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2014 LOCAL INITIATIVES LOCAL IS MORE THAN AN EXTENSION… IT IS THE CONNECTION!


Content - 2014 Calendar of Initiatives Table of Content

Network Extensions

[3-8]

Sports

[10-15]

Station Initiatives

[16-30]

Campaign Vignettes

[32]

Station Segments

[33-35]

News Segments

[37-38]

Despierta Extensions

[40]


NETWORK EXTENSIONS 1Q 2014 Jan

Network Extensions NBL Auditions

Feb

2Q 2014 Mar

Apr

May

3Q 2014 Jun

Jul

Aug

4Q 2014 Sep

Oct

Nov

PLN

PJ

PJ

LG

Feb

VIP TOUR

July

Nov

MQB

MQB

Local

Behind the Scenes

NBL 1 st Show Sp. Local Aud and Local Integrs. May

Dec

MQB Tour

LG Street Parties

SG Auditions Local Sp. May

NBL Local Auditions

MQB Tour, Local Contest and Behind the Scenes

NBL

PLN Activations

PLN

PJ VIP Tour & Pit Sweepstakes

MQB

SG Auditions SG

PJ

LG and Street Parties Activations LG

Telet贸n USA Telet贸n USA


NETWORK EXTENSIONS

Nuestra Belleza Latina

Local Auditions and Shows

Jan-Mar 2014

A beauty queen from a local market will become a national star! Local auditions for Nuestra Belleza Latina focuses on the dreams of young Latinas in our communities. Local contestants, local venues, market specific integrations come together in these local auditions that are showcased during the first show NBL show of the season. These are opportunities that connect brands to the contestants and give consumers the opportunity to interact with the candidates that become spokespersons of your brand and product!

Vive PLN como una Estrella

Live PLN like a Star

Feb 2014

The Premio lo Nuestro Live It Like A Star sponsorship is a flyaway promotion that allows clients to send lucky winners to Premio lo Nuestro where they receive a VIP experience hosted by Univision Entertainment Reporter Carolina Ramirez: custom gowns and tuxedos, limousine ride to event and a chance to walk the Red carpet... among others. PLN also includes opportunities such as countdown and tune-in spot sponsorship

(Production Hard costs apply)


NETWORK EXTENSIONS

Premios Juventud

Youth Awards... Closer than ever!

Jul 2014

Univision gathers the brightest constellation of young Latin TV, music and movie artists to celebrate Premios Juventud. A celebration that goes deep into U.S. cities, with traffic driving, interactive, and engaging experiences that will link partners and sponsors with PJ Street Parties. Nights to celebrate Latin youth and music around the U.S. Univision where viewers in our markets can participate to win a lifetime opportunity to enjoy the show closer than anyone... being a VIP guest at the PJ pit!

Sábado Gigante Auditions

Sabado Gigante Auditions

March - May 2014

Sabado Gigante, the longest running entertainment show in the history of TV, with the unique equity of a half century entering the living room of Hispanic families in Latin America, is coming to town! Local auditions will give viewers in different cities the opportunity to show their talent, be evaluated by the implacable “Chacal”, fly to Miami, meet “Don Francisco”, and participate in this international show to have a chance to win BIG prizes.

(Production Hard costs apply)


NETWORK EXTENSIONS Mira Quién Baila en…

Look who is Dancing in…

Jul-Aug 2014

Univision will transform clubs to offer Local MQB experiences to its legions of fans. Clubs will gather the best dancers for an opportunity to become the MQB dancing couple of their city! Winners will visit MQB studios during the 2014 season and become the local commentators of each exciting episode of MQB! An opportunity to have your own MQB personalities available for campaigns in your market!

Lo que no Vió de MQB

MQB Behind the ScenesSep-Nov 2014

The magic behind the scenes of MQB is here! Everything you don’t get to see in the show… the rehearsals, the gossip, the opinions, the training… A moment for stars to confess and share everything they go through to bring you the stellar performances of each week’s MQB. And there is more… an opportunity for viewers to post their question for their favorite celebrity!

