CONFERENCE PROGRAM 6-7-8 February 2008 Geneva, Switzerland
Dear attendee, welcome to the third LIFT! At the end of last year’s conference, we promised you to create LIFT 2008 in a transparent way, asking for — and treasuring — your input. Indeed, the LIFT program, spaces and look & feel are designed based on the feedback and suggestions. You will easily understand that LIFT is not just a conference. It’s a multifaceted happening designed to help us explore the challenges and opportunities of technology in society. Here are just a few highlights. —Single-track program: You told us that you didn’t want to be forced to choose between a great speaker and another great speaker in competing tracks, that it was our job to select the best contributions. So, this year, no parallel sessions: everybody will get to experience the full monty. —No panels: Many-people panels are good for putting a lot of names in the speakers’ list, but are a lazy way to create a program. We have gone the opposite way, favoring short and focused keynote speeches and being demanding with the speakers. We’ve heard recently at another event that “LIFT is the conference for which speakers prepare their slides”, and we like to think that that’s true. —Open stage and featured discussions: At various moments during the program, attendees will become speakers — you voted on our site to see them speak — or lead discussions on topics of their chosing. —Live magazine: While LIFT is about discussing bits, it’s also very much about atoms. This year, more than once a day, we will be printing — yes, on paper — a magazine reflecting the LIFT discussions. Why print? Because digital content is very fragile and can easily be corrupted, copied or altered, while print lasts. Because printing ideas is a good way to keep track of them. Because we just like the fact that print will allow for high-quality drawings and pictures. —Experience: Music and dance, art installations and software programming performances, interactive walls and typography projects, surprises await you at pretty much every turn of LIFT.
—Venture Night: LIFT is also an effort to identify people and companies doing great work, and our first Venture Night will put the spotlight on eight of them. The event is public. —Energy public session: we have organized a special session on energy and sustainability, featuring three top speakers, including a member of the IPCC that was awarded the 2007 Nobel prize for Peace. The session will be public. —Gebert Rüf Fellows: Students are a very important part of our audience, and we have worked hard to keep the conference accessible for them, through agreements with academic institutions such as the Universities of Lausanne and Geneva and the EPFL. Also, with the support of the Gebert Rüf Foundation — a key LIFT partner through the years — 20 students have been selected all over the world to attend LIFT for free, as Gebert Rüf Fellows. We warmly welcome them! —Food (and our legendary Fondue): We heard your grumblings: little choice and long queues at lunches. We’ve switched caterers and changed the setting, let’s see if the new order meets your approval. And by popular demand, LIFT will feature again the (nowtraditional) social fondue evening! —Organization: Yes, we’ve raised the price this year, but LIFT remains very affordable, and the additional revenue has allowed us to expand the team and guarantee a more professional organization and logistics. It will show. —Asia: Later this year, LIFT will expand to Asia with an event in South Korea. We did a trial run last September, in Seoul, and were amazed at the response. With our partners at Daum we are now working on creating this bridge between Europe and Asia. You will get a taste of it during the special “Asia” session, and keep an eye on our website for updates. It’s time for LIFT. Use it, discuss it, share it, enjoy it! Laurent, Cristiana and the team
A c c e l e Rr ea it ni vn eg n t i o n s Ad v i s o r y / Re s e a r c h
Bu s i n e s s
s u p p o r t
Re c r
L I F T L AB I S A N I NT E R NAT N E T WO R K OF TA L E NT E D I NDI V I DUAL S HE OR GA N I Z AT I ONS T O C O P E WI T H A C H A N G I N G WO R N E W T E C H NOL OGI A R E OP P OR T U N I T T O R E WR I T E THE RUL ES. L I F H E L P S Y OU TO I DE NT I F Y T H T R E N D S A N D C ON Y OU T O T H E R E L PARTNE RS. www.liftlab.com www. l i f t l a b . c o m
LIFT locations OVERVIEW CICG International Conference Center 17 rue de Varembé Tel. + 41 22 791 91 11
Salle communale de Plainpalais 52 rue de Carouge tel. + 41 22 418 34 05
How to get there
How to get there
- Tram 13 or 15, direction “Nations”, step out at the last stop. Then cross the street (with the Place des Nations in your back) and you will see the CICG at the end of the Varembé street. - Bus number 8, step out at “Appia”. From there walk 100 meters. - Bus number 5, step out at “Varembé”.
