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BMW’s performance department, M GmbH (more commonly known simply by the letter M, which stands for Motorsport) has been around since the 1970s. At its conception, the department focused their engineering prowess exclusively on race cars, but soon the brand longed to expand operations to the high-performance sector, so BMW approved the development of M-branded vehicles for the public. The first M car available to the commoner was the M1, a mid-engine race car covered with a very thin layer of creature comfort. Over time, the M recipe changed somewhat; instead of building all-out racers for the street, they decided to push the envelope by building cars that are not only as fast and agile as some racecars, but that also offer comfort and technological equipment usually found on luxury vehicles. Today, M produces high-performance variants of nearly every single vehicle in BMW’s lineup. Let’s take a walk through the M Series offerings.

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WHO IS WHO. Mathias Babbel Head of Exclusive Customer Advisory and Order Management. Responsible for exclusive customer advice and the BMW Individual Manufaktur portfolio since 2016.

BMW M Magazine: Mathias, what’s been the most special project you’ve worked on? Mathias Babbel: The development of the BMW Individual M850i NIGHT SKY, about whose development I could write a small book. The key here was that it was a collaborative project across all departments and people were so enthusiastic that everyone was willing to go the extra mile. Some of its design elements were not included in the original concept and were added during the development phase, like the enormously elaborate headliner – hand-sewn in our factory – or the paintwork that was applied to the vehicle during the factory holidays in Dingolfing. Administrative departments such as purchasing and development pushed themselves to their limits in order to create this beautiful vehicle. Ultimately, it was a team building project that showed what we are capable of when everyone pulls together and is united in one purpose.

A paint finish such as BMW Individual Dravite Grey metallic creates different effects depending on the light – how does this work? It is a so-called changer paint. By mixing together special pigments, a unique glitter effect and an extraordinary colour brilliance are created. Depending on how the light falls on the paint finish, it is reflected differently, which changes the perceived visual impression again and again.

How do paints get their names? And how can BMW Individual and BMW M paints be distinguished from each other? Most BMW M paints are given names of racetracks, for example Hockenheim Silver. BMW Individual paints, on the other hand, are named after gemstones, such as Ametrin metallic. In this way, a really large colour palette comes together. In total, the current BMW Individual range includes more than 130 different paint colours. Naturally, BMW Individual customers also have the opportunity to create a unique paint for their vehicle. Such colours trade under names that do not fit into the pattern above. In addition, it is of course also possible to use paint colours from other manufacturers, such as Verde Ermes – a paint that has already been seen on one of our BMW M850i vehicles.

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M2 BMW M2 Competition.

M5 BMW M5 Competition.

X3M BMW X3M Competition.


M8 BMW M8 Coupe.

X4M BMW X4M Competition.

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M4 BMW M4 Coupe.

M4 BMW M4 Convertible.



BMW M8 Convertible.

BMW M8 Gran Coupe.



BMW X5M Competition. BMW X6M Competition.

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THE POWER OF ATTRACTION. For the BMW Vision M NEXT, the BMW design team turned to the iconic BMW Turbo and the groundbreaking BMW i8 for inspiration. In line with the new BMW design strategy, the BMW Vision M NEXT exudes a powerful character with its sporty proportions and the presence of just a few, crisp lines.

“In the BMW Vision M NEXT, intellig deliver the right content at the right t with all information presented in

Domagoj Dukec, He

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gent technologies help the driver and time. Operation is clear and intuitive, n the driver’s direct field of view.�

ead of Design BMW


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BOOST+ The Power-PHEV drive of the BMW Vision M NEXT allows the driver to choose between four electrically driven wheels or a purist rearwheel drive – purely electrically or accelerated by turbocharged 4-cylinder petrol engine. A system output of 441kW (600 hp) permits a top speed of up to 300 km/h and catapults the BMW Vision M NEXT from 0 to 100 km/h in 3 seconds. The range in purely electric driving mode extends up to 100 km – in most cases this is sufficient to cover a large proportion of journeys purely electrically. Consequently, the BMW Vision M NEXT is also a future-proof sports car for inner cities with potential zero-emissions zones.


SHEER DRIVING PLEASURE REDEFINED. The BMW Vision M NEXT shows the next step of the typical BMW driver orientation. The entire interior focuses on the BOOST Pod. Geometry is consciously restrained so that the driver can concentrate completely on the driving experience.

“We have designed a modern and l novative materials. Whereas its geo vidual details are showcased

Domagoj Dukec, He

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luxurious interior with the help of inometry is clear and restrained, indid like top-class accessories.�

ead of Design BMW


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