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MEDIA CONTACT: Julian P. Hobson Julian Hobson Public Relations 213-300-4707 julianhobson@yahoo.com FOR IMMEDIATE RELEASE

Vintage Weddings Gain Popularity, Trend Evolves Clever Vintage Clothing sees a surge in vintage-styled weddings with new methods of incorporation. LOS ANGELES — May 22, 2011 — This 2011 wedding season brings even more clients to Clever Vintage’s downtown Los Angeles showroom than last year giving the vintage concept an even larger surge in popularity. Meanwhile, the trend of vintage style weddings has evolved with garments reflecting personal symbolism and the theme extending beyond the attire. “This year’s wedding season has been very exciting, because the movement of having a vintage-inspired marriage ceremony has not only grown but also evolved into something even more sentimental,” said Dave C. Temple, Owner of Clever Vintage Clothing. According to Temple, last year’s 'vintage weddings' he styled were almost exclusively inspired by a fashion trend and the inclusion of vintage garments was mostly indiscriminate. In contrast, Clever Vintage Clothing’s clients in 2011 have taken a distinctively different approach. Couples this year often come with a desire to include vintage elements that reflect specific individual sentiment. For example, one bride came to Temple with only a newspaper article describing her grandmother’s wedding dress from the 1940s; all photographs of it and the dress itself had been destroyed in a fire. He was able to source a dress that was a perfect fit! Temple has seen clients executing the vintage style to a larger extent this year as well. A recent client carried an art deco theme from the clothing to even the location by having her wedding take place on a cruise ship. This type of thorough implementation of vintage happens more commonly in 2011 than ever before. "A huge impact can be made by extending the theme from the clothing to the décor and setting, and doing so usually results in tremendous cost savings for the couple," Temple pointed out. Oftentimes, Clever Vintage Clothing can handle styling these additional aspects of the wedding as well as the attire, making the experience simpler for clients. Clever Vintage Clothing offers a unique one-on-one approach through appointments at its showroom located in downtown Los Angeles at 117 W. 9th Street #918, Los Angeles, CA 90015. An initial phone consultation prior coupled with the in person meeting gives clients individual attention that is hard to find. Couples interested in having Clever Vintage Clothing style their wedding can also meet Temple and his staff at the next Helms Design District Vintage Boutique

A mid 50's silk plissé dress features full gored skirt, princess seam detailing, a nipped waist, peaked bodice, 3/4 sleeves and a bust line liberally encrusted with rhinestones and pearls. Prefect for a garden wedding. (Photo by Sean Teegarden.)


taking place on Saturday, June 11, 2011 from 10 a.m. to 4 p.m. at the Lightspace Studio located at 8755 Washington Blvd., Culver City, CA 90232. (10 minutes from downtown, 40 minutes from Orange County, 30 minutes from Long Beach and 15 minutes from Santa Monica). Entry to the event is $5.00; however, 100 free tickets will be available on a first-come, first-served basis via Eventbrite (http://helmsvintage.eventbrite.com). Clients interested in having a wedding styled by Clever Vintage Clothing may also contact Temple in advance for free admission to the event. Those interested in the Helms Design District Vintage Boutique can learn more at the show’s Facebook page: Helms Design District Vintage Boutique. More information about Clever Vintage Clothing can be found at CleverVintageClothing.com. Vintage enthusiasts can sign up for the Clever Vintage Clothing newsletter by sending an email request to info@clevervintageclothing.com. Clever Vintage Clothing can also be found on Facebook (Clever Vintage Clothing) and Twitter (@CleverVintage). ABOUT CLEVER VINTAGE CLOTHING Clever Vintage Clothing launched in 1991 after its owner Dave C. Temple spent a lifetime inspired by vintage apparel and collected a garage full of great finds from across the United States. Temple eventually set up a showroom in downtown Los Angeles where customers of all kinds — designers, stylists, buyers, store owners, and vintage clothing collectors and enthusiasts — could find the vintage clothing they either personally wanted or needed for their business practices at a fair price with less hassle. It was a clever endeavor that has grown for over a decade and remains in its original downtown Los Angeles location. For more information about Clever Vintage Clothing, visit its website CleverVintageClothing.com. ###


VintageWeddings-2011