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A Business Solution by Beat Fear on a ‘Everyone Can Fly’ seminar, to boost Air Asia’s Group’s Customer Loyalty and Sales in the Next 6 Months Aggressively by “Beating the Fear of Flying”. Now truly Everyone will fly Air Asia, even the phobic sufferer.

1 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Important All rights reserved of Hypno Station. 2007/2014. (RG/07/22/AASIA/4eTT.) Reproduction in any form without written consent of Hypno Station is prohibited and subjected The Berne Convention. “Everyone Can Fly” is an original concept of Hypno Station’s fear of flying seminar, clinical proposal to Air Asia and should not be used for any consented internal or external media sales and marketing services and promotions. All Rights Reserved.

2 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


STATEMENT OF PROBLEM

THE TRUTH……NOT EVERYONE CAN FLY….YET! We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts

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Background - Impact of Fear of Flying “The Ladder to Freedom. Walking away from Fear. Taking New Heights” We maybe traveling again, but that don’t mean that there still aren’t plenty of concerned – even fearful – flyers out there. In today’s competitive air travel industries, the major challenges are not only wrapped around business efficiencies and marketing strategies, but also sustaining the global issues that are affecting the industry. The Airline that gives comfort will be most sought after.

MH370, H1N1, SARS, September 11 terrorist attack, etc have left a traumatic stigma in everyone’s mind today. The obvious post-traumatic fears since September 11 and brought back again by the shoe-bomber incident - that something terrorist related will happen on your flight. Also, the concerns that if something were to happen to you, what will happen to your family has heighten a sense of mortality in travelers.

Flight phobia is a fairly common condition that affects many Malaysians, with others reporting a lower level of anxiety and avoidance of flying whenever possible. Only a small percentage of people have a genuine fear of flying will ever ask for help. It is evident that in the modern world of today, inability to cope with flying is a major disadvantage, especially for those whose work demands a great deal of traveling. On an everyday level, sufferers of flight phobia miss out on the opportunities for travel and holidays to distant locations and business opportunities. 4

We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Two main reasons people fear flying Fearful flyers generally fall into two groups. •One group doesn't believe that air travel is safe. •The second group has strong emotions and feelings when they fly and they primarily fear their own behavior on the plane. They fear they'll vomit, feel trapped, "freak out," have a panic attack or otherwise embarrass themselves.

6 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Fear of Flying – The Boeing Report In 1980, The Boeing Company published a report by Robert D. Dean and Kerry M. Whitaker entitled Fear of Flying, Impact on the U.S. Air Travel Industry. This report surveyed the results of five studies done on fear of flying and was sponsored by Kit Narodick, Director Analysis and Support, Boeing Commercial Airplane Company. The report indicates that one of every three adult Americans is either anxious or afraid to fly. Though there is no single explanation, which can account for all persons who are afraid of flying, fear of dying and fear of heights are the dominant themes. The majority of fearful fliers does not consider flying unsafe, but avoid flying in order to escape the emotions experienced when they fly. When asked why they avoid flying, fear itself (48%) was reported as the primary factor. Still, a significant number avoid cite safety concerns (15% of fearful fliers and 29% of no fliers). Only 6% of adults in general consider flying unsafe. Of studies included in the Boeing report, the study by Opinion Research Corporation appears to provide the best view of American adults. The study sampled 2,117 adults selected to be representative of the continental U.S. adult (over 18) population.

Of those surveyed, 18.1% answered affirmatively to the question "Are you afraid of flying?" An additional 12.6% reported anxiety with regard to flying. Added together, these two figures show approximately 30.7% of the adult population - about one person in three - is anxious or fearful about flying. Among fearful fliers, the highest levels of anxiety occur during segments of air travel that involve heights and life-threatening situations. For those who have no fear or anxiety about flying, missing luggage and missed connections are as significant as sources of anxiety as in-flight events. Of those afraid of flying, 73% were frightened of in-flight mechanical difficulties, 62% of bad weather flights, 36% by on-ground mechanical difficulties, 33% of over water flights, and 36% by flying at night. In a study done by International Research Associates of 2002 adults, fear of flying was twice as prevalent among women as men (21% vs. 9%). Similar results (26% vs. 11%) were found in the study by Opinion Research Corporation. The ORC study found anxiety when exposed to heights had the highest correlation with anxiety during commercial air travel of all the situations investigated (eta-squared of 0.13 for heights, 0.07 for confined spaces, 0.06 for water, and 0.05 for darkness and crowds).

