin, new talking point, taking a year off, a 41 year-old graphic a documentary,” he explains. “I’m designer originally just trying to get away with shit— from Portland, Orethat hasn’t changed. gon has done design work for Nike, Ride In April 2002, the Cinco Design Snowboards, Sup Pop Office of Portland, Oregon called Records, and many up and offered a Senior Designer posters, album art, and gig which he instantly accepted. logo design. da.com He moved it all North and rolled up logo design tutorial also the sleeves to work on the Gravis, went viral. Helly Hansen and Nixon accounts. He is extremely aware of the shortage of being in the limelight, but is also empowered by his love of design and where he started. That’s kind of a cool thing...I’ll go back to living the life of why I got the call in the first place. Working on my own, loving it, and not knowing any better.

He rolls up his sleeves for Coal Headwear, the Union Binding Company, Snowboard Magazine, Field Notes memo books, Ride Snowboards, Forum Snowboards, Grenade Gloves, Chunklet Magazine, Cobra Dogs, Absinthe Films, NemoDesign, Gnu Snowboards, RVL7 Apparel, Burton Snowboards, K2 Snowboards, Bonfire Snowboarding Apparel, South American Snow Sessions, as well as all sorts of one-off logos, t-shirt graphics and what not.

Julia Fernandez | DESIGN INFLUENCES

Bedrossian, Rebecca. “Aaron Draplin Talks Design, His Process & How to Be Human.”HOW Design Behance, Inc. “Aaron Draplin: There Is No Battle Plan.” 99U By Behance, 8 Mar. 2016


JOSHUA

DAV IS

At 34, he’s a skateboarding ex-cocaine addict whose body is tattooed almost as thoroughly as Tommy Lee’s. He seeks confrontation at every turn. Addressing a recent gathering of several hundred architects in Ohio, Davis – who is completely unschooled in their field – boasted that his art-generating software could help them come up with bright ideas whenever they hit creative blocks. “Sure, that pissed some people off,” he says. At the TED conference last year in Monterey, California, Davis greeted the technology, entertainment, and design bigwigs in the audience by calling them “special assholes.” Then he referred to Jackson Pollock as a “conceptual prick.” He asserts that he doesn’t go to museums or surf the Net. “What’s on the Net? Google, porn, Amazon, and my work,” Davis says. “I want to bring something to the Net that’s not on the Net.”

Davis creates what he calls generative composition machines: applications written with his collaborator Branden Hall, using open source code and Flash to automate his sketches. He plugs in multiple options – say, 5 different drawings of a tree trunk, 10 types of leaves, seven branches, 15 critters that can live in the foliage, and 12 background colors. Then his code morphs the image from pastoral scenescape into any number of moving visuals – a time-lapse sequence of continental drift, a single frame of anime burning in front of a projector lens, or a Japanese landscape painting rendered as spin art.

Kirsner, Scott. “The Chaos of Joshua Davis.” Wired, Conde Nast 1 March 2006

Julia Fernandez | DESIGN INFLUENCES

I went to Pratt and told them I couldn’t afford to keep going to school, and they suggested I get a job. I had just read that HTML book from cover to cover, but did I know how to build web pages? No. So what did I say? “Yes!”


MA m

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His first correctional glasses offered Mark a new view of the world, inspiring his obsession with imagery and illustrations. His first works, which he began creating in the late 60’s and into the 70’s, consisted of many different mediums, including rubber stamp designs, ink illustrations, screen printing, decals, and mail art. He participated in local showings, and received recognition for his work in his home town of Akron, Ohio. With DEVO, his most successful music project, Mark was able to showcase his artistic abilities on a larger scale, and to millions of people. Through their films, videos, costumes, LP covers, stage shows, and printed materials, Mark and DEVO forever altered commonly held preconceptions of how a rock band should function in popular culture. During his downtime on early worldwide tours with DEVO, he began illustrating on postcards to send to his friends, which he still creates, and has been creating every day for over 30 years; A very obsessive habit which still yields anywhere from 1 to

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25 new images per day. These cards were originally created as his personal diaries, and were never intended for public viewing. That all changed when Mark decided to share his postcard works in his critically acclaimed solo shows during the 80’s & 90’s, and then with his gallery tour in 2003 titled HOMEFRONT INVASION!. This marked the beginning of many solo shows to come. Mark followed the 2003 tour with his BEAUTIFUL MUTANTS tour in 2004, which showcased his photographic symmetrical creations and ‘corrected’ imagery. The tour distributed many more of Mark’s works throughout the world, and attracted more first-time gallery visitors & art buyers to his shows. Mark’s gallery tours since 2005 have featured new works from both his Postcard Diaries Prints and Beautiful Mutants photographs, giving each gallery a choice of either visual theme. His latest additions to the touring art includes his custom art rugs, and his huge canvas paintings.

Julia Fernandez | DESIGN INFLUENCES

http://markmothersbaughart.com/info/


KERBY

ROSANES P

hilippines-based illustrator Kerby Rosanes works mainly with ink, fineliners and markers to illustrate his “doodle” world. He considers his art as a personal hobby which became his part-time freelance work after being recognized by various design blogs, international magazines and online art communities. In 2014, Kerby left his job as a graphic designer from a local company to finally pursue his passion: creating more art for personal projects and for clients while collaborating with other artists, global brands and design agencies around the world. At 25, Kerby has already published five books including The New York Times best-seller, Animorphia in 2015, which is now available in 29 language editions in over 40 countries. The success of his books paved the way for him to travel the world while making art and attending events including live TV appearances on BBC World News and ABC’s Good Morning America in 2016. http://kerbyrosanes.com/beanoriginal

Julia Fernandez | DESIGN INFLUENCES


COLOR EXPLORATIONS Complementary I chose this design by Jan Tschichold because I love the use of geometrical shapes combined with the more organic illustration of the man on a horse. This is my favorite color exploration page because the muted colors harmoniously work together to create a very posh, and refined mood for the poster.

