Capture more customers with video
Approach #4: Testimonials videos Testimonial videos can be extremely powerful where there is a significant commitment, either financial or time on the part of the customer when buying a product or service. The role of the testimonial video is often to build confidence that a purchase decision is not going to result in regret. You can be really clever when it comes to capturing testimonial videos. For example, one company ran a competition asking their customers to send in short videos to win a prize, another company encouraged customers to upload their testimonials to Facebook and another recorded their customers when they first received the product to capture the delight. These informal, on-the-spot testimonials capture a very genuine customer reaction and as a result can be extremely powerful. Another more formal approach to producing testimonial videos is to gain the assistance of a video production company to record the testimonials in a set location at an allocated time and date. Regardless of your approach, use video to harness the power of testimonials. When videoing customer testimonials or interviewing experts who endorse and support your products and services, I recommend the following approach: 1. Brainstorm in advance everything you would like to ask 2. Group the questions according to common themes 3. Select the four best and most meaningful questions to ask
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