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WonderWorz Ptd Ltd Corporate Identity Manual


Contents

Introduction to company

The logo Logo Colour variation Clear space Misuses Typography Colours Sizing

Application Stationery Company van Equipments


Introduction to company

WonderWorz Ptd Ltd is a major supplier in professional cleaning equipment and products. Professional cleaning includes housekeeping, washroom, catering and hard floor maintenance. Wonderworz is also involved in regular maintenance of sold machines and when needed, prompt servicing will be carried out.


The logo - Logo

Iconic Logotype The logo employs a cleaning equipment and a ‘WW’ graphic which is portraying the cleaning equipment in use and also the initials of the company, Wonderworz. The logo employs a round and clean approach to portray the brand’s personality - an all rounded cleaning company (includes sales, maintenance and professional cleaning)


The logo - Colour variation

These are the colour variations that should be used only. No other colour variations should be created and used. The one-coloured version is intended for applications that are restricted in colour.


The logo - Clear spaces

x

Clear space refers to the area around the logo that must be kept free from any other element.

x

x

x

x

x

The minimum required space around the logo is identified by the width “X� as illustrated. This width is 1.5cm wide.

x

x


The logo - Misuses

Do not use only part of the elements.

Do not change the order of the elements.


The logo - Misuses

Do not change the orders of the colours of the elements.

Do not recreate the logo.


The logo - Typography

Primary typeface

Dunkin Sans Its rounded and clean structure highlights Wonderworz as being a cleaning company. This typeface should only be used in the logo.

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{


The logo - Typography

Secondary typeface

Avenir Next Condense This typeface is mainly for the body copy in letterhead. Its thin structure makes it comfortable for the eyes to read and it comes in six different weights, allowing maximum flexibility.

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?


The logo - Typography

Ultra Light - This font weight is only be used for fine prints.

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?

Regular - This font weight is mainly for lengthy information paragraphs.

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?

Medium - This font weight is mainly for short information paragraphs.

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?

Demi Bold - This font weight is mainly for sub-headers.

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?


The logo - Typography

Bold - This font weight should be mainly for headers and titles.

Heavy - This font weight should be mainly for headers and titles.

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?

Aa

abcdejghijklmnopqrstuvwxyz ABCDEFGHIJKLLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?


The logo - Colours

Primary colour palette The primary colours of Wonderworz are used for its logo. Body copy is always black. Subtitles, captions, and running heads may be done in the primary colours too. In addition, they can be used as background colours. Pantone 3105 C

Pantone 552 C


The logo - Sizing

Minimum size for logo application for print.

This size should be use for stationeries, eg. letterheads, envelopes and nameard.

This size should be use for stationery applications which require a larger logo

This size should be used on large format applications such as packaging boxes, uniforms


Application - Stationery Width from left margin

Illustrated on this page are the grids for the corporate letterhead. Ms. Gonzalez 47 Hill Street #09-01 Singapore 179365

Size of corporate letterhead:

12 December 2012

A4 size 210mm X 297mm

Dear Ms. Gonzalez: Re: Commendation of Shannon Berloitz The purpose of this letter is to formally and publicly commend Shannon Berloitz for the excellent service she provided to Wonderworz Pte Ltd, throughout the ramp-up and launch of our new product line. In my opinion, the level of service that Ms. Berloitz extended to our company was far beyond our expectations.

This space is for information

I have never before written a letter like this on an entirely unsolicited basis. However, in this case I was so impressed by the support and service provided by Ms.Berloitz and her small team of marketing and communications specialists that I felt compelled to go on record with my praise. These people truly deserve it. In an era where exceptional one-to-one customer service excellence has virtually disappeared from our industry, the work that Shannon and her team did should be held up as an example for others to try to emulate. What particularly impressed me about the level of service provided by Ms. Berloitz was that there were no additional financial rewards involved. It appears that it was simply the team's extraordinary commitment to excellence in customer service and support that motivated them to always go the extra mile. Their example even had a positive impact on the attitude and productivity of our own staff! In closing, I believe that Shannon Berloitz and her team truly deserve to be congratulated and rewarded for providing customer service and support well beyond the expectations of our company on the Target-Track project. Very sincerely,

David Phua Vice-President Business Development

Bottom margin for letterhead designs

105 Cecil Street #08-03 The Octagon, Singapore 069534

T F

(65) 6327 2188 (65) 6323 2595

Letterhead with mock up text placement

enquiry@wonderworz.com www.wonderworz.com


Application - Stationery DL size envelope with window

Illustrated on this page are the grids for the envelope. Front view

Size of envelope: DL size 220mm(w) X 110mm(h) 105 Cecil Street #08-03 The Octagon, Singapore

Back view

T F

(65) 6327 2188 (65) 6323 2595

enquiry@wonderworz.com www.wonderworz.com


Application - Stationery

Illustrated on this page are the grids for the namecard. Size of namecard: 55mm (d) x 55mm (h)

David Phua Vice President Business Development

Front view

WonderWorz Ptd Ltd 105 Cecil Street #08-03 The Octagon Singapore 069534 M (65) 9799 3099 david@wonderworz.com www.wonderworz.com

Back view


Application - Company van


Application - Equipment

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WonderWorz Brand Manual

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