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JoshStough A portfolio of: Industrial Design + Interaction Design


Hi, I’m Josh How To Contact Me

Places I’ve Worked

jstough@tds.net 608.235.4771

evolve-group - Troy, MI

June - July 2012

Design Intern - Worked on designs and ideas for P.O.P. solutions for major brands including Cushe and Warrior. Produced sketches and renderings to the team and clients for review and production.

Little Tikes - Hudson, OH

January - April 2012

Design Intern - Assisted the design department with many tasks, including brainstorming, ideation, foam mock ups and foam final models. Also was able to take on independent projects and present them in reviews to the CEO and buyers. Worked with teams in China to produce prototypes.

Who Am I? - From Wisconsin - A Green Bay Packers fan - I like riding bikes (preferbly off-road) - I live with two pet rats (Daffy and Iris) - I love cilantro - I have no tooth cavaties

Where I Learn

College for Creative Studies - Detroit, MI Bachelor of Fine Arts - Product Design

University of Wisconsin Whitewater - Whitewater, WI Bachelor of Arts

What I Can Do

Design Research Trend Research Market Research

Ideation Sketching, Marker Rendering, Digital Rendering Foam and Breadboard Mock ups

Refinment/Presenation Adobe Photoshop, Illustrator, Indesign Rhinoceros, Solidworks, Keyshot Final Model/Prototyping

Graduation ~2014 2008 - 2010


Project 1

Monohull Sailboat

4-18

Philo Parking Meter

19-25

Project 3

Styrosave Life Vest

26-31

Project 4

Levis Picnic Pack

32-35

Project 5

Easy Pour Juice Bottle

36

Project 6

Evolve Internship

37

Project 2

Hope you enjoy my work!


Project 1

Enhancing the sailing experience for the next generation of sailers Through cockpit and interior design


Field Research

I took a trip to a boat show to find out what sailboats are really like.

Single helm

Feeling of Luxury

What did I learn? - Cockpits are cramped - Interiors are larger and feel fancy - Interior is the “comfortable” area - Cockpit is a very “mechanical” area - Sailers enjoy the sights of the water, and the disconect from land life

7ft. long

Dual helm “Sailers sail for the challenge, the adventure, being one with nature, but mostly for the experience and feelings that

happen in the cockpit.” Ultra compact

5


What does the current market look like?

What activities do a market of the consumers enjoy?

“The outdoor adventure man”

? This consumer is looking for a “technical piece of equiptment” that is performance oriented.


Racing

Shaw 950

Beneteau First 30

J Boat 111

Elan 310

Performance

Luxury

CNC 101

Beneteau 31

Opportunity!

Jeaneau 33i

Cruising

Catalina 315

7


How do we emphasize the cockpit experience? Gauges in front of wheel Incorperated handles

Cockpit Modular seating

Adjustable wheel

Helm

Belt wheel

Strengthening forms

Allows


Bent wood cockpit Looks nice! - Although doesnt fit the demographic

Canopy Top Structural windows

Inspired by tents

Easily put the top up there to be as much glass as possible for lighting

9


How can we make the interior compliment the cockpit? Table supported by mast

Movable systems

Inspiration from micro homes

Volumetric mock up

Accurate to scale mock up, helped to understand space limitations

Interior and cockpit scaled for volumetric model


Organic forms

Galley

Pull out sink

Modern classical style

Indented burners prevent slippage 11


Making the cockpit “the place to be” 1 11’ long cockpit 2 Comfortable seating 3 Cooking options 4 Adjustable helm

Instruments

Easy access to winches 33’

Adjustable

10’ 6”

Single helm + dua The space savings helm with the visib of a dual helm.

Narrow beam for speed + agility 11’


Large storage

For exiting the rear, or additional seating

Storage for biminy top

Sink Grill Prep surface

Insulated storage/coolers

Outdoor cooking Now there is no reason to go inside!

e helm

al helm of a single bility option

13


Setting up the biminy top Inspired by tents, with the ability to easily be configured for many weather conditions. 1

Insert the front posts into the roof, until they “click” in.

