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By: Jennifer Ryans


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Radio News Broadcast

Each year twenty-seven thousand children are diagnosed with a life-threatening illness. W-K-N-O’s Jennifer Ryans reports that there is still a little magic left in the world for children and teenagers who suffer from life-threatening illnesses.

(TAPE BEGINS) RYANS: The Make-A-Wish Foundation’s mission is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Board Member Kendall Shull explains the excitement that comes from granting a wish.

Shull: If you see the sparkle in their eye and the way they perk up when they’re thinking about this wish and we get to help make that dream come true and we help provide these memories for these kids.

RYANS: Kendall Shull says that we do not nearly have the funding to grant every child’s wish. So many children are put on waiting lists and may never get the chance to live to see their wish granted. The Make-A-Wish Foundation needs you.

The first 100 callers to call 1-800-WKNO or go to our website www.wkno.com and donate will receive your choice of sports tickets, cookware or electronics. Also, each person to donate will be put into a grand prize drawing to win a new car. Let’s share the power of a wish!


Television News Broadcast

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MCU Jennifer Ryans/ OTS Shane Sellers

A little boy’s life will be changed forever after a foundation and local business make his dream come true.

TAKE TAPE #37 [MCU Wish volunteers entering Seller’s house :04] [MLS Jordan Bikes :09] Super: Boys Dream Comes True

The Sellers family cannot thank Jordan Bikes and The Make-A-Wish Foundation enough. Both are responsible for sending joy to Shane Sellers who turns four next month. Sarah Miller shows us how Shane’s dream really did come true.

TAKE TAPE #38 [MCU Sarah Miller/ OTS Seller’s House :07]

Shane Sellers was born with a rare medical condition called Aicardi-Gutierrez Syndrom. This rare genetic disorder, which affects parts of the brain and bone, prevents Shane from walking.

TAKE TAPE #39 [MCU Kara Sellers :09] Super: Kara Sellers, Mother

Seeing Shane not being able to walk was very difficult, especially since he had to watch all of his friends run around and play. At the hospital he always would ask us, when can I finally play with my friends?

TAKE TAPE #40 [MCU Sarah Miller/ OTS Seller’s House :04]

That is when Make-A-Wish Foundation got involved.

TAKE TAPE #40 [CU Shane playing with his toys at home :08] [LS Jordan Bikes :06] [MCU Shane on his bike at Jordan Bikes :12]

TAKE TAPE #40 [MCU Jennifer Ryans :05] Super: www.kkyc.com

Shane Sellers wished to have his very own bike. So, Shane’s parents decided to seek out local help. Jordan Bikes jumped on board to build a bike perfect for the little boy. The Bike they created especially for Shane is what they call the “Freedom Cycle”. They discovered that this cycle would provide Shane with more mobility and would enable him to gain enough strength in his legs so that he may someday walk. His new bike would also allow him the simple joy of riding a bicycle with friends-truly a wish that would keep on giving! Viewers can visit our website at www.kkyc.com to see the progress Shane has made.


Magazine Feature Article


FOR IMMEDIATE RELEASE For more information contact: Jennifer Ryans Communications Manager Make-A-Wish Foundation P 440-487-9565 E jryans@mail.bw.edu

Celebration of Wishes Granted (Phoenix, Arizona)- May 25, 2011- After thirty-two years of existence, The Make-A-Wish Foundation celebrates their 300,000 wish this year. To celebrate this achievement, The Make-A-Wish Foundation will hold a meet and greet event at the chapter’s local Applebee’s restaurants on June 30, 2011 from 5 p.m.- 9 p.m. Wish recipients will be there along with their families to share their stories and inform people of what they are currently doing. Anyone is welcome to attend and Applebee’s will be donating fifty percent of dinner and take out sales to Make-A-Wish Foundation. From black tie events, walks and galas, The Make-A-Wish Foundation aims to raise as much money possible to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Without the continuous support of kind donors, the Foundation would not be able to grant the wishes of these children.

About the Make-A-Wish Foundation: Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.

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May 4, 2011 Roxy Gordon 9771 North Boulevard Auburn Township, OH 44015 Dear Roxy: We would like to take full responsibility as an organization for the confusion that occurred during Daniel’s wish. The Make-A-Wish Foundation’s mission is to remain steadfast, with children of the past, present and future to have an opportunity to share the power of a wish®. We would also like to bring to your kind attention that, each wish takes months to plan and if one small detail is left out than an issue is more problematic to arise. Unfortunately, there was a minor miscommunication among the manager I spoke with compared to the manager who was working when you and your son went to the store to get fitted for a suit. This is an issue we could not fix at the time but we have implemented changes to make certain that this mix up does not happen again. Since then, we have ensured that the name of the manager who approved the donation is to be included in the wish packet and they are to be contacted 3-5 days prior to the wish taking place to remind them of the wish and of any changes. I appreciate your patience and we here at Make-A-Wish want to ensure that you and your son experience the hope, strength and joy that can truly come from a wish. With that being said, your son’s wish granters will be in contact within the next week to share some surprises they have for Daniel. Tuxedo Junction has also agreed to include another free suit when you go back in June because of the manager’s mix up. Best Regards,

Jennifer Ryans Wish Program Coordinator (216) 442-6363


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Scenario: Congress will pass the taxed donation law that will prohibit businesses and individuals from receiving tax exemption on charitable donations. If a donation is made, the donor will then be taxed on the donation.


