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RESEARCHER STRATEGIST DESIGNER


J0-YEE

PANG

SERVICE DESIGNER

www.joyeepang.com design@joyeepang.com 614 570 0498


A mixology website that will help users make the most of what they have in their kitchen. The site provides delicious, easy-tomake mixed drink recipes, which utilize the ingredients that users have at home.


proofessor mixology recipes ingredients

DISCOVER OBJECTIVE

Summer internship at Viget, five interns (Project Management, Business Development, User Experience, Design, and FrontEnd Development) were given the assignment to create/complete a project within the 10 week period.

INTERN PROJECT KICKOFF

Meeting with mentors and fellow interns to discuss project ideas, project goals, what the previous intern group developed, and the due date. After intial meeting the intern group brainstormed ideas.

r :) Hou tor Loca

MISSION

This mixology website will help users make the most of what they have in their kitchen. The site will provide delicious, easyto-make mixed drink recipes, which utilize the ingredients that users have at home, through a visually-appealing and easy-to-use interface.

BUSINESS GOALS

• Become the most used mixology website on the web • Generate loyalty amongst users • Have a high level of user engagement

Mob Scavenile ge Hunt r

Redesign local restaurant

Mixology app

WWF Kids

Promo designte for HS

As a team we started writing down possible ideas on post-its. We wrote down things that were simple and to the point to futuristic ideas that led to other ideas. After the inital ideas, we knew that it had to relate to us and our target group. We wanted it to be useful, meaningful, and portfolio-ready for future clients.

USER GOALS

• An intuitive, easy-to-use interface • A aesthetically-pleasing site that is not bogged down in text • To be able to interact with the site and share their experiences

COLLABORATION/PLANNING

The idea of the mixology site was for users to use when at home and select the ingredients they had on the site and recipes would generate by the ingredients they selected. As a team we collaborated ideas about the user interface and brainstormed design concepts. The user interface is focused on icon-based ingredients to differ from other mixology apps and websites.


DESKTOP RESEARCH

After brainstorming, I browsed through various drink recipe generators. The drink recipes sites that were analyzed were: • drinkswap.com • barnonedrinks.com • idrink.com • webtender.com • cocktailbuilder.com • drinknation.com • drinksmixer.com • drinkmixguider.com • mixology app • cocktail flow app • drinkspiration app

COMPETITIVE ANALYSIS

With this tool, it helps us better understand what competitors are doing and assess strenghts and weakness of current and potential competitors. COMPLEX AND CONFUSING barnonedrinks

drinknation idrink Cocktail Flow

VISUALLY ENGAGING drinkmixguide

proofessor

INSIGHTS

After plotting out each of the competitors on a 2 by 2 matrix and strategy canvas and the results found: • Text heavy sites • Complex navigation bar • Not visually appealing • User generated recipes

Mixology

QUICK & EASY RECIPES drinksmixer

Webtender

Cocktail builder

drinkswap

COMPLEX & LONG RECIPES

STRATEGY CANVAS

Through the desktop research, I looked at the top factors of the user experience to each existing mixology website and found gaps within the market, which then created opportunities for the Proofessor mixology website to excel. Cocktail builder

High

drinkswap barnonedrinks idrink Webtender Mixology drinknation drinksmixer drinkmixguide Cocktail Flow proofessor

Low Engaging User Experience

Visually Appealing

Quality of Recipe Generator

Categorization

Search by drinks

Recipes only with “specific ingredients”

Recipes that “contain the ingredients”

Quick and easy drink recipes


DEFINE DEFINING TARGET AUDEINCE

The purpose of recognizing audiences and detailing their goals is to help us create a site that will successfully meet these constituents’ needs, both from a user interface (design) and site structure (architecture/navigation) standpoint. College Students • Low level of disposable income (probably have limited ingredients) • Short attention spans/easily distracted • Looking for simple recipes without many ingredients • Site to be engaging and visually attractive Yuppies (Young, Urban Professionals) • Higher level of disposable quality • Looking to try new, trendy things • Site to be engaging and visually attractive

EMMA BANKSTON YUPPIE EMMA BANKSTON YUPPIE

COLLEGE STUDENT

AGE: 24

FAVORITES AGE: AGE: 21 21

AGE: 24 HOMETOWN: Fairfax, VA HOMETOWN: Fairfax, VA CURRENT LOCATION: Washington, D.C. CURRENT LOCATION: Washington, D.C. STATUS: Social Media Strategist JOBJOB STATUS: Social Media Strategist COMPANY TYPE: Startup COMPANY TYPE: Startup COLLEGE: University of California, COLLEGE: University of Los California, Los Angeles Angeles TRANSPORTATION: Rides the bus and TRANSPORTATION: Rides the bus and metros through downtown HOBBIES: Shopping, walking her dog, metros through downtown working at a coffee shop

FAVORITES

“I wa

JAKE MILLER JAKE MILLER YUPPIE

HOBBIES: Shopping, walking her dog, working at a coffee shop NEEDS & GOALS

Looking for quick and easy drinks Housewarming party drink starter Making drinks with friends Emma Bankston finished her first week at herTesting new job. Shedrink decides toweek have a get a new every small to getgrab togethers together with her new co-workers. She runs out to the Having liquor store some of her a this job for she a couple favorites and went next door to CVS to pick upWorking some mixers. Then picksyears up random

N

HOMETOWN: Pittsburgh, PA HOMETOWN: Pittsburgh, PA CURRENT LOCATION: Washington, D.C. CURRENT LOCATION: Washington, D.C.Looking for SCHOOL STATUS: JuniorJunior SCHOOL STATUS: Housewarmi COLLEGE: George Washington University COLLEGE: George Washington University Maki MAJOR: Economics MAJOR: Economics Testing a n TRANSPORTATION: Rides the bus and TRANSPORTATION: Rides the bus and metros through downtown Havin metrosHiking, through downtown HOBBIES: running, hanging out with Working a this HOBBIES: Hiking, running, hanging out with friends, and video games friends, and videoLacrosse games EXTRA-CURRICULAR: EXTRA-CURRICULAR: Lacrosse

FAVORITES

A DAY IN THE LIFE OF:

NEEDS & GOALS

BI-POL

Looking for quick and easy drinks Adventurous Visually appealing Jake Miller has just finished a long week of classes and decides to kicksite back Making drinks withgoing friends and hangout with his friends this weekend. They were thinking about out Testing a new drink every week Easygoing to the bars but, didn’t want to spend too much money going out. They looked Finish college next year through the kitchen to see what kinds of alcohol and mixers they had at home. To have fun Jake and his friends found,Extroverted orange juice, coke, rum, vodka, milk, and coffee liquors and mixers to hopefully make some easy and simple drinks through Proofessor. liqueur. They could make t he typical drinks with orange juice and vodka or rum and coke. But they wanted to try something new. A friend of his had recently BI-POLAR OPPOSITES BI-POLAR OPPOSITES Emma has used Proofessor a couple times and enjoys the simplicity of the site and Hardworking creativity within the site. She heads back home and gets ready for her small party before told him about a drink recipe site, Proofessor. They go on the mobile website to Cautious Adventurous and decide to give it a shot. They select vodka on the first page and heading outAdventurous to the bars. Once her co-workers come over and asksCautious each one what kind of proofessor searches on the bottom bar popped up with a couple drinks and they decide to Well-Organized ingredients/flavors they’d like in their drink. She puts each of her co-workers ingredients Uptight Easygoing Uptight Easygoing check the recipes out . After looking at a couple of recipes, they found White of choice into Proofessor and picks out a drink recipe that she thinks they will like. She Russian. As they looked down the list of ingredients, they wanted to test out the Foolish Extroverted Introverted selects spirits and liqueurs for each of her co-workers and decidesIntroverted to use the random drink. ItExtroverted was quick and easy to use for Jake and his friends. After finishing the feature for her own drink. Emma and her co-workers enjoyed their custom drinks. Emma’sWhite Russian, they decide to test out more drinks and kept in mind Proofessor Lazy next time they drink. They were excited to use Proofessor for their next Leader co-workersHardworking remembered Proofessor the next time they wanted toLazy mix drinks at home. for theHardworking Since Emma is an active user, she recommends Proofessor to all her friends. She likes to pregame party.

A DAY IN THE LIFE OF:

Well-Organized

Poorly Organized

use Proofessor on her laptop, while listening to music with her friends.

