Gaia 2

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label GAZER

There is a little white label on

At uluru, there is great intent in

clothing, usually tucked away

each silhouette, seam, and detail. I

behind the brand tag or sewn

believe that less is more. I believe

into a side seam. Thankfully,

clothing speaks your identity and

that label is becoming

that your identity should be yours;

increasingly more important

fluid not fickle, and definitely not

as many of us want to know

defined by a label. There is space

how, where and from what

in my garments for women to

our clothes are made. Today,

interpret, move, accessorize, layer,

ethical fashion is an option.

and wear.

Sustainable fabrics, fair trade and social enterprises are all

My inspirations come from

on the rise. LabelGazer.com's

history, others and mine. A time

goal is to shine a spotlight on

when fashion (or life for that

the many wonderful

matter) was slower, producer and

designers exploring various

consumer were closer

areas of socially responsible, ethical and eco-friendly fashion.

ULURU

Founded by high school sweethearts, Eric Koger and Susan Gregg Koger, and built on a foundation of love for vintage and retro clothing, ModCloth.com is an online clothing, accessories, and decor retailer that aims to provide a fun and engaging shopping

With a team of writers that spread across

atmosphere for you, our customer. We do this

four continents, EFW (Eco Fashion World)

by interacting with you via social network sites

offers all the latest eco-fashion news and

like Twitter and Facebook, requesting your

reviews, designer Q&A’s, store profiles,

feedback through the ModCloth Blog and

launch updates, and interviews with their

product reviews, and asking you to vote on

“favorite ethical divas.”

potential inventory with the Be the Buyer program, all with the intention of running a

I peruse their “comprehensive eco fashion

fashion business in a democratic style.

finder” for brands or shops and resources

stella MCCARTNEY

ENCOUNTERRE .com In a society obsessed with instant gratification, novelty, and

communities, where poverty

conspicuous consumption, it’s easy to dismiss fashion design as

prevents farm workers from

frivolous. Skirt lengths and platform heights appear

taking the necessary

inconsequential when juxtaposed with real-world concerns like

precautions, miscarriages,

climate change, economic strife, water shortages, and hunger and

premature births, and sickly

malnutrition. But if you consider the fact that clothing is

children are rampant.

something we envelope our bodies in every single day, to ignore the apparel industry’s environmental and social impact would be

Like any good product design,

negligent, not to mention foolhardy. $2 billion of hazardous

clothing production can be

pesticides are used every year to grow cotton—more than any

accomplished in a better,

other agricultural crop.

smarter, and more socially and environmentally sustainable

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mod CLOTH .com

Clothing uses more water than any other industry besides

way. Ecouterre is about

agriculture. Conventional cotton, which is grown in more than 70

changing people’s minds about

countries and comprises almost 50 percent of textiles worldwide,

what “fashion” design entails,

also happens to be the most toxic crop in the world. Roughly $2

beyond fleeting fads and

billion of hazardous chemical pesticides are released into the air

mindless consumerism. Like

every year, accounting for 16 percent of global insecticides—more

any good product design,

than any other agricultural crop. (To put this in context, it takes

clothing production can be

about a third of a pound of synthetic fertilizers and pesticides to

accomplished in a better,

grow enough cotton for a T-shirt.) The World Health Organization

smarter, and more socially and

estimates that at least 3 million people are poisoned by pesticides

environmentally sustainable

every year, resulting in 220,000 deaths worldwide annually. In rural

way.

eco FASHION

around the globe to save myself time sometimes.

world

Born and raised in London and the English

Manhattan’s Soho, London’s Mayfair, LA’s

countryside, Stella McCartney graduated

West Hollywood, Paris’ Palais Royal and

from Central St Martins in 1995. A signature

Milan, and recently opened doors in Rome

style of sharp tailoring, natural confidence

and Miami. Her collections are now

and sexy femininity was immediately

distributed in over 50 countries through 600

apparent in her first collection and after only

wholesale accounts including specialty shops

two collections, in 1997, she was appointed

and department stores.

the Creative Director of Chloe in Paris and enjoyed great success during her tenure.

In addition to the main line collection, a long-term partnership with adidas was

In 2001, Stella McCartney launched her own

introduced in September 2004. The critically

fashion house under her name in a joint

acclaimed sports performance collection

venture with Gucci Group (now the PPR

“adidas by Stella McCartney,” has since

Luxury Group) and showed her first

successfully grown to include several athletic

collection in Paris in October 2001. A lifelong

disciplines including running, gym, yoga,

vegetarian, Stella McCartney does not use any

tennis, swimming, golf, winter sports and

leather or fur in her designs. Her collections

triathlon. In September 2010, Stella

include women’s ready-to-wear, accessories,

McCartney was appointed Team GB’s

lingerie, eyewear, fragrance and organic

Creative Director for the 2012 Olympics by

skincare. Her first perfume, “Stella”, launched

adidas – the first time in the history of the

successfully in September 2003.

games that a leading fashion designer has designed the apparel for a country’s team

Stella McCartney now operates 17

across all competitions for both the Olympic

freestanding stores in locations including

and the Paralympic Games.

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