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JOYILOTAI DESIGN PORTFOLIO

GRAPHIC I PRODUCT  I  INTERIOR  I ARCHITECTURE


ABOUT ME Logo redesign

JOY ILO TAI ""I WAS RAISED IN 5 DIFFERENT COUNTRIES, EXPOSED TO DIVERSITY IN CULTURE, DESIGN AND HUMAN NATURE. MY BACKGROUND Emphasis rISEEmphasis on new on new INFLUENCES MY CREATIVE PROCESS, GIVING THE OUTCOME MORE COLOUR, MORE products/updates CONSIDERATION AND PERSPECTIVE. ""

Service and product names/tiers recalibration

""EVERY CULTURE HAS ITS OWN WAY OF MARKETING, DESIGNING AND BRANDING. SOME REQUIRE MORE STORIES THAN OTHERS, SOME REQUIRE MORE SUBTLE FORM ALTERATIONS. I TRY TO STAY ALERT WITH WORLDWIDE TRENDS AND PROVIDE A SOLUTION THAT BEST FITS THE CULTURE AND CLIENT""  

Press releases on company revamp


RESUME

EDUCATION

HIGHLIGHTS

CRAWFORD PRIMARY SCHOOL/ SOUTH AFRICA OVERSEAS FAMILY SCHOOL/ SINGAPORE UNITED WORLD COLLEGE / SINGAPORE INTERNATIONAL BILINGUAL SCHOOL OF HSINCHU / TAIWAN NANYANG ACADEMY OF FINE ARTS / SINGAPORE EMILY CARR UNIVERSITY OF ART AND DESIGN/ CANADA

FAMILIAR WITH WESTERN AND ASIAN DESIGN MARKET DIVERSE IN PROJECT TYPE FAST CONCEPTUALIZATION AND CAD (RHINO) FAST DELEGATION AND EFFECTIVE COMMUNICATION  TIME MANAGEMENT FAST CONSTRUCTIVE CRITCISM HANDLES EQ SITUATIONS IN TEAM

RELATED WORK EXPERIENCE 2010        DESPATCH INDUSTRIES / PACKAGING DESIGNER/ TAIWAN 2011          JVR (JAY CHOU) ENTERTAINMENT GROUP/ TV SHOW SET STAGE DESIGNER/ TAIWAN 2012 -13   WHIPSAW/ INDUSTRIAL DESIGNER/ SAN FRANCISCO 2013- 18   DEM GLOBAL.INC/ INDUSTRIAL DESIGNER- CREATIVE DIRECTOR- BRAND STRATEGIST/ TAIWAN

RELATED EXPERIENCE 2010        DESIGN TUTOR 2010-12    EMILY CARR ASSOCIATION/ SECRETARY           2012- P     TDCBA TAIWAN DESIGN COMMUNITY OF THE BAY AREA/ FOUNDER   2017-P      BREAD OF LIFE INTERNATIONAL/ CO CREATIVE DIRECTOR                    AIRBNB INTERIOR DECORIST

SKILLS LANGUAGE ENGLISH  MANDARINE FRENCH OFFICE WORD EXCEL POWERPOINT

DESIGN RESEARCH SKETCH (IDEATE) RHINO PROE KEYSHOT LUMION ADOBE

ART CALLIGRAPHY PAINTING PRINTMAKING CERAMICS

AWARDS & PUBLICITY 2016 GQ MAGAZINE/ AIMA SCOOTER 2015 RED DOT AWARD/ COMMUNICATION 2015 GOOD DESIGN AUSTRALIA/ CONSUMER ELECTRONICS 2015 iF/ AUDIO & VIDEO  2014 IDEA /BRONZE 2014 GOOD DESIGN/ ELECTRONICS 2014 IDA /SILVER/ PHONE AND TECHNOLOGY 2014 GMARK/ OFFICE SUPPLIES AND EQUIPMENT 2013 CES VEGAS SHOW/ TPLINK PROJECT 2012 VANCITY BUZZ / EVELIA PROJECT 2012 GEORGIA STRAIGHT NEWSPAPER/ EVELIA PROJECT 2010 MCGILL POSTER DESIGN COMPETITION/ 1ST PLACE 2008 NAFA PAINTING/ SELECTED 2006 JAPANESE CALLIGRAPHY COMPETITION/ 1ST PLACE 2002 PRINCIPLE ART AWARD 2001 TAIPEI YOUNG ART COMPETITION/ 1ST PLACE

REFERENCE

LEEDER WEI ( leeder0517@hotmail.com) DEM KYLE BUZZARD (kyle@whipsaw.com) WHIPSAW EUGENIA BERTULIS  (eugenia@bertulis.com) EMILY CARR

I LOVE WALKING BARE FOOT ON GRASS / PAINTING ABSTRACT/ COMPOSE MUSIC/ SPORTS/ FOOD


CLIENT & COLLABORATION


TABLE OF CONTENT GRAPHIC DESIGN PRODUCT DESIGN

INTERIOR & STAGE DESIGN

ARCHITECTURE


HAPPY HAIR UMBRELLA


BRIEF TO DESIGN GRAPHICS FOR HAPPY HAIR SALON'S 40TH ANNIVERSARY. . 