Poorly Organized

Well-Organized

Lavish

Foolish

Wise

Foolish

Wise

Leader

Follower

Leader

Follower

Lavish

Frugal

Lavish

Frugal


CREATING WIREFRAMES

Proofessor

The first round of wireframes, I brainstormed different ideas and got the design intern’s input with the layout of the app. After discussion, we thought a carousel of ingredients for each category. And provide more specific ingredients into a drop down such as rum. It can be broken down into light, golden, dark, spiced, premium, and flavored. We decided to base of app on certain factors that were needed: • Icon-based ingredients • Search by multiple ingredients • Ingredient categories • Recipes to automatically generate on the site • Social media factor

Favorites

How it Works

LIQUORS

Proofessor

MIXERS

Proofessor

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Exerundam eos inullan deliqui totat quiatum qui voluptas eturescit, sitatiant delluptatur? Iquam conecus id enditis quam nam, illaborio. Nam, te aut omtorib uscidemquia volo ducit, cone volo temporeiunt ent.

Favorites

How it Works

RUM & COKE

RUM

1 part(s) 2 part(s)

RUM & COKE

Dark Rum Coke

1 part(s) 2 part(s)

Very Similar to a Jack & Coke, I think this tastes better. Best to use Bacardi Reserve or Bacardi Select. Mix to taste over ice.

Dark Rum coke

Very Similar to a Jack & coke, I think this tastes better. Best to use Bacardi Reserve or Bacardi Select. Mix to taste over ice.

GARNISHES

LIQUORS

RECIPE COKE

RECIPE

Ingredient Ingredient Ingredient

Ingredient Ingredient Ingredient

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MIXERS

CHALLENGE

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SYRUPS/SWEETNERS/SEASONING Missing 1 ingredient

Missing 1 ingredient

Search Functionality – Buildout with only 8 weeks for the project, to find recipes with the exact ingredients you have in the kitchen would be impossible to create within the time frame. RECIPE

RECIPE

Ingredient Ingredient Ingredient Ingredient

GARNISHES

Ingredient Ingredient Ingredient Ingredient

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Proofessor

Proofessor

Proofessor

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Missing 2 ingredients

Proofessor

Proofessor

MIScELLANEOUS

RECIPE SYRUPS/SWEETNERS/SEASONING

Please select your ingredients. X

RUM

LIQUORS

LIQUORS

GOLD

LIQUORS

GOLD

FLAVORED OVERPROOF PREMIUM LIQUORS

MISCELLANEOUS

#proofessor

DARK

SPICED

MIXERS

RUM

STEP-BY-STEP

LIGHT

DARK

MIXERS

X

RUM

LIGHT

Ingredient Ingredient Ingredient Ingredient

SPICED FLAVORED

LIQUORS cum dolo Haruntum, odit volore voluptatio to volessim quo blam, suntur? Ed ut alit, con coribus del COKE idemporat quatquamus.

OVERPROOF PREMIUM

Missing 2 ingredients

MIXERS

#proofessor

No Recipes

MIXERS

RECIPE Ingredient Ingredient Ingredient Ingredient Ingredient

GARNISHES

GARNISHES

GARNISHES

SYRUPS/SWEETNERS/SEASONING

GARNISHES

GARNISHES

SYRUPS/SWEETNERS/SEASONING

SYRUPS/SWEETNERS/SEASONING

Haruntum, odit volore cum dolo voluptatio to volessim quo blam, suntur? Ed ut alit, con coribus del idemporat quatquamus. Haruntum, odit volore cum dolo voluptatio to volessim quo blam, suntur? Ed ut alit, con coribus del idemporat SYRUPS/SWEETNERS/SEASONING quatquamus.

As a team, we discussed the needs of either a desktop website or a mobile website and we decided to create a responsive website that allowed the changing of sizes for a computer to tablet to phone. Proofessor users will be able to select the ingredients they have at home and recipes will generate with the selected ingredients. Users would be allowed to slide through the different recipes and select favorites to the recipes. We looked into the different touch functions that the users would have to go through. Home | About Us | Contact | Privacy Policy | Terms & Conditions | Sitemap Copyright © 2013 Viget Interns - 26Proof, All Rights Reserved

Missing ingredients Home |3About Us | Contact | Privacy Policy | Terms & Conditions | Sitemap Copyright © 2013 Viget Interns - 26Proof, All Rights Reserved

RECIPE

Proofessor

Proofessor

Proofessor

Proofessor

Proofessor

RUM

RUM & COKE

RUM & COKE

RECIPE

1 part(s) Dark Rum 2 part(s) Coke

1 part(s) Dark Rum 2 part(s) Coke

Ingredient Ingredient Ingredient

Very Similar to a Jack & Coke, I think this tastes better. Best to use Bacardi Reserve or Bacardi Select. Mix to taste over ice.

Very Similar to a Jack & Coke, I think this tastes better. Best to use Bacardi Reserve or Bacardi Select. Mix to taste over ice.

RECIPE LIQUORS

COKE

LIQUORS

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MIXERS

LIQUORS

MIXERS

Show ingredients Missing 2 ingredients

MIXERS

GARNISHES

Show ingredients Missing 2 ingredients GARNISHES

SYRUPS/SWEETNERS/SEASONING


proofessor

?

SPIRITS

LIQUEURS

Vodka

Gin

MIXERS

Rum

Tequila

Whisky

GARNISHES

Bourbon

Schnapps

80 Recipes

DELIVERABLES

Each team member contributed a different part of Proofessor. As the project manager created and researched recipes, the business strategist found fun facts for the recipes and a marketing plan for the project launch, the designer created the icons for each ingredient and the look and feel of the website, while the front-end developer created a responsive website. As I developed the overall user experience to Proofessor.

RUM & COKE

WHITE RUSSIAN

proofessor SPIRITS

SCREWDRIVER

7&7

? LIQUEURS

1

SEX ON THE BEACH

MIXERS

Gin

Rum

Tequila

proofessor

GARNISHES

ZOMBIE

Vodka

SPIRITS

Bourbon

ZOMBIE

ADIOS MOTHER FUCKER

MAI TAI

GARNISHES

1

AMARETTO SOUR X

LONG ISLAND 3/4 oz ICED TEA

Vodka 3/4 oz Gin 3/4 oz White Rum 3/4 oz Tequila 3/4 oz White Whiskey (optional) 3/4 oz Triple Sec 1 oz Lemon Juice 1 dash(es) Coke

LONG ISLAND ICED TEA

Stir ingredients with ice and strain into a tumbler filled with ice. The whiskey is optional. All liquors shoud be clear except for the tequila. You should use good quality liquors for this drink unless you want it to taste like crap. It should actually taste like iced tea with a little kick.

SCREAMING BLUE MOTHER FUCKER

BLOODY JIM

MIXERS

1

LONG ISLAND ICED TEA

Schnapps

ADIOS MOTHER FUCKER

RUM & COKE

? LIQUEURS

1

MAI TAI

ROYAL FLUSH Whisky

JACK & COKE

SECOND ROUND OF WIREFRAMES

After reviewing the first set of wireframes, front-end developers looked into the issues of search and worked on the sorting function within the website. With the changes: • Icon-based ingredients ��� Sort by ingredients • Simplified ingredient list • Recipes to automatically generate on the site • Social media factor (optional) 1

proofessor LIQUEURS

SPIRITS

MIXERS

GARNISHES

SPIRITS

LIQUEURS

MIXERS

LIQUEURS

SPIRITS

proofessor

MIXERS

GARNISHES

proofessor

GARNISHES

1

32 Recipes

SPIRITS

1

LIQUEURS

MIXERS

Cream

Nutflavored

GARNISHES

WHITE RUSSIAN SCREWDRIVER Vodka

Gin

Rum

Tequila

Vodka

Gin

Rum

Coffee

Tequila

Fruit

SEX ON THE BEACH Whisky

Bourbon

Schnapps

Whisky

Bourbon

Schnapps

COSMOPOLITAN

Other

APPLETINI PARALIZER

1

SPIRITS

6 Recipes

1

1

LIQUEURS

MIXERS

6 Recipes

GARNISHES

6 Recipes

WHITE RUSSIAN PARALIZER MIND ERASER COLORADO BULLDOG

SPIRITS

proofessor 1

SPIRITS

MIXERS

Vodka Kahlua Light Cream or Milk

3

MIXERS

GARNISHES

0 Recipes

GARNISHES

Oh no!