May 4, 2011 Employee Communications- Letter from the CEO As of May 4, 2011 Congress has passed a law that prohibits individuals and businesses from receiving tax deductions for charitable donations. This new law will make businesses and individuals think twice about who they are donating to, if they decide to donate at all. The new law will become active by August 1, 2011 and is said that the government is in a time where they rely on businesses and individuals tax dollars to function and retrieve itself from the debt it is in. They hope that this will only be a temporary law but they have not made a decision on how long the law will stay active for. I wanted to inform you all of this before it comes out to press. You will be seeing articles in the paper and at this time we will continue to surge through this by voicing to others the importance of wish granting. Continue living out the mission of the Foundation and I will leave you with this: “Hope is important because it can make the present moment less difficult to bear. If we believe that tomorrow will be better, we can bear a hardship today.” -Thich Nhat Hanh “Anyone can give up, it’s the easiest thing in the world to do. But to hold it together when everyone else would understand if you fell apart, that’s true strength.” -Unknown “Joy is increased by spreading it to others.” -Robert Murray McCheyne Hope, strength and joy. It’s hard to imagine enriching the human experience of a wish with one and not the other. Together, these words have served as a culmination of our mission to grant the wishes of children with life threatening medical conditions. The Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 207, 260 wishes in the United States since its inception. Let’s keep it up!!

Best Regards,

Jennifer Ryans President


The Make-A-Wish Foundation Takes a Hit From the New Bill That Will Pass By Congress By Jennifer Ryans CROSSMAN TODAY May 5, 2011 Phoenix, Arizona – For many companies and individuals that take pride in donating to nonprofit organizations they will most likely be thinking twice about doing so with the new bill the government is passing. Congress is set to pass a law that prohibits individuals and businesses from receiving tax deductions for charitable donations. They are still entitled to donate but will be taxed for each donation made. The new law will become active by August 1, 2011. Congressman Rob Portman stated, “The government is in a time where they rely on the tax dollars of individuals and businesses to function and retrieve itself from the government’s current debt.” One organization in particular that has already been affected by the bill is The Make-A-Wish Foundation. Their mission is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

Sarah Green (right) with her older sister singing songs from High School Musical as she receives her chemo treatment. David Williams, President and Chief Executive Officer, says that the Foundation’s top donors have started to pull out of their big funding events. This will directly affect the children who are waiting patiently to receive wishes. Williams voices that these children may have the patience to wait but their disease does not. Sarah Green has been suffering from leukemia for the past three years. Her cancer has been deemed to stage four, and her only wish is to sing with the cast of High School Musical. Sarah told us, “I just love singing and the girls from High School Musical are so pretty.

I want to be just like them!” But without the continuous donations coming into the organization, Sarah will remain on the waiting list to have her wish granted. The organization understands that companies and individuals do not want to be taxed on donations that they make but it is important to keep the organization alive and make the dreams of children come true to give them the hope, strength and joy to continue fighting. To share in the power of a wish donate by going on our website at www.crossmantoday.com


May 10, 2011 Brian T. Moynihan Chief Executive Officer and President 871 Uptown Road Charlotte, NC 12345 Dear Mr. Moynihan: The Make-A-Wish Foundation would like to invite you to join in the mission of the Foundation. We are the nation’s largest wish-granting organization. Since 1980, the Make-A-Wish Foundation has given hope, strength and joy to children with life-threatening medical conditions. From our humble beginnings with one boy’s wish to be a police officer, we’ve evolved into an organization that grants a child’s wish in the U.S. every 40 minutes. As of August 1, 2011, Congress will pass the taxed donation bill that prevents individuals and businesses from receiving a tax write off for their charitable contributions. Instead, the individuals will be taxed on the donations they choose to make. This bill has already become a threat to our organization because we solely thrive off of the donations of kind and generous people. We believe that a potential opportunity could arise from a partnership with the Bank of America. A development of some sort of charity card that could allow people to sign up for one of your credit cards and allow them to continue donating money by the purchases they make will both benefit the Make-A-Wish Foundation and attract more customers to the Bank of America. We also believe that this decision would prevent children from remaining on a waiting list and ensure that their wishes are granted. With the Bank of America being the largest bank holding company in America and the Make-A-Wish Foundation being the largest wish granting organization we both can together do great things! I greatly extend this suggestion to you for the hope that one day a sick child will never have to be turned away from receiving a wish. Best Regards, Jennifer Ryans President


FOR IMMEDIATE RELEASE For more information contact: Jennifer Ryans Communications Manager Make-A-Wish Foundation P 440-487-9565 E jryans@mail.bw.edu

Swipe for a Cause (Phoenix, Arizona)- May 19, 2011- The Make-A-Wish Foundation announces their partnership with Bank of America. The Bank of America Make-A-Wish Platinum Credit Card allows individuals to sign up for the credit card and donate portions of the money that is spent to the Foundation. For those people who already give to Make-A-Wish or for those who are looking for a convenient way to give back, this type of reward credit card may be a good solution. This credit card offers a small dose of being helpful to other people through spending money and paying on your credit card bill. Bank of America will even pay the taxes that may prohibit individuals from donating because of the taxed donation bill that will be passed on August 1, 2011. Although the percentage coming from your individual credit card may look small, when it is combined with donations from other credit card users it can have a good impact on the Make-AWish Foundation. For more information on the different ways that this card works visit Bank of America at www.bankofamerica.com or The Make-A-Wish Foundation at www.makeawish.com About the Make-A-Wish Foundation: The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®. ###


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