1 UM November/ 2013
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Word from the
U M CONTENT
lmost 10 years ago a young man decided that he would jack in his full time job and embark on a journey that would change his life forever. And boy oh boy what a journey it was!
In the UK, at one of the most popular theme parks there’s a roller coaster called Oblivion. This ride starts off with a slow, steep incline before you’re held at a great height and tipped forward just enough to see a crazy vertical drop ahead of you. At the bottom of this drop, all you can see a huge black hole covered in a watery mist and nothing else.
As your left hanging in anticipation, without any warning you’re catapulted into what feels like certain death at a speed that pull your face behind your ears and your hair line 10 inches back! But then, something strange happens as you fly into that misty black hole. Your screams of fear turn to those of enjoyment and excitement as your thrusted left, then right, up then down until the ride comes to a whiplashing full stop. As your heart attempts to catch up with reality, you’re left in a stir fry of fear and exhilaration. And the only thought that’s left in your mind is “I MUST do that again! I’ve been on that ride a few times and I can tell you with my hand on heart; the fear, anticipation, excitement and exhilaration is nothing compared to the fear, anticipation, excitement and exhilaration that entrepreneurship gives you. It’s an amazing feeling, scratch that, the most amazing feeling, a feeling which grabbed that young man 10 years ago and kept him locked and loaded to this very day. So let me invite you to take that ride with me, but this time we’ll take a few others with us. Advisor to No.10 Downing St, Ali Golds, business woman extraordinaire tells us why women make great entrepreneurs. #1 Best selling author, Anshar Martin uncovers the entrepreneurial traits which has made the top 5 rappers their millions. Serial entrepreneur Luke Aikman tells you whether you should do or ditch that idea. Jeremy Salmon, the creator of countless best selling business book covers shares his design secrets. Technology start up champion, Andreas Bauer tells us how to launch your tech company. Best selling natural health coach Leah Salmon shows us how to get our entrepreneurial diets in check. And last but not least I’ll be sharing with you my concept of Ultrapreneurship and telling you why I believe it will change the way entrepreneurship is viewed forever (for real!). So buckle up, keep your feet inside the car and enjoy the ride…! Julian “The Ultrapreneur” Hall, @theultrapreneur, genius@JulianHall.co.uk
Is Your Business Idea Worth Pursuing? Luke Aikman Eat To Win Entrepreneur Superfoods. Leah Salmon
Are Rappers The Real Entrepreneurs. Anshar Martin
How to Startup a Tech Startup. Andreas Bauer
The Entrepreneur Is Dead, Long Live The Ultrapreneur. Julian Hall
12 Easy Ways To Publicise Your Business. Mavis Amankwah
Why Women Make Great Entrepreneurs. Ali Golds
4 Steps to a Best Selling Book Cover. Jeremy Salmon
Entrepreneur to Ultrapreneur in 10 minutes. Julian Hall
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Is your business idea worth pursuing? One of the most critical steps in the entrepreneurial journey is deciding which idea is the one to invest time and money into. Here are the questions I ask myself about an idea or prospective investment, before I jump in. Do I know anything about the industry / market I’m looking at? It’s easy to spot perceived gaps in the market. The next question should be, ‘why hasn’t somebody else done this?’ Your idea isn’t original. You’re not the only genius in town and you’re probably not the most suited to exploit the gap either. So, what’s the good news? You may be the most motivated. The above points are serious though. If you’re going to launch a business, very quickly you need to become an expert in your field. You need to understand what has gone before you and failed, what has succeeded and most importantly, why? If you’re not motivated to become an expert, you’re not ready to dive in. Are you solving a problem (that needs to be solved)? Every time someone purchases your services/ products they are deciding to delay a holiday. That £5, £5,000 or £50,000 could otherwise have been put towards cocktails on the beach. People pay for an easy life, more money (services that turn £1 into £2), luxuries and essentials. Which one do you fit into? What need are you solving? If it is not a need, it’s a luxury. If it’s a luxury, are you better than a beach holiday, mojito or massage?