From CICG - Tram 13 to “Pont d’Arve”
- A taxi ride will cost you around CHF 15 from the train station, CHF 35 from the airport.
Here is how you will go through the program: — Arrive at Uni Mail on Wednesday morning around 8h00. — At the end of the workshops day, the Venture Night will be at Salle Plainpalais, only a few hundred meters from Uni Mail. — On Thursday, go to the CICG around 8h00. At the end of the day, we will organize a bus service to take you to the Fondue. — On Friday, come back to the CICG. At the end of the day, have dinner in town and join us for the party at the Halles de l’Ile.
From Uni Mail - 5-minutes walk: take Boulevard du Pont d’Arve, then head right into the Rue Carouge From Cornavin railway station - Tram 13 or 14 to “Pont-d’Arve” - Bus 1 to “Pont d’Arve”
Uni Mail University of Geneva Boulevard du Pont-d’Arve 40 Tel.+ 41 22 379 95 00
Halle de l’Ile 1, Place de l’Ile Tel. + 41 22 311 52 21
How to get there - Tram 15, step out at “Uni-Mail” - Tram 12 and 13, step out at “Pont d’Arve” - Bus 1, step out at “Pont d’Arve” Lost? - Steven +41 78 806 88 33 (good English) - Sylvie +41 76 387 31 57 - Laurent +41 78 753 64 80 Taxi? - TaxiPhone +41 22 331 41 33 Danger? - Police 117 - Firefighters 118 - Ambulance 144
LIFT ACTIVITIES overview
Workshops Uni Mail Wed. 6th
Main conference CICG
Thu.7th – Fri. 8th 08H00—19H00
LIFT Experience CICG
Thu.7th – Fri. 8th 09H00—18H00
How to get there
Thu. 7th – Fri. 8th Scheduled within main program
From Cornavin railway station - Tram 13, direction “Palettes”, step out at “Stand” - Bus 5, direction “Hôpital”, step out at “Bel-Air” - Tram 14, direction “Bachet-de-Pesay”, step out at “Stand”
Thu. 7th – Fri. 8th Scheduled during breaks
From CICG - Tram 13, direction Palettes, to “Stand”
Fondue Salle Plainpalais Thu. 7th From 19H30 on Party Halles de l’ile Fri. 8th From 20H00—morning
Wednesday 6 /Thursday 7/Friday 8 Workshops Where: at Uni Mail (see page 8 for directions) For more information please refer to the LIFT website.
09H00 Morning workshops 12H00 Lunch 14H00 A fternoon workshops Title
WiFi To connect at the Uni Mail join the network UNIGE with the username “ucd_1262602” and the password “m6tc6xT”.
Ad-hoc Business Model Stage Fight Alexander Osterwalder 09H00
Arvetica office (arvetica.ch)
Conference Hubs - the International AIDS Conference project
Upgrade your company - Industrial opportunities for the Internet of Things
Civil Rights 2.0 and what European Governments do to fight them
Help us design a new type of web tool to manage presence, feeds, flow, activity and peripheral awareness (with added GTD!)
Fearless City: Re-routing the digital divide with mobile
Get Started With Blogging
Balkan blogging: Promises and Perils
One Minute Worth Living For - A Dream enabled by technology
how to use the seven wonders of the world to build a better business
teenagers/generation Y and technology
Why we (still) need Art in a media rich environment
Michele Haffner Laird
Online Communities Clinic
Enitiatives.org or Direct Democracy 2.0
Learning and Fun are equal: Communities of Practice
Ubiquitous computing: visions, failures and new interaction rituals
Open and The future of Wireless
Industrial IdeaProduction or «Why is “Dare to Share” the key to reliable innovation?»