WHITE RUSSIAN 1 1/2 oz 3/4 oz 3/4 oz

1

LIQUEURS

1

LIQUEURS

<

<

32 Recipes

<

80 Recipes

Coke

Lemon-lime

Seltzer

Tonic

Grape Soda

Ginger Ale

Orange Juice

Fruit Punch

Pineapple Juice

Cranberry Juice

Lemonade

Lime Juice

We couldn’t find any recipes with the ingredients you selected. Try selecting fewer ingredients!

Mix the vodka and kahlua together then float the cream on top. Add ice if desired.

BLACK RUSSIAN MUDSLIDE

FINAL WIREFRAMES

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6 Recipes

After reviewing the wireframes with the team and our mentors, I went through the small changes, while our designer and front-end developed created the design comps and the first couple components of the interactive website.


DEVELOP DESIGNING//BUILDING

The design and front-end development interns worked side by side creating design comps for each page from the wireframes and building a responsive design website. As the website grew through various icon developments and recipe researching, the thought of branding the drink recipe

USER TESTING

After the first intial design comps were completed, we still a little confused on how the site fully functions and what the interactions were to the next step of the app. Users then were given the task to solve the puzzle and explain what animations they thought were going to happen. We were given feedback to the interactions to the site and ideas to help the users understand were the next items were coming from.


Deliver DESIGN//BUILDOUT

After the final design comps were being completed, the front-end development intern had already started the buildout for the site using a CSS application, Craft. With the front-end being built, the back-end data for recipes was being inserted into the system.


COMPLETION

The intern team developed a new user-friendly, visually appealing, and fully-functionable mixology website that is accessible through a computer and mobile device. Users are given the option to select ingredients and to sort through recipes through proofessor.


AFTER SCHOOL PROGRAM

Vision//ReVision To improve existing practices of the the after school program through four co-creation workshops with the City of Savannah adminstrative staff, tutors, and parents.


SAVANNAH ASP CO-CREATION tutoring program students collaboration

DISCOVER OBJECTIVE

As a class, we chose to target Savannah Parks and Recreation as a potential partner for eight weeks. This course revolves around co-creation and collaboration with the team and their customers. To schedule four co-creation workshops and a final presentation to identify gaps within the service, to gain a deep understanding of the organization and how it is perceived in Savannah. And for the organization to gain deep insight concerning how their services can be improved and what can be done to implement them.

EXPLORATION WORKSHOP The first co-creation workshop led by classmate, helped us gain a full understanding of the organization. During this workshop, we discovered Savannah ASP true vision for the students and faciliated group exercises with administrators, tutors, and parents of the organization.

OVERVIEW

The After School Program accepts students needing assistance in completing daily homework and special projects, with emphasis on reading, language arts and mathematics. Annual objectives are based on the studentâ&#x20AC;&#x2122;s attendance and grades that are set for this program; therefore, students are required to attend on a regular basis and the parent/ guardian must agree to provide a copy of the studentâ&#x20AC;&#x2122;s report card to the lead tutor. Trained tutors, computer availability, instructional material, and an afternoon snack are provided.

MISSION

The primary purpose of this program is to provide all age students with assistance in completing their daily homework and special projects with emphasis on Reading, Language Arts, and Mathematics.

PHASE: EXPLORATION

PARTICIPANTS: 6

TIME SPENT: 1.5 HOURS

METHODS: 4

DESIRED END STATES of ASP adminstrators, tutors, and parents

ASP LOCATIONS

Eastside Center 415 Goebel Avenue // Students: 34 Moses Jackson Center 1410 Richards Street // Students: 12 Tremont Center 2010 Paige Street // Students: 16 Windsor Forest Center 308 Briarcliff Circle // Students: 27 W. W. Law 900 East Bolton Street // Students: 18


DEFINE CREATION WORKSHOP

After the discovery phase, our second co-creation workshop led by another classmate, defined the problems within the organization. After on-sight observation at the tutoring locations and gathering our insights from the first workshop, we discussed the issues with each part of the organization and brainstormed solutions that could help expand Savannah ASP. PHASE: CREATION

PARTICIPANTS: 7

TIME SPENT: 1.5 HOURS

METHODS: 5

INSIGHTS 8 TUTOR INSIGHTS • • • • • • • •

Tutors are often retired Tutors are experienced Tutors have trouble rounding up students Tutors want to have dependable time for organized activities Tutors hold authority in their centers Tutors can’t do all the activities they would like to do Some tutors have been in education for the majority of their career Tutors cannot spend the desired amount of time with each student

12 STUDENT INSIGHTS • • • • • • • •

Kids are comfortable Kids know the rules Kids like getting a meal/snack Kids get to socialize Kids will ask if they need help Kids still expect to do something even when they don’t have homework It takes some time to get settled in Students can play games after they finish homework

• • • •

Students start working without being told Students’ grades matter When the older kids are done they help the younger Students can help each other with work when they are done with their own

4 COMPUTERS • •

• •

After kids are done with work they play computer games Kids will sometimes use computers for things other than homework or educational exercises Facilities have internet access Kids like to use computers

6 TRANSPORTATION • • • •

• •

Most students walk to ASP Students have to walk to some centers Most kids come from nearby schools Kinds sometimes walk to ASP and then home, so the program has to end earlier when it starts to get dark Program doesn’t provide transportation There is often a majority school at each center

5 OUTSIDE INFLUENCES • • • • •

Parents pull kids out when the fee rolls around Program cannot interest all parents 21st Century is a competing service Students to 21st if their test grades are too low ASP is funded by the city

8 FACILITIES • • • • • • • •

Facilities are nice and adequate ASP is housed in community centers In some facilities there is no designated spot for ASP The facility may not be well located for new customers ASP is location-based Students go to the nearest center ASP is only open Monday-Thursday Students are provided full meals

5 KEY OFFERINGS • • • • •

ASP is not just educational, but cultural as well ASP is not tutoring, but homework assistance ASP is homework focused Students have a lot of homework Program can influence students’ homework skills


OBSERVATIONS

ACTIVITIES

AFFINITY MAP n

Ru

e/

at

re

Learning Skills Homework Testing Physical Activitiy Break Incen

C

tives

PARENTS

Kno win g

wh a

ion

ed n ne dre hil tc

New Parent Information Current/New Parent Incentive

Co mm un ica t

VOLUNTEERS

s

ed

Ne

Parent Volunteer Volunteer Incentive (Parent/Teacher/Community) (High School/College) High School/College Volunteer Teacher Volunteer

Don’t know what is bes t for them Issues Payment

TUTORS

STUDENT NEEDS

New Tutors Tutor/T eacher/Parent Communication

Ne

Program/Curriculum Older/Younger Student Help Transportation from School to ASP to Home Current/New Student Incentives Facility/Experience Continuity

ed

sF

un d

ing

tio

ns

FINANCIAL na

Financial Timing Fundraising

Do

We gathered the information we found from our various on-sight observations and affinitized the information. We found what the student needs and how it linked back to the parents, tutors, volunteers, resources from the schools, and the finanical issue of some families.

PHYSICAL RESOURCES Ma

int

ain

Library Facility Supplies Computers Textbooks

STUDENT PERSONA

BRANDON

Like most nine year olds, Brandon doesn’t like school. Sometimes he tries to play hooky but his mom, a no-nonsense woman, can see right through his efforts and sends him off to school. He takes the bus to school and goes straight to his classroom. He gets there a few minutes early, which allows him to spend some time goofing off with his friends before the teacher starts class. Brandon’s mom tells him that if he wants to be an astronaut he’ll have to do well in school. Brandon tries, but he has some trouble.

Brandon lives in Savannah, GA. He is a fourth grader at Schuman Elementary School on Savannah’s Eastside. He lives at home with his sister, Michelle and his parents, Kayla and Chris. When Brandon grows up he wants to be an astronaut.

Before lunch, he has English and Science. Brandon likes these subjects as he does well in them. After lunch, he has Math, which he hates. He finds it too hard for him so he often doodles in his notebook until the class is over. From there he moves on to social studies, another subject he has trouble with. Once school’s over, Brandon walks to the Savannah After School Program center right next to his school. Even though he’s only been in the program for a little over a month, his tutor knows his tricks. She knows he’ll try to get out of doing his math homework so she makes sure he gets it done first. Since Brandon has started to attend the Savannah After School Program, his grades have improved significantly.


