DRIES VAN NOTEN
Over view The Belgian Fashion Designer
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Creating distinctive fabrics and prints. Intricacy and colorful patterns. Ready to wear and available at retail. In 1991 he formally launched menswear with a show in Paris.
In 1993 he formally launched womenswear with a show in Paris.
He sells straight oﬀ the runway.
Promotion Strategy for DRIES VAN NOTEN
Designer making activities
Push Strategy Pull Strategy
Advertising, Sales Promotion
Interactive Â Media