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TIGER 10K


LOGO

TA G L I N E A.

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B.

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2.

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FONTS

COLORS C: M: Y: K:

81% 97% 26% 13%

R:82 G:45 B:109

#522D6D Pantone: 269 C

C: M: Y: K:

0% 0% 0% 75%

R:96 G:96 B:96

#626366

C: M: Y: K:

0 % 30% 95% 0%

R:253 G:183 B:35

#fdb832 Pantone: 7409 C

Six Caps

Eurostile


REGISTRATION PACK finish on the eye

finish on the eye


PROMOTIONAL ITEMS

finish onthe eye


PROMOTIONAL ITEMS


PROMOTIONAL ITEMS

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PROMOTIONAL ITEMS


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GENERAL AWARNESS


GENERAL AWARNESS


GENERAL AWARNESS


GENERAL AWARNESS


SOCIAL MEDIA


SOCIAL MEDIA


CREATIVE BREIF OBJECTIVE

To educate the public on what the Tiger10Mile is and how the race is different from other races in Louisiana, while also raising awareness for the upcoming race thorough campaign efforts.

AUDIENCE

The general public of the Baton Rouge area, primarily to students and alumni, extending to their friends, children, and anyone in the running community who would want to participate in the race.

STRATEGY

Emphasize the impact it would have on people’s lives by creating an experience one would not want to pass up. Creating an experience of competition, fitness, and fun when they are releasing endorphins and crossing the finish line into the place they know and love—Tiger Stadium.

CHANNELS

We want to spark general awareness about the Tiger 10 Miler through social media (consistently posting a race day countdown), a fully equipped website, flyers and posters around campus, business cards, and announcements at various student and sporting utilizing the partnership wit LSU to spread the word.

TA C T I C S

The tone of the message needs to appeal potential participates for the race. The logo and tagline should be presentable and approachable. Reworking the logo and tagline is one way that we might appeal more to both older and younger potential racers.


CREATIVE BREIF COMPETITION The Tiger10Miler is just one race among 100s in the Louisiana area—not to mention gyms, parks, or anywhere to release endorphins through exercising and fitness. It isn’t about the vast number of other races and activities, but the way this one is different from all others and is set apart/better.

ENGAGEMENT People will be able to get involved with the race beforehand on their website and through school media. Their online and social media presence will provide information about the race, including a personal story from founder himself, a registration page, a place to purchase merchandise, and pictures of the alums and students that are anticipating the race. There will also be a portal on the website where visitors can donate and become sponsors for the race.

EXTENSIONS It will constantly be ongoing on the Tiger10Miler website and the gradual expansion of merchandise with the logo on it will also help to keep the brand relevant. All participants will receive a metal as well. We will even work up to have an expo before the race.

LAUNCH The campaign will be launched with multiple posters and flyers around campus featuring a tweaked, more appealing logo. The campaign will be consistent throughout all social media handles.



Tiger 10k