7 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Can fearful flying be treated? Yes, indeed it can. To overcome a fear of flying, you must have a strong motivation to change. You have to carefully examine the fear and acknowledge all the ways it negatively impacts you and also consider the ways that you may benefit from your fear. For example, if you really don't like visiting your spouse's family, fear of flying may provide you with just the excuse you need to avoid doing so.

There are many areas that clients have come to us to resolve their fear of flying. Some of them are triggered with nausea, migraines and/or dizziness spells. Many of them dread the ‘boxed feeling’ or seemingly threats to their lives due to unknown anxiety triggers, past conditionings and incidents in their lives. These clients today have done numerous flights after our program. It is worth telling, that some of them were even airline staffs and cabin crew! Many fearful flyers don't get help because they doubt they can change. That’s why this seminar’s objectives are designed to address all the areas where these negative value and belief systems has built up.

This increase superior customer loyalty and market a premier value added service to new and existing travelers for increased revenue to Air Asia.

9 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Seminar Overview – program overview and objectives An airline with a Heart – Air Asia Every effort to comfort anyone is fundamentally an effort from the heart. Today every organization is challenged to not only progress in developed success in the market place but also to sustain its marketplace environment. Thus organizations are called to have a “Corporate Social Responsibility” structure. This is the key ingredient for this proposed Corporate Social Responsibility Seminar. To successfully ensure enough information is provided to these phobic suffers that they can make a committed decision to take them self to the next level without enduring anxiety or panic attacks yet enjoying fully this process. Air Asia’s vision and mission is based on this level of outstanding service. To ultimately provide all it customers absolute delight in flight travel. This effort is also extended to all people with fear of flying related symptoms. That’s why this seminar is an important differentiator for Air Asia in the industry! 11 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Seminar Overview- Everyone Can Fly – Air Asia Seminar’s Specialist Technology This seminar program flow is designed on the effective staging and firing of the essential neuro associations for empowering change. The structure of the seminar is an educating process, entertainment to impress and empower and, specialist mass therapy for short and long term change. Every component is orchestrated is allow the phobic to be articulate, open minded and have certainty on making that life changing step to the next level of their belief psychology.

Seminar Technical Objectives This seminar will open not only the mindset of the participants but also public opinion, that air travel should not be a last resort when deciding on vacation or traveling plans. The seminar is a first of its type because it will take participants who have suffered this fear from phobia to results in a one day seminar. Also, these participants will have a wider choice of holiday destination now that air travel is finally available to them after the seminar. 12 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Seminar Objectives The participants will benefit by: •Using advance subconscious mind coaching techniques •Use cognitive coping out therapy of in-flight fears and panic attacks •To have better control and live fuller lives without limiting fear

The participants will be educated on: •Technical Overview of Plane Safety and turbulence, Airport safety-courtesy of Air Asia. •H1N1, SARs and Airport security measures – courtesy of Malaysia Airport Authorities. •Promoting air travel and Malaysian tourist destinies – courtesy of Air Asia promotions and Malaysian Tourist Board, hotels, tour agents. •Air Asia loyalty program promotions and flight benefits and discounts packages offerings on its hotels and insurance coverage.

The participants will experience: •Testing and coping fear of Heights in the vicinity of Menara Kuala Lumpur •On board therapy in Air Asia airplane and test flight to closing ceremony destination. 13 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Seminar topics • • • • •

How fear is formed. The mind body neuro links. Address your Concerns. Know your Airline, Your Airplane, and Your Airport. Flight Preparation – What you need to Know. Synergetic™ Science as a tool to elevate fear. Plane and Turbulence and on flight safety.