CONCEPT THE SYMBOL FOR HAPPY HAIR IS WATERMELON. USING WATERMELON JUICE AS THE MAIN ELEMENT , SYMBOLIZING THE SALONS SERVICES FLOWS HAPPILY INTO THE CUSTOMERS LIVES..


YUNIFANG MASKS


BRIEF TO DESIGN PACKAGING FOR YUNIFANGS. FACEMASKS AND MUDMASK

CONCEPT USING THE NATURAL INGREDIENTS THE BRAND USES FOR THEIR PRODUCT AND REEMPHASIZE THE DETAILS ON THE PACKAGING, TO ENSURE THE CUSTOMERS THE NATURAL ELEMENTS INSIDE THE PRODUCT THEY RECEIVE.Â


HIGHFIVE CONFERENCE CAMERA


BRIEF DESIGN A CONFERENCE CAMERA FOR OFFICE MEETINGS

CONCEPT "WHAT IF IT LOOKS LIKE IT COULD FLY AND HAD WINGS?" USING THIS THOUGHT AND ITERATED WITH DIFFERENT USER SCENARIOS IN MIND


TP-LINK ROUTER


BRIEF TO DESIGN A VERTICALÂ ROUTER THAT IS AESTHETICALLY PLEASING FOR THE HOME

CONCEPT THE FORM WAS INSPIRED BY THE TWIN TOWERS FROM THE LORD OF THE RINGS AND THE PRODUCT WAS SELECTED TO EXHIBIT IN THE CONSUMER ELECTRONIC SHOW


CONE SPEAKER


BRIEF TO DESIGN A SPEAKER THAT IS SUITABLE FOR THE HOME

CONCEPT TO DESIGN THE MOVEMENT OF MUSIC INTO A SUBTLE FORM  MOVEMENTS DESIGNED INTO THE MESH AND THE TOP PART 


LIVESCRIBE SMART PEN


BRIEF TO DESIGN A SMART PEN

CONCEPT LIVESCRIBE WIRELESS SMART PEN SYNCS YOUR HANDWRITTEN NOTES INSTANTLY TO YOUR IPAD AND IPHONE. THE FORM WAS TO KEEP THE ORIGINAL TOUVH OF A GENTLEMANS FELT PEN.


NIKE FUEL BAND


BRIEF TO DESIGN SMART SPORT FUEL BAND WHICH SYNCS WITH  THE USERS ACTIVE LIFE

CONCEPT DID NOT PARTICIPATE IN THE FRONT END CONCEPTUALIZATION BUT TOOK PART IN THE END PART WITH THE CMF.


HOSPITAL FURNITURE


BRIEF TO DESIGN A FURNITURE FOR THE HOSPITAL ROOM

CONCEPT HOSPITAL REQUIRES FURNITURE TO BE MOVED  FREQUENTLY, HENCE USING PLYWOOD, WE  DESIGNED A PAIR THATS EASY TO ASSEMBLE INTO DIFFERENT FORMS AND COMFORTABLE TO LAY IN. THE COLOUR ORANGE IS TO CONVEY WARMTH 


WALL & SHOE RACK


BRIEF TO DESIGN A MODULE WITH WOOD BENDING PROCESS

CONCEPT CREATED A SUBTLE FORM THAT CAN BE USED AS A WALL RACK OR SHOE RACK THE SHOE RACK CAN BE ASSEMBLED INTO A BIGGER SHOW RACK USING 3D PRINTED JOINTS


BIRTHING STOOL


BRIEF TO DESIGN A TOOL THAT HELPS EMPOWER WOMEN DURING THE PROCESS OF DELIVERING LIFE

CONCEPT CREATING A BRAND , A SYSTEM AND BIRTHING EQUIPMENTS THAT HELPS ELEVIATE THE PAIN OF LABOUR. AFTER EVELIA WAS FEATURED IN GEORGIA STRAIGHT NEWSPAPER, IT WASÂ ORDERED BY A MATERNITY CENTER IN VANCOUVER (BEBO MIA)


