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GRAPHICA Graphica is an designer’s tool to quickly share and sketch out ideas and iterations. Graphica comes in two versions, lite and premium.

Strategy:

User Goals for experience:

Focus on easily digestible information on the product and what it offers to a user. Highlight features from both lite and premium versions (premium version provides more storage, ad free, and less restrictions.) Site will be responsive.

Easily explain what Graphica offers as a tool all without leaving the landing page. Convert visitors into customers. Highlight what both lite and premium versions offer. Enable user to upgrade to premium with relative ease.

Case study and wireframes by Julian Varanda


Graphica intro  
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