Achieve profitable growth through better pricing
Partner with our Retail Pricing Experts to unlock new sources of value and achieve a competitive advantage that lasts
By your side, from designing today to delivering in future
Collaborate with us to address and optimise portfolio dynamics by aligning pricing strategies with each product’s lifecycle and seasonality.
Define the best pricing strategy that gets results
We adapt our support to ensure you deliver continuous improvement across all your pricing capabilities, so you can evolve and change with the market, keep building on today’s results, and potentially even fund future work through your successes. 01 02 03
Whether defining a pricing strategy or assessing models for promotions and markdowns or improving your inventory costs or preparing for market and price-change planning, our advice will never be ‘off the shelf’. We’ll tailor it for you, make sure it’s relevant and work with your senior stakeholders to gain buy-in.
Implement the change and shorten your time-to-value
To get to rapid results, our retail specialists will give you on-the-ground support to turn plans into targeted action. Typically, our clients start to see results within weeks. We’ll build a ‘blended team,’ bringing together your people’s experience with our specialist pricing skills. We’ll focus on delivery, working as one collective unit with shared goals and objectives.
Build the capability to sustain and evolve effective pricing
~2-5%
Typical margin gain from optimising prices, expressed as % of sales
Their responsiveness and unwavering support made finding a solution effortless.
It was like a perfect fit tailored to our exact requirements. The new automated method they introduced not only improved our margin rates but also enhanced our end of series rates significantly.
merchandising director, retail
The management of the project was clear from the outset, delivering to timescales set out. Always willing to receive feedback and gain further understanding of our business.
head of merchandising, retail
A pricing partnership tailored to your needs
Partner with us to define, implement and launch your overall optimal pricing capability.
Pricing Strategy
Formulate your go-to-market goals and tailor your pricing strategy and its implementation
Refine understanding of your target customer segments, align your sales channels and pricing
Price Optimisation
Optimise profitability of your portfolio of SKUs on the on-going basis by setting optimal prices, subject to business constraints
Use prices to drive segmentbased portfolio performance aligned with strategy
Pricing Capability
Assess and enhance pricing structures, processes, and supporting technology
Develop tools and dashboards to maximize value with our team of engineers, data and systems integration experts
Market Research
Understand and evaluate your brand preference and competitive advantage with our tailored research approach
Determine customer segments’ needs and evaluate willingness-to-pay
Promotion & Markdown Optimisation
Identify the best SKU candidates to achieve promotion goals at the lowest cost
Set markdown calendars and discounts to clear inventory at the lowest cost and minimise cannibalisation
Performance Monitoring Solutions
Introduce solutions for quick corrective actions, and track segment-level indicators
Monitor competitors’ pricing and develop strategies while exploring market opportunities
We deliver tangible impact for retail market leaders
Read our case studies to see why we have retained loyal clients since 2013.
Sports retailer achieves margin uplift of 3.5% in revenue
Price optimisation for a leading European sports retailer
300 million transactions and 100,000 SKUs analysed
+3.5% margin uplift over 3 years
Price increases caused no decline in volume, while price decreases stimulated expected volume gains
Business now responds faster to dynamic market conditions thanks to a monitoring capability
Global retailer defends its market share
Market research for global retailer and e-commerce platform
2-3,000 customers analysed
Bespoke, bi-annual cross sectional survey to garner cyclical market insights
Retailer can now robustly monitor market sentiment and brand perception
New tracker alerts any potential changes to competitors’ strategies in price, product, quality or promotion
Enables faster, more informed tactical and strategic responses to defend market share
Athletic apparel market leader captures EUR 1.1M
Promotion optimisation for market leader in athletic gear
Additional EUR 1.1M of annualised margin impact over a single season
Product-level promotion recommendations, promotional guidance and future campaign support
Enabled retailer to evaluate baselines, estimate promotional elasticity and model product family seasonality using advanced analytical techniques
Worldwide Retailer Makes More Confident Strategic Pricing Decisions
Set of dashboards to monitor competitor prices, detailed segment and product performance, overall performance versus targets
Additional price adjustments from using automated pricing alerts
Greater insights to enable faster and more accurate decisionmaking
90% of new business from client referrals
72% of our work is with recurring clients
Work with us wherever you need to be
Our international team creates real value for clients across five continents.
PHG Offices & Clients
PHG Clients
You’ll get a hands-on team, by your side. We combine decades of local knowledge, wider insight into international markets and in-depth industry experience.
Together, we’ll define the best pricing approach that’s right for your organisation, implement the change and shorten your time to value, and help you build the capability to sustain and evolve effective pricing.
We were impressed with the professional approach and precise work demonstrated throughout our entire project.
The team was consistently open-minded, flexible when needed, and incredibly responsive at all times. We received valuable proposals and ideas, and the professionalism of every team member involved was evident from start to finish.
regional pricing director, retail
Relationships built on a strong foundation of values
Care
We go the extra mile to provide great outcomes for our clients to succeed and we treat their business as our own.
Enjoyment
We love what we do for our clients and we are proud of the outcomes we deliver.
Collaboration
We listen and work with you to co-create and deliver the best possible outcomes.
Inquisitiveness
We are intellectually curious and driven to deliver innovative solutions.
Let’s connect
Whether you are a startup or a multinational our team is ready to support you to unlock new sources of value today - and long into the future.
Alex Romanenko Director, Head of Retail UK
Guljeet Sahney Senior Insights Manager UK