Option 1

Sun shade

2

Attach the main canopy to the front posts. The canopy rod should securely “click” in place.

Option 2

3

Build all of the tension rods.

Full overhead shade

Zipp attac


4

5

A. Unroll the canopy top. B. Slide the long rods through the canopy edges. C. Bend and tension the rods to place them into the holes at the back.

per chment

Option 3

Using the shorter tension rods. Insert (2) from the side holes to the long tension rods. Insert (1) on top between the long tension rods.

Fully enclosed

Zipper attachment

~40 F

Loop and snap

Snap buttons

15


The cabin

Just enough space to lounge when the sun goes down

1 No walls - Make the space seem larger - Primary bedroom can become part of the common area

Sink tucks under counter to save space

Secondary bed Primary bed

11’ 7’


Table is stored in ceiling

Table slides down mast, table leg pulls down

Extends to longer table

Side pieces attach to make table wider

2 Pull down adaptable table Galley

Compact and adaptable

Navigation Center Storage cubbies

Bed becomes seating

Faucet raises up

Use the GPS on the wall, or pull it out and sit down with maps

Fridge Freezer

17


Project 2

A multispace parking meter that is fast, easy, and fun to use!

19


Why?

Who benefits from these meters? Con

Columbia, Missouri:

Pro

The city ran a 90 day trial of

Long wait lines

digital multispace parking

Owner

13?

meters and removed

- More ways to pay = more people pay - Meter problems are immediatly notified - All money is in one place - Record of all parking sales - Remotely change fee for special events

- Enforcer stops at every meter to see parking infractions - Enforcer has to remember which spaces deserve tickets.

them early. Pro

- Multiple ways to pay - Text message time reminders

Cant remember where parked Customer

Confusing to use

Con

- Have a further walk to the meter - Can be a line at the meter - Have to remember the space number parked at - Length of time at machine can be long - Machines can have unclear directions

This scheme is replicated in the current


What is currently being used? Duncan Parking Meter - Confusing to use - Unintuitive interface - Unclear directions - Small screen size

Strada Pay Station

Luke II Parking Meter

- Lots of buttons - Scatered organization - Good instruction panel - Color indications

- Confusing/unituitive - To many options - Slow transaction time

Personally using a Duncan Meter

t market

Stale appearance

Can we make this easier, faster, and more enjoyable for the consumers? Too much reading (slows transaction time) 21


Form and function

Testing size and scale

Hardware Exploration round screen pays homage to classic meters

Lets figure out the ergonomics!

W a re

organization by color

Interface Exploration

30 people were tested

Three different sized interfaces were made for field testing. The scale interfaces were hung on the wall. Users were asked to pick which screen size felt the most comfortable to them. They were also asked which screen height from the ground provided the most comfortable experience.


Results

Ideal Dimentions ?

Amount of People

How big should the screen be?

24 22 20 18 16 14 12 10 8 6 4

6”

2

17”

7”

6”

4.5”

Screen Size

What are the esults? ?

Amount of People

What does this translate to?

How high should the screen be?

6’

54”

24 22 20 18 16 14 12 10 8 6 4

2 50”

52”

54”

56”

58”

Screen to Ground Height

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Navigating the interface can be fun!

Intuitive interface

Philo is colorful, inviting, and has a friendly personality.

The use of icons and pictures make the meter easier to understand. Heirarchy and breathing room between the text helps as well.

Forgot your spot?

Proximity sensor knows when a car is in each space and when a car just pulled in.


Using color to harmonize the physical and digital interfaces Connecting the buttons with the screen by color makes the navigation process visual, therefore the user feels more confindent and less confused using the machine. This speeds up transaction time.

1

Enter space number

2

Choose time

3

Pay

4

Enter phone number for time reminder (optional)

5

Done!

25


Drowning

Project 3

A low cost life vest aimed for developing countries and people in need.

Safe?