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Try and sell it. Create a presentation / website / anything else and sell your product/service before it exists. If it sells, you’re onto a winner, if it doesn’t, learn why and re-design. Repeat the process until you sell. The greatest businesses are designed by their customers. Aim at money, not users Seen the Silicon Valley companies gain huge investment and valuation without making a penny? Ignore them. These are by far and away the minority. Business is about making money. Anything else is a hobby. Will you enjoy the work? Running a business is a tough, all-time and all-emotion consuming process. If you’re not going to enjoy it, don’t do it! Does your idea stack up? How much does it cost to make/deliver? How much will you deliver for? Are you in profit? How many people are you sure will buy? Who can you target after your primary niche market? What will your sales be? Plan your cash flow conservatively; you may be a billion dollar company in year five, but if you can’t pay your bills in month six, you’ll go bust. Cost your time into your projections; you won’t always be fulfilling your role. What is the cost of someone replacing you? That’s the sensible figure to project with, even if you anticipate paying yourself pittance in the beginning. Lastly, it always costs twice as much as you expect. After all the above … are you convinced? If after all the above you’re convinced then you’ve crossed the chasm from excited and enthusiastic to informed and ready. Don’t kid yourself, be your biggest champion as well as your biggest challenger. By Luke Aikman, founder of Nudge Digital, TapTakeaway, Loccit, Young British Entrepreneur and more. To find out more, go to http://lukeaikman.co.uk and follow him on Twitter, @lukeaikman.
Eat to Win Entrepreneur superfoods A
s a entrepreneur, a great website on the front page of Google, with a heavy stream of organic and social media traffic is good for business. An efficient assistant or team, processing orders and handling business operations is good too. Handing out flashy business cards at busy networking events twice a week is even better. But if YOU aren’t in peak physical fitness, with the energy and mental clarity to manage all this, your business will suffer. So as well as getting enough sleep, exercise and sunlight, take these entrepreneur super foods regularly to give you a competitive edge.
Green smoothies - Full of vitamins,
Bone Broth – Chock full of healing
Molasses Tea – Sweet sticky
molasses is packed full of B vitamins and iron, great for energy, concentration and brain function. Put 1 tablespoon in a mug of hot water, stir until dissolved and drink as a replacement for tea or coffee once a day.
Enjoy your superfoods and visit www.TheNaturallyYouCoach.com to download my FREE training Mp3 “Getting Healthy In No Time – How busy people can achieve their health and life goals in no time” Take care and stay healthy Leah Salmon – The Naturally You Coach
minerals and live enzymes to give you a significant energy boost and lasting energy, this filling breakfast or snack is ready in minutes . Simply blend a handful of spinach or kale (without the stalks), a banana and 2 oranges with ½ cup / 125mls of water for about 1min until it’s very smooth. Add a tablespoon of hemp powder and coconut oil for protein & energy. fats, proteins minerals, this nourishing food is sure to put a spring in your entrepreneurial step. Ask your local butchers or fishmongers for the carcass of a chicken or 2 salmon heads cleaned, which you then boil in 3 litres of water, 1 inch of ginger root and ¼ cup or 60mls of vinegar. Bring to the boil then simmer for 8-12hrs. Finally strain and freeze in 1 cup batches that you can add to soups, stews, gravies or just warm up as a drink, adding sea salt to taste.
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Are rappers the Real entrepreneurs? “I never got into it for the money. I got into it for the business.” Curtis “50 Cent” Jackson deserves to be recognised as one of the most respected entrepreneurs; from being a relatively unknown underground rapper recording unreleased mixtapes to a successful entrepreneur running a multimillion dollar empire and ranked 5th on the “Forbes Hip-Hop’s Wealthiest Artists 2013” list with his net worth reaching $125 million. One thing that Curtis Jackson deserves to be recognised for is his hard work, determination and resilience to let nothing stand in his way Bryan “Birdman” Williams, Co-CEO and Co-Founder of “Cash Money Records” and ranked 4th on the “Forbes Wealthiest Hip-Hop Artists 2013” list with his net worth listed at $150 million. Bryan’s continuous determination and hard work in building his empire is a major point in his success and his career as an entrepreneur. He is to be admired for his skill to work with his music label and his focus on more the business of music than the music. This next rapper, no, entrepreneur is a legend in the industry. He is known for his mentoring of most of the top rappers in the world and is highly respected in the rap industry as well
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as being respected as an entrepreneur. His success as an entrepreneur is represented in the “Forbes Wealthiest Hip-Hop Artists 2013” list where he is placed 3rd with his net worth being $350 million. Dr. Dre deserves to be seen and appreciated for the true entrepreneur that he is, his characteristics match those of a successful entrepreneur. With his extremely high work ethic, perfectionism and pressure he puts upon his staff to be perfect and give nothing but flawless performances in what they do and his willingness and need to undertake new ventures he almost defines the term “entrepreneur” in everything he does. Shawn “Jay Z” Carter has sold approximately 50 million albums worldwide and is consistently seen as one of the best rappers of all time as well as being ranked 2nd in, “Forbes Wealthiest Hip-Hop Artist 2013” list with his net worth being $475 million.