Creativity Utopia Workshop
Where: at Salle Communale de Plainpalais (see page 8 for directions)
17H00 Coffee break 18H00 LIFT/ICT Cluster Venture Night 19H30 Drinks 22H30 Doors closing LIFT is a great accelerator. With dozens of bloggers, journalists and investors at the conference, it is a rare opportunity for entrepreneurs to make the right connections and take their project to the next level. For this reason, we are organizing a Venture Night in partnership with the ICT Cluster in which 8 companies will have a chance to showcase their products or services. The Venture Night celebrates entrepreneurship, promotes cool Swiss projects to the world, cool international projects to Switzerland, and connects young entrepreneurs to the community. This is not a contest: it’s an opportunity to get together and put promising ventures in the spotlight. The LIFT Venture Night is hosted by Laurent Haug, Pierre Chappaz and Guido van Nispen The LIFT Venture Night Panel is formed by a group of renowned international entrepreneurs Pierre Chappaz Robert Scoble Ouriel Ohayon Jasper Bouwsma Fred Destin Faris Sabeti
Wednesday 6 /Thursday 7/Friday 8 09H00 W elcome to LIFT!
Laurent Haug & Cristiana Bolli-Freitas
09H10 O nline environments
Tech journalist and science-fiction writer Bruce Sterling will open the conference with a “state of the [technological] world” address, a 30’ overview of what happened in the previous year that struck him as pertinent, interesting and curious. Pierre Bellanger, CEO and founder of French media group Skyrock will share his perspective on the evolution of new media and social software. Jonathan Cabiria will talk about relationships in virtual environments and social justice. He will explore how platforms such as Second Life can be recommended as activity for marginalized people, especially if they suffer from issues such as loneliness, depression, isolation, pessimism and/or low self-esteem. Open Stage, you voted to see them speak! Stephanie Booth: Going Solo: being a freelancer in a connected world Ewan McIntosh: How social media creates open education
10H30 B reak & discussions
Featured discussion: Academia + social media is not a zero sum game with Peter Kawalek, Martin Cahill, Paul Carruthers and Ewan McIntosh
11H30 U ser experience
Younghee Jung, who works for Nokia in Tokyo, and Genevieve Bell (Intel) are both anthropologists. They will discuss why observing users of technologies is important and how this brings insights for designing future products. Paul Dourish, a researcher from the University of California at Irvine, will then show how such results from anthropological studies are often translated into “implications for design”, missing relevant insights from the anthropologist’s works.
12H30 L unch & discussions 14H00 Stories
This session features stories of entrepreneurs and communicators, their successes and failures as well as their motivations. Rafi Haladjian, founder of Minitel start-ups and internet/wi-fi providers in France, will tell about his latest venture: Violet, the French tech company behind the wi-fi-enabled rabbit Nabaztag. Eric Favre, the co-inventor of Nespresso, will discuss “intrapreneur” innovation and tell the story behind the globally successful coffee capsules. (Speech in French) Balkan political activist, publisher and filmmaker Jasmina Tesanovic will give a presentation about blogging, gender and politics in conflictual regions. Open Stage, you voted to see them speak! Noel Hidalgo: On the luck of seven Markus Peschl: Enabling Emergent Innovation
17H00 B reak & drinks
Please note that during the break the conference doors will be open: The next session is public.
17H30 Special presentation on sustainable development in partnership with WattWatt.com
Featured discussion: For-Profit Social Entrepreneurship: good or bad? with Alexander Osterwalder and Jean-Daniel Sciboz.
