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MARKET MONITOR


THE VOICE OF PROPERTY ON THE SUNSHINE COAST

Ray White Maroochydore

Ray White Buderim

Ray White Mooloolaba

Ray White Mountain Creek

1/ 4-8 Duporth Avenue Maroochydore 07 5443 2000 raywhitemaroochydore.com.au

4/72 Burnett Street Buderim 07 5445 6088 raywhitebuderim.com.au

13 Brisbane Road Mooloolaba 07 5444 3455 raywhitemooloolaba.com.au

1b/158-170 Karawatha Drive Mountain Creek 07 5477 7600 raywhitemountaincreek.com.au


Unparalleled in our local market Welcome

to the first edition of the Ray White Market Monitor reporting the last quarter of 2012.

This document is your window to the industry, revealing detailed statistics our offices collect on everything from auctions through to property management. The quality, depth and timeliness of this data reporting is unparalleled in our local market place. Quite simply, nobody is producing insights like this. The fresh air of change that is synonymous with Spring saw a characteristic influx in both buyers and sellers. This lift was seen best in December 2012 with a notable increase in not only auctions but also pre-auction offers. The majority of 2012 was considered a flat market in favour of the buyer. We believe the market has now moved past its low point; the results of the previous quarter suggest we are now moving into a more positive cycle and a prosperous 2013. Inside these pages you will find a rich array of our collective data and results along with a selection of our auction success stories from the quarter. We have highlighted our Property Management statistics and finally, our involvement in the communities we call home.


Auction Reports OCTOBER 2012

NOVEMBER 2012

DECEMBER 2012

Total Auctions

24

Total Auctions

24

Total Auctions

33

Total Sold

18

Total Sold

12

Total Sold

21

Total Withdrawn

0

Total Withdrawn

1

Total Withdrawn

2

Success (%)

75%

Success (%)

52.17%

Success (%)

67.74%

Clearance %

21%

Clearance %

33%

Clearance %

30%

Days on Market

53

Days on Market

46

Days on Market

46

Active Bidders

26

Active Bidders

19

Active Bidders

32

Pre Auction Offers

8

Pre Auction Offers

8

Pre Auction Offers

16

% Discounting from Reserve -2.3%

% Discounting from Reserve -5.34%

% Discounting from Reserve -4.54%

% Lift from Highest Pre-Auction Offer to Sale

% Lift from Highest Pre-Auction Offer to Sale

% Lift from Highest Pre-Auction Offer to Sale

6.60%

3.70%

4.72%


Quarter at a Glance QUARTER COMBINED (Oct-Dec 2012) Total Auctions

81

Total Sold

51

Total Withdrawn

3

Success (%)

65.38%

Clearance %

28%

• 2 in 3 properties taken to auction sold

Days on Market

48.3

• 1 in 3 properties sold on or before auction day

Active Bidders

53

• W  e had a surplus of 13 buyers that were bidding at auction, but didn’t buy

Pre Auction Offers

30

% Discounting from Reserve -4.06% % Lift from Highest Pre-Auction Offer to Sale

5.0%

What the figures show ...

• O  n average buyers were paying more at auction then the sellers were discounting • B  uyers appetite for making offers increased – doubled in the space of two months • There was a significantly strong lift in December 2012


Auction Success Stories This was the happy ending for one couple’s property search ... After selling property and renting while they began their pursuit for the best block of land to build on, they stumbled upon this home. All of the boxes were ticked and the plan to build was suddenly on the backburner. Prior to auction day there was nerves a-plenty from the couple as they prepared for their first auction. There were two offers made prior to the day on this waterfront gem, but the couple walked away the winners on the day when the vendor accepted the top bid of $635,000. 9 Seahorse Drive, Twin Waters Agent:

Simon Thomas - Ray White Maroochydore

Auctioneer:

Dan Sowden

Date:

January 19, 2013

Inspections:

23

Number of Offers: 2 Sale Price:

$635,000


This Property hit the market with a bang ... with 14 groups through the first open home and numerous mid week inspections with a final total of 37, leading to two offers prior to auction. It was a case of location, location with majority of bidders actually living within a 300m radius of the property at the top of Buderim. The winning bidder was the only non-local amongst the group, who had inspected the property only the day before auction. On auction day the crowd swelled to 60 with a final call of $440,000. As the hype died down many local residents congratulated and welcomed the winning bidder to the street. 11 Priebe Street, Buderim Agent:

Nathan Nicholl - Ray White Buderim

Auctioneer: Brett Graham Date:

December 8, 2012

Auction day was full of emotion for the sellers of this property. This was a family home in every sense of the word, as one of only four free-standing properties in Regents Landing with views extending to Mount Coolum. The property presented beautifully with 25 inspections leading to two very interested bidders. Both bidders knew their limits and bid boldly. It was the winning buyer’s first auction, he had fallen in love with the size of the property after his first inspection. The gavel fell at $294,000, a fantastic result for the seller. 55/19 Arwen Street, Maroochydore Agent:

Jason Mills - Ray White Maroochydore

Auctioneer: Dan Sowden Date:

December 19, 2012


Advertising Snapshots Pictorial Advertising Quarter Combined

Auctions Advertised Quarter Combined

Taken from final week ending in October, November, December.

Taken from final week ending in October, November, December.

120

200

Competitor 5

Competitor 4

Competitor 5

Competitor 4

Competitor 3

0 Competitor 1

0

20 Competitor 2

50

40

Competitor 3

60

Competitor 2

100

Competitor 1

80

Ray White

150

Ray White

100

“On any given weekend Ray White has over double the auction advertisements of our five closest competitors.�


Private Treaty Sales Reports OCTOBER 2012

NOVEMBER 2012

DECEMBER 2012

Number on Market

291

Number on Market

290

Number on Market

278

Total Sold

20

Total Sold

27

Total Sold

22

30 Day Success (%)

6.87%

30 Day Success (%)

9.31%

30 Day Success (%)

7.91%

Average Days on Market

97

Average Days on Market

81

Average Days on Market

26

Sales $0 - $400,000

17

Sales $0 - $400,000

23

Sales $0 - $400,000

21

Sales $400,000 - $600,000

18

Sales $400,000 - $600,000

21

Sales $400,000 - $600,000

23

Sales $600,000 - $900,000

5

Sales $600,000 - $900,000

7

Sales $600,000 - $900,000

5

Sales $900,000+

1

Sales $900,000+

1

Sales $900,000+

0


Property Management Snapshot October Leasing Factor

November Leasing Factor

December Leasing Factor

83

86

60

properties leased

properties leased

properties leased

17

18

10

average days on market

average days on market

average days on market

0.65%

0.75%

0.65%

Vacancy Rate

Vacancy Rate

Vacancy Rate


Community Corner The annual Wishlist Spring Carnival Luncheon was an action packed start to Spring 2012. 600 of the Sunshine Coast’s residents glammed up in their finest for a glamorous afternoon at the Palmer Coolum Resort to help raise over $120,000. The Wishlist Spring Carnival is one of the Coast’s highest well-supported events, and this year was no exception. With the help of hosts Natalie Barr and Mark Beretta, performer Mahalia Barnes and auctioneer Dan Sowden the event exceeded all expectations. The goal was to raise the $118,200 required to purchase the much-needed Prostate Biopsy Ultrasound for the Coast. Principal of Ray White Maroochydore, Dan Sowden created a great energy in the room for the live auction of 12 big-ticket items. He also added to the entertainment when he asked ‘Beretts’ to take over proceedings to auction off 120 bottles of wine from Travis Schultz’ private collection. This item went under the hammer for an impressive $7,000.


Š 2012 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the publiser.

Ray White Monthly Market Monitor 2013  

Ray White Monthly Market Monitor 2013

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