He is clearly an admirable entrepreneur who has achieved much success in what he has wanted to do. Sean “Diddy” Combs is currently the most entrepreneurial rapper of the year and has topped the Forbes list for “Hip-Hop’s Wealthiest Artists 2013” (as he has done since 2011) with his current net worth being $580 million. Now let’s think for a second, he’s not the greatest rapper in the world, nowhere near in fact, so these figures could never be linked to his rap career, this proves that he deserves to be recognised as a brilliant and very successful entrepreneur. As we can see the quality and range of entrepreneurial talents has expanded drastically and just because the lyrics in the songs of most of these artists don’t necessarily talk about the business they do, what they do reflects upon their businesses. Anshar Martin is a 16 year old #1 best selling author. To find out more search “Anshar Martin” on Amazon or go to AnsharMartin.com
“In the beginning, there was nothing. God said, ‘Let there be light!’ And there was light. There was still nothing, but you could see it a whole lot better.” - attributed to Ellen DeGeneres (US comedian and actress) This is what technology startups do: they create businesses from nothing into something great and desirable. Not every startup will end up becoming a Google or a Facebook, but all startups have one thing in common … they start with the founders having an idea and a vision they want to see materialise one day. But how do they get the startup off the ground, get traction and achieve the desired growth? Sadly, the mortality rate of tech startups is staggering, which comes to no surprise … the founders need to navigate unchartered territory, do what nobody else did before, with a tiny team and on a shoestring budget, permanently facing the risk of personal bankruptcy. Still, a growing number of entrepreneurs do not shy away from taking that risk. But what can they do to improve their odds? A lot … Entrepreneurs need to understand that they are not supposed to build a great technology but a great business. They need to step out of their comfort zone and think about all aspects of the business, build it and come up with answers to many crucial questions … 1. What problem does the technology solve, or what desire does it satisfy? 2. Who will buy the product and at what price? 3. What will be the demand? 4. How can the startup beat the competition? 5. How does the startup get its product known and how will potential customers find it?
How to startup a tech startup 8. When will the business become profitable? 9. Where and how does the entrepreneur find the ideal team? 10. Is the entrepreneur willing to stand the strains of 16-hour workdays under constant pressure? These are some of the questions entrepreneurs have to ask themselves. And potential investors will ask them too. There are many more. But you, the entrepreneur, are not alone. Others are going and have gone through similar experiences, and valuable lessons can be learned from them and from those who helped them along the way. In the forthcoming book Ignition – “How to start up a tech startup” by Andreas Bauer and Julian Hall, the authors unveil some of those lessons learned in an easy to read compendium of essays. Find out more about the book and check out TheIgnitionBook.com “In the beginning, there was nothing. God said, ‘Let there be an ignition!’ And there was an ignition. There was still nothing, but the entrepreneur started starting up a startup.” - attributed to Andreas Bauer and Julian Hall (startup champions)
6. Which channels will the company use to sell and deliver? 7. How much funding will the startup need to build and grow the business, and from which sources will it get it?
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The Entre Long Live A Dragons Den show a few years ago featured James Caan (a popular investor in the UK) on his yacht somewhere mere mortals probably aren’t allowed. As the camera panned across the clear blue ocean waves, Mr. Caan commented that he needs to do the ‘yacht thing’ once a month to clear his head and make tough decisions when he’s back in the city. It left an impression on myself and I imagine most viewers that ‘taking time out’ to get clarity of mind is the reserve of those very high flying business people. There are successful business people I know that when a really important decision needs to be made they go and have a massage and talk it over with their business partner on the table next to them. They don’t call a high pressured round table. I was recently with a few of the UK’s most well respected advertising minds. They told me that some of the most notable TV adverts we see weren’t conjured up during a creative ‘brain storm’ with coffee and donuts. But it was when someone was on holiday, chillaxing or doing something completely unrelated. Over 10 years ago I went to a seminar which was presented by a sharp stock market wiz. Half way through the presentation he reached over to a table to take a sip on green
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epreneur is Dead, e The Ultrapreneur juice not water. He went on to explain the benefits that drinking this green (vegetable based) juice had on him as a businessman. Last night I trained at what’s probably regarded as London’s premier sports club. My gym partner pushed me really hard and I was using all sorts of expletives during the session. The feel good hormone that was released into my system during the hour post my session acted as a creative stimulus resulting in me writing the first chapter of my new book with ease on the train ride home. So what am I getting at? You see, the schools of thought currently surrounding entrepreneurship don’t present the softer assisting factors such as balance, health, state of mind, relaxation etc (those ideas I’ve mentioned above) as priorities or equal to commercial factors like ROI, retention, profit + loss, growth etc. The problem is that even though there are plenty of commercially successful entrepreneurs who have forgone those (seemingly) softer elements, they have no real life, value or satisfaction outside of their enterprise. Without the sugar coat, some of them become ill, have broken relationships, no real friends and they’ve at some point lost the perspective on life which drove them in the first place.
