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VNA’s Target Audience & Age Demographics 

The majority of VNA patients fall into the homebound status. This status is given to those whose leaving the house requires a “considerable and taxing effort” 

Requires continuous oxygen

General muscle weakness

Dementia

In general, the VNA has an evenly distributed age bracket


Loyalty Program Target Audience

The Care for Life Loyalty Program Campaign targets Patients for life

Men and Women in their unhealthy 70’s  and above Additionally, healthy seniors are encouraged to request a CareCard.


Strategies/Objectives 

Main focus is to educate people both internally and externally about the VNA and its services  Emphasis

on educating healthy seniors in the community and families

Develop Care for Life Loyalty Program  CareCard

Within the first year of the Program  50

Care for Life Loyalty patients


Care for Life Loyalty Program   

Order card on website or at open houses Delivered by mail within 7-10 business days Other documents with card  CEO

letter  Fact Sheet  Brochure  Care for Life Loyalty Card 

Evaluation  Nurse

telephone calls


CareCard


VNA Presentation  

Educational campaign presentation to the Visiting Nurse Association

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