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James Salisbury Portfolio 2nd year product design undergraduate

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Research & Insight Ideation Experimentation & Exploration Final realisation

Project focus

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Education 2011 – Present

Nottingham Trent University BA(Hons) Product Design (currently in 2nd Year)

2010 – 2011

Arts University College at Bournemouth Foundation Diploma in Art and design - Achieved a Merit

2008 – 2010

Ringwood Sixth Form A-levels - Maths (A*) History (A) Physics (A) Product Design (A) AS- Levels - Further Maths AS level (A)

2006 – 2008

A little bit about me... Currently in my 2nd year at Nottingham Trent University and thoroughly enjoying studying BA Product Design I consider myself a forward thinking undergraduate driven by a genuine enthusiasm and interest in design that stems far past the degree itself.

An avid sportsman, from this an appreciation of form as well as function for the equipment and gear I have used, from sprinting spikes to climbing harnesses, hockey sticks to inline hockey skates.

Growing up in the New forest, my elegant and organic designs have a clear influence of the nature I was surrounded by as well as the underlying sustainability concern that backs all of my work

Ringwood Comprehensive GCSE’s - 11 (All A or A*) including Maths, English and Product Design

Experience 2012 – Present

Student Ambassador for Nottingham Trent University Course Representative Fresher Representative (of the year)

2009 – Present

Waiter at Pizza in the Piazza Improved diplomacy skills Gaining renown for use of initiative in customer service and amiable team player

2007 AIM Aviation Bournemouth Airport Fortnight work experience Worked on small interior aviation design projects Experienced design office protocol and manufacturing workshops

James Salisbury


Not just a rubbish chair

Upcycling aesthetic

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Headphones

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Packaging

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DemonSounds Practically Nothing is perfect... but thats no reason not to try and get close

What a bunch of Randoms

Ingrain FlatVac

Memory Stick

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Flat-pack hand-held vacuum

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Research & Insight Ideation Experimentation & Exploration Final realisation

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Not just a rubbish Chair

For Co-oproduct

...a revolution in the making

Making redundant materials desirable A project brief set by Co-oproduct – “an online portal for the free-sharing of product design ideas focusing on Creative ReUse.”, the challenge was to use redundant materials in such a way as to make them desirable again.

James Salisbury


Change the way consumers look at waste Through collection of daily waste and experimentation with these items lead to the production of a woven lattice from threaded PET bottles. With the desire to experiment with furniture, I looked to produce a desirable aesthetic style easy to apply to other broken furniture and wooden products

Material experimentation

Through collection of daily waste and experimentation with these items lead to the production of a woven lattice from threaded PET bottles. With the desire to experiment with furniture, I looked to produce a desirable aesthetic style easy to apply to other broken furniture and wooden products

James Salisbury

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Research & Insight Ideation Experimentation & Exploration Final realisation

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S

Emon ounds For mediadevil

Next market dominating headphones Challenged my MediaDevil – company concentrating on technological accessories – to design headphones “to compete with Dr. Dre Beats” and be the next dominating product on that market

James Salisbury


Innovative market approach Thorough research into the market and specifically how Beats have managed to dominate resulted in the need for a huge marketing campaign or an innovative approach to the market. This would be achieved through targeting a specific segment of users, popular enough to drive the “I want to be like these kinds of people and thus buy products they buy�.

User PRofile Although easily appealing to the outdoor sports market and beyond, originally focus was upon the world of climbing, plotting that of an individual as well as a larger climbing focus group too.

Northface

Red-Chili

FOcusing on the Group

FOcusing on the Individual Nick is 20 years old and not just into climbing but the overall outdoor sports scene too making him the perfect candidate for an in depth profile

Using a focus group of climbers confirmation of the areas of headphone use became apparent

Brands

Nike

...that Nick lives through

Training

...average times training in a week

1 2 3 4 5 6 7

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Sennheiser

3 4

Apple

1 0 0 0

Watch films

Headphone 4/5hours

Commuting

Communting

...average commute time to training (mins)

0-10 11-20 21-30 31-60 60+

Tango

...average hours of use a day*

Headphone ...common uses

5 3 2 1

Relax Help sleep/wake up

0

Listen to music while working

Immersive lifestyle research Targetting the outdoor extreme sports that most people aspire to, DemonSounds were designed with the functionality to work in those environments, its features taken from focus groups, interviews, surveys and extended market research into other products they use none specific to headphones, such as climbing shoes, all the while keeping in mind the average user also.

James Salisbury

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Research & Insight Ideation Experimentation & Exploration Final realisation

8 What a bunch of

Next generation bag Working in conjunction with Nestle York and their design department, the brief was to design the next generation of Rowntree Randoms packaging, promoting sharing and incorporating their “fun� branding

James Salisbury


Distinguishing the brand Indepth workshops and approaches lead to detailed insights into user involvement of packaging, and the holistic experience it needs to take account for. Through this I ideated that it was distinguishing the brand from the shelf that was the issue as current bags and their on-shelf appearance made brand identification hard.

incorporating brand identity With these insights, What a bunch of randoms keeps the packaging itself simple and helps in the sharing as well as reinforcing the brand through not only its P.O.S, but its incorporation of both the Rowntree’s and Randoms brands.

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James Salisbury


Research & Insight Ideation Experimentation & Exploration Final realisation

10 emory stick m B . S . U

Ingrain Est. 2013

Ideation exercise Simple design ideation exercise to produce a unique exciting form for a USB memory stick/drive.

James Salisbury


P. Salisbury Jame- sProduct Design -

concept 26 April ‘13

Universal Serial Bus M e U.S.B ick m ory S t

Exploration of Form With the intended use of the 3D printer for a prototype during this project, I aimed to make the most of this with respect to potential form that would be hard to achieve by hand

Exploring personal preferences This exercise really gave me the opportunity to experiment and explore my preferences in design at this point in my life, looking into ceramics and popular low-poly graphics as well as the obvious influence by nature.

James Salisbury

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FlatVac Sustainability concern Asked to design a household appliance that focuses on the modern concern of sustainability. For this I chose to concentrate on the “value” range of hand-held vacuum cleaners – the most likely product to be thrown without thought.

Unpacking and assembling

Research & Insight Ideation Experimentation & Exploration Final realisation

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James Salisbury


Disassembly Focus Concentrating on the disassembly enabling the users to separate out materials for disposal but also the idea of repair/replacing components rather than the whole product. From there material choice was determined by what was easily recyclable within the existing infrastructure.

Funnel

Filter

Outer Body

Handle pin

Inner Body

Fan

Motor Pin

Motor

Circuit board

Altering user behaviour FlatVac is a user assembled vacuum made from the cardboard it was packaged in. This breaks down the unknown of what makes an appliance work and in turn demonstrates the opportunity for home repair or disassembly for its end of life.

Battery

James Salisbury

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Thanks for taking a look! Please feel free to contact me Telephone number - 07724097346 Email addreSs - james.salisbury2011@my.ntu.ac.uk

James Salisbury


Portfolio April '13