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DRIES  VAN  NOTEN


Over  view                  The  Belgian  Fashion  Designer

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Creating  distinctive  fabrics  and  prints.   Intricacy  and  colorful  patterns. Ready  to  wear  and  available  at  retail. In  1991  he  formally  launched  menswear  with  a   show  in  Paris.

In  1993  he  formally  launched  womenswear  with   a  show  in  Paris.

He  sells  straight  off  the  runway.  


Promotion Strategy  for   DRIES  VAN  NOTEN  


Promotion  Strategy  

Designer

Trade  Promotion

Retailers

Designer  making  activities  

Push  Strategy Pull  Strategy

Advertising,   Sales  Promotion

Consumers


Point-­‐of-­‐Purchase  Promotions


Interactive  Media


Premiums


Sample-ツュ窶色abrics


Marketing Promotion for Dries Van Noten