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2014 Branding Style Guide


VISION We are redefining what it means to be Smart.

MISSION Innovate, hold to our vision, listen to our customers, and drive forward relentlessly.

VALUES Integrity • Authenticity • Optimism Confidence • Passion


01 / BRAND DNA 02 /

Brand Promise

03 /

Brand Voice

04 /

About VIZIO

05 /

Using VIZIO Name


BRAND PROMISE

BRAND VOICE

ABOUT VIZIO

USING VIZIO NAME

VIZIO: BRAND PROMISE WE ARE REDEFINING WHAT IT

We’ll be the biggest name in

MEANS TO BE SMART.

consumer electronics, but we’ll never be the “big guy.”

Being smart doesn’t mean being complicated. It means you

With each new launch and every

understand what people really

leap forward, we’ll win new fans by

want: Beautiful, easy-to-use products

providing the best entertainment

and services with unbeatable value.

experience possible.

We’ll get the latest, coolest

We’ll innovate. We’ll hold to our

technology to as many people as

vision. And most importantly, we’ll

we can.

listen to our customers.

We’ll be the established leader, but

BECAUSE THAT’S SMART.

never the “establishment.”

Bra nd DN A / 03


BRAND PROMISE

BRAND VOICE

ABOUT VIZIO

USING VIZIO NAME

VIZIO: BRAND VOICE WE SPEAK WITH CUSTOMERS, NOT TO THEM.

OUR VOICE IS

OUR VOICE IS NOT

/ Bright

/ Cold

When we talk about our accomplishments,

/ Confident

/ Technical

products, breakthroughs and innovations, we

/ Authentic

/ Arrogant

spark excitement. We inspire people to share

/ Inspiring

/ Pretentious

our enthusiasm, and to expect a smarter

/ Opwtimistic

/ Sarcastic

entertainment experience. We write like people speak. Use contractions. Don’t worry about breaking grammar rules. If it sounds good when read aloud, you’re on the right track. You’re talking to our customers, and they’re friends. They’re rooting for us!

Bra nd DN A / 05


BRAND PROMISE

BRAND VOICE

ABOUT VIZIO

USING VIZIO NAME

ABOUT VIZIO: STANDARD COPY 50 WORDS These copy blocks can be copied

VIZIO is a California-based company delivering

verbatim when a quick description of

smart, innovative electronics. Established as a

the company is needed.

leader but never the establishment, they always design products with the consumer’s desires in mind. With every launch and leap forward, they remain faithful to the original vision: Provide brilliant, awe-inspiring entertainment experiences.

25 WORDS VIZIO is a California-based company delivering smart, innovative electronics. With each new product, they remain faithful to the original vision: Provide brilliant, awe-inspiring entertainment experiences.

10 WORDS VIZIO is a California-based company delivering smart, innovative consumer electronics.

Bra nd DN A / 07


BRAND PROMISE

BRAND VOICE

ABOUT VIZIO

USING VIZIO NAME

ABOUT VIZIO: STANDARD COPY CAPITALIZATION OF VIZIO Guidelines for use of the company

When presenting the word VIZIO in type, each

name in type.

letter of the word should be capitalized.

CORRECT / VIZIO INCORRECT / Vizio

Bra nd DN A / 09


02 / LOGO USE 07 /

Primary Usage of VIZIO Logo

11 /

V Mark Sizing

08 /

VIZIO Logo Sizing

12 /

Improper Usage Variations

09 /

Improper Usage Variations

13 /

VIZIO Logo Usage with Partners

10 /

Primary Usage of V Mark


PRIMARY USAGE OF VIZIO LOGO

VIZIO LOGO SIZING

IMPROPER USAGE VARIATIONS

PRIMARY USAGE OF V MARK

V MARK SIZING

VARIATIONS

VIZIO LOGO USAGE WITH PARTNERS

PRIMARY USAGE OF VIZIO LOGO VIZIO’s full corporate logo should be

Chrome logos should be used whenever four-color offset printing is possible or for online use.

