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The End of Control & the

Future of Retail & Marketing

This is not about technology...

The Age of Collaboration Emerging cultural practices New business models

The Age of Collaboration:

Egosystem becomes Ecosystem

The economic crisis drives people to the Net

After the 2009 lull things will heat up for eCommerce

5 Key Trends

2) Open System Win

1) Everyone connects


3) We all...

4) ‘Free’ as business model

The Internet’s initial wave of disruption may result in value reduction of 40-70% of some traditional business

Marketing and ‘Selling’ as we knew it is over The Internet

Direct, ‘free’, hyper-connected

Internet no longer means ‘Computer’

Storytelling & Engagement

And Brands become... Platforms

Better Experience & UI = More Sales

Followers... Buyers!

Where is it going? Blogs

Twitter *Microblogs *Mobile Feeds

On Facebook

In 3D virtual Spaces & Worlds

Same software for everyone

Widgets & iGoogle

Totally customized Mobile Apps

Central search

Bookmarks & Share-This

Social Search & Peer Navigation

Letters & News Releases At the Mall

The Brand that Pulls

Adding value beyond your core business

Did you know? 59 out of the 100 top U.S. brands have a Facebook presence

So what is Selling 2.0?

The Future of Selling

Word of Mouse (and Mouth) 100% Converged Online / Offline Think Mobile. Again. And again. Engage or be ignored Advertising IS Content The Product IS the Marketing

Can you say this about your business?

Thanks for listening Gerd Leonhard


Retail el futuro