Benefits The â€˜Goâ€™ card is specifically targeted towards helping fathers engage with their children on their own terms. It does this by responding to their needs for easy-to-access information, cheaper alternatives, and activities on their schedule. Advanced warning and reminders allow fathers to have a greater sense of control over planning satisfying activities to do with their children. Use of appropriate communications channels and language helps fathers feel respected and encouraged. Through discounts centred around activities the card responds to fathers preference for engaging with their children through activities. Discounts help to make more opportunities available to fathers.
This project looked at finding new ways for dads to engege with their kids.