SIMPLIFYING THE BUSINESS OF SELLING PASSENGER AIR TRANSPORTATION
Our approach to NDC is holistic: To simplify the business of selling passenger air transportation. The end goal is to give you full retailing capability, a true passenger-centric sales and distribution platform, and enabling all stakeholders (airports, crew, aggregators, travel agents, etc) to connect to a single source of data: Your NDC platform. The tools we are offering will take you there in phases that can go as slow or as fast as you need to.
Phase 1 – Putting passengers front and center
Phase 2 – Enable one-on-one relationship with your customers
Phase 3 – Airline driven continuous improvement
We rely on your web services and PSS data feeds to transition you into a passenger-centric model. This allows us to host your sales of services on the NDC Platform without worrying about how to manage Order IDs on the PSS. In effect we begin decoupling the systems and offer a full suite of Offer Management and Order Management systems, as well as tools for managing the orders, their integration with Revenue Accounting, and the relationship with the DCS.
We decouple pricing from your web services and rely on an availability cache (or mirror depending on your environment) and our own fare cache to return pricing. At this stage the pricing engine integrates with the merchandising engine and CRM to return a dynamic bundle and/or dynamic price. In addition, we will help you integrate with Revenue Accounting Systems and ERP where needed, as well as airport check-in, Kiosk and crew tablet functions.
We decouple RM, stop relying on RBD, optimize total revenue, including ancillary revenue, optimize customer segmentation, and start forecasting demand for optimally and dynamically designed market segments. All aggregators are connected to the NDC Platform; no offers are made outside your control.
We encourage you to spend some time with us so we can better understand your environment, and propose a road map that will take you as far as you want to go. An NDC retailing strategy does not transform a full service carrier into an LCC. It builds customer loyalty and trust through differentiation, personalization, and full control of its offering and fulﬁllment processes.
COMPONENTS OF OUR JOINT NDC PLATFORM Rich content and Merchandising – Tell your story
Order Management System (OrMS) – From purchase orders to delivery
This module allows the airline to describe its services with rich media, links to its website, and deﬁne business rules that determine the right time, the right place, the right price, and the right passenger to offer a service to. In this system, the service is whatever the airline is offering its passengers, whether it is bundled in fare or un-bundled, whether it is a fare feature or a lie flat seat. The product is suitable for carriers who want to differentiate their brands without selling ancillaries, as well as for airlines which have an ancillary revenue structure.
This Order Management System decouples services ordering and tracking from the PSS and allows the airlines to create, track, and manage any type of service. It includes tables to support integration with revenue accounting systems, tracking settlement values of interline ancillaries, tracking payments, and tracking service deliveries by interfacing with the DCS.
Fare management and Pricing – Take control Supports availability caching or mirroring, fare caching, customizable UI for fare management, interpretation of fare and rules, provision for gross and net fare values for RM, optional ATPCO subscription load, fare ﬁling in ATPCO. Pricing processes and time-to-market fully controlled by the airline.
Revenue Management – No more buckets RM is based on rich set of product and customer attributes. In this, RMS booking classes become irrelevant because it optimizes customer segmentation and forecasts demand for optimally designed dynamic micro-segments. The system optimizes total revenue, including ancillary revenue.
Offer Management System (OfMS) – Make them an offer they can’t refuse This component combines priced itinerary options with the rich content and the merchandising engine. It maintains a record of every offer made by requestors, a log of the O&D and dates requested to support forecasting functionality.
Passenger Identiﬁcation Management (PIM) – Know your customer The PIM allows the airline to automatically assign an account number to each passenger. It relies on 14 parameters to ascertain a positive ID. Each one of these parameters has a different weight. When the total weight reaches 100, we have a100% match.
Synchronization with PSS/RES – Transition to passenger-centricity Synchronizes PNRs booked on your current PSS with Orders stored in your Order Management System and converts bookings into passenger orders recorded under the passenger’s account.
Fulﬁllment – We deliver services, not flight coupons The Order Management System is capable of receiving PNL and ADL messages from the PSS and transforming them to include services and service descriptions to allow airport staff to support fulﬁllment functionality of any service. The check-in ﬁle is then sent back to the Order Management System to conﬁrm that service delivery occurred and that the aircraft and conﬁguration proposed was the actual aircraft and conﬁguration flown.
B2B CRM – Know your distributors This tool allows the airline to register an agency, giving it access to its NDC Platform. The tool is a UI that allows the airline to track the activities of the agency. It is also designed to be used as a sales process management tool to facilitate the migration of NDC prospects onto the NDC platform, track marketing campaign with MSEs, as well as order speciﬁc issues such as IROPs.
Call Center/Agency UI – The personal touch The Passenger Order Manager allows a call center agent or a travel agency to retrieve and manage an order. It controls agent rights to perform certain functions (for example name changes), and process order changes, cancellations, and exchanges.
Integration with RA – Debits and Credits The Order Management System contains all the tables needed to support the creation of ETD and EMD images, BSP Settlement, and payment tracking of direct settlement transactions. Depending on which RA system an airline is using, the choice is available for direct ticketless integration, or to follow the traditional path of ticketing and EMD creation. It is important to note that since every transaction is recorded under a passenger account, and agency incentives, taxes, and interline settlement are all built into the Order Management System, the airline has the option to consider any off-the-shelf accounting system to manage its books.
Aggregation Tools – Bridging the channels We offer a large number of tools for agencies and corporations all of which connect directly to the NDC platform. A corporate booking tool, a white label online travel agency, a consolidator platform, a CRM for use by the agency/aggregator, all of which are offered as mobile and desktop conﬁgurations.
Published on Oct 29, 2015
Our approach to NDC is holistic: To give you full retailing capability, a true passenger-centric sales and distribution platform, and enabli...