Mira Quién Baila Tour

Look who is Dancing Tour visits…

Dec 2014

MQB will come to your city with a night full of excitement and passion, LIVE! Celebrities, professional dancers, judges and the magic of this great Univision production will be reunited in a show right in your city. A great opportunity for traffic driving promotions, show sponsors, and more commercial opportunities to connect with the millions of MQB lovers that will now enjoy this experience in person! (Production Hard costs apply)


NETWORK EXTENSIONS Latin Grammys

Latin Grammys

Sep-Nov 2014

It is the Latin Music Awards Show of the year! Latin Grammys ignite the screen in a November night, but long before that evening, viewers already vibrate with the energy of nominees and the excitement of the competition of biggest music stars in the Latin World! And this magic comes to local markets with the Latin Grammys Street Parties. A unique opportunity to partner with sponsors, drive traffic, distribute samples, create on site presence and interact with music lovers around the U.S. LATIN GRAMMY STREET PARTIES

Mass concerts in Chicago, Phoenix, Los Angeles, Dallas and Miami offer an exclusive roster of some of the most talented legends of Latin Music. These free access concerts are unique opportunities for local clients to get associated with Latin Grammy Street Parties while engaging thousands of attendees. LATIN GRAMMY ACOUSTIC SESSIONS

Private acoustic concerts in Los Angeles, New York, Chicago, Dallas and Miami showcase some current and future stars of the Latin Academy of Recording Artists and provide a great opportunity for ticket giveaways and VIP activations. OTHER OPPORTUNITIES Countdown and tune in spots are available for on air sponsorship opportunities (Production Hard costs apply)


NETWORK EXTENSIONS Telet贸n USA

Teleton USA

Dec 2014

One of the most heart warming and ambitious initiatives in partnership between the Teleton foundation and Univision, extending to the U.S. the beautiful project that Televisa and Teleton have brought to Mexico for the last 17 years. Teleton is a non-profit organization that brings top quality healthcare and resources to disable kids of all ages, with a special focus on low resources families.

The vocation that has lead Teleton Mexico to become one of the health models to be followed by all health institutions is now in the U.S. with the groundbreaking of the Teleton USA headquarter center in Texas, after a very successful fundraiser telemarathon on Univision with participation of some of the most talented celebrities of Latin America and the donations of Hispanic viewers and corporations all over the U.S. In its third edition, Teleton USA will make possible to share the dream of raising kids with disabilities to have a life closer to its full potential. Sponsors have unique opportunities to be recognized during Teleton nationally and locally through packages that combine media exposure with their donations to this unique and world bettering cause.

(Production Hard costs apply)


The World Cup is coming to your city‌ with Univision!

PASAPORTE AL MUNDIAL January - December 2014


SPORTS

1Q 2014 Jan

Feb

2Q 2014 Mar

Apr

May

3Q 2014 Jun

Jul

Sep

Oct

Nov

SUPERCLASICO

SUPERCLASICO

Ame-Chi

Aug

4Q 2014

Ame-Chi

W orld Cup June 12- July 13

Mex ico Friendly Games

Sports

U .S.-

COPA UNIVISION

PASAPORTE AL DEPORTE

LMF: Clausura Season U VN 25x / TF 26x

LMF: Apert ura Season U VN 18x

Acci贸n Deportiva Extra

Dec


SPORTS COPA DEL MUNDO

Jun 2014

The Brazil 2014 FIFA World Cup is the event that will stop the world and put all eyes and hearts in Brazil for 30 days of soccer Passion, Drama and Carnival! 32 teams will compete in 11 beautiful cities of Brazil to conquer the trophy that represents the most coveted dream of any soccer fan and player. This is the most exciting sports event in the World and it will come to U.S. Hispanic Homes with the passion and coverage that only Univision can provide!

PASAPORTE AL DEPORTE

Jan-Dec 2014

This is the passport to a world of soccer! A 24/7 engaging experience with World Cup that started in October 2014 and now shifts to 5th gear as we approach the final phase of the FIFA World Cup 2014 in Brazil. Best plays, results, spectacular highlights, everything a fan needs to keep well informed about the #1 sports passion of Hispanics around the globe! Univision brings it all through our local stations and digital sites! Segments, Updates, Events, Pre and Post Game coverage, News, contests, events... the world of soccer moves at the speed of light, and Univision gives viewers the passport to get unlimited access to it!

Pasaporte offers on air sponsorships, activations and on site engagement opportunities in association with the most coveted soccer opportunity in the world.

(Production Hard costs apply)


SPORTS

ACCION DEPORTIVA EXTRA

Jan-Dec 2014

A non-stop intense fifteen minute sports show with soccer updates, highlights, results... everything millions of soccer fans need to know about their teams, favorite players, leagues and transfers. It is an overview at the world of soccer to keep to date with all leagues before the end of the weekend. And it is brought to our viewers by the local sports news teams that Hispanics prefer. Univision is the home of the best soccer, and in weekend evenings, the home of ALL sports too.

