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ASHLEY CLARKE BRANDING • PRODUCT DEVELOPMENT • STYLING


ASHLEY CLARKE

2708 Bryant St. San Francisco CA 94110 (510) 209-9578

ashleyclarkefm@gmail.com

OBJECTIVE Secure a position in the Fashion Industry, utilizing my strong Fashion Marketing skills along with my people management abilities to grow to a higher level with in the organization.

EXPERIENCE Blockbuster 2009-Present Assistant sales Manager • • • • •

Merchandising Responsible for daily operations of store Performance management of employees including maintaining sales expectations Ensure loss prevention techniques are upheld by maintaining shrink at or below budget Coach and train employees to deliver outstanding customer service and maintain sales goals

Bloomingdales 2008-2009 Department Specialist • • • •

San Francisco, CA

San Francisco, CA

Recruited by Store manager from prior position through single sales transaction Chosen to represent Bloomingdales in New York after one month of employment Worked directly with clothing buyers to establish appropriate buys for seasonal changes Provide excellent customer service including sizeable customer clientele base

Nordstrom 2006-2008 Pleasanton, CA Assistant Department Manager • • •

Plan and execute detailed plans, including tracking and monitoring progress for department and all eight employees Execute monthly and quarterly performance reviews with all associates to establish progress Excellent customer service

RELATED EXPERIENCE • • •

Styling Member of AICSF Fashion Marketing Club Director of Nordstroms Fashion Board for one year

EDUCATION Art Institute California- San Francisco 2008-Present • •

San Francisco, CA

Bachelors of science; Fashion Marketing and Management Projected graduation Date: March 2010

SKILLS • • •

Superb communication skills Proficient in computers including knowledge of complete Adobe program, and all Microsoft applications Exceptionally Time efficient


ASHLEY CLARKE

2708 ½ BRYANT ST SAN FRANCISCO CA 94108 ashleyclarkefm@gmail.com 510 209 9578

866 756 4940

ASHLEY CLARKE ashleycla rkefm@gm ail.com 510 209 9578

BRANDING • PRODUCT DEVELOPMENT • STYLING

ASHLEY CLARKE ashleyclarkefm@gmail.com 510 209 9578

2708 ½ BRYANT ST SAN FRANCISCO CA 94108


JEM An American vintage inspired boutique. We feel Things have gotten too serious in the world of fashion, and it was time for a change so we created JEM. Featuring great cuts and unique designs, the Boutique has a wide range of tanks, sweatshirts, leggings, dresses, denim and so much more! for the girl whos not afraid to be herself!


INSPIRATION


CHARACTERISTICS OF INDUSTRY With so much changing in the fashion industry people are looking for affordable fashions where they can still be stylish. Thrift store shopping is becoming a huge trend, and people are looking for vintage pieces. Urban outfitters continues to be the biggest competition for retailers.


CONSUMER PROFILE DEMOGRAPHIC

PSYCHOGRAPHIC

Female

“She is the Native heart, she is all neon light, she is a love child; she is a wildfox.”

Age 18-30 Income $25,000+ Middle to Upper class

She is fun and energetic

College Graduate

Free spirited and loves life

Range of Ethnicities Urban citie girl Single or might have boyfriend Lives alone

You might find her sitting in the park on a sunny day She Loves night life! You can call her a social butterfly She Where’s her heart on her sleeve


PRODUCT ASSORTMENT TOPS

tINSIGHT STRIPED TUNIC $58.00

NEON DAZE KISS ME TEE $62.00

CHASER OFF THE SHOULDER $78.00

WILDFOX SKELETON TEE $58.00

NEON DAZE NATIVE DRESS $72.00

tINSIGHT BEACH DRESS $56.00

MINKPINK LACE DRESS $92.00

DRESSES

TWISTED SISTER SPIDER DRESS $92.00


PRODUCT ASSORTMENT BOTTOMS

CHASER ROCK DENIM $102.00

INSIGHT HIGH WAISTED DENIM $58.00

WILDFOX MESH TIGHTS $58.00

minkpink striped mini $38.00

INSIGHT SANDLE HEEL $82.00

JEFFERY CAMBELL LEPORED WEDGE $102.00

tINSIGHT LACE UP BOOT $200.00

SHOES

JEFFERY CAMBELL PEEP TOE $102.00


Department Markup Vendor Wildfloss Insight Neon Daze Chaser Minkpink Twisted Sister Total

Retail Purchases Cost Purchases MU% $68,400.00 $51,625.00 $23,940.00 $13,775.00 $35,000.00 $11,875.00 $204,615.00

$25,650.00 $20,133.80 $9,815.40 $5,647.80 $14,350.00 $5,343.80 $80,940.70

62.5% 61.0% 59.0% 59.0% 59.0% 55.0% 60.4%

Buyer Negotiation Vendor Wildfloss Insight Neon Daze Chaser Minkpink Twisted Sister Total

Retail Purchases Ad Coop% AdDollars Mdwn% Markdown Dollars $68,400.00 $51,625.00 $23,940.00 $13,775.00 $35,000.00 $11,875.00 $204,615.00

8% 7% 10% 10% 6% 8%

$5,472.00 $3,613.80 $2,394.00 $1,377.50 $2,100.00 $950.00 $15,907.30

11% 8% 11% 11% 7% 8%

$7,182.00 $4,130.00 $2,633.40 $1,515.30 $2,450.00 $950.00 $18,860.70


Final Summary Retail Purchases Cost Purchases Department Markup Vender Advertising Buyer Adversting Markdown $

$204,615.00 $80,940.00 60.40% $17,907.25 $ $18,860.65

1st Year Planned Sales Plan Turnover

% of Sales % of Sales % of Sales

$613,845.00 3.00

2.40% 0% 3.07%


JEM PL AN-O-GRAM


JEM FEATURE & BACKWALL


ST YLING A photshoot that represents provoking an emotion of wanderlust which is a state of being free and having a strong desire to travel, this was the inspiration of this photoshoot that was shot on a beautiful location on a ranch.


ON ERIN

OVERALLS : Vintage VEST: Zara SHOES : Who We See SCARF : Vintage

ON NINDA DRESS : Vintage SHIRT : Vintage SHOES : Seychelles HAT : Vintage

Ashley Clarke  

Portfolio one

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