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Cyclist  Jacket Product  Development  


Preview • • • • • • • • • •

Cycling  Trend   Target  Market Theme Sketch  of  Collec7on   Fabric Color Spec  Sheet Cost  Sheet Compe7tors   Marke7ng  


Trend-­‐Environmental  Concern

Source:  h>p://co2now.org/Current-­‐CO2/CO2-­‐Trend/


Trend

Source:  h>p://sf.streetsblog.org/category/issues-­‐campaigns/walking/


Trend

Source:  h>p://sf.streetsblog.org/category/issues-­‐campaigns/walking/


Trend

source:  h>p://livininthebikelane.blogspot.com/2011_05_01_archive.html


Trend The National Bicycling and Walking Study: 15–Year Status Report May 2010

1

Source:  h>p://sf.streetsblog.org/category/issues-­‐campaigns/walking/


Target  Market Demographic   •Male •25-­‐35  years  old •High  school  /  College  /  Graduate   •Student  /  Work  part  Pme •Live  in  downtown  San  Francisco   •Income  $25,000-­‐$50,000


Target  Market Psychographic •Style:        Hipster  /  Minimal     •AcPvity:          Riding  bicycle  /  Listen  indie  music        Watching  drama  movies  /  Jogging   •Concern:        “how  to  make  his  life  simple”  /  Portable


Theme  -­‐  Minimal


Theme  -­‐  Rainy


Sketch  of  CollecPon Rain Jacket

Front

Back


Sketch  of  CollecPon Reversible Jacket

Front

Back


Sketch  of  CollecPon Rain Jacket

Front

Back


Fabric  -­‐  Nylon Material:  100%  Nylon   Feature:  Waterproof,  Windproof   Used  for:  Sportswear,tent,  home  texPle Width:  57/58" Yarn  count:  70D*70D Pa>ern:  Coated Style:  Plain  Woven    


Fabric  -­‐  Nylon

Lining  mesh  fabric Black  lining

YKK  waterproof   zipper


Color


SPEC SHEET STYLE

#03317143

DESCRIPTION

RAIN JACKET

PATTERN

COATED

SEASON

FALL 2012

DIVISION

CYCLIST JACKET #1

FABRIC DESCRIPTION

SHELL: 100% NYLON LINING: 100%POLYESTER

FABRIC DESCRIPTION SHELL

CONTENT

SUPPLIER

USAGE

COLOR

100% NYLON

Xiamen Juxiang Textile Trading Co., Ltd.

BODY

BLUE

100% NYLON

Xiamen Juxiang Textile Trading Co., Ltd.

VISIBILITY DETAIL

YELLOW

100% Polyester

Shaoxing County Huaxing Dyeing & Printing Co., Ltd.

LINING

BLACK

QTY

SUPPLIER

PLACEMENT

FEATURE: WATERPROOF, WINDPROOF USED FOT: SPORTSWEAR, TENT, HOME TEXTILE WIDTH: 57/58" YARN COUNT: 70D*70D PATTERN: Coated STYLE PLAIN: Woven FEATURE: WATERPROOF, WINDPROOF USED FOT: SPORTSWEAR, TENT, HOME TEXTILE WIDTH: 57/58" YARN COUNT: 70D*70D PATTERN: Coated STYLE PLAIN: Woven FEATURE: FABRIC RETARDANT, ANTI-STATIC USED FOT: SPORTSWEAR LINING FABRIC

LINING

WIDTH: 57/58" YARN COUNT: 75D*75D PATTERN: DYED STYLE PLAIN: KNITTED TRIM ZIPPER/ FROUNT ZIPPER/ LENGTHEN ZIPPER/ POCKET POCKET LINING RUBBER BAND/ HOODIE RUBBER BAND/ WRIST

COLOR BLACK BLACK BLACK BLACK BLUE BLUE

10” 24” 1.18” 0.25YD 26” 9”

Dongguan Honghui FRONT Zipper & Garment Accessory Co., Ltd. Dongguan Honghui LENGTHEN Zipper & Garment Accessory Co., Ltd. Dongguan Honghui POCKET Zipper & Garment Accessory Co., Ltd. POCKET LINING Qingdao Laoxiu Fabrics Co., Ltd. HOODIE Yongjiaxin Gifts&Craft Factory WRIST Yongjiaxin Gifts&Craft Factory


COST SHEET DESCRIPTION SEASON STYLE COLOR DATE RELEASE DATE

RAIN JACKET 2012 FALL 3317143 BLUE

FABRIC BODY VISIBILITY DETAIL LINING POCKET LINING TOTAL

DESCRIPTION 228T TASION WITH PU 228T TASION WITH PU 75D*75D 75D*75D

YARD 3 1 4 0.25

PRICE/YARD $2.15 $2.15 $0.70 $0.83

AMOUNT $6.45 $2.15 $2.80 $0.21 $11.61

TRIM ZIPPER/ FROUNT ZIPPER/ LENGTHEN ZIPPER/ POCKET RUBBER BAND/HOODIE RUBBER BAND/WRIST TOTAL

DESCRIPTION YKK WATERPROOF ZIPPER #5 YKK WATERPROOF ZIPPER #5 YKK WATERPROOF ZIPPER #5

WIDTH” 10 24 1.18 26 9

PRICE $0.75 $1.50 $0.25 $0.05 $0.02

AMOUNT $0.75 $1.50 $0.25 $0.05 $0.02 $2.57

MAKING FEE FOR/ EACH

DESCRIPTION PRICE DMRESOURCE MANUFACTORY $15

FIBER CONTENT SIZE RANGE

100% COTTON 100% POLYESTER S,M,L

AMOUNT $15

SKETCH FABRIC TRIM MAKING FEE TOTAL FREIGH INSURANCE AGENT COMMISSION SUB TOTAL DUTY RATE TOTAL MARK UP 60% RETAIL PRICE

$11.61 $2.57 $15 $29.17 2.4 0.15 1.23 3.78 2.21 35 55 90


MarkePng/  Annual  SF  Bike  Expo


Product Development for Cyclist Jacket