DONGTINGÂ ZINC WATER


BRIEF TO DESIGN A ZINC WATER BOTTLE THAT CAPTURES THE ESSENCE OF THE ZINC ELEMENTS. (ZINC ASSISTS BRAIN GROWTH)

CONCEPT CREATING A BRAND , A SYSTEM AND BIRTHING EQUIPMENTS THAT HELPS ELEVIATE THE PAIN OF LABOUR. AFTER EVELIA WAS FEATURED IN GEORGIA STRAIGHT NEWSPAPER, IT WASÂ ORDERED BY A MATERNITY CENTER IN VANCOUVER (BEBO MIA)


EMBRACE CUP


BRIEF TO DESIGN A CUP USING THE METHO OF SLIP CASTINGÂ

CONCEPT A PERSONALIZED CUP THAT EMBRACES THE WARMTH OF THE DRINK AND THE EXPERIENCE OF DRINKING THE DRINK


JIYAN DESSERT BOWL


BRIEF TO DESIGN A DETAILED CHINESE DESSERTS (SWALLOW NEST) BOWL. 

CONCEPT USING THE CONCEPT OF KALEIDOSCOPE DEPICTING THE COLOUR SWALLOWS NEST ADDS TO ONES LIFE MENTALLY AND PHYSICALLY. THE TRIANGULAR FORM REPRESENTS THE WEAVING ASPECT OF A BIRDS NEST.


GUCCI GLASSES CHAIN


BRIEF TO DESIGN A METROSEX GLASSES CHAIN FOR GUCCI

CONCEPT USING GUCCIS CURRENT BAMBOO THEME TO CONCEPTULIZE AND DESIGN INTO THE GLASSES CHAIN SUBTLELY.  


DAYIN HOURGLASS PERFUME CHAIN


BRIEF TO DESIGN A PORTABLE PERFUME

CONCEPT TO WEAR TIME (HOUR GLASS) IN A CLASSY WAY, SYMBOLIZING THAT TIME IS PRECIOUS SO MEVER TOP BLOOMING (SCENT )  AS A WOMAN. 


AIMA SKELETON ELECTRIC SCOOTER


BRIEF TO DESIGN A MINI SIZED SKELETON ELECTRIC SCOOTER THAT'S VERSATILE AND MODERN. TAGETTING A YOUNGER CROWD 

CONCEPT INSPIRED BY DESTJIL, BLACK FRAMES AND SOLID COLOURS, THIS SCOOTER ENHANCES THE MODERN LOOK AS WELL AS VERSATILITY. IT COMES WITH ONE BASKET, TWO SIDE BAGS AND TWO COMPARTMENTS


700 BIKE MINI FOLDABLE BIKE


BRIEF DESIGN A FOLDABLE THREE WHEEL MINI BIKE FOR CHILDREN. IT MUST BE LIGHT IN MATERIAL AND PORTABLE ERGONOMICALLY. AFTER THE DESIGN WAS SOLD, WE ADVISED THE CLIENT THAT THE OUTCOME WAS BETTER OFF WITH TWO WHEELS ANDÂ FOR YOUNG ADULTS INSTEAD, HENCE THE CLIENT USED THE DESIGN AS INSPIRATION AND CREATED A MINI BIKE FOR YOUNG ADULTS..

CONCEPT INSPIRED BY RUNNING TRACK, THE MAIN SKELETON IS A PORTRAYAL OF A TRACK, MOTIVATING BIKERS TO HAVE A COMPETETIVE SPIRIT.


RIOÂ SPORTS DUFFLE BAG


BRIEF TO DESIGN A SPORTY DUFFLE BAG FOR BLURR

CONCEPT BLURR


DAYIN STATIONARY SET


BRIEF TO DESIGN A SET OF STATIONARY FOR A TVÂ SHOW AS THEIR SIDE PRODUCTS

CONCEPT THE TV SET IS FOCUSSED ON A COMPLICATED LOVE RELATIONSHIP BETWEEN fFAMILY AND LOVERS. THE DESIGN WAS INSPIRED BY THE CONCEPT OF LOVE, EACH PRODUCT PORTRAYS LOVE DIFFERENTLY.


KDX GLASSES POP UP SHOP


BRIEF TO DESIGN A POP UP STORE IN THE MALL FOR KDX GLASSES BRAND

CONCEPT USING BRASS, WOOD AND GLASS AS THE MAIN ELEMENTS TO DESIGN AN ELEGANT SPACE FOR KDX'S SUB BRAND FACETITUDE.Â


AIMAÂ SCOOTER EXHIBITION


BRIEF TO DESIGN A ELECTRIC SCOOTER POP -UP EXHIBITION

CONCEPT USING THE CONCEPT OF A FESTIVE CARNIVAL TO PORTRAY THAT AIMA IS FOR EVERYONE.


