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backgroun

There were 42,100 elderly living alone in 2014


nd Social issue: Loneliness and social isolation in elderly


what is t co


onnect?

Short courses Horticulture How to grow Reconnect people a tea tree Community Tea culture Elderly


Pers o

nal

Cul

ture

pass

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ion

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oun

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ing

fit ene

B

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lved o v le in p o e

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tin Get

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brand identi organic | positive | peaceful | reliable


ity


business m customer segments value proposition channels customer relationships revenue streams key partners key resources key activities cost structure


model


Main: the elderly Second: kids Third: public


Provide a way to reconnect people by tea gardening Solving the social issue, loneliness and isolation Deliver benefits and knowledge of tea gardening


Website Apps Social Media Activities Advertisements


A connection to reconnect people Get feedback or reflection from customers Customer services by phone calls


tea room 5% shop 15%

workshops/courses 80%


Venue Gardening equipments Human resource


Studios/workshops Exhibitions/shows Pop up tea room Conferences Shop 1 off course/long term/ short term courses


*Note: Each session is 3 hrs. Each person $20. To start a course, minimum amount of people is 20.

Course

1 Off

Description

• History of tea • Introduction of tea gardening • Introduction of drinking tea

Short Term (3 sessions)

• Introduction of steeping a cup of tea (3 sessions) • Introduction of processing tea leaves (3 sessions) • Introduction of tea varieties (3 sessions)

Long Term (7 sessions)

• Introduction of tea of spring (2 sessions) • Introduction of tea of summer (2 sessions) • Introduction of tea of autumn (2 sessions) • Introduction of tea of winter (1 session)


Local councils Local libraries Local community center The elders organization Volunteers Equipments supplier


packaging fee advertising fee

transportation

venue fee

wages for human resources

equipment fee

Venue fee 45% Equipment fee 20% Wages for human resources 10% Transportation fee 5% Advertising fee 10% Packaging fee 10%


that’s us!


thank you!

T Connect presentation  
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