COPA UNIVISION

Univision Soccer Cup

Apr-Sep 2014

Univision brings the soccer passion to viewers every week on our screen... and now viewers bring to Univision the excitement of their best soccer in Copa Univision! A series of soccer tournaments and family fairs that is extending to 15 markets. Over 14,000 local players will participate to win the prestigious Copa Univision and big prizes in popular categories. More than 330,000 attendees! Copa Univision is more than a tournament, a weekend event to celebrate with all the family and reach consumers that share the passion for soccer, traditions, and sports.

(Production Hard costs apply)


SPORTS

MEXICAN LEAGUE

Jan-May / Aug-Dec 2014

It is the league of the stars! The new soccer sensations that are conquering European championships! The excitement of new revelation teams that are questioning the supremacy of the big legends in Mexican soccer history. As the World Cup 2014 approaches, this is the league where stars are born, dreams get shattered or become victorious. Univision brings you the most exciting games of the season in an unparalleled coverage... as only Univision does! …and in July 2013 Univision became the exclusive broadcaster of Liga MX Chivas de Guadalajara! America and Chivas clubs together gather 50% of Liga MX fans that be on Univision!

SUPERCLASICO

2014

It is more than a rivalry. It is a confrontation of classes, soccer styles, and history in the making... It is the most exciting game of the Mexican League: Chivas de Guadalajara and Aguilas del América. The game no soccer fan wants to miss… now, both games will be exclusively on Univision!

(Production Hard costs apply)


SPORTS

MEXICO NATIONAL TEAM GAMES

Jan, Feb, Mar, Aug, Sep, Oct, Nov 2014

Mexico is gearing up for the 2014 World Cup, after a rocky star, with a squadron full of hope and momentum... Europe-star “Chicharito” and the largest constellation of soccer stars that have played in foreign and Mexico leagues. It takes time to reach perfection, and the Mexico team has found the ingredients that will take them to a World Cup of success and hope in Brazil 2014 after winning the Gold in the Olympic Games! The Mexico National Team will show that “Si se Puede” (Mexico soccer battle cry “Yes, we can!”)!

U.S.A. NATIONAL TEAM GAMES

JAN – DEC 2014

The U.S. team is more than a worldwide revelation... a reality! It is “everybody’s team”, as all soccer fans, regardless of origin, root for the team that has given such surprises as beating the World Champion Spain in the Confederations Cup of 2009, or beating England in the 2010 World Cup. A young, vibrant and uprising team that is ready to give some more surprises and turn heads in the 2014 World Cup.

(Production Hard costs apply)


SPORTS

LIGA MX EVENTS

Jul 2014

A Univision sports experience like no other! Univision Deportes brings sports entertainment to local markets with the Liga MX Tour. An opportunity for viewers to interact with personalities, participate in fun sport skill contests, and sample products, while sponsors engage with consumers right around one of the best sports events of the year‌ the Liga MX.

(Production Hard costs apply)


LOCAL INITIATIVES 1Q 2014 Jan

Feb

2Q 2014 Mar

Apr

May

3Q 2014 Jun

Jul

Aug

4Q 2014 Sep

Oct

Nov

Dec

Copa Univision

Local Initiatives

Health & Wellness Fairs

Dia del Niño 4/30

Premios Texas

Cinco de Mayo

Cuentas Claras TownHalls

Christmas Saludos

Halloween Día de Brujas EEM Education Fairs EEM Back to School

Plan Prosperidad

Empowerment

Platforms

Salud es Vida Es el M omento

Health Reform Campaign

On air Capsules / Countdowns

Events News and Special Coverage

Fiestas Patrias

New Year Countdown


EMPOWERMENT PLATFORMS Es el Momento

The moment is now...

Jan – Dec 2014

An unprecedented Hispanic education initiative aimed at improving academic excellence among K-12 Hispanic students with a specific focus on high school graduation and college readiness. PSAs, events, daily vignettes and quarterly education specials provide parents with the knowledge and tools to encourage, motivate and guide kids to college Completion.