• • • • • •

Airport Health and Security management. State Management. Pattern Breakers and Affirmations. Evaluation and Rating. Testing and Real Situation Coping. High Energy Entertainment Concept.

Seminar Description Hypno Station This seminar will open in Air Asia training room in LCCT. The participants will be open to some education on airline and airport safety and security features and a tour. The participants will through out the seminar be subjected to beat the fear of flying empowering and therapeutic sessions. Participant Interviews, view points are recorded, documented, and in video.

Pre-Flight Support Towards, mid afternoon these participants will be moved in buses to a nearby airport or KLIA where the seminar moves towards its climate state before the participants board the plane. Here is where the clients will be given the opportunity to desensitize their mental associations to that ‘dreaded plane trip’.

UpSell Air Asia

The participants will then board the plane, and fly to a Malaysian destination e.g. Pulau Langkawi. They will be welcome by a senior Government officer or Air Asia CEO Management at a celebration party on their achievement. During this welcome party, Tourist minister, the press and media can interview the participants, hear their testimonials, and most important of all to witness the official opening of “Everybody Can Fly ” the latest beat the fear of flying clinic by a joint effort of Air Asia – Hypno Station. We also hope that Malaysia Book of Records, The BrandLaurette can endorse this seminar program at that ceremony. We hope to video this event to be shown in collaboration with ASTRO or Media Prima. The participants will then be provided a Air Asia holiday hostel holiday, up sell their holiday destination tickets, insurances, accommodation and club 14 membership.

We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Parties to Seminar, their roles, and expected participant’s results Parties to the Seminar program

Seminar Steps

Location

Participants Experience

Expected seminar Results

Hypno Station

1. Mass Subconscious regression

LCCT Training Room

Desensitize height and attitude phobia.

Relieve alto phobia, acrophobia

Hypno Station

2. Flight Simulation in the subconscious mind

LCCT Training Room

Guided Cognitive association of a flight mental reframes. A pre flight neuro association conditioning.

Participants more relaxed, articulated and prepared for flight

Malaysia Airport

3. Airport Security, Check in, Checkout procedure

LCCT Training Room

Better understanding on airport security, check in and check out procedures, airport facilities and information, boarding process, baggage processes.

Moving around with confidence in an Airport

Tune Hotel.com / Air Asia GO

4. Travel slides, vacation destinations.

LCCT Training Room

Introduce Destination & Vacation potential and Air Asia Hotels Vacation packages.

Participates are transformed, excited and willing to travel.

Air Asia Coaches, Beat Fear, Air Asia Hotels

5. Transportation to Airport

LCCT Training room – LCCT Terminal

Travel from Menara KL to LCCI. In bus promotions on MAS vacation, hotel promotions. They are also kept in peak state with state management coaching.

Participants are kept high for flight

Air Asia Engineering

6. Aircraft construction, turbulence, avionics, safety on flight

LCCT Training Room

Better understanding on aircraft safety, procedures, turbulence effects to cope aircraft discomfort.

Trust aircraft better

Hypno Station, Airport Malaysia

7. Check in & Boarding

LCCT terminal

Participant passenger embankment to aircraft

Check in and Boarding

Air Asia Cabin Crew

8. Flight Service

On flight

Participants on flight service and coach

Flight Comfort and service

Tune Hotel.com,, TDC, Hypno Station, Tourist Minister, Media Press, Malaysia Book of Record

9. Flight Arrival

Langkawi

Participants disembark and check out on arrival. Participants start vacation holiday arrangement.