SYSTEMS MAP

This map helped us gather information about the students journey before ASP, at school, during ASP, and after ASP when they find their way home. We discovered various pain points for each of the stakeholders.

BEFORE

DURING

AFTER

SCHOOL PARENTS

BOARD OF EDUCATION

TUTORS

STUDENTS

STUDENTS

STUDENTS

ADMINISTRATION

TEACHERS

Pain Points

DEVELOP REFLECTION WORKSHOP

After a short weekend, we as a team affinitized the solutions that were developed in the last workshop. The third co-creation workshop facilitated by another classmate, presented the proposed solutions to the Savannah ASP employees and parents to help them gain an understanding of the ideas of each solution. We guided the group through the practicability of each solution.

PHASE: REFLECTION PARTICIPANTS: 7 TIME SPENT: 1.5 HOURS METHODS: 5

BRAINSTORMING PROBLEM ACTIVITIES

New Parent Information Current/New Parent Incentive

y

en

t

New Tutors Tutor/Teacher/Parent Commnication

Ne

Parent Volunteers Volunteer Incentives (Parent/Teacher/Community) (High School/College) High School/College Volunteer) Teacher Volunteer

STUDENT NEEDS

Pa

m

VOLUNTEERS ds

FINANCIAL Financial Timing Fundraising

e d s fu in g nd Maintain

PHYSICAL RESOURCES Library Facility Supplies Computers Textbooks

Donates

at is best for them w wh kno

nâ&#x20AC;&#x2122;t Do

TUTORS

Know w hat chi ldre nn ee

Learning Skills Homework Testing Physical Activity Break

d

Communica tio n

PARENTS

Ne e

n Ru e/ at re C


WALL CHART

Overall experience through the various workshops and the factors we found within each part of the delivery system.

PROBLEMS There is no transportation for ASP students to get to and from ASP.

There is not enough funding for ASP.

How can we safely transport ASP students to ASP locations?

How can we provide more funding for ASP?

There are not enough volunteers.

We canâ&#x20AC;&#x2122;t spend enough time with each student.

How can we recruit more volunteers?

How can we spend more time with each student? How can we give each student the help and times they need?

Deliver IMPLEMENTATION WORKSHOP

Our last and final co-creation workshop, I facilitated before the final presentation gave us an opportunity to test out some of our solutions through paper protoypes, classroom walk-throughs, morning exercise activity, and PR/marking strategies.

PHASE: IMPLEMENTATION PARTICIPANTS: 8 TIME SPENT: 1.5 HOURS METHODS: 8


STUDENT CUSTOMER JOURNEY MAP DURING

BEFORE BRANDON WAKES UP

BRANDON ARRIVES AT ASP

AFTER PERFORMS FUN ACTIVITY CONTINUES WITH HIS HOMEWORK

WALKS TO ASP

GETS READY

GOES HOME HAS SNACK GETS TO WORK

RIDES BUS

CHOOSES A SEAT GOES TO SCHOOL

WAITS TILL OTHER STUDENTS ARRIVE

GETS HELP FROM VOLUNTEER

MOVES TO ENGLISH TABLE WAITS FOR HIS MOTHER TO PICK HIM UP

GETS HELP FROM LEAD TUTOR

Tutors

HELPS HIS CLASSMATES

PLAYS ON COMPUTER

Volunteer Admin.

SOLUTIONS Transformational changes (existing source changes, simple changes) to help students work more efficient and to promote better learning •

• • •

Designated exercise time before homework to promote good health and create greater focus. Incentives for students who help others / do good work: bracelets/charms/stickers. Create star incentive program, once everyone passes a certain threshold the class gets pizza. Traveling Library, use a van to transport books to ASP locations.

Hold event for students, tutors, etc. to celebrate “partnered” companies and attract potential “partnerships” and to celebrate current volunteers and attract new volunteers •

• •

Partner with local companies, possibly churches on funding through sponsorship program. Attain volunteers to help with ASP (high school students through community service requirement, parents, teachers). Annual cookout / get together for tutors, teachers, parents, and students. Create more transparency and greater communications.

Partner with local companies to create funding, to attain volunteers.


SEEK

SUCCESS THROUGH EMPOWERMENT, ENLIGHTENMENT, AND KNOWLEDGE

Imagine if students were able to control when they learn, where they learn, how they learn, and what they learn. SEEK is a blended student learning platform that enables them to take control and grow. It empowers high school students to reach their full potential in life.


SEEK blending learning high school students customization

TARGET BUSINESS MODEL CANVASSERVICE BLUEPRINT: SEEK A BLENDED LEARNING PLATFORM Public

KEY PARTNERS Government School District School Board Educators Parents Community Transportation Private Funders Local Businesses Community Organizations For-Profit Organization

PROCESS

BENEFITS

Brand Alumni Student Database Hardware & Software Community Students

Safety Grades Higher Education Social Values Networking Individual Attention Diversity Free

COST STRUCTURE

TANGIBLE/ PHYSICAL EVIDENCE

Charter

Food Shelter Learning Structure Specialized Alternative Philosophy Types of Private Student:Parent Ratio Exclusivity Boarding Co-Ed/Single Sex

KEY RESOURCES

Staffing Hardware/Software Maintenance Building Extra-Curricular

Private

OFFERINGS

Assessment Recruitment Support Advertising

CUSTOMER

RELATIONSHIPS Community Required Personal

CUSTOMER CUSTOMER SEGMENTS ACTIONS Students Parents

Build academic skills

Clothes

Apple Eggs Pancakes Milk

Get ready

Eat breakfast

Laptop Bookbag Notes Pencil

(Incentives/disincentives they experience)

STAGE

Mac n’ Cheese Soda

Cell Notes Laptop

Cell Books Notes Laptop Pencil

Pasta Soda

Cell Book Highlighter Pencil Notebook

Eat lunch

Continue online courses

Work on activity

Eat dinner

Read English book

Go online

Fries Pizza Soda

Cell Money Bag Notes Project ID Card Desktop

Cell Book Notes Laptop

!

Cell Calculator Notes Homework Laptop Pencil

2

Take english exercise

Eat lunch

Go to apprenticeship program

!

Work on small project

Work on math exercises

Not finding the right program/organization

Online platform under maintenance

Teacher Mentor Tutor Marketer Platform

School Online Home

Show progress

Teacher Mentor Tutor Marketer Platform

Process data, Analyze learning content, Adjust to student learning, Website maintenance

Need extra help

Display exercise Show planner

1

Go online

!

Log on platform

Check learning process

2

Progress bar

Gather data

Start new lesson

Read notes

2

Begin activity

Check answers

Show activity

Show activity

Review lesson

CUSTOMER ACTIONS

Go to apprenticeship program

!

Ride the metro

Walk into office

Talk with marketing team

Not finding the right program/organization

Display lesson plan

Process data/student performance

LINE OF INTERNAL INTERACTION

SUPPORT PROCESS/ SYSTEMS

Assignment 2

Pencil Laptop

Continue online courses

Go to apprenticeship program

Present work in progress

13,491

16,320

Listen to presentation

Show planner

Show progress

thousands

BACK STAGE

SUPPORT PROCESS/ SYSTEMS

Listen to next project

thousands Online Platform

Show progress

thousands

1,162 3

Start project

PRIVATE

Discuss new project plans

4

Online Planning

Schedule tutor

CUSTOMER ACTIONS

!