Es el Momento: Regreso a Clases

Back to School

Aug 2014

Going back to school is an exciting moment for children and a stressful moment for parents. That is why Univision stations partner with sponsors to create events that provide tools, guidance and help to make going back to school easier to parents and children. Fairs, on air segments, phone banks, special reports, online articles, shopping tips, after school programs information... this campaign is the perfect time to reach Hispanic families as they get ready for a new school year.

Es el Momento: Ferias de Educación

Education Fairs and Town Halls

Feb-Oct 2014

Local Univision stations celebrate local events to invite parents and students get in touch with the tools and resources to prepare up for academic success like never before! These incredibly popular education fairs (50,000+ attendees in L.A.!) are a “tour” of different grades, programs, resources and organizations. Kids are guided to define their academic interests, and parents learn about financial and education resources to help their kids explore their path to success. These fairs also include amazing opportunities to meet inspiring role models as a NASA Hispanic Astronaut, athletes, or TV and Radio personalities! (Production Hard costs apply)


EMPOWERMENT PLATFORMS Plan Prosperidad

Financial EducationJan 2014 – Dec 2014

A financial literacy campaign designed to help viewers learn how to improve their finances and make their money work for them. PSAs and vignettes focus on personal finance topics such as credit, building financial wealth and foreclosure prevention. Customized Plan Prosperidad Financial Town Halls are available for clients interested in face-to-face engagement.

Ferias Financieras

Financial Fairs Jan – Dec 2014

Univision stations partner with community financial organizations to bring financial education and financial program awareness to our communities. Popular financial expert Julie Stav is available to do her workshop on financial education (fees apply) A great opportunity for financial institutions to engage the community with group workshops and one on one conversations about the benefits of building credit, using smartly bank accounts, loans, credit cards and other banking tools.

Financial Fairs, Town Halls and Virtual Town Halls available in: L.A., Miami, Dallas, New York, Chicago, S.F., S.A., Phoenix, Austin (Production Hard costs apply)


EMPOWERMENT PLATFORMS Salud es Vida

Health is Life

Jan – Dec 2014

The most comprehensive call-to-action Hispanic Health Initiative designed to raise awareness, increase knowledge and encourage positive health decision-making. Univision works in partnership with community, health and physician organizations, to provide information via PSAs, vignettes, news segments and dedicated health programs.

Ferias de Salud

2014

Health Fairs

Univision stations partner with community health organizations to bring doctors, screenings and medical resources to the Hispanic community. Health fairs are among the most popular Univision local events, and provide great sponsorship opportunities through health vignettes, promotion of the event, and on site presence with unique attendee interactivity and sampling opportunities.

Unase al Reto

Join the Challenge

Mar-Oct 2014

A simple concept with an incredibly powerful result: our local news personalities invite the audience to join them for a “walk in the park� A series of events invite families to exercise together, build stronger communities by getting neighbors to better know each other, invite them to visit their public parks, and get the audience in shape promoting an active lifestyle. A perfect opportunity to engage viewers


ACA PROGRAM Affordable Care Act

Obama Care Jan 2014 – Mar 2014

The health reform has a titanic challenge to insure over 54 million uninsured people in the U.S. Univision is leading the effort to make Hispanics benefit from this federal initiative through a series of programs, campaigns and events to inform, educate, update and drive viewers to registration, avoiding the penalties imposed for those who remain uninsured in 2014.

“Salud es Vida” is the overarching campaign for these on-air, digital and on site initiatives that create extensive sponsorship opportunities to build awareness, call to action, and engage Hispanic families to educate them step by step on the best options and the registration process.

• Health Fairs • Town Halls (costs apply)

• Phone Banks

• Get in Shape events/programs

• Customized Health Segments • Local Despierta Segments • Countdowns to deadlines • Customized Call to Action Capsules • Virtual Town Halls (costs apply)


LOCAL INITIATIVES

San ValentĂ­n

Valentine’s Day

Feb 2014

Univision stations celebrate the day of love and friendship with on-air and digital segments and contests that bring unique opportunities to engage consumers.

On-air capsules celebrating the great love stories of all ages are complemented with contests and sweepstakes that invite viewers to share their own and win prizes, providing great traffic driving and brand association opportunities.

Shows de Autos

Auto Show

Feb- Sep 2014

A series of digital vignettes and TV capsules where Univision local talent will present the new lines of the most popular models of auto manufacturers. Produced at the floor of some of the most exciting Auto Shows in the U.S., these segments will feature interviews with auto brand representatives and hands-on-wheel opinions from consumers.*

Sponsors can select their priority car models to create a series that will present and showcase their most exciting products and features from interior to engine.