This is a common scenario in countries like India, Indonesia, and China

U


mortality rate (yearly)

The worlds largest landfills are in the oceans

90%

is single use plastic

Worldwide 6.14 people drown per 100,000 381,640 total people annually

United States 1.31* 3,812

80%

India 6.57*

LPDE 35%

68,914

originates from land

10%

Mangalore

13.55* * per 100,000

PP 14%

Percentage of plastic waste by volume

Can we solve two major problem at once?

of all plastic ends up in the ocean

PET 14%

PS 14%

HDPE 20%

27


A closer look at styrofoam

How much is needed to float?

Form and location

Type 3 life vest

It floats!

- most common life vest

Takes 50,000 years to decompose

15.5 lbs. of floatation

Pockets for foam Its durable

22.5 grams

of floatation (4 nickels + 1 penny) on a 1x1x1 cube

The math

Cost more to recycle then to produce new

Converting lbs. to grams 15.5lbs = 7,030g Doing the division 7,030 / 22.5g

Toxic when burned

3

312 in to float

Heat-fused seam


Final Direction

Going Physical Mock up #1

Mock up #2

Mock up #3

- Complicated

- Simplest

- Simpler

- Will take too long to manufacture

- Least obtrusive to body movements

- Obtrusive to body movements

- Looks like a bomb vest

- Most desireable to wear

Mock up #2.1

Mock up #2.2

- Where is the best strap placement?

- More foam up high to aid in floatation - Perfecting the fit

Repurposing old billboards as bag material

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The Styrosave solution

Pro

Made from reclaimed and easy-to-find materials

Asse

Recylced billboard vinyl

Seam allows for flexibility and comfort

Cut th

Mate

Styrof Billbo Strap Buckl

Styrofoam

Wh

Patter

Generic buckles

Partially seamed seal allows water to drain

Generic strap

11�


oduction

embly

he pattern out of the vinyl.

erials

Costs

foam oard Vinyl

*minimal *minimal $0.60 $1.07

les

Fold the pattern in half. Sew along the side. Sew the strap on the bottom.

Fill the bag 1/2 full of 1/2”-1” styrofoam blocks. Squish them down.

Sew across the middle to seal the bottom section.

Cheepest on the market

Labor

+

.33 hours x $7.40 (Michigan minimum wage) = $2.44

=

$4.10

(to produce one jacket) $8.20

ho will make them?

rn, design, and instructions are open-source and available to everyone

5”

54”

Pattern

+

2

3

4

5

6

7

8

Instructions

=

$9.99

$29.99

Start a local business for profit anywhere in the world!

Craft them at home

10”

1

Fill the top section full. Finish sewing across the top and up the strap.

or

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Project 4

A picnic kit for kids

What is Levis?

Target market

Rugged

Active families with kids

Things that are brought on a picnic

Classic

Simple foods Heritage

Specifically kids!

Disposable item Intelligent kids, caring parents


Trash managment

Durable canvas

ms Empowering kids!

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Compartments

Cooler

Changing the

Attachable Quick release clips

Small misc.

Snaps hold cooler in place

Hooks to large pack when child get tired

Clean in the Dishwasher! Large supplies Clips to a bike


picnicing experience

Prototype

35


Project 5

Problem: The first pour from a juice bottle is the hardest for kids and the elderly. Solution = Roll it!

Current “ easy pour� bottles

1

Easy to aim

Four spouts

2

Two part bottle

Hard to pick up with arthritus or weak muscles

3 Juice slide Stops prevent spilling

Stable

Center of gravity is behind the roll axis


Project 6

Internship 2012 Nesting tables Logo blocks

Current hat display - Must hold 100 hats - Must be affordable - Should become the main “hat section� of the store

Table glorifiers

Footwear shelves

Replaceable graphics Mirror

Pedistal to showcase 4 hats

Bar to hang 10 hats (120 total)

Freestanding display

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Thank you for your time! - Josh

jstough@tds.net 608.235.4771

2013 Portfolio  

A collection of my work from the past six month

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