Look for specific tutor

Check times

Confirm time

thousands

Not providing the right times

Display tutor list

FRONT STAGE

Display calendar

Work on project

Work on project

BACK STAGE

Company Presentation

SUPPORT PROCESS/ SYSTEMS

Gather data

4

CUSTOMER ACTIONS

Meet tutor

Ride the metro

Check Emails

Arrive at location

Online Platform

Metro System

thousands

Online Platform

1,410

Discuss problems

Greet student

FRONT STAGE

BACK STAGE

SERV 421 Projections of Education Statistics to 2014

SUPPORT PROCESS/ SYSTEMS

Learn new method

Work on exercise

Discuss new method/work with student

Student Progress

5

Meet

Cell Money Book Bag Notes ID Card Metro Card

Fries Burger Water

Public

Work on Math

Go to photo

5

KEY 2 % RESOURCES

+ Companies Greet students

Discuss new lesson/ work with students

StationRotation

Check Emails

SUPPORT PROCESS/ SYSTEMS

Assignment 6

Go home/Eat dinner

Go to bed

Community Required Personal

+ Collaboration

Students Parents General Public (Incentives/disincentives they experience)

+ Companies School Online Home

REVENUE STREAMS Learning Method

-

CUSTOMER SEGMENTS

CHANNELS

Online Platform

Food Transportation Attendance System

+

Alarm

Go to online/ chat with friends

RELATIONSHIPS

Safety Grades Higher Education Rotate Ask for Rotate Values activitiesSocial help activites Networking Individual Attention Work Assist with Diversity student students Free

Go to meeting

Staffing Hardware/Software Online Metro Platform System Maintenance Building Extra-Curricular

LINE OF INTERNAL INTERACTION

Cell Laptop

CUSTOMER

AFTER

+ Assistance BENEFITS

COST STRUCTURE

BACK STAGE

Cell Food

Charter

Finish online

After Secondary

Online

FRONT STAGE

Cell Book Notes Pencil Laptop

Platform not responding (technical error)

4%

LINE OF INTERACTION

Chat online with

Food science class lessons group ! Shelter Learning Teach class Structure Specialized Alternative Philosophy Show progress Access chats Types of Private Student:Parent Ratio Develop lesson Exclusivity Boarding Co-Ed/Single Sex

LINE OF VISIBILITY

Learning Method

Go to history

“I want to build my own curriculum.”

SENIOR HIGH SCHOOL STUDENT

Cell Notes Pencil Laptop

Private

OFFERINGS Eat lunch

BrandPlatform Workshop Alumni Student Database CLASS EXPERIENCE Hardware & Software 4 Go to Ride Walk into Start Listen to Take Community presentation history the metro class activity notes class Students

CUSTOMER ACTIONS

thousands

LINE OF INTERACTION

Check Emails

4

-2%

+ Companies thousands

LINE OF INTERNAL INTERACTION

Online Platform

Cell Money Book Bag Notes Project ID Card Metro Card Camera

PROCESS

DAY FIVE

16,023

LINE OF VISIBILITY

Website Maintenance

LINE OF INTERNAL INTERACTION

Metro System

Apprenticeship Program

TUTORING EXPERIENCE

1,359

Check email

Confirmation email

LINE OF VISIBILITY

Check Emails

Cell Cell Money Notes Bag Pencil Notes Calculator ID Card Metro Card

Cell Bag Coffee iPad

Discuss courses/

tutor CHANGE 2002-3 exercises Assessment experience class School District Recruitment TO! 2013-14 2013-14 School Board Support Teach class Educators Discuss next steps Advertising Help out with lesson Parents Community Display exercise Transportation Private Funders Grade projects Check email Gather student data Local Businesses Gather student data Community Organizations For-Profit Organization

14,315

thousands Online Platform

MONICA HOLMES FOUR ACTION FRAMEWORK

Cell Money Bag ID Card Metro Card Coffee

Fries Pizza Soda

Continue Eat Meet small lunch mentor Government project

thousands

14,067 Online Planner

Cell Notes Pencil Laptop

KEY PARTNERS

Not the right interests/sequencing

Communication mix up

Teach class

LINE OF INTERACTION

Greet student

FRONT STAGE

LINE OF INTERNAL INTERACTION

Online Platform

Cell Money Bag Notes Presentation Project Notes ID Card Metro Card Desktop

2002-03

11,541

Online Planner

3

LINE OF VISIBILITY

Process login

!

Work on project

Online Platform

LINE OF INTERACTION

Website Maintenance

1991-92

Meet with science group

Check email

Apprenticeship Program

CAREER EXPERIENCE

Online platform under maintenance

Display login information

LINE OF VISIBILITY

BACK STAGE

Project ID Card Metro Card Laptop

Check emails

ONLINE LEARNING EXPERIENCE

FRONT STAGE

Schedule mentor meetup

Work on project

PUBLIC

CUSTOMER ACTIONS

Laptop

Eat lunch

Gather student data

Online Platform

LINE OF INTERACTION

Grants/Scholarships/Donations Private Funders Government (Local, State, Federal) Taxes Endowments Tuition

Continue online courses

Check progress

Check email Check calendar

Online Platform/ Lesson Plan

Online Platform

1

!

Not providing the right times

14-17 YEAR OLDS

Teach class Check Calendar

Water

DAY FOUR

Schedule tutor

Give project Display exercise

Show progress Display activity

Teach class

Check emails

LINE OF INTERNAL INTERACTION

SUPPORT PROCESS/ SYSTEMS

Pencil Laptop

3

!

LINE OF VISIBILITY

BACK STAGE

CHANNELS

Cell Money

Cell Cell Bag HIGH SCHOOL STUDENTS Book Book Notes Pasta Cell Notes Notes

Cell Laptop

DAY THREE

DAY TWO

1

Wake up

Cell Book Notes Laptop

DAY ONE

BEFORE

LINE OF INTERACTION

General Public FRONT

REVENUE STREAMS

Food Transportation

Alarm

TRIGGER

Grants/Scholarships/Donations Private Funders Government (Local, State, Federal) Taxes Endowments Tuition

AGE: 17 HOMETOWN: Chicago, IL CURRENT LOCATION: Fishers, IN SCHOOL STATUS: Senior HIGH SCHOOL: Hamilton Southeastern High School PET: Miniature Greyhound, Zoey TRANSPORTATION: Drives to school HOBBIES: Running, hanging out with friends, movies, shopping EXTRA-CURRICULAR: Track & Field, School Newspaper, Student Mentors

A DAY IN THE LIFE OF:

Monica Holmes is a Senior in high school in Indiana in need of a good high school career that can help her grow in learning. She grew up in the city and her family moved back into the suburbs for a safe environment and a better education. She has a passion for fashion design and journalism and has wrote a few articles for the school newspaper’s fashion column and hopes to pursue in a career in it. She has been looking at a few colleges out of state and has started submitting her college applications. She starts off her day by waking up to her alarm at 6 in the morning to get ready for school and shower. She wants to be awake in her morning classes and to focus on what is happening in class. She has a tough time comprehending the information taught by the teacher, so she carefully works through class. In class, Monica tries her best to listen in class, but tends to fall behind when the teacher moves onto the nest section. She is afraid to interrupt the class, so she asks for help during activities to insure that she understands everything in class. She hopes to succeed in high school to move onto a higher education. She currently is on the honor roll, but struggles to keep track of time through her extra-curriculars and classes. She works through her day in classes and finishes track practice. She tends to struggle through homework from remembering information she learned in class and doing the exercises. But always starts off a brand new day.

NEEDS & GOALS KEY MOTIVATOR New discoveries in class NEEDS A study space A social environment A better school curriculum A starting point for higher education A safe environment LIFE GOALS To learn new material To make friends in classes To discover To maintain balance between school and activities EXPERIENCE GOALS To study effectively To manage time To be inspired by my peers To study in a quiet space To easily and effectively communicate with teachers END GOALS To finish high school To pursue in higher education To stay on the honor roll To travel the world

“I have a hard time following in class.”

SERV 421

Assignment 2

SERV 421

DISCOVER OBJECTIVE

Select a service sector and create a brand new innovative service by researching major players, define the most common customer offerings, brainstorm marketing strategies, create a business model canvas, make sense of trends in the market, fulfill user needs and goals and finally, develop a business plan within a 10 week period.

MISSION

SEEK is a flexible and adaptive blended learning platform that enables students to grow. The service takes a unique and innovative approach to teaching that helps students connect with the subject matter they need to master. Through personalized and focused blended teaching processes, our students develop the tools they need for ongoing success in their field of study.

VISION

SEEK’s vision is to empower high school students to reach their full potential in life.

VALUES • Student-Centered • Discovery • Collaboration • Community

PROBLEM

Only 59 percent of high school students who started as freshmen in the 2006-2007 school year graduated four years later from District of Columbia schools, according to the data, which details state four-year high school graduation rates in the 2010-11 school year.That compares with a 76 percent rate during 20092010. There were 71,284 students in 191 schools in the District of Columbia, which is not a state but comprises the nation’s capital city. The district received $98.3 million dollars in federal funding during 2011.