Ultrapreneurship A holistic approach encompassing all aspects of one’s life including entrepreneurship, health and well being, family, spirituality, morality and mentality which come together to provide supreme balance. The suggestion to entrepreneurs and aspiring entrepreneurs is that those assisting factors which obviously benefit who we regard as high flying entrepreneurs are actually necessary now and during the journey to the top and not just when you’re at the top. In fact it’s my belief that the failure of businesses and many of those non starters is due to these assisting factors not being referenced in today’s business books, seminars and schools preparing the entrepreneurs for battle. When comparing a successful business to an unsuccessful one we dissect the problem without understanding the contributing human dynamic. It’s not our fault, we’ve never been taught anything different. And that’s the point of Ultrapreneurship; take a different approach, just slightly and see the difference. Julian Hall is the author of the #1 best selling book Entrepreneur to Ultrapreneur –100 Ways to Up Your Gsme”. To find out more about Julian go to JulianHall.co.uk
Surely that cannot be the way forward and is the essence of Ultrapreneurship. Defined in my recent best seller as: Ultrapreneur Someone who has exceeded in their undertaking as an entrepreneur but also has a profound effect on their family, community, country or humanity.
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12 Easy Ways To Publicise Your Business
12 Easy Ways to Publicise Your Business Entrepreneur, PR Guru and Author Mavis Amankwah shares twelve easy PR tips for start ups and businesses
Always make sure your plans are SMART
Specific Measurable Achievable Realistic Timely Define your primary target audience and 2Pinpoint constantly promote your brand to them who your main audiences are, this will assist you to streamline your publicity.
Create a media contact list 6 Contact each medium to ascertain the correct person to send press releases to and
contact for advertising opportunities. You should update your media list every 6 months. This will ensure you always have up to date contact information. Your media list should include all publication circulation figures, website hits and editorial deadlines Have you got the budget to implement 7 your PR & publicity plan? How much will it cost your company to carry
out your publicity campaign? There is no point in starting a plan that you will be unable to complete due to insufficient funds. Be more innovative to gain publicity 8 Writing a book, making a short film, participating in CSR (Corporate Social
Responsibility) campaigns, mentoring or conducting a specific piece of research are all great ways of creating extra publicity.
Create a PR & Publicity Plan beyond Have a launch Party 3 your imagination 9 A small launch event inviting ‘trade’ press There are various PR strategies and methods within your industry or associates who can available. Remember every piece of publicity must have an end result. So ask yourself, why I am using this particular strategy or method? What do I hope to achieve?
Choose different types of media outlets Establish what mediums your target audience consume and choose a varied mix of them, this will increase your chances of successfully reaching your target audience. Draft up a social media strategy 5 Social media enables you to directly interact with your target audience/ clients. Twitter, Facebook, Tumblr, Pinterest, are increasingly becoming premium tools for promoting businesses and brands. All are free and very easy to use.
maybe interested in your business or brand is a good way to raise your profile and build your reputation in your field or sector. Public Speaking 10 Speaking at specific industry or networking events will give you the
opportunity to inform people of your business, brand, products or services. It will also increase your presentation skills, which will be helpful for when you are pitching to clients. Get nominated for an award 11 Being nominated for an award within your industry is an excellent way to generate free publicity.