* (Production Hard costs apply)


LOCAL INITIATIVES

Día del Niño

Children Day

Apr 2014

2014

Univision stations celebrate Hispanic children around the U.S. with activities, events, on -air campaigns and online interactive websites that will bring parents and children closer to each other and to their culture and traditions. It will also bring sponsors closer to their customers, with on air vignettes celebrating the future generations of leaders and professionals, sweepstakes and traffic driving campaigns as well as on site opportunities for sampling and engagement of Hispanic families!

Cinco de Mayo

Cinco de Mayo

May 2014

It is “the other” Mexican Independence celebration! A date that commemorates the Puebla battle and brings together Hispanics and non-Hispanics of all races and origins to share their traditions, cultures, flavors, and celebrate! Univision stations offer on-air, online and on-site campaigns to connect with viewers and reach them in a culturally relevant way.

(Production Hard costs apply)


LOCAL INITIATIVES

4 de Julio

4th of July

Jul 2014

Celebrate with Univision stations the independence of the U.S. with on air historical vignettes that commemorate the most emblematic episodes and heroes of the American independence. Local events in some of our larger markets also provide the opportunity of on site presence and engaging activations to get closer to Hispanic consumers.

Premios Texas

Premios Texas Music Awards

Aug 2014

It is the largest and most ambitious Univision statewide televised event! Univision Texas St ations join forces to bring the best regional, national and international music artists to compete in different categories for this coveted awards. A perfect mix of sponsorship opportunities with great interaction and even greater exposure! Online voting, onsite free concerts, VIP access sweepstakes, an unforgettable on-air show... sponsors can be part of it all, and have it customized to their needs!

(Production Hard costs apply)


LOCAL INITIATIVES Fiestas Patrias / El Grito

Mexican Independence

Sep 2014

Univision stations around the U.S. join the Mexican Independence celebration with “El Grito” (The scream of “Viva Mexico”) on September 16th. On-air campaigns celebrate the history and tradition of the most important moments of the war of independence while onsite events celebrate with music, food, and fireworks during “El Grito” In addition to a national show with participation of international renowned stars, California and Arizona stations broadcast an extended regional special show on the Mexican Independence celebration with great performances from local and national artists, presence of community leaders, and a celebration of the heroes of the Aztec nation’s Independence!

Herencia Hispana

Hispanic Heritage

Sep-Oct 2014

The Celebration of our Hispanic Heritage extends on Univision stations through September and October. On air vignettes commemorate and discover the history behind the heroes of Latin American independence while a series on “our food” gives a tour of the secrets and legacy behind the most traditional ingredients of our cuisine. A third series on arts, educate viewers about the typical music and dance of our Latin American roots and the tradition and history of musical instruments in the performance of emotional music pieces entangled in our cultural roots.

(Production Hard costs apply)


LOCAL INITIATIVES

Halloween: Día de Brujas

Halloween

Oct 2014

An opportunity to connect with Hispanic families right before the Christmas season! Halloween or “Día de las Brujas” and “Día de los Muertos” is one of the most cross-overed Mexican and American traditions that blend into celebrations like no others: trick or treat meets a procession of skeletons (“Calacas”) and giveaway of delicious candy skulls and pastries inspired by these themes. Univision stations offer a community service calendar reminding parents of the safest trick or treat events I town, and providing events in partnership with community organizations where you can connect to Hispanic consumers in a family environment of celebration and fun! Interactive and TV unite forces to celebrate kids contests and engaging campaigns to connect your brand with the tradition that opens the Winter season in all local U.S. cities!

Desfile de las Rosas

Rose Bowl Parade

Dec 2014 -Jan 2015

Univision brings the soccer passion to viewers every week in the screen... and viewers also bring to Univision the excitement of local soccer in Copa Univision! A series of soccer tournaments in 10 markets is extending to 12 where over 11,000 local players participate to win the prestigious Copa Univision and big prizes in popular categories. Copa Univision is more than a tournament, a weekend event to celebrate with all the family and reach consumers that share the passion for soccer, traditions, and sports.

