Issuu on Google+

The End of Control & the

Future of Retail & Marketing www.mediafuturist.com twitter.com/gleonhard www.endofcontrol.com


This is not about technology...

The Age of Collaboration Emerging cultural practices New business models


The Age of Collaboration:

Egosystem becomes Ecosystem


The economic crisis drives people to the Net


After the 2009 lull things will heat up for eCommerce


5 Key Trends

2) Open System Win

1) Everyone connects

5)

3) We all...

4) ‘Free’ as business model


The Internet’s initial wave of disruption may result in value reduction of 40-70% of some traditional business


Marketing and ‘Selling’ as we knew it is over The Internet


Direct, ‘free’, hyper-connected


Internet no longer means ‘Computer’


Storytelling & Engagement


And Brands become... Platforms


Better Experience & UI = More Sales


Followers... Buyers!


Where is it going? Blogs

Twitter *Microblogs *Mobile Feeds

On Facebook

In 3D virtual Spaces & Worlds

Same software for everyone

Widgets & iGoogle

Totally customized Mobile Apps

Central search

Bookmarks & Share-This

Social Search & Peer Navigation

Letters & News Releases At the Mall


The Brand that Pulls


Adding value beyond your core business


Did you know? 59 out of the 100 top U.S. brands have a Facebook presence


So what is Selling 2.0?


The Future of Selling

Word of Mouse (and Mouth) 100% Converged Online / Offline Think Mobile. Again. And again. Engage or be ignored Advertising IS Content The Product IS the Marketing


Can you say this about your business?


Thanks for listening Gerd Leonhard www.mediafuturist.com Twitter.com/gleonhard gerd@mediafuturist.com


Retail