This session will show how to encourage the adoption of more sustainable habits. Bill Thompson and Philippa Martin-King will briefly introduce WattWatt. Tom Taylor from Headshift, a company that builds and consults on social software applications, will talk about using peer pressure and social networking to inflect behaviour towards more sustainable activities. Guy Pignolet from Sunsat Energy Council will describe ways to capture solar energy in orbit and beam it down to Earth in a continuous controlled process. In combination with hydrogen technology, solar is the global, clean and sustainable solution to replace fossil fuels. Andy Reisinger, a member of the Intergovernmental Panel on Climate Change that recently won the Nobel Peace prize alongside Al Gore, will discuss the social challenges presented by climate change.
16H00 A glimpse of Asia
18H45 Break & drinks
15H10 Break & discussions
This year LIFT will expand to Asia. In this session —a sort of “preview”— we share some of the ideas that we’ve been gathering there. Marc Laperrouza is a researcher at EPFL specializing on new technologies in China. He will be talking about the current state and latest trends in Chinese telecommunication. Heewon Kim, a researcher from Yonsei University in Seoul, will discuss how teenagers use social software in South Korea. Gen Kanai, business developer for Mozilla Asia and director of marketing and partner relations for Mozilla Japan, will offer an overview of open-source in Asia.
A chill-out moment to end the day in style.
LIFT’s legendary cheese-enhanced dinner. This year a bus service will be organized to take participants to the fondue’s venue between 19H20 and 19H30 (but you can still walk there, or take the tram if you wish). Location: Salle Plainpalais (see page 8 for directions)
LIFT Experience User Experience Nicholas Wolff / Laurent Bolli Interactive Shadow Installation that captures your image and “re-builds” it live with LIFT’s poster illustrations on a big projection. Stories Laurent Fink and VJ Boris Edelstein Interactive wall VJaying using material such as pictures and illustrations generated during the conference, projected on a big moving wall. Stories walabab.com “Not So Empty Book” Since LIFT is not only about digital bits, we will print a magazine during the conference! User Experience David Gagnebin / Benoït Pointet (aka. dgdp) Solo User - Experience Photo A close-up on LIFT08 participants faces as the center of emotions and identity. Web and Entreprises Nouvo Team DIY SPEAKER An interface that enables LIFT participants to create their video message in the WEBCAM SPACE . User Experience Franz Hoffman / Marc Escher Fontself An work in progress installation that allows to create fonts that preserve the gestures of handwriting.
Wednesday 6 /Thursday 7/Friday 8 09H00 N ew frontiers This session explores the new ethical, cultural and physical boundaries being questioned by technological developments. Kevin Warwick, the British “cyborg” researcher who implanted a microchip in his body, will tell us about his pioneering experiments. He had a neuro-surgical device implanted into the median nerves of his left arm in order to link his nervous system directly to a computer and to the Internet. The aim of these experiment series is to assess the use of technologies by disabled people. Henri Markram from EPFL will present the “Blue Brain” project that he is conducting in cooperation with IBM, deploying massive computational resources to simulate the functioning of brain cells. Holm Friebe from the socialistic-capitalist joint-venture Zentrale Intelligenz Agentur in Berlin will show new forms of cooperation and collaborative work in todays’ society. Mieke Gerritzen will talk about the different views on visual and natural culture that new networks brought to us. Open Stage, you voted to see them speak! Henriette Weber Andersen: Enjoy the chaos Kushtrim Xhakli: How innovative projects can transform education 10H30 Break & discussions 11H15 G aming Robin Hunicke is both an academic and practitioner and works for Electonic Arts. She is designing games for the Nintendo Wii (such as My Sims). Robin will describe new trends in gaming practices: user–generated content and the importance of social software. Guy Vardi, from Oberon Media, will then talk about casual gaming and the evolutions in that field. Paul Barnett, the creative director for Electronic Arts Mythic, oversees the design of the upcoming MMORPG Warhammer
Online. A pioneer in game design, Paul will describe the evolution of massive multiplayer environments. Bruno Bonnell, founder and former CEO of Infogrames, will discuss the implications and opportunities of robotics in the leisure industry.
