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When determining keyword usage for your site, you should consider the ways that people would use to search for your content. You should include keywords throughout your content and in your titles; however, don't overuse them, or you run the risk of having your website deemed to be spam. The length of time a visitor spends on your website can also trigger a rise in your site's page rank. Having interesting content people want to read helps attract repeat visitors and keeps site traffic high. For a lot more in depth information http://the-dallasseo-firm.com