Julia Fernandez | COLOR EXPLORATION


COLOR EXPLORATIONS Triadic My second color exploration is very playful. I utilized a triadic color scheme and wanted to explore the possibility of making my poster look like it is geared toward an audience of children.

Julia Fernandez | COLOR EXPLORATION


COLOR EXPLORATIONS Analogous My third design played with different values of an analogous color scheme. This poster is visually harmonious, and has a serene and calm feel because of the combination of cool colors.

Julia Fernandez | COLOR EXPLORATION


EXPLORING PATTERN Pattern Studies For this page, I was inspired by geometrical patterns that I regularly see, but wanted to put my own creative spin on them. I made sure that all of my patterns were all visually cohesive, so I made a common color scheme of warm, red hues that I implemented in my designs.

Julia Fernandez | PATTERN STUDIES


EXPLORING PATTERN Pattern Final My first pattern design was inspired by mandalas and bathroom tiles I found in Anthropologie. I played with the decreasing size of repeated circles to give my design a more psychadelic feel. I also wanted to play with matching the pieces together to create the mandala design.

Julia Fernandez | PATTERN FINAL


EXPLORING PATTERN Pattern Final I created my own flatter version of a common geometrical design, and played with the different shades and placement of value to create dimension. To make my design more authentic, I decided to make one of the sides transparent so that the background color would come through; this made my final pattern unique.

Julia Fernandez | PATTERN FINAL


EXPLORING PATTERN Pattern Final I was interested in making a chaotic background for my design that is pulled together with a solid, repititous pattern above it. I played with lines of different stoke weights and identical circles to create a design that is held together by simple repitition.

Julia Fernandez | PATTERN FINAL


EXPLORING PATTERN Pattern Final My final pattern design is the result of playing around with the idea of a mandala. I initially created a fourth of this design, not realizing that once I repeated the pattern, it would create this very scientific-looking image. I am very satisfied with the result of how some lines match up to continue the lines, while others stay independent from each other.

Julia Fernandez | PATTERN FINAL


MIND MAP Music Festival Key words: Abstract, Outdoor, Flora & Fauna The pictured mindmap was a freehand draft, and I made sure not to erase any of my ideas while brainstorming.

Julia Fernandez | MIND MAP


MOOD BOARD/Pinterest Key Word: Abstract While researching for poster inspiration, I had a clear idea of what I wanted my poster to look like stylistically. I like the connotation of indie music being abstract, so I wanted to find images that directly translated that characteristic.

Julia Fernandez | MUSIC FESTIVAL MOOD BOARD


MOOD BOARD/Pinterest Key Word: Outdoor Additionally, I wanted to focus on a community feel of the festival with the visual of the outdoors. I selected images that reminded me of the location I chose (Dolores Park).

Julia Fernandez | MUSIC FESTIVAL MOOD BOARD


MOOD BOARD/Pinterest Key Word: Flora & Fauna My final keywords/term is the inistial name of my festival. I really wanted to choose photos that were stylistically adhering to my vision while being able showcase different color schemes that I liked.

Julia Fernandez | MUSIC FESTIVAL MOOD BOARD


EXPLORING FESTIVE MUSIC Key word: Abstract (featuring location) I really wanted to emphasize the creation of assumed images by using really simple shapes to establish familiar forms. The first row uses the same poster design, but has different analogous color schemes, while the second uses color schemes that correlate to the time of day that the sun in the image indicates.

Julia Fernandez | POSTER SERIES


EXPLORING FESTIVE MUSIC Key word: Flora & Fauna (featuring location) The second word that I chose was my initial title of the music festival. I really wanted to embrace the iconography of the flower in different ways. Many successful poster examples that I have seen include the design with the title (first row), or a border that ties everything together (second row).

Julia Fernandez | POSTER SERIES


EXPLORING FESTIVE MUSIC These are two of my drafts for poster series options. I took the time to implement the comments that I was given during my critiques, and really played around with the color schemes to make sure that I fulfilled the requirement of being able to have each poster work together and stand alone.

Julia Fernandez | REFINED STUDIES POSTER SERIES


COLOR/FONT VARIATIONS I was very satisfied with my choice of font and edits that I made according to the response of my posters from my colleagues. I decided just to change the color variation of the fonts, to see the difference between the effectiveness of both design variations.

Julia Fernandez | POSTER SERIES — COLOR/FONT VARIATIONS


BEST DESIGN POSTER SERIES I concluded that the a mix of both white, black, and colored type worked the best. I cleaned up the type placement and decided to stick with the Helvetica font family I had, as well as the muted color schemes that worked successfully with the design and mood of my music festival.

Julia Fernandez | BEST DESIGN — POSTER SERIES


BEST DESIGN POSTER SERIES I chose Lorde’s ‘Mellowdrama’ album when I was first brainstorming ideas for my album design. I knew that I wanted the focal point of the album to be her photo, and decided to look for interesting patterns that complimented each other. I unified them by layering the rectangular cuts to frame her face. I then cut out different letters to create an interesting title for the composition.

Julia Fernandez | ALBUM COVER — POP ART/COLLAGE

VISUALCOMMUNICATIONone  

Fall 2017

VISUALCOMMUNICATIONone  

Fall 2017

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