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This is a pret-a-poter womenswear fashion line, designed by Paris-based fashion desginer Ling Zhu. The notion of the brand focuses on the implicit expression of femininity. Such as using varities of layers and patchworks on the garments to create flattering volumes. The garments are always reconstructed or deconstructed into a new form of women’s garments, stretch a long proportion of a woman’s body.




The logo is inspired by the shape of pictograph. The two capital letter of designer’s name are pieced together into a minimal figure, yet the graphic itself is also the ‘zip’ of garments’ flat drawings.



This is a collage collection, which were taken from different runway shows and pieced into a whole look to represent the style of LZ. The designs are either focus on the top, or the body, with overlying of the layers and the constasts of materials, to create a long proportion.


The graphic style of the brand is mostly inspired by the rework on textures. Specifically adapting the idea of scanning materials into computer and apply some rework, then reprint on a new media.

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A simple white canvas bag with logo embroidered on the top, is the idea of packaging of LZ. Loaded a simple yet direct purpose of preserving of the garments.

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The tags are adapted with the idea of reworking on the texture. There could be varities of different tags, according to the categories of the collection.

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This is an example of LZ’s campaign. The coherent style of collage evolve the photograph into an artistic brand auxiliary.

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Tilda Swinton is the core of the celebrities who are representing the identity of LZ. She has a unique apperance, with an extremely elegant and edgy temperament.

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Philippe Ferrano

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Philippe Parreno is a French artist and filmmaker who lives and works in Paris, France. His works are always focus on a question of creating, in a given volume, as much space and time as possible by folding and unfolding the space onto itself. With a same subtle point of view, there could be collaborations with videos and installation of show spaces.

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Wolfgang Tilmans

Wolfgang Tillmans (born 1968) is a German Fineart photographer. His diverse body of work is distinguished by observation of his surroundings and an ongoing investigation of the photographic medium’s foundations.

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Holly Hernden She is a electronic composer who currently based in San Francisco. Her musical work explores embodied experience in electronic media through experiments with the electronically processed voice, using extended vocal techniques, vocal processing and FM synthesis.

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Ling ZHU  

Digital Design presentation - Branding

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