Seminar and Flight success. Press conference. And Malaysia Book of Record Award

Air Asia, Hypno Station

10. Tune Motivation.com Launch pad

Langkawi

Media Launching and signing ceremony of Tune Motivation.com - “ Now Everyone can be Motivated” to public – Air Hypno Station

Air Asia New Corporate Social Responsibility to Making Air travel Comfortable

15 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Seminar Positioning Paper •

Why Air Asia will definitely benefit revenue from this seminar? •The table below shows the potential revenue that Air Asia and its various promotion divisions will be derived from this seminar. These figures merely show the participants value without reflecting the true media public attention and after mass sales effects that would come from this seminar inspiration: Air Asia Potential Revenue from the seminar - Based on 130 participants

Income per pax

Revenue for 130 pax

Seminar Flight Revenue – Special Discount for Overseas Flight

250

39,000

Up sell family vacation return ticket for an overseas vacation

800

104,000

Local Holiday Hotel 3 days ‘Visit Malaysia” offer pack

400

52,000

Tune Hotel .com 3 day Vacation offer

200

26,000

50

6,500

External Agent Overseas Hotel packages

650

84,500

TDC packages

150

19,500

Air Asia Insurance promotions

Proposed Total Revenue Potential from one day Seminar

Air Asia Potential Revenue from the seminar - Based on Public Response and Future Business Expectation on the “Air Asia Fear of Flying Phobic Clinic”

RM 331,500

Income per pax

Revenue for estimate 1,000 persons

Flight phobia consultancy

400

400,000

Vacation ticketing

300

300,000

Local Holiday pack

1,000

1,000,000

Tune Hotel.com overseas promotions

1,000

1,000,000

Tune Money.com promotions

200

200,000

External Aent Overseas Hotel packages

500

500,000

TDC packages

150

150,000

Proposed Total Business Potential from the overall Seminar in 6 months

RM 6,250,000

A Malaysian’s Dream of Outstanding Achievement… Truly….

Everybody Can Fly…Even the Phobic We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts

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Seminar Business Benefits

•To position Air Asia as the first airline in Asia who is caring and concern about elevating flight fears and phobias for the public. This co-support detrimental view points of MH370 that Malaysia flights are not reliable.  After the wheelchair public request to Air Asia, this seminar address the vision that TRULY everyone can fly Air Asia, even the phobic. It is media and marketing news. “Airline Breaks the Fear Barrier” To bring awareness and raise the ‘comfort levels’ of potential customers towards Air Asia Group services. This value added program will increase revenue and loyalty towards Air Asia Each seminar will eventually create ‘testimonies’ on the program and more customers would want to enroll for the program eventually and Air Asia and its subsidiaries can generate potential profits on up selling further services and tickets and vacation programs while promoting Malaysian and overseas destinations. Air Asia and HYPNO STATION can go into the Malaysian Book of Record as the first “Fear of Flying” program. Air Asia will be the first Airline to offer such corporate social responsibility beating fear of flying contribution to Asia. The seminar benefits and certification programs will make world news. Hypno Station is keen to assist Air Asia in achieving this vision.

To further leverage on internal and overseas promotion via all local travel and aviation authority that Malaysia provides a safe passage and a great tourist destination

“Making World News” 17 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


– We are Proven and a Leader in our Specialist programs “Everybody Can Fly” the Fear of Flying Seminar Program The “Everybody Can Fly” Seminar is a world-class specialist seminar that will be a world’s first and an aviation service benchmark in Asia. It is unlike any normal training or coaching or clinical program because it provides measurable rapid results in a day. It is an innovative world-class program with specialist techniques to elevate fear of Flying.

We are Asia’s leading Beat Fear Company and the only one in the world with such a track record for absolute success. In 2003 we jointly hosted with Menara Kuala Lumpur the venue provider of Malaysia’s (and probably the world’s first) first Fear of Heights seminar “Your Heightness”. This was an absolute success and capture media and public attention, where ALL the public phobic candidates beat their fear of heights while on TH05, the restricted open deck level of Menara Kuala Lumpur at a height of 420meters high. We were Media News in the papers, radio and gain even U.K. press attention. For this feat, our seminar was endorsed in the Malaysia Book of Records. In October 2003, Menara Kuala Lumpur proposed our seminar program to the Council of the Federation of Tallest Tower in New Zealand. Now we are being invited by these towers to do our seminar tour, ”Bring Hypnosis to the Top of the World” “Fear is a blind faith! It is very real in its symptoms but, it lies in the subconscious” – Julian A. Leicester 18 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


A Visual Concept on Tan Sri Dr Tony Fernandez promoting 1. Air Asia’s Corporate Social Responsibility to it’s Phobic Guest 2.