CHINA TRUSTÂ ART INSTALLATION


BRIEF TO DESIGN THE SENSOR CASES AND THE REFRACTIVE MIRRORS AGAINST THE INSTALLATIONS

CONCEPT THE INSTALLATION IS A PIECE OF MOVING ART THAT IS TIED WITH THE STATISTICS OFÂ THE BANK. THE REFRACTIVE MIRROR WAS INSPIRED BY THE OCEAN AND WATER. THE FIVE SENSOR CASES WERE INSPIRED BY THE FIVE ELEMENTS OF LIFE.


LONGRUN TEA STORE DESIGN


BRIEF TO DESIGN THE STORE FRONT

CONCEPT THE INSTALLATION IS A PIECE OF MOVING ART THAT IS TIED WITH THE STATISTICS OF THE BANK. THE REFRACTIVE MIRROR WAS INSPIRED BY THE OCEAN AND WATER. THE FIVE SENSOR CASES WERE INSPIRED BY THE FIVE ELEMENTS OF LIFE.


SHINKONG MOVIE THEATREÂ


BRIEF TO DESIGN A MOVIE THEATRE INTERIOR FOR SHINKONG MALL

CONCEPT THE CONCEPT WAS FOCUSSED ON TRANSFORMING A THEATRE INTO A THEATRE THAT DOESN'T LOOK LIKE A NORMAL THEATRE. USING POP COLOURS AND GIGANTIC LIGHTING, CREATING A MORE CASUAL VIBE FOR THE PLACE.


JSLEE CONCERT STAGE DESIGN


BRIEF TO DESIGN THE STAGE FOR JSLEE CONCERT

CONCEPT THE THEME OF THE CONCERT WAS CALLED FALL IN LOVE. SINCE THE CONCERT WAS HOSTED IN THE FALL, THE DESIGN CONCEPT WAS ITERATED WITH FALL COLOURS, AS WELL AS A COZY YET DREAMY LIVING ROOM


 TV SHOW SET STAGE DESIGN


BRIEF TO DESIGN TWO SETS FOR THE TV SHOW

CONCEPT THE TWO TASKS I HAD TO ASSIST IN WERE THE PANDA MANS HOMEÂ AND THE SHERIFFS OFFICE. PANDA MAN'S HOME IS TO BE SOPHISTICATED, LUXURIOUS WITH A TOUCH OF LONESOME THAT PORTRAYS HIS PERSONALITY. SHERIFF'S OFFICE IS REQUIRED TO RESEMBLE AN OFFICE FROM THE 80S.


HOME INTERIOR DECOR


BRIEF TO DECOR VARIOUS HOMESÂ


NJÂ SHELF


BRIEF TO DESIGN A SHELF FOR MAGAZINES FOR THE CLIENT'S ANNIVERSARY

CONCEPT COMBINING THE LETTER N FROM NATHAN AND J FROM JOYÂ


DEMPLAY X GRANDMAS BEARÂ INTERACTIVE EXHIBITION


BRIEF TO DESIGN AN INTERACTIVE EXHIBITION FOR CHILDREN , CROSSING TWO BRANDS DEMPLAY AND GRANDMAS BEAR, PROMOTING BOTH OF THE BRANDS IDENTITY IN CHINA

CONCEPT

USING A FOREST AS A PLAYGROUND FOR BOTH BEARS FROM BOTH BRANDS, CREATING A FESTIVE PARTY IN THE FOREST FOR CHILDREN TO ENJOY A SURREAL EXPERIENCE


GRCBÂ INTERACTIVE INSTALLATION


BRIEF TO CREATE AN ART INSTALLATION FOR THE BANK OF GRCB

CONCEPT COMBINING THE BANK'S BRAND IDENTITY AND DATA AS WELL AS THE WEATHER DATA OF THE CITY, CREATING A FOREVER MOVING ART THAT REPRESENTS AND DEFINES ALL 


SKETCHES


WINDOW DISPLAY KENCHEN. SF


BRIEF TO DESIGN THE WINDOW DISPLAY AND THE PRODUCT DISTRIBUTION

CONCEPT USING KENCHENS BRAND VISUAL TO CREATE A PATTERN MIXED WITH THE PATTERNS OF THE PAPERS. ALSO ASISTED IN THE FASHION SHOW IN SF


POPUP SHOP  DISNEY


BRIEF TO DESIGN A POP UP SHOP IN XINGKONG MOVIE THEATRE FOR DISNEY

CONCEPT USING ADJUSTABLE MODULES TO CREATE DISPLAY OPPORTUNITIES.

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