When on a solid black background or high resolution print, the VIZIO logo should be 100% white.

Standard VIZIO logotype on a solid white background.

When on a solid white background or high resolution print, the VIZIO logo should be 100% black.

used wherever possible as the primary logomark for the company and all of its products.

When the VIZIO logo is printed on materials with lower resolution or high dot gain (such as newspaper), use 100% black.

Lo go Use / 13


PRIMARY USAGE OF VIZIO LOGO

VIZIO LOGO SIZING

IMPROPER USAGE VARIATIONS

PRIMARY USAGE OF V MARK

V MARK SIZING

VARIATIONS

VIZIO LOGO USAGE WITH PARTNERS

VIZIO LOGO: SIZING CLEAR SPACE Always allow this measurement of clear space around the VIZIO logo. When used in conjunction with other logos, allow 2X space around the logo.

To ensure proper appearance of the VIZIO logo, sizing of the logo will not exceed the minimum size indicated to the right.

x = 1/2 VIZO LOGO HEIGHT

MINIMUM SIZE / PRINT

1 inch

The minimum size for the width of the VIZIO logo should be is 1 inch when printed.

MINIMUM SIZE / WEB

1 inch / 72 px

The minimum size for the width of the VIZIO logo online should be 1 inch or 72 pixels.

Lo go Use / 15


PRIMARY USAGE OF VIZIO LOGO

VIZIO LOGO SIZING

IMPROPER USAGE VARIATIONS

PRIMARY USAGE OF V MARK

V MARK SIZING

VARIATIONS

VIZIO LOGO USAGE WITH PARTNERS

‘DO NOT USE’ VARIATIONS VIZIO logo usage should be precise

DO NOT USE

DO NOT

DO NOT STRETCH

altered versions of the chrome logo.

make the VIZIO logo clear or transparent.

VIZIO logo.

DO NOT USE

DO NOT USE

DO NOT SKEW

altered versions of the chrome logo.

the black logo on a darkly colored background.

VIZIO logo

DO NOT USE

DO NOT USE

DO NOT ALTER

the black logo on any color gradient.

the white logo on a lightly colored background.

the logo color.

and consistent. These examples of logo usage violate VIZIO branding and should never be used in any way.

Lo go Use / 17


PRIMARY USAGE OF VIZIO LOGO

VIZIO LOGO SIZING

IMPROPER USAGE VARIATIONS

PRIMARY USAGE OF V MARK

V MARK SIZING

VARIATIONS

VIZIO LOGO USAGE WITH PARTNERS

PRIMARY USAGE OF V MARK VIZIO’s V Mark can be used as a

The chrome V Mark should be used whenever four-color offset printing is possible or for online use.

When on a solid black background or high resolution print, the V Mark should be 100% white.

Standard chrome V Mark on a solid white background.

When on a solid white background or high resolution print, the V Mark should be 100% black.

secondary mark.

USE WHEN: / Space does not allow the full usage of VIZIO logotype. / The VIZIO logotype is referenced in copy or shown on product. DO NOT USE: / The V Mark and VIZIO logo on the same surface or same space

When the V Mark is printed on materials with lower resolution or high dot gain (such as newspaper), use 100% black.

Lo go Use / 19


PRIMARY USAGE OF VIZIO LOGO

VIZIO LOGO SIZING

IMPROPER USAGE VARIATIONS

PRIMARY USAGE OF V MARK

V MARK SIZING

VARIATIONS

VIZIO LOGO USAGE WITH PARTNERS

VIZIO V MARK: SIZING CLEAR SPACE Always allow this measurement of clear space around the VIZIO V Mark. Allow 2X space when placed amung other logos.

The V Mark is the secondary logo for VIZIO. To ensure proper appearance of the VIZIO V Mark, sizing of the logo

x = HEIGHT OF TOP TRIANGLE

will not exceed the minimum size indicated to the right.

MINIMUM SIZE / PRINT .375�

The minimum size for the width of the V Mark should be is 1 inch when printed.