WHY? Why aren’t the raters of schools asking the question, the big drop in school enrollment across years in selective schools or in charters? How do the numbers in selective/charter schools compare to those of public schools? Why are students dropping out? Where do the missing students go?

SEEK


There are 1.4 BILLION students on Earth There are 65.2 MILLION students educators globally 1.23 BILLION students in pre-k to high school 170 MILLION students in higher education

students in the US

3.7 million full-time elementary and

35 million 8

secondary school teachers in the us

prek–grade

There are 74.1 million

18.5 million college & university

5.8 million

14.8 million grade 9-12

3.2

private school

25% of high school students in the US

13,900 .5

million

million

public school

private school

teachers

teachers

fail to graduate on time

NECS

UNESCO

US Department of Education

public school districts in the

US

containing about

99,000

public

schools

NECS

EDUCATION RESEARCH

NEW OFFERINGS

Through desktop research, interviews, surveys, and observations, I evaluated the current market of the education system. I analyzed data and used various methods to define the education.

Technology All Things Mobile Gamification Moving to the Cloud Collaborative Environment Online Education Flipped Classroom Non-Conventional Learning

Technology All Things Mobile Gamification Moving to the Cloud Collaborative Environment Online Education Flipped Classroom Non-Conventional Learning

EXISTING OFFERINGS

EXTEND CREATE Technology Curriculum

Technology Adaptive Learning

ANSOFF’S GROWTH MATRIX

MANAGE ADAPT EXISTING USERS

NEW USERS

Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets.

SEEK


High

OFFERINGS

Private Charter

Public Low

d

o Fo

r lte d

e ifi

ar Le

D

c ru St

t

es

m ge

a

an

lM

o ho

Sc

n

en

iti

iv ct rA

la

cu

ri ur

-C tra

C

re

tu

om

o sr las

s

r ive

ng

ni

e Sh

e nc

tio ta or

p

s an Tr

e lin

On

Ca

VALUE FACTORS

ge

le ol C / r

e re

Ex

STRATEGY CANVAS

e es Pr

w Lo

n

io at ar

ep Pr

o tt

io at R r

he

ac Te

n de

u St

Defining the core factors of educationâ&#x20AC;&#x2122;s current strategic position and helps examine the value creation, value capture and opportunity.

GAP ANALYSIS

GAP ANALYSIS GAP ANALYSIS

GAP ANALYSISWhat students What students

What students students GAP ANALYSISWhat expect to percieve they get for their education

GAP

GAP ANALYSIS Academic assessment fulfilled

GAP

settle for

GAP

really need

got for their education What students students GAP ANALYSISWhat expect from got from

Academic assessment percieved

GAP

teachers

teachers Assignment 2

How students perform academically

GAP

Assignment 2 How students differ in racial, ethnic, & economic backgrounds

SERV 421

How many students enter high school

GAP

How many students graduate/ graduate on time Assignment 2

Achievement Gap

SEEK

Assignment 2

SERV 421

SERV 421

SERV 421


Public

KEY PARTNERS Government School District School Board Educators Parents Community Transportation Private Funders Local Businesses Community Organizations

-

For-Profit Organization

Increase awareness

+

Companies

PROCESS Assessment Recruitment Support Advertising

Update performance

KEY RESOURCES Brand Increase Alumni Student Database Hardware & Software Community Students

+ Companies COST STRUCTURE Staffing Hardware/Software Maintenance Building Extra-Curricular

Private

OFFERINGS Improve Food Shelter Learning Structure Specialized Alternative Philosophy Types of Private Student:Parent Ratio Exclusivity Boarding Co-Ed/Single Sex After Secondary

+ Assistance BENEFITS

Safety Grades Higher Education Social Values Networking Individual Attention Diversity Free

Food Transportation

Update

+

Charter

CUSTOMER

RELATIONSHIPS Community Required Personal

+ Collaboration

-

CUSTOMER SEGMENTS Students Parents General Public (Incentives/disincentives they experience)

Target

CHANNELS School Online Home

+ Companies

Increase Access

REVENUE STREAMS Grants/Scholarships/Donations Private Funders Government (Local, State, Federal) Taxes Endowments Tuition

BUSINESS MODEL CANVAS/FOUR ACTION FRAMEWORK

It is a hands-on tool that fosters understanding, discussion, creativity, and analysis. It is a visual chart with elements describing a firmâ&#x20AC;&#x2122;s value proposition, infrastructure, customers, and finances. is used to reconstruct buyer value elements in crafting a new value curve.

SEEK


DEFINEHIGH SCHOOL TANGIBLE/ PHYSICAL EVIDENCE

Alarm

TRIGGER

CUSTOMER ACTIONS

Learn new lesson

Clothes Bookbag

Apple Breakfast bar

Get ready

Grab breakfast

Go to school

FRONT STAGE

BACK STAGE

Locker

Cell Books Notes Homework

Cell Cell Books Books Notes Notes Homework Homework

Cell Books Notes Homework

LEARN

BEFORE

Wake up

Car Bookbag Track bag

Go to class

Hear bell ring

Take notes

Work on activity

LEARN

Go to lunch

Finish class

Teach new lesson

Grading System

Bell System

Attendance System

Lesson plan

Eat food

Hear bell ring

Greet student Process payment

Prepare food

Go to faculty meeting

SUPPORT PROCESS/ SYSTEMS

Hear bell ring

Cell Books Notes Homework Computer

Fries Pizza Soda

EAT

Meet up with friends

Check emails Greet class

Go to work

Cell Money

Teach new class

Bell System

Dining system

Preparation

Lesson plan

Track bag Shoes Water Clothes

Car Bookbag Track bag

Cell Notes Homework Computer Food

Go home

Start homework

AFTER

Finish classes

Go to track practice

Teach new class

Coach practice

Eat lunch

Teach new class

Grade papers

Bell System

Lesson plan

Grading System

Go home

TRADITIONAL SERVICE BLUEPRINT

A tool that provides guidance on how a service will be provided, specifying the physical evidence, customer actions, and support systems / infrastructure needed to deliver the service across its different channels.

JOB: Go to school STEPS

CUSTOMER JOBS

CUSTOMER ACTIONS

COMPANIES CAN INNOVATE BY

DEFINE

Have a productive school day

1. Figure out what is needed for the day

1. Social media app advisor

LOCATE

Wake up from alarm clock

1. Set alarm clock

PREPARE

Get ready for school

1. Pick out clothes 2. Take a shower 3. Pack up bookbag

CONFIRM

Drive to school

1. Grab breakfast 2. Bring bookbag 3. Start car

1. Design your own lesson plan

EXECUTE

Go to class

1. Go to locker 2. Bring neccessary items

1. Skill map and individual student plans

MONITOR

Decide if the lesson is easy to understand or that it is confusing

1. Listen in class 2. Take notes 3. Ask questions

1. Interactive presentations 2. Design around how we naturally, individually learn 3. Student teaching

MODIFY

Participate in class

1. Answer questions 2. Work on assignments 3. Engage with peers

1. Idea Factory 2. Passion-based learning 3. Bridging the gap between watching and doing

CONCLUDE

Go to home and do homework

1. Go to practice 2. Drive home 3. Gain understanding of todayâ&#x20AC;&#x2122;s lesson

1. Beyond the classroom walls 2. Out of classroom labs

JOB MAPPING

SEEK

(Combined with social networks, traffic reports, weathers updates, newsletters)

1. Interactive clock system (Active activity to get the customer motivated and engerized)

1. Early collaborative studies (Last minute studies for tests that day, extra help sessions, quick exercises, activities to get them motivated for class)

This tool helps break down a job that customers want done into discrete steps. Then brainstorm ways to make steps easier, faster, or unnecessary. In this map the goal is for the student to go to school.


CUSTOMER STEPS

SERVICE EVIDENCE

HIGH SCHOOL

GO TO SCHOOL

GET READY

ATTENDS CLASS

GO TO LUNCH

FINISH CLASSES

GO TO PRACTICE

GO HOME

HAZARD LINE

I do not understand this at all! The teacher is going so fast and skipping through the slides. I’m lost. I hope i’m not the only one in class feeling this way.

I really dislike waking up this early for school.

I need to find my homework. Where did I put it?

When is this going to end? I am ready for lunch. I need to write down the assignment. So many different classes and such a long school day. Each teacher has their own teaching methods and sometimes hard to keep track of assignments.

I smell breakfast! And I’m hungry. But I need to just grab something before classes start.