Always review everything you do 12 Review and evaluate your PR plan on a regular basis .This will help you to determine your winning strategy. Number of products sold, bookings or articles secured, are just a few measures you can use to measure the success of your campaign. My book “44 Ways to Grow your Business or Brand” gives you more in depth tips on how to formulate a winning PR strategy. It can be purchased here: www.mavisamankwah. com
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Why Women Make Great Entrepreneurs Women account for less than a third of those who are self-employed, although between 20082011 they represented 80% of the new selfemployed (Labour Force Survey, Office of National Statistics 2013). They start businesses with less capital, and are definitely less likely to apply for funding. Women have lower confidence in their abilities, and are scared of failing, yet those who do take the plunge appreciate the flexibility and opportunities that self-employment can offer, particularly to those women with families. Interestingly, more women than men in the age ranges 30-39 and 40-49 are running their own businesses. So why are there so many contradictions when the evidence is that women actually make fantastic entrepreneurs? I work with women who want to set up businesses and, during my travels around the UK speaking and training, I come across lots of ladies who are really keen to have a go at starting their own company but find something stopping them. When we get down to it, the real reasons behind that barrier are not a lack of ability or qualifications – or even experience – it’s just that us girls are nervous of getting it wrong. We spend far too much time planning,
and re-planning, and planning again – just to be on the safe side – and not enough actually getting out there and doing it. My experience of working with female entrepreneurs is that they are wellorganised, passionate, dynamic and extraordinarily hardworking. They certainly plan their businesses well, often with more detail than the men I work with who are more prepared to take risks but they also know how important it is to embrace the unpredictability and the challenges ahead and to carry on regardless. Women are fantastic multi-taskers – another useful skill in business – and are also great at diffusing tricky situations, which makes for smoother sales negotiations and quicker outcomes. Lots of the women entrepreneurs that I know are also mums; so not only are they juggling their work life but they’re also juggling their home lives too. If they work from home, like me, they become super adept at cooking supper, doing the washing and making business calls whilst overseeing homework – all at the same time! Women seem to think that if you’re a mum, you definitely can’t then run a business. Not so ladies. Use those skills to your advantage and fulfil your potential. Ali Golds MD The Juno Project www.thejunoproject.com
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4Selling Book Cover Steps to a Best
Over the past 10 years, I’ve designed several book covers for entrepreneurs, which became best sellers. If you’re thinking “I’m a busy entrepreneur with a full schedule, why would I want to write a best selling book?” Well three great reasons are: • • •
Extra income from book sales More exposure to potential clients & customers To position yourself as an industry expert.
Writing a book is great, a key factor in making it a best seller is the cover design. So here are 4 points to bear in mind when working with a designer on your bestselling book cover.
Appeal to your clients and customers If your book is to promote your business, it has to appeal to your customers, tell your designer your customers demographic
so they can find the fonts, colours and imagery that will appeal to them.
Visually convey your ideas Work closely with your designer so the cover design sums up visually what your book is about. A good designer should be able to do this but don’t be afraid to guide the design process as no one knows your message better than you.
Study Your competitors Give your designer a list of other books similar to yours so they can ensure it stands out from the crowd. Cookbooks, business books, travel book etc, all have a particular look and feel. Ask your designer to keep within the look and feel of your category but strive to be original. Imagine your
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book on the shelf of Borders or WHSmiths. Ask your self “What would make your customers want to pick up my book over the rest?” What doesn’t stand out on the shelf stays on the shelf.
Can you read the cover text? If your designer presents you with a cover that make you say “Wow, this looks fantastic” but you can’t read what the words says, this no good to you. A good book cover strongly and clearly communicates your message, if it doesn’t it won’t fulfill its purpose as effectively. A lot of effort goes in to writing a book, don’t let a poorly designed cover keep it from the bestseller list. Find a good designer, follow the steps above and see you on the best seller list.
Jeremy Salmon The Visual Marketing Guy www.jasimages.com
Entrepreneur to Ultrapreneur in
Millions of people around the world wake up everyday dreading the prospect of going into work and doing a job they hate. I think it’s time we put a full stop to that insanity! But why do people do it I hear you cry? It’s often because they’re unable to work out what it is they really want to do. In advising, coaching and consulting with entrepreneurs for over 10 years I think I’ve found a genuine success formula. And the great news is that the solution is quick and easy. We’ve grown up being told that you’ve gotta be good at what you do or no-one will employ you. Fair enough. We’re also told that to be an entrepreneur you’ve gotta be passionate about what you do. Fair enough. But no-one ever told us that being good at what you do doesn’t mean you’re going to be passionate about it. Neither did they tell us that just because you’re passionate about something that you’ll actually be any good at it!
So here goes: The Ultrapreneurs Success Formula:
Passion + Excellence = Success See, I told it was simple! But how do you work out what you’re passionate about and excellent at? That’s simple too. First, grab a blank sheet of paper. On one side write “Passion” and the other write “Excellence”. Then, make a list of what you’re passionate about and a list of what you’re excellent at. Once the lists are complete, draw a line between key words that match, are similar or related in some way. Whatever that ends up being, and I mean whatever, that’s what you should do with your life in business or otherwise.
Example: Passion Excellence Martial arts Marketing Internet Project management Technology Creative writing Music Process Fashion Making stuff happen The example above is mine and to prove the point, the first successful business I set up was an Internet marketing consultancy. I then went onto write a best selling book on social media! Give it a go! It could be the most valuable 10 minutes of your life.
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Published on Nov 3, 2013
Published on Nov 3, 2013
I am proud to present the first issue of The "Ultrapreneur Magazine". Inspired by the publication of my sisters "Naturally You" magazine I...