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VP3 Vespa-Piaggio route 3

“The Scooter of The Future…Today”

• Ecological • Economic • Personal Satisfaction

Nissan Cube

Honda Civic-Hybrid

Chevrolet Volt

Yamaha Motorcycle

•Women age 22-40 •Southwestern United States •Middle Class •Work in the city •Live in suburbs or city

VP3 Presentation  

The objective was to choose a product that hasn't been marketed yet.

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