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the rotating skewer brand identity


missionstatement

Our mission is to provide a new and exciting experience in fast casual dining to all those health conscious new yorkers craving a break from burgers and burritos.

1

identity guide


logo

2

identity guide


color

C: M: Y: K:

8 25 55

C: 10 M: 100 Y: 100 K:

bread

tomato

C: M: Y: K:

35 60 80 25

C: M: Y: K:

40

C: 100 M: Y: 100 K:

80

lettuce

C: 100 M: Y: 100 K:

identity guide

3

cucumber

C: M: Y: K:

9 35

C: M: Y: K:

90 30 95 30


logorules

Do not change the relation or scale of any element of this logo.

y

Do not rotate the logo or any element of it. Only use the logo on a white background. Do not apply shadows or strokes. Do not change the font of the wordmark or it’s postition or size relative to the logo.

4

Always apply the minimum isolation indicated to the left.

y

y

y/2

y

y minimum size: 0.8 in

identity guide


logoelements

When using the four elements of the logo seperatly, always use them in the following relation to each other, do not rotate, apply stroke, shadow or change the color. Only use on white background.

tomato: 1 in

bread: 1.9 in 5

cucumber: 1.4 in

lettuce: 1.6 in

identity guide


logodont’s

don’t change the proportions of any element

don’t rotate any elements of the logo

don’t change the color of any element

6 don’t apply shadows to any element

don’t apply strokes tp any element

don’t use any background other then plain white

identity guide


fonts

A

A

helvetica light 67pt

baskerville semibold 72pt

When combining the two corporate fonts, baskerville semibold and helvetica light, always align x-heights.

a a

baskerville semibold 30pt

a

helvetica light

baskerville semibold 30pt

30pt

identity guide

a

helvetica light 24pt

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New York 2013 by Julian Weller

brand identity guide the rotating skewer  

Julian Weller

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