MINIMUM SIZE / WEB 27 px

The minimum size for the width of the V Mark online should be 1 inch or 72 pixels.

Lo go Use / 21


PRIMARY USAGE OF VIZIO LOGO

VIZIO LOGO SIZING

IMPROPER USAGE VARIATIONS

PRIMARY USAGE OF V MARK

V MARK SIZING

IMPROPER USAGE VARIATIONS

VIZIO LOGO USAGE WITH PARTNERS

‘DO NOT USE’ VARIATIONS VIZIO logo usage should be precise

DO NOT USE

DO NOT

DO NOT STRETCH

altered versions of the chrome V Mark.

make the V Mark clear or transparent.

V Mark.

DO NOT USE

DO NOT USE

DO NOT SKEW

altered versions of the chrome V Mark.

the black V Mark on a darkly colored background.

V Mark.

DO NOT USE

DO NOT USE

DO NOT ALTER

the black V Mark on any color gradient.

the white V Mark on a lightly colored background.

V Mark color.

and consistent. These examples of logo usage violate VIZIO branding and should never be used in any way.

Lo go Use / 23


PRIMARY USAGE OF VIZIO LOGO

VIZIO LOGO SIZING

IMPROPER USAGE VARIATIONS

PRIMARY USAGE OF V MARK

V MARK SIZING

VARIATIONS

VIZIO LOGO USAGE WITH PARTNERS

VIZIO LOGO USE WITH PARTNERS LOGO PLACEMENT / LOGOTYPE

LOGO PLACEMENT / V MARK

These are examples of VIZIO Logotype and V Mark usages with partners. PARTNER LOGO

The mandatory space needed to

PARTNER LOGO

separate the VIZIO logo from partner logos (whether situated side-by-side or stacked top-to-bottom) is the height of the VIZIO logo (represented by the “x”). Partner logos should be the same height as the VIZIO logo when side-byside and should be the same width when stacked top-to-bottom. PARTNER LOGO

PARTNER LOGO

Lo go Use / 25


03 / BRAND COLORS & TYPOGRAPHY 15 /

VIZIO Primary Color Set

23 /

16 /

Packaging Colors

24 / Trademarks

17 /

Website Colors

18 /

Fonts and Variations

Business Card Font Variations


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO PRIMARY COLOR SET -----

PRIMARY COLOR SET

METALLIC INK

METALLIC FOIL

VIZIO’s primary color set contains Black, White, and Gray. Metallic ink is used on VIZIO business cards using the specification at right. When stamped foil is used on packaging, the specification at right should be matched. For online or multimedia applications,

----

----

----

PMS 8401 C

0 • 0 • 0 • 100

0•0•0•0

0 • 0 • 0 • 90

----

RGB

0• 0• 0

100 • 100 • 100

65 • 64 • 66

----

HEX

#000000

#FFFFFF

#414042

----

PANTONE CMYK

SHOULD MATCH QUALITIES OF NAKAI BRAND SILVER FOIL #368

use the RGB or hexadecimal (HEX) color equivalents.

Brand C o l o r s & Typ o gra phy / 29


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

PACKAGING COLORS GRADIENTS / CMYK Value VIZIO’s secondary and tertiary color sets contain Red and Blue. They are used on E- and M-Series packaging.

10 • 100 • 100 • 0

52 • 5 • 3 • 14

33 • 93 • 74 • 38

100 • 74 • 40 • 32

For online or multimedia applications, use the RGB or hexadecimal (HEX) color equivalents. -----

SECONDARY COLOR SET

TERTIARY COLOR SET

E-SERIES PACKAGING

M-SERIES PACKAGING

10 • 100 • 100 • 100

88 • 51 • 27 • 5

RGB

218 • 32 • 40

29 • 109 • 145

HEX

#DA2028

#1D6D91

The gradient shown is primarily used on product packaging. The CMYK values should be set at the two ends (both the center and edge) of the gradient spectrum. CMYK

Brand C o l o r s & Typ o gra phy / 31


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO WEBSITE COLORS PRIMARY COLORS For VIZIO.com assets, use the color palette to the right.