Worldwide Media Merits

The Market Maker™ by “Thoughts become things, and taking action in a certain way we receive it” – Julian A Leicester

21 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Tan Sri Dr TONY FERNANDEZ “Even Fear Does Not Stop His Airline…

…from serving Our Guest a Good comfortable Flight! 22 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Tan Sri Dr TONY FERNANDEZ

In Media…”Airline Breaks The Fear Barrier..”

23 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Summary of Benefits •A launch pad and kickoff to a proposed Air Asia – Hypno Station’s ‘Everybody Can Fly’, beating the fear of Flying phobic clinic in Kuala Lumpur. The ‘Everybody Can Fly’ seminar will be an introduction to this clinic. It’s a joint venture between Malaysia Airlines System and Hypno Station. •Air Asia will be the first Asian Airline to offer such corporate social responsibility on fear of flying as a contribution to the public.

•The seminar will increase customer loyalty and make world news. Air Asia will achieve further international recognition as an airline that cares for passenger travel comfort and excellent service. •This seminar would give Air Asia Group CEO Tony Fernandez an opportunity to do a similar world-class celebrity act as Virgin Airline Richard Brandson. •The seminar is to position Air Asia as the first airline in Asia who is caring and concerning about elevating flight fears and phobias for the public. This sets industry standards of airline CSR for public comfort standards. •Increase selling of Air Asia Group offering and revenue by the seminar and Beat Fear’s ‘Everybody Can Fly’, beating the fear of Flying phobic clinic in Kuala Lumpur. •Increase of customers. This seminar will be a hallmark nation building value as it will bring awareness and hope to all the secretly and silently suffering flight phobic public. It will raise the ‘comfort levels’ of more potential customers towards Air Asia services. More customers would want to enroll for the consultancy program eventually and Air Asia and, its subsidiaries can generate potential profits on up selling further services and tickets and vacation programs while promoting Malaysian and overseas destinations. This will further leverage on internal and overseas promotion via all local travel and aviation authority that Malaysia provides a comfortable passage and a great tourist destination

A Malaysian’s Dream of Outstanding Achievement… Truly….

Everybody Can Fly…Even the Phobic We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts

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.

Phone: Website: E-mail:

6012-3891552 www.hypno-station.com julianleicester@gmail.com

Please call us now at 6012-3891552 for details on this proposed event for your organization. Our consultants are glad to visit you and tell you more on how we can help you and your staff, to achieve desired outstanding results at work.

We are the National Record Holder for Our Fear Seminar

25 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts


Now Air Asia Has 100% Customer Capture A Business Solution by Beat Fear on a ‘Everyone Can Fly’ seminar, to boost Air Asia’s Group’s Customer Loyalty and Sales in the Next 6 Months Aggressively by “Beating the Fear of Flying”. Now truly Everyone will fly Air Asia, even the phobic sufferer. Important All rights reserved of Hypno Station. 2007/2014. (RG/07/22/AASIA/4eTT.) Reproduction in any form without written consent of Hypno Station is prohibited and subjected The Berne Convention. “Everyone Can Fly” is an original concept of Hypno Station’s fear of flying seminar, clinical proposal to Air Asia and should not be used for any consented internal or external media sales and marketing services and promotions. All Rights Reserved.

26 We are the proven Specialist with High Media Results in National level Beat Fear Seminar Concepts

Air asia fear of flying official presentation 2014 hypno station  

This marketing presentation is the property and copyright of Hypno Station and protected by the Berne Convention. All rights reserved 2014

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