Found my homework! Ready to start class.

This still is confusing to me...

STUDENT’S JOURNEY

Now to figure out what assignment to start with. I can’t remember everything I learned in class. I should have taken better notes. Hopefully someone can help me out. I wonder what we are learning today...

Ok, I am ready to go! I think I packed all my bags for class and practice.

I smell pizza and fries! I am starving and can’t wait to catch up with my friends. What should I get to eat?

I need help with this activity!

Time for track practice! Need to do time intervals today to see where I place. Taking a break from learning.

I am exhausted! But this will be a nice ride home and hopefully dinner, then homework.

SCRIPT

TEACHER

LINE OF VISIBILTY

PROVIDER’S STEPS

• Introductions • Revisiting yesterday’s topic

• Turn in assignments

• Discuss today’s homework assignment

• Finish class discussion

• Short conversation • Cost of meal

GO TO LUNCH

TEACH CLASS

• Teach today’s lesson • Show presentation

FINISH CLASSES

• Discuss today’s practice plan

END DAY

GO HOME

SUPPORT BACKSTAGE PROCESSES APPLICATION

GO TO WORK

• Does anyone help with the assignment?

• Teach today’s lesson • Show presentation

PREPARE FOR CLASS

IGH SCHOOL

ET READY

ENHANCED SERVICE BLUEPRINT

Service blueprinting is a tool used by service designers to model service processes from the customer’s perspective. This enhanced blurprint differs from the traditional blueprint by analyzing the user’s emotions throughout the day, before school, during classes, and after school. GO TO SCHOOL

ATTENDS CLASS

GO TO LUNCH

FINISH CLASSES

GO TO PRACTICE

I do not understand this at all! The teacher is going so fast and skipping through the slides. I’m lost. I hope i’m not the only one in class feeling this way.

islike waking up y for school.

I need to find my homework. Where did I put it?

When is this going to end? I am ready for lunch. I need to write down the assignment. So many different classes and such a long school day. Each teacher has their own teaching methods and sometimes hard to keep track of assignments.

I smell breakfast! And I’m hungry. But I need to just grab something before classes start.

Found my homework! Ready to start class.

Ok, I am ready to go! I think I packed all my bags for class and practice.

This still is confusing to me...

I wonder what we are learning today...

I need help with this activity!

I smell pizza and fries! I am starving and can’t wait to catch up with my friends. What should I get to eat?

Time for track pr Need to do time intervals today t where I place. Ta break from learn

USERS EMOTIONS

The user’s emotions jump from each class interaction. It depends on when the student is struggling through class and not understanding the work.

SEEK


WHAT IS BLENDED LEARNING? BLENDED LEARNING IS... a formal education program in which a student learns at least in part through online delivery of content and instruction with some element of student control over, time, place, path, and/or pace AND at least in part at a supervised brick-and-mortar location away from home. ONE CRITICAL PART OF THE DEFINITION OF BLENDED LEARNING IS THAT IT INVOLVES: TIME Learning is no longer restricted to the school day or the school year. PLACE Learning is no longer restricted to the walls of the classroom. PATH Learning is no longer restricted to the pedagogy used by the teacher. Interactive and adaptive software allows students to learn [in a method that is customized to their needs]. PACE Learning is no longer restricted to the pace of an entire classroom of students.

DEVELOP

Explorers through Visual and Kinesthetic learning • Poorly prepared in academic terms but have significant financial resources • They tend to be fast talkers • They prefer to have things explained to them verbally

SEEK

STRUGGLERS

EXPLORERS

HIGH-FLIERS

VISUAL

STRIVERS

KINESTHETIC

Strugglers through Visual and Kinesthetic learning • Poorly prepared academically and lack financial resources • They speak slowly and tend to be natural listeners • They think in a linear manner • They use words and phrases that evoke visual images

AUDITORY

TARGET GROUP

MARKET SEGMENTATION

READ/WRITE

SEEK

SEEK is blended student learning platform that continuously personalizes student content for individual students online and in a brick-and-mortar location. SEEK analyzes data about the performance of each student and similar students on the platform, in order to create the best activities for each student at a particular moment in time.

Assignment 10

SERV 421


COMPETITORS

COMPETITIVE ANALYSIS

CUSTOMIZED/ PERSONALIZED SEEK

ROCKETSHIP EDUCATION KEYSTONE ACADEMY CARPE DIEM NEXUS ACADEMY

LOW ACADEMIC PREPAREDNESS

MCKINKLEY TECHNOLOGY HS ELLINGTON SCHOOL OF ARTS

BENJAMIN BANREKER ACADEMIC HS

SCHOOLS WITH WALLS HS GONZAGA K12 COLLEGE HS

NATIONAL CONNECTIONS ACADEMY

SIDWELL FRIENDS SCHOOL

HIGH ACADEMIC PREPAREDNESS

ST JOHNS COLLEGE HS

PLATFORM

ANACOSTIA HS

PUBLIC PRIVATE

BALLOU HS

BLENDED ONLINE

TRADITIONAL (SET CURRICULUM) Assignment 10

SERV 421

VALUE PROPOSITIONS

For students that want to prepare for the next steps. SEEK is a blended student learning platform that delivers continuously personalize learning content. Unlike alternative high schools and virtual education, our service exceeds the normal education experience because we provide real-world problems to solve and mentorship through each course. For struggling students that want a better educational experience. SEEK is a blended student learning platform that delivers continuously personalize learning content. Unlike alternative high schools and virtual education, our service exceeds the normal education experience because we allow students to go at their own pace and create unique recommendations to help students successfully navigate a course.

SEEK


DELIVERY SYSTEM SERVICE DELIVERY SYSTEM

How does SEEK build interest and awareness?

BEFORE: Students looking for an educational experience

How does SEEK attract customers and drive in traffic?

AFTER: Students continuing to use SEEK blended student learning platform

DURING: Students using SEEK blended student learning platform

DELIVERY SYSTEM Assignment 10

BEFORE: SERV 421 looking Students for an educational experience

AFTER: Students continuing to use SEEK blended student learning platform

DELIVERY SYSTEM DELIVERY SYSTEM

How do we turn students and parents into brand ambassadors? w do we turn students d parents into brand How to keep alumni bassadors? engaged and informed?

w to keep alumni gaged and informed?

AFTER: Students completing AFTER: the SEEK education program Students completing the SEEK education program

SEEK

How do we keep students in the program?

DURING: How do we keep the Students using students engaged and SEEK informed? blended student How do we turn students learning platform BEFORE: and parents into brand Students looking ambassadors? for an educational BEFORE: experience Students looking for an educational Assignment 10 SERV 421 experience

DURING: Students using SEEK DURING: blended student Students using learning platform SEEK blended student learning platform Assignment 10

SERV 421


App p

Blending learning platform Education Academic readiness Increasing student preparedness through a personalized learning platform

PACKAGE

rning m

nline/ ion

online tent

ortar

and ip

SERVICES

CORE PRODUCT

+ Specialized/Online/ Collaboration

Collabo

Meetu on

+

Personalized online learning content

+

Brick-and-mortar location

+ Guidance and mentorship

FACILITATING SERVICES

Collabo (science

Semeste p

Ne

ENHANCI

Apprenticeship program

+ Collaborative projects

+

Meetup locations/ online chat

+ Collaborative studio (science lab, art studio)

+ Semester by semester planner

Building a new education system

+

Educating through a virtual/physical space

+ Collaborating with peers

+ Developing a new school structure

+ Networking

ENHANCING SERVICES

DELIVERY SYSTEM

SERVICE PACKAGE

The service pack defines all aspects of the service through the core product, facilitating services, enhancing services, and delivery system. It shows the whole picture of the SEEK blending learning platform.

SEEK


PERSONA RACHEL ROBERTS

“I want learn at my own pace and to build my own student plan.”

JUNIOR TRANSFER STUDENT

AGE: 16 HOMETOWN: Alexandria, VA CURRENT LOCATION: Washington, DC SCHOOL STATUS: Junior PREVIOUS EDUCATION: T.C. Williams High School, Public PET: Miniature Pinscher, Zoey TRANSPORTATION: Rides the bus and metro HOBBIES: Running, hanging out with friends, movies, shopping EXTRA-CURRICULAR: Volunteering at the shelter on the weekends EXCELLS IN: History & Science STRUGGLES IN: Math INTEREST: Marketing & Design

EXPECTATIONS

NEEDS & GOALS KEY MOTIVATOR New discoveries in class NEEDS A study space A social environment A better school curriculum A starting point for higher education A safe environment

EXPERIENCE “I hope to gain connections in the real world through the apprenticeship program and to figure out what I am truly interested for the future.” EDUCATION “I want to have a customized education so, I can finish lessons at my own pace and to gain knowledge for use in the real world.”