HEADLINES Red and Black text BODY COPY Gray

OFFICIAL RED

OFFICIAL GRAY

Pantone 185 C

Pantone 8001 C

R 172 G 51 B 34

R 137 G 137 B 137

#ac3322

#898989

#a02d1e

RED GRADIENT

SOLID GRAY

#b83b27

SECONDARY COLORS LIGHT GRAY

GRAY

DARK GRAY

BLACK

R 164 G 164 B 164

R 90 G 90 B 90

R 47 G 47 B 47

R 0 G 0 B 0

#a4a4a4

#5a5a5a

#2f2f2f

#000000

Brand C o l o r s & Typ o gra phy / 33


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO: TYPOGRAPHY HEADER

ITC Avant Garde Gothic is the primary brand font for VIZIO and should be

ITC Avant Garde

used to maintain consistency across applications. Different font weights (Book, Demi and Bold) are used appropriately. USES:

Header and Subheads Body Copy

ALPHABET

ABCDEFGHIJKLMN O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ “ ” BODY COPY Lorem ipsum dolor sit amet, consectetuer

ullamcorper suscipit lobortis nisl ut aliquip

adipiscing elit, sed diam nonummy nibh

ex ea commodo consequat lorem ipsum

eusmod tincidunt ut laoreet dolore magna

dolor et suis. Hendaepuditi adi dolestium a

aliquam erat volputate. Ut wisi enim ad

consendae litam doluptae veleni dolorup

minim veniam, quis nostrud exerci tation

tatempo raeprehenis si digenis endandaese.

Brand C o l o r s & Typ o gra phy / 35


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO: TYPOGRAPHY HEADER

Novecento Wide is an alternative font for VIZIO and should be

NOVECENTO WIDE

used to maintain consistency across applications. Different font weights (Light, Book, Normal, Medium, Demibold, Bold) are used appropriately. USES:

Header and Subheads PAIR WITH:

Cabin

SUB-HEAD

ABCDEFGHIJKLMN O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! @ “ ” BODY COPY / Cabin (Closest font substitution for FF DIN) Lorem ipsum dolor sit amet, consectetuer adipiscing

ex ea commodo consequat lorem ipsum dolor et

elit, sed diam nonummy nibh eusmod tincidunt ut

suis. Hendaepuditi adi dolestium a consendae litam

laoreet dolore magna aliquam erat volputate. Ut

doluptae veleni dolorup tatempo raeprehenis si

wisi enim ad minim veniam, quis nostrud exerci

digenis endandaese.

tation ullamcorper suscipit lobortis nisl ut aliquip

Brand C o l o r s & Typ o gra phy / 37


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO: TYPOGRAPHY BODY COPY

Cabin is an alternative brand font for VIZIO body copy and should be

Cabin

used to maintain consistency across applications. Different font weights (Regular, Medium, Semi Bold, and Bold) are used appropriately.

POINT SIZES 18 PT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.

14 PT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.

12 PT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt

USES:

Body Copy PAIR WITH:

Novecento Wide

ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.

Brand C o l o r s & Typ o gra phy / 39


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO: TYPOGRAPHY HEADER

Kelson Sans is an alternative brand font for VIZIO and should be used

Kelson Sans

to maintain consistency across applications. Different font weights (Light, Regular and Bold) are used appropriately. USES:

Header and Subheads PAIR WITH:

Corbel

SUB-HEAD

A B C D E F G H I J K L M O P Q R S T U V W X Y a b c d e f g h i j k l m o p q r s t u v w x y 1 2 3 4 5 6 7 8 9 0 ! @ “

N Z n z ”

BODY COPY / Corbel

Lorem ipsum dolor sit amet, consectetuer

ullamcorper suscipit lobortis nisl ut aliquip ex ea

adipiscing elit, sed diam nonummy nibh

commodo consequat lorem ipsum dolor et suis.

eusmod tincidunt ut laoreet dolore magna

Hendaepuditi adi dolestium a consendae litam

aliquam erat volputate. Ut wisi enim ad

doluptae veleni dolorup tatempo raeprehenis si

minim veniam, quis nostrud exerci tation

digenis endandaese.