12H45 Lunch & discussions
Featured discussion: Developing Creativity with Andy Blanco.
14H00 W eb and entreprises
The purpose of this session is to explore how the web is reshuffling work practices. David Sadigh (IC Agency) will show how organizations can focus on user retention rather than acquisition to boost traffic, and David Marcus (Zong) will talk about the new business models opened up by mobile channels. Google’s Kevin Marks will describe and discuss Open Social, a common framework for building social applications across many websites. Finally, François Grey from CERN will talk about grid computing and what this technology means for society, for the web, for science and leisure. Open Stage, you voted to see them speak! Kristina Serafim: The importance of social networking and “conversations” are having for companies and bloggers.
15H15 Break & discussions
Featured discussion: Bridging Use and Innovation with Willem Horst.
The session will show how organizations can explore and identify upcoming trends. William Cockayne (Stanford, Change Research) and Scott Smith (Changeist) will both describe concrete foresight methodologies and illustrate them with case studies. Francesco Cara (Design Strategist at Nokia)
will provide insights into the trends in mobile and online behaviours.
17H00 Wrap up
William Cockayne from our advisory board will take the stage again to wrap-up the event, sharing his impressions and key takeaways.
20H00 Closing party
Where: at Halle de l’Ile (see page 8 for directions)
LIFT Experiences New frontiers Cristiana Bolli Freitas Trash Tech Installation that shows how computers may depreciate the uniqueness of human communication. NO THEME - APPEARANCE DURING THE BREAK Cécile Robin Prévallée L.I.F.T. Dance Experience A choreographic way to show the image of LIFT. Gaming Lucas Grolleau LIFT SONG Interactive “on the spot” song creation based on the LIFT 08 soundtrack. New Frontiers Mathias Forbach / Gaël Vulliens / Thomas Koenig Seeing is Believing Illustrators will share their visual points of view during the conference, using their unique language.
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Creation of a platform dedicated to the NTIC in Western Switzerland The cantons of Western Switzerland announce the setting-up in 2008 of a cluster for the promotion of Information and Communication Technologies. This platform, temporarily called “ICT Cluster”, will be led by the canton of Geneva. The ICT Cluster is entirely part of the economic development policy of Western Switzerland that aims at enhancing the economic, technological and industrial potential on a national and international level. The cluster’s main mission is to stimulate the development of the NTIC sectors of Western Switzerland’s fields of excellence. The cluster is currently in a phase of initialisation, an official announcement will be made in the course of 2008. The “Venture Night” performance is an initiative of the ICT Cluster held in collaboration with Lift. Its objective is to make it possible for selected start-ups to present their product and innovative know-how to a public of professionals of the NTIC during a unique event. Further information from: the ITC Cluster Secretariat, Mr. Didier Mesnier: firstname.lastname@example.org
iated with LIFT08. atest success to nd participants of ent.
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LIFT is organized by LIFTlab and bread-and-butter. The event is produced by an international team located in Switzerland, the Netherlands, the USA, France and South Korea. Producers: Cristiana Bolli-Freitas, art director Laurent Bolli, designer Raluca Dan, press relations Nicolas Dengler, web site Lucas Grolleau, musician Laurent Haug, founder & director Nicolas Nova, editorial manager Roberto Ortelli, web site Marc-Olivier Peyer, community animator Sylvie Reinhard, project manager Steven Ritchey, producer Jean-Daniel Sciboz, partnerships Victoria Visser, community animator Ellen Wallace, media planning Nicholas Wolff, web site Channy Yun, Asia editorial advisor Advisory board: Julian Bleecker, University of Southern California Pierre Chappaz, Wikio William Cockayne, Stanford Xavier Comtesse, Avenir Suisse Bruno Giussani, Writer, TED European director Jeffrey Huang, EPFL Daniel Kaplan, FING Beth Krasna, independent board member Jaewoong Lee, CEO of Daum Bernard Rappaz, TSR Guido Van Nispen, Veronica