A DAY IN THE LIFE OF: Rachel Roberts is a Junior in high school from Alexandria, she wants to test out a real world experience and to prepare for higher education. She grew up near the city and her family recently moved into Glover Park for their jobs and for easier transportation. She has a interest for marketing and design. Rachel wants to pursue in the apprenticeship program to build her job skills and to test out life in marketing to see if she still wants to continue a future in it. She is a self-motivator and wants to finish tasks as soon as possible and to move on to the next. She has been looking at a few colleges out of state and has started submitting her college applications.

She starts off her day by waking up to her alarm at 7 a.m. in the morning to get ready and shower. She wants to wake up earlier to work on her online courses and to finish her day earlier to relax at night. She had a tough time comprehending the information taught by her teachers at her last school because they went at a fast pace to finish each lesson. Now, she is able to follow the content online and go at her own pace. Rachel works on each class each day to complete a couple lessons each week. She works with fellow classmates in her class through online chat and group meetups in the city for class projects. She’s confident in science through

VA ashington, DC

EXPERIENCE “I hope to gain connections in the real world through the apprenticeship program and to figure out what I am truly interested for the future.”

T.C. Williams High

Zoey

EK s the bus and metro

ng out with friends,

EDUCATION “I want to have a customized education so, I can finish lessons at my own pace and to gain knowledge for use in the real world.”

ously lunteering at the

ience

She struggles with math lessons on online and needs extra help with her tutor. Currently, she is working with a startup company near Foggy Bottom and is excited to be doing hands-on learning with the marketing team and small projects by the company. She goes into the office everyday Tuesday and Thursday for a couple hours. Rachel goes into the studio for her art classes on Friday and meets up with mentor every semester to stay on track with her personalized learning plan. She checks her own progress every week to know if she is still on track.

NEEDS & GOALS KEY MOTIVATOR New discoveries in class NEEDS A study space A social environment A better school curriculum A starting point for higher education A safe environment

ice esign

e nd from se. rld ation. ecently or

LIFE GOALS To finish high school To pursue in higher education To travel the world EXPERIENCE GOALS To manage time To be inspired by my peers To study in a quiet space To easily and effectively communicate with teachers END GOALS To learn new material To make friends in classes

She starts off her day by waking up to her alarm She struggles with math lessons on online and needs at 7 a.m. in the morning to get ready and shower. extra help with her tutor. She wants to wake up earlier to work on her online Currently, she is working with a startup company ready to start Rachel up and After at a couple hours, starts courses andwakes to finish hergets dayready earlier to relax nearRachel Foggy BottomShe’s andrefreshed is excited to be doing again. She decides to change forShe the day. alert time and ready to to get hungry decides to take night. had Shes a tough comprehending the and hands-on learningworking with the marketing team and locations in the house and opens up start her online lessons forteachers History. at her a lunch prepares lunch by the information taught by her lastbreak and small projects company. She goes into the her laptop to begin her work again. First, she logs onto the platform and in the kitchen. She takes a break gn. school because they went at a fast pace to finish office everyday Tuesday and Thursday for a couple She gets through the exercises at her her academic status for the from school work and relaxs for 40 hip eachchecks lesson. hours. andfor gets stuck a certain week. Shes goodto to follow go and the reviews another out life Now, she is able contentminutes onlinebefore starting Rachel goes intoown thepace studio her arton classes on decides to watch a the at information theRachel previousworks lesson. tinue and go her ownfrom pace. on each Friday and meets problem. up with She mentor every semester video to figure out the situation and day to start her exercises. ants class each day to complete a couple lessons each to stay on track with her personalized learning plan. finally figures out the week solution. move week. She works with fellow classmates in her class She checks her own progress every toRachel know if slowly moves on to the next lesson. ew through online chat and group meetups in the city she is still on track. itting for class projects. She’s confident in science through lab-rotations in the studio and station-rotations in history.

DESIRED OUTCOMES/OUTPUTS High

Online Platform

Low High

Apprenticeship Program

Low

Personalized Learning

Low

Mentorship

Low

High

High

SEEK

VAL

For st prepa is a bl platfo person Unlike and vi exceed experi real-w mento

lab-rotations in the studio and station-rotations in history. “I want learn at my own pace and to build my own student plan.”

EXPECTATIONS

TION USER SCENARIO

rt o change ens up again. es at her a certain ch a on and n. Rachel esson.

LIFE GOALS To finish high school To pursue in higher education To travel the world EXPERIENCE GOALS To manage time To be inspired by my peers To study in a quiet space To easily and effectively communicate with teachers END GOALS To learn new material To make friends in classes

DESIRED VALUEOUTCOMES/OUTPUTS PROPOSITION USER ForOnline students that want to Low Platform prepare for the next steps. SEEK is a blended student learning platform that delivers continuously Apprenticeship personalize Low learning content. Program Unlike alternative high schools and virtual education, our service exceeds the normal education Personalized experience Low because we provide Learning real-world problems to solve and mentorship through each course. Mentorship

Low

Rachel wak for the day. start her onl First, she log checks her a week. Shes g the informat day to start


or

Check Calendar Check Calendar

Check email Check email

Gather student Gather student data data

Check calendar Check calendar

eter orm

Check emails Check emails Work onWork project on project

Check emails Check emails Process Process data, Analyze data, Analyze learning learning content,content, Adjust toAdjust student to student learning,learning, WebsiteWebsite maintenance maintenance

EXPANDED SERVICE BLUEPRINT

This blueprint maps out these touchpoints and describes how their tangible and intangible qualities affect how people feel and how Online much value they receive. This specifically shows howOnline SEEK works and what the persona,Online Rachel OnlineOnline Platform/ Platform/ Online Apprenticeship Apprenticeship Online OnlineOnline On Online LessonLesson Plan Plan Platform Platform Program Program Platform Platform Planner Planner Platf Platform Roberts does at SEEKPlatform over a week’s period. ONLINE ONLINE LEARNING LEARNING EXPERIENCE EXPERIENCE 1

1

1

1

Go online

CUSTOMER CUSTOMER ACTIONS ACTIONS

LATFORM PLATFORM

!

Start Read new notes lesson

!

2

Read Begin Begin Check Check Review Review notes activity activity answers answers lesson lesson

FRONT STAGE

FRONT STAGE

team

3 CUSTOMER CUSTOMER ACTIONS ACTIONS

Not finding the Notright finding program/organization the right program/organization LINE OF INTERACTION LINE OF INTERACTION

FRONT FRONT FRONT FRONT Show Display Display Progress Progress Display Display Show Show Greet Discuss new project Show Greet Discuss new project Cell CeC STAGE STAGE STAGE STAGE Cell plan activity Cell login information plan activity activity plans login informationbar bar lesson Cell activity student student lesson plans Cell Money Money Mon Cell Money Money Mo Cell Cell Cell Cell Cell Cell Money Bag Bag Cell Book Money Bag Bag Cell Boo Cell Cell Money Cell Cell Money Fries Book Book Fries Book Book Bag Notes Notes Bag Note Bag Pasta Cell Presentation Notes Notes Bag No Notes Notes Pasta Cell Presentation Bag Notes Notes Bag Pizza Notes Notes Pizza Notes Notes IDID Card Project Project Coffee Proje Card Water Laptop Notes Project Project Coffee Pro Pencil Pencil Water Laptop Notes Notes Pencil Pencil Notes Soda Pencil Pencil Soda Pencil Pencil Website Website Check Check Process Process Gather Gather on Card Work on Work Calculator onCalculator Work on Work BACK BACK Metro BACK BACK IDID Card ID Card iPad ID Ca Metro Card Card ID Card iPad ID Laptop ID Card Laptop ID Card Process data/student performance Process data/student performance STAGE STAGE STAGE Laptop Laptop Maintenance Maintenance Emails Emails M Laptop Laptop login data data project project STAGE login project project Coffee Metro Card Metro Card Metro Coffee Metro Card Metro