(Production Hard costs apply)


LOCAL INITIATIVES Navidad de tus Sueños

Christmas of your Dreams

Dec 2014

It is a heart -warming campaign like no other! Univision partners with sponsors to extend an invitation to the community to recognize their unsung heroes, those families that have struggled or battled to make other’s lives better. Viewers will nominate these heroes and a council from Univision and the sponsor will select the most inspiring cases that will be showcased on our digital platforms for users to vote for their favorite ones. Univision local talent will then drive to their homes and bring the magic of Christmas with a special gift set on behalf of the sponsors and honor their inspiring contribution to the community through featuring and sharing their motivating stories.

3 Reyes Magos

3 Wise Men

Dec 2014 - Jan 2015

It is one of the most traditional celebrations of Christmas for Hispanics around the world! The 3 Wise Men arrival on the night of January 6 th, is highly anticipated by children that place their figurines closer and closer to the nativity scene as this magic night approaches. Kids then must write a letter to the 3 Wise Men with their gift wish and leave water and hay for their majesties’ camels. Well behaved kids will wake up on the morning of January 6 th to the gifts left by the 3 Kings. On air vignettes celebrate the history and tradition of this celebration, show the map of the approaching 3 Wise Men and invite kids to write and drop their letters at their majesties’ mailboxes in town (a unique first traffic driving opportunity) Promotional spots invite Hispanic families to visit a local venue (2 nd traffic driving opportunity) and meet the 3 Wise Men with a photo opportunity to be sent by email or printed at retail stores (a database builder and 3 rd traffic driving opportunity) (Production Hard costs apply)


LOCAL INITIATIVES

Línea de Ayuda

Help Line Phone Bank

Jan-Dec 2014

The secret behind the Univision local media connection with the Hispanic Community is a community service vocation that has changed lives for better around all U.S. cities! An integral part of that vocation is the phone bank program that Univision stations develop in partnership with community organizations. And now, clients can benefit from this very successful initiative by having phone banks hosted by local Univision talent with a direct call to action during prime time programming! Media Elements:

• :30 Sec. Promotional Spots announcing the Phone Bank • Local Despierta Segments promoting the Phone Bank • 0:30 and 1:00 Capsules the day of the Phone Bank (5pm-10pm aprox. one per hour) Hosted by local Univision talent Client provides specialists (Main 1-800 Phone Call Distribution System can be provided with hard cost)

(Production Hard costs apply)


LOCAL INITIATIVES

Noches de Pasión

Nights of Passion

Jan-Dec 2014

Univision Primetime Novelas are legendary… our audience puts the world on hold when it comes to enjoying the passion and drama of our primetime stories. And now sponsors can be associated closer than ever to these coveted properties through the sponsoring of the local broadcast of these novelas in our top markets.

Media Elements: • 0:30 Sec. Promotional Spot of a specific novela (primetime or daytime) with sponsorship tag • 0:15 Sec. to 0:30 Sec. Promotional Spot of local broadcast of primetime or daytime line up of novelas

(Production Hard costs apply)


LOCAL INITIATIVES

Estudiante/Maestro del Mes

Teacher/Student of the Month*

Jan-Dec 2014

Univision recognizes and honors those who strive to excel and make our communities better. On air and digital vignettes will share the inspiring stories of educators and students that give the extra mile to make their best and prepare the leaders of our future. Sponsors can be an integral part of this campaign that will have a large impact on local education and student communities. Univision and sponsor will invite parents and teachers to nominate their kids, best classmates and colleagues. One inspiring story per month will be selected and showcased on on-air and digital local capsules and vignettes. The community will be invited to vote in a highly viral campaign for the annual educator/student in the program, who will be invited to our studios and be recognized and honored by our talent and sponsors representatives. Media Elements: • 0:30 Sec. Promotional Spot of a specific novela (primetime or daytime) with sponsorship tag • 0:15 Sec. to 0:30 Sec. Promotional Spot of local broadcast of primetime or daytime line up of novelas

*(Produced if sold. Production Hard costs apply)


LOCAL INITIATIVES

Las Senadoras Locales de RD

Local República Senators*

Jan-Dec 2014

Univision’s República Deportiva is an institution when it comes to sports coverage. For over 10 years, República Deportiva has been offering Hispanics the most exciting soccer leagues and international tournaments around the world. As many other Republics, República Deportiva has a president and senators… but these “Senadoras” are nothing like the ones in Congress… some of the most beautiful Hispanic models in the U.S. are selected to become ambassadors of our sports coverage in local communities, as well as present segments of República Deportiva on the air. Sponsors now have a unique opportunity to be associated with the selection of local “Senadoras” in our top markets. From the registration of candidates to their on air and on site appearances, these local “Senadoras” can become spokespersons for your brand and the best ambassadors to associate it with our king sports coverage.

