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PROBABLY

Juan Hein


The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company’s main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people. Carlsberg was founded by J. C. Jacobsen; the first brew was finished on 10 November 1847. Exportation of Carlsberg Beer began in 1868; foreign brewing began in 1968 with the opening of a Carlsberg brewery in Blantyre, Malawi. Carlsberg founder J. C. Jacobsen was a philanthropist and avid art collector. With his fortune he amassed an impressive art collection which is now housed in the Ny Carlsberg Glyptotek in central Copenhagen. Carlsberg has two breweries in China - Huizhou and Shanghai. It used to have one in Hong Kong, but shut it down in 1999 due to high costs. Carlsberg’s Shanghai brewery started production in 1998. Carlsberg acquired Tuborg breweries in 1970 and merged with Tetley in 1992. Carlsberg brews except Husbryggeriet Jacobsen from 2008 no longer beer at the historic site in Valby because it has decided to merge the Danish production in Fredericia. Today, the old building is mainly a structure in transition. Empty. Filled the rests. Some rumors say that the building is going to be demolished in 2012. It’s world wide known Carlsberg’s slogan: ’Probably the best beer in the world’. This is a view of what is left in that simbolic place. J. H. Copenhagen, august 2009


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PROBABLY.  

Carlsberg brewery stop to produce beer in its central house in Valby, Copenhaguen. It has traslated the production to Fredericia, Jylland, i...

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