Brand C o l o r s & Typ o gra phy / 41


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO: TYPOGRAPHY BODY COPY

Corbel is an alternative brand font for VIZIO body copy and should be

Corbel

used to maintain consistency across applications. Different font weights (Regular, Bold, and Italic Bold) are used appropriately.

POINT SIZES 18 PT

USES:

Body Copy PAIR WITH:

Kelson Sans

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.

14 PT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.

12 PT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat lorem ipsum dolor et suis. Hendaepuditi adi dolestium a consendae litam doluptae veleni dolorup tatempo raeprehenis si digenis endandaese.

Brand C o l o r s & Typ o gra phy / 43


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

BUSINESS CARD FONT VARIATIONS ITC AVANT GARDE STD

ITC AVANT GARD BOOK & DEMI

NOVENCENTO WIDE

NOVECENTO WIDE

KELSON SANS

NOVECENTO WIDE & CABIN

KELSON SANS & CORBEL

KELSON SANS & CORBEL

Brand C o l o r s & Typ o gra phy / 45


VIZIO PRIMARY COLOR SET

PACKAGING COLORS & GRADIENTS

WEBSITE COLORS

FONTS AND VARIATIONS

BUSINESS CARD FONT VARIATIONS

TRADEMARKS

VIZIO PRIMARY COLOR SET PRODUCT

MARK

Co-Star

Razor LED

®

TruLED

®

Theater 3D

®

VIZIO Internet Apps

®

VIZIO Internet Apps Plus

®

Smart Dimming

Brand C o l o r s & Typ o gra phy / 47


04 / PACKAGING 26 /

M-Series HDTV

44 /

30 /

E-Series HDTV

46 / All-in-One

34 /

Sound Bar

48 /

Thin + Light

42 /

HDMI Cable

49 /

Tablet PC

Stream Player


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

M-SERIES HDTV CARTON OVERVIEW

1

2

1

VIZIO LOGO

2

SERIES WITH CLASS LOCK UP

3

TECHNOLOGY WITH ICON LOCK UP

4

TV WITH 3D BACKGROUND

5

REMOTE WITH CALLOUT

6

3D GLASSES CALLOUT (3D MODELS ONLY)

7

HIGHLIGHT ON RAZOR THIN DESIGN

3

4

5 6

3D M-SERIES SCREEN IMAGE

2D M-SERIES SCREEN IMAGE

7

Pa cka gi ng / 51


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

M-SERIES HDTV CARTON OVERVIEW

1

WHITE VIZIO LOGO

2

SERIES WITH CLASS LOCK UP

3

VIDEO AND AUDIO INPUTS AND OUTPUTS

THIN + LIGHT

TABLET PC

1

2

3

4

5

6

PACKAGE CONTENTS PRODUCT DIMENSIONS PARTNER LOGOS

4 5

6

SPEC LABEL PRODUCED BY FACTORY

Pa cka gi ng / 53


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

M-SERIES HDTV CARTON OVERVIEW 1

1

VIZIO LOGO & NAME MOCKUP

6

MODELS BELOW 50” ARE PRINTED WITH THE JD POWER AWARD TROPHIES

Pa cka gi ng / 55


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

M-SERIES HDTV CARTON OVERVIEW

1

TECH ICONS WITH SHORT DESCRIPTIONS

2

VIZIO LOGO

3

SIZE AND CLASS LOCK UP

4

V.I.A. PLUS DESCRIPTION

5

APPROVED V.I.A. PLUS APP PARTERNERS

1

2

3

4

5

Pa cka gi ng / 57


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

1

E-SERIES HDTV CARTON OVERVIEW

2

3

1

LOGO LOOK UP WITH PARTNERS

2

VIZIO LOGO

3

SERIES WITH CLASS LOCK UP

4

TECHNOLOGY WITH ICON LOCK UP

5

JD POWER LOCKUP

6

TV WITH 2D BACKGROUND

34

5

6

3D E-SERIES SCREEN IMAGE

2D M-SERIES SCREEN IMAGE

Pa cka gi ng / 59


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

E-SERIES HDTV CARTON OVERVIEW

1

WHITE VIZIO LOGO

2

SERIES WITH CLASS LOCK UP

3

VIDEO AND AUDIO INPUTS AND OUTPUTS

THIN + LIGHT

TABLET PC

1

2

3

4

PACKAGE CONTENTS

5

PRODUCT DIMENSIONS

6

PARTNER LOGOS

4 5

6

SPEC LABEL PRODUCED BY FACTORY

Pa cka gi ng / 61


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

E-SERIES HDTV CARTON OVERVIEW

1

SERIES WITH CLASS LOCK UP 1

2

WHITE VIZIO LOGO

2

Pa cka gi ng / 63


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

E-SERIES HDTV CARTON OVERVIEW

1

TECH ICONS WITH SHORT DESCRIPTIONS

2

VIZIO LOGO

3

SIZE AND CLASS LOCK UP

4

V.I.A. PLUS DESCRIPTION

5

APPROVED V.I.A. PLUS APP PARTERNERS

1

2

3

4

5

Pa cka gi ng / 65


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

5.1/2.1 SOUND BAR CARTON OVERVIEW

1

RED GRADIENT VIZIO LOGO

2

PRODUCT NAME LOCK UP

3

TECH ICONS WITH SHORT DESCRIPTIONS

4

SUBWOOFER, SATELLITE SPEAKERS, & REMOTE SHOT

5

APPROVED V.I.A. PLUS APP PARTERNERS

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

PRIMARY FACING PANEL

FPO

1

2 3

4

5

SOUND BAR CARTON SCREEN IMAGE

Pa cka gi ng / 67


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

SECONDARY FACING PANEL

5.1/2.1 SOUND BAR CARTON OVERVIEW

1

TABLET PC

ANGLED TV SHOT WITH SOUND BAR

2

SUBWOOFER, SATELLITE SPEAKERS, & REMOTE SHOT

3

TECH ICONS WITH SHORT DESCRIPTIONS

4

PRODUCT NAME LOCK UP

5

RED GRADIENT VIZIO LOGO

1

FPO 2

3 4 5

Pa cka gi ng / 69


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

5.1/2.1 SOUND BAR CARTON OVERVIEW

1

WHITE VIZIO LOGO

2

PRODUCT NAME LOCK UP

3

QR CODE POINTS TO PRODUCT WEBPAGE

4

PARTNER LOGOS

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

1

2

3

4

ON-SCREEN IMAGE IS REPEATED ON BOTH SIDES OF THE CARTON

Pa cka gi ng / 71


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

INFORMATION PANEL

5.1/2.1 SOUND BAR CARTON OVERVIEW

3 1

1

RED GRADIENT VIZIO LOGO

2

PRODUCT NAME LOCK UP

4

2

5

3

TECH ICONS WITH SHORT DESCRIPTIONS

6 9

4

COMPLETE PRODUCT SHOT

5

PRODUCT DIMENSIONS

6

PRODUCT SPECIFICATIONS

10 7

11

7

INPUTS

8

PACKAGE CONTENTS 4

9

EASY INSTALLATIONS CALLOUT

10

WIRELESS SUBWOOFER CALLOUT

11

REMOTE SPOTLIGHT

Pa cka gi ng / 73


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

2.0 SOUND BAR CARTON OVERVIEW

1

VIZIO LOGO

2

ANGLED PRODUCT IMAGE WITH REMOTE

3

TECH ICONS WITH SHORT DESCRIPTIONS

4

PRODUCT NAME LOCKUP

1

4

3 2

Pa cka gi ng / 75


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

2.0 SOUND BAR CARTON OVERVIEW

1

WHITE VIZIO LOGO

2

PRODUCT NAME LOCK UP

3

PRODUCT LABEL AREA 1

2

3

Pa cka gi ng / 77


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

2.0 SOUND BAR CARTON OVERVIEW

1

2

WHITE VIZIO LOGO PRODUCT NAME LOCK UP

1

2

Pa cka gi ng / 79


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

5.1/2.1 SOUND BAR CARTON OVERVIEW

1

1

TECH ICONS WITH SHORT DESCRIPTIONS

6

PORTS / CONNECTORS

2

STRAIGHT-ON PRODUCT IMAGE

7

PACKAGE CONTENTS

3

BLUETOOTH CALLOUT

8

PACKAGE NAME LOCKUPS

4

DIMENSIONS

5

SPECS

2

3

4

5

6

7

8

Pa cka gi ng / 81


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE OVERVIEW

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

1

2

1

VIZIO LOGO

2

PRODUCT NAME LOCK UP

3

TECH ICONS AND SHORT DESCRIPTIONS

3

ON-SCREEN IMAGE IS REPEATED ON BOTH SIDES OF THE CARTON

Pa cka gi ng / 83


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE OVERVIEW

1

BACKGROUND IMAGE

2

PRODUCT NAME LOCK UP

3

TECH ICONS WITH SHORT DESCRIPTIONS

4

VIZIO LOGO

5

FEATURE BULLETS

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

1

2

4 5

3

Pa cka gi ng / 85


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

3

STREAM PLAYER OVERVIEW

4

5

1

1

PRODUCT NAME LOCK UP

2

SPECIAL OFFERE CALLOUT

3

PARTNER LOGOS

4

BLACK VIZIO LOGO

5

PRODUCT NAME LOCK UP

6

7

6

TECH ICONS WITH SHORT DESCRIPTIONS

7

PRODUCT IMAGE

8

V.I.A. PLUS LOGO

2

8

Packagi ng / 87


M-SERIES HDTV

E-SERIES HDTV

STREAM PLAYER OVERVIEW

1

PRODUCT NAME LOCK UP

2

WHITE VIZIO LOGO

3

PACKAGE CONTENTS

4

PORTS / CONNECTORS

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

1

2

3

4

Pa cka gi ng / 89


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

2

ALL-IN-ONE CARTON OVERVIEW

3

1

1

VIZIO LOGO WITH PRODUCT NAME

2

SILVER FOIL V LOGO

3

BLACK VIZIO LOGO WITH PRODUCT NAME

4

TECH ICONS WITH SHORT DESCRIPTIONS

5

PRODUCT IMAGE

4

5

Pa cka gi ng / 91


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

4

ALL-IN-ONE CARTON OVERVIEW

5

1

1

VIZIO LOGO WITH PRODUCT NAME

2

PACKAGE CONTENTS

3

PARTNER AND TECH LOGOS

4

SILVER FOIL V LOGO

5

BLACK VIZIO LOGO WITH PRODUCT NAME

6

TECH ICONS WITH SHORT DESCRIPTIONS

7

PRODUCT IMAGE

6

2

7

3

Pa cka gi ng / 93


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

STREAM PLAYER

ALL-IN-ONE

THIN + LIGHT

TABLET PC

2

THIN + LIGHT CARTON OVERVIEW

1

BLACK VIZIO LOGO WITH PRODUCT NAME

2

SILVER FOIL V LOGO

1

4

3

WHITE VIZIO LOGO WITH PRODUCT NAME

4

PRODUCT IMAGE

3

Pa cka gi ng / 95


M-SERIES HDTV

E-SERIES HDTV

SOUND BAR

HDMI CABLE

1

2

SILVER FOIL V LOGO

3

BLACK VIZIO LOGO WITH PRODUCT NAME

4

PRODUCT IMAGE

ALL-IN-ONE

THIN + LIGHT

TABLET PC

2

TABLET PC CARTON OVERVIEW

STREAM PLAYER

1

BLACK VIZIO LOGO WITH PRODUCT NAME

4

3

Pa cka gi ng / 97


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VIZIO Brand Guidelines