* (Production Hard costs apply)


Did you know...?

81% viewers consider LOCAL TV NEWS their most important News source. LOCAL IS THE CONNECTION!


YEAR-ROUND ON AIR INITIATIVES 1Q 2014 Jan

Feb

2Q 2014 Mar

Apr

May

3Q 2014 Jun

Jul

Aug

4Q 2014 Sep

Oct

Plan Prosperidad

Campaign

Vignettes

Salud es Vida Es el M omento

Station Segments

Valentine’s Day

Hispanic Heritage / Mexican Independence

Technology

Time and Temperature Dinner and a M ovie

Weather, Traffic, Sports

News Segments

Amigos del Tiempo (Become our Weathercaster friend) Unase al Reto (Keep in Shape, build community with Noticias) Hoy en M éxico / Nuestros Países (Latin America News) Llena M ás por M enos Hola Hollywood

Despierta Extensions

El Gordo y la Flaca visitan… Samy transforma… Salvando Vidas

Nov

Dec


STATION SEGMENTS

Amores Verdaderos de San Valentín

True Loves of Valentine’s Day

Feb 2014

An engaging campaign to celebrate and share love stories. Inspired by the finale of our ratings booster “Amores Verdaderos” and the national Valentine’s Special Program, this campaign will invite viewers to share their stories and memories of their special love to win a unique prize: a romantic getaway for two with great surprises!

El Tiempo, a Tiempo

Time and Temperature

Jan 2014 – Dec 2014

Univision stations bring you an opportunity to be top of mind, top of the hour, with our viewers. Sponsoring the Time and Temperature 10 second IDs that air right next to each one of the favorite shows of the Hispanic community in the U.S.


STATION SEGMENTS

Hispanic Heritage

Hispanic Heritage /Aug 2014 – Oct 2014 Mexican Independence

During September, Univision celebrates the Hispanic Heritage of our communities with a campaign to remember and honor our heroes of the Latin American independence wars. A series of vignettes will profile and celebrate the most significant and beautiful episodes of the Latin American Independence, our heroes and the birthplaces and landmarks of our countries. In addition, customized vignettes will celebrate our culinary culture highlighting the most traditional ingredients of Latin American dishes and the history behind them. Optional activation elements offer the opportunity to engage all demos, from kids to adults, in exciting opportunities: Drawing contests for kids Online trivia to discover which Independence hero does your personality match Associate heroes values with your product characteristics Explore viewers’ tweaks to Hispanic traditional recipes using your product …and many more!


STATION SEGMENTS

Tu Tecnología

Technology

Jan 2014 - Dec 2014

Don’t you wish you would have a “techie” friend that can give you advice on technology every time you have to buy a new phone, computer, or other device? Univision stations bring you a “techie friend” with Ariel Coro in “Tu Tecnología”. These on air news segments are also stand alone capsules that can run during all Univision’s programming, and are highly integrated with sponsor devices and tags. This will associate the sponsor’s brand with the latest technology news and educate viewers on the features and benefits of each product. These segments can also live on our Digital platform for a 24/7 engagement with users, including polls, links to demos, and other exciting features.

Cena y Película

Dinner and a Movie

Jan 2014 – Dec 2014

Sponsors can now associate their products and brands with the local broadcast of some of the biggest Hollywood hits on UniMás! Promo Spots airing on Univision and UniMás will announce the best movies of the week on UniMás and invite viewers to watch the segments airing before, during and after the movie where Univision talent will share ideas to enjoy a movie night at home and exciting trivia. These vignettes also offer a unique opportunity for product and brand integration as well as engaging call to action ideas.


Did you know...?

There are 53 initiatives in this Calendar to connect your client with Hispanic Consumers!

LOCAL IS THE CONNECTION!


NEWS SEGMENTS El Tráfico y El Clima

Traffic and Weather Jan 2014 – Dec 2014

Hispanics in the U.S. get in motion every morning with the traffic and weather updates from our award winning morning newscasts. These segments provide clients with a deeply engaged audience seeking information that will directly influence the shape of their day.

Amigos del Tiempo

Weather Report Jan 2014 – Dec 2014 Friends

An opportunity to share the beauty of a moment in the day through the eyes of our viewers! Univision viewers are invited to send their weather pictures and see those profiled in our Weather News and Morning show Segments. Even more… in some markets, viewers are also invited to send their video of a weather report to get selected to report from a location and be part of our trusted and popular Weather News Team for a day!

Unase al Reto

Join the Challenge Jun 2014 – Nov 2014

A campaign to exercise and keep in shape, build our communities, unite families and share time with the community’s favorite local newscasters! News talent invite viewers to join them for a monthly walk in the park, a moment to share with family and neighbors the pleasure of enjoying the outdoors and exercising together for a 10-week challenge that will get families and neighbors closer than ever!


NEWS SEGMENTS Hoy en México / Nuestros Países

Mexico and Latin America Today. Jan 2014 – Dec 2014

Millions of Univision viewers trust Noticias Univision to connect them to the U.S. and also to stay connected to what it happens back home! Weekly segments bring them the more relevant news from their regions of origin in Mexico, including local reactions of the local Mexican communities in the U.S. A unique opportunity to connect with those that want to stay connected with Mexico!

¡Llena Más por Menos!

Fill the tank more for less !

Jan 2014 – Dec 2014

This weekly Gas Price segment will provide price conscious consumers viewers with all the latest intel that need to make smart decision at the pump.: lowest price gas stations and useful tips to save on gas at the wheel.

Hola Hollywood!

Movie/Music Segment

Jan 2014 – Dec 2014

The latest news from the glamorous world of movies, music and television. What to watch, listen, and dance! It is hosted by noted Entertainment Reporter Carolina Ramirez and is available in 1:00 and 1:30 segments with customized sponsorship opportunities.


Did you know...?

UNIVISION reaches 82% Hispanics in the top 5 markets

through TV, RADIO, and ONLINE!


Despierta (City) Local Segments

Univision Television Stations: M-F 7-10am ET/PT

Local Despierta Segments air during the national show “Despierta América” and provide highly relevant local information with the same approach and nature of our popular “Despierta América” morning show. Local talent highlight local lifestyle activities, events, and places establishing a unique connection to local viewers and becoming a natural part of their daily morning habits.

Clients are empowered to showcase products, raise branding and drive sales with local Despierta América integration segments. Segments are produced using station talent to deliver a 2 minute local message that is highly relevant and connects with the consumer while leveraging the nationally known Despierta América brand.

Format

:05 Despierta Local BB

:85 Client Despierta Integration Segment :30 Client Commercial Segment can be produced in studio or at remote location, and features a client‟s representative interview.

IMTL can provide a centralized production for these segments to improve cost efficiencies or facilitate access to limited client‟s representatives. 40


Despierta America Extensions Talent Available for Local Market integrations/appearances

Ponte en Forma, Los Angeles • Segment with Claudia Molina discussing exercise routines and nutrition • Claudia Molina delivers a fun and informative segment geared towards your market

El Consultorio La communidad pregunta • Revolving doctors answer questions from “man on the street” in your market • Local questions from your market

Te Mejora La Vida • Maria Marin provides motivational advice to viewers in this segment • Market specific motivation to improve your life and happiness


Ponte en Forma, Los Angeles Claudia Molina gives viewers in your market fitness and health advice while instructing them on different exercises they can do at home, in the office, or on their spare time. Claudia also delivers diet tips for different topics like lowering blood pressure and cholesterol. Weekly one-minute segment – locally taggable Custom vignettes (addition talent and production fees apply) Talent Available for Local Market integrations/appearances (talent fees apply)


El Consultorio

Doctors answer health related questions from people on the street in your market to deliver informative advice on how to improve your health. Market specific questions can be inserted like: “Tips for Rainy season in Miami” and “How the Dallas heat affects you” Talent/Doctors will vary depending on topic. Weekly one-minute segment – locally taggable Custom vignettes (addition talent and production fees apply) Talent Available for Local Market integrations/appearances (talent fees apply)


Despierta Segment Extension “El Empujoncito” – Te Mejora la Vida Maria Marin provides viewers that motivational push they need to help improve their life. From losing weight, making more money to finding the man of your dreams – sometimes all you need is a little „push‟.. Themes can be targeted. Maria provides motivation to improve your life. Weekly one-minute segment – locally taggable Custom vignettes (addition talent and production fees apply) Talent Available for Local Market integrations/appearances (talent fees apply)


2014 Calendar of Initiatives Univision Local Media


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