Primitive surf imagery emerges in different mediums with ancient petroglyphs, or rock carvings, found in lava fields being the first of graphic Surf Art. Among the many petroglyph images surrounding the coastal lifestyle -- canoes, sails, fish hooks, sea life -- the images of human forms appear to be standing on surfboards. These petroglyphs are found throughout Hawaii, and the triangular shapes are unique to the Hawaiian Islands. Waikiki was the World’s capital of surfing in the early 1900’s, and the combination of travel and tourism created a completely new vehical for Surf Art. Between the hotels and the Cruise Liners people from all over the world were seeing images of surfing on the covers of ships menues, and as illustrations in National magazines, as well as in print commercials touting the surfing at the world’s most famous beach.
Before you could actually surf on a wave, the rider needed something to surf with or on. This led to the crafting of the surfboard, a piece of practical sculpture, and the last piece in surfing’s creative equation. Each board shaper has his own creative style, and in most cases the shaper could be identified from the board alone. In ancient times the construction of the board was accompanied by elaborate rituals that included chants to give thanks for the tree the board was to be crafted from; to the gods (aumakua) who would bring the waves and protect the surfers. (I guess this is true today although it is less elaborate, and the ritual being the exchange of money for the board instead.) At the turn of the century Duke Kahanamaku and George Freeth of Hawaii were the most famous shapers, and the basic board shapes they created went unchanged until the late 1920’s when Tom
Blake created the first hallow board. After Blake the next board sculptures were Bob Simmons, Joe Quigg, Matt Kivlin, Dale Velzy and Hap Jacobs. By the mid fifties surfing was well established as a performance art sport, and as a permanent part of the Southern California lifestyle. By then, we were seeing the first graphic examples of surf related art. Some of these examples were the surfing photos shot by Doc Ball, Dr. Don James, Leroy Grannis, Ron Church and others. These photographic artists not only took the photos, developed and printed them, but they also had to design and build their own camera boxes and other equipment as well. For most of us growing up in the mid 50’s and 60’s it was their photos that got us stoked. We would be out of the house before dawn heading for the beach. In a few years later, we were searching for new waves around the world. We didn’t realize it but in fact, surf art was all around us. Surfing movies, decals, movie posters and finally the first magazines about surfing. All of these individual efforts affected tens of thousands of people, surfers and non surfers alike. There are literary works, movies and documentaries, photography, sculpture, fashion design, painting, music, and more --- collectively this body of work is Surf Art. Without knowing or recognizing it, a whole genus of art, Surf Art had evolved, but it was overlooked or ignored until the last few years with the resurgence of longboard surfing. Now flash back to May 29, 2008 at Flagler Beach here in Florida. Pro surfers throw sand at each other. Toddlers splash in the shallow water along
The annual Tommy Tant Memorial Scholarship Surf Classic is a community event, with a contest. Tommy Tant, a 24-year-old surfer, died in his sleep of an aortic aneurysm on Nov. 19, 1998. People who knew Tant or his family said the good weather every year -- post hurricanes, post red tide -- is Tommy’s way of winking at them from above. And on Saturday, the red tide passed, leaving only dead fish in the washed-up seaweed and rejoicing surfers. In its eighth year, the surf classic is a time when locals -- from surf havens like Flagler Beach, New Smyrna Beach and St. Augustine -- reunite to have some fun. “Just having everybody together and surfing, basically being together” is what Flagler Beach surfer Ashley Capitola looks forward to. More recently the pro and amateur competition has shined in the international surfing spotlight, drawing contestants from other countries, appearing on surfline.com and making sports channel Fuel TV. Pro Surfer Will Tant invited The Glue Network to join him and his family in Flagler Beach, Florida for the 9th Annual Tommy Tant Memorial Surf Classic. Flagler Beach celebrates the life of Tommy Tant at the 9th Annual Memorial Surf Contest. With over 14 College Scholarships awarded and hundreds of families in need provided for, the Tommy Tant embodies the spirit of community by bringing together the top pro surfers, musicians, filmmakers, and artists to inspire and benefit the community of Flagler County.
The Glue Network, TOMS Shoes, Evocal, Flexfit and Jedidiah collaborate at ASR (Action Sports Retailers) Trade Expo to create a live art installation in an effort to inspire people to “GIVE LOVE BACK!” The campaign was created to benefit FRIENDS OF TOMS (a registered 501c3 non-profit), and helped to raise awareness for those around the world who have a dire need for shoes. For every pair purchased, TOMS will give a pair of shoes to a child in need. One for One.
children in need in there 1 for 1 campaign. Flexfit was proud to sponsor the GIVE LOVE BACK campaign fundraiser earlier this month at the ASR Trade Expo in San Diego, CA which sold shoes for FRIENDS OF TOMS, a non-profit organization established by TOMS Shoes. For every pair of shoes TOMS sells, they donate - one for one - a pair of shoes to a child in need. To date, TOMS has donated 70,000 pairs of shoes to children around the world.
Trade-show attendees took part in this live art installation by using their footprints to create the mural backdrop. Twelve different artists then transformed the backdrop panels into a creative representation to shed light on the fact that 40% of the world do not have shoes. In an effort to GIVE LOVE BACK, each artist painted a 4’ X 8’ panel. Each of the completed twelve paintings was then up for silent auction.
During the ASR Trade Show Expo, people purchased shoes from TOMS and created one-ofa-kind artwork to be auctioned off for charity. On September 27, 2008 the GIVE LOVE BACK campaign, sponsored by Flexfit, will host a follow up event with a showcase and silent auction for the art produced at the ASR Trade Expo. All proceeds from this silent auction will be donated to FRIENDS OF TOMS, continuing to provide free shoes to children in need.
The eVocal crew set the tone for the entire event with their introspective MC’s and imaginitve carpentry that created the perfect backdrop to house the give love back campaign. Jedidiah hosted a fashion show as a part of the three-day festivities. Models were dressed in pieces from Jedidiah’s fall 08 and spring 09 lines and Toms shoes. The event’s purpose was to showcase how fashion and art can be incorporated into a business model that gives back. Through Jedidiah’s Hope Collection, and 1 percent for humanity campaign we have raised over $197,000.00 for our humanitarian partners. Likewise, Toms shoes has donated over 60,000 pairs of shoes to
On February, 17-19, 2009 Glue Network teamed up with Jedidiah, Flexfit and the MAGIC Fashion Trade Show in Las Vegas to create a live art installation with 6 world-class artists. The mural was up for silent auction with a starting bid of $10k. On the second day of painting, the CEO of Kangol was floored by the project and placed a bid of $15k to close out the auction. The mural will be installed at his new showroom in Los Angeles, CA. 50% of the proceeds will go to StandUp For kids and the remaining 50% will be split with 25% going to Glue Network and the remaining 25% being split between the 6 participating artists.
The 4th Annual Switchfoot Bro-Am surf contest, livte art mural and concert entertained some 6,000 supporters at Moonlight Beach in Encinitas, CA on Saturday, June 7, 2008. An annual event near and dear to Switchfootâ€™s heart, the Bro-Am was created to give back to the San Diego community while also benefiting a local childrenâ€™s charity through funds raised at an auction night event, as well as from vendors on the beach day-of, sponsorships, and an after-party at the Belly Up Tavern. This event was in support of the Oceanside and San Diego chapters of StandUp For Kids who fight teen homelessness. After tallying all the numbers, the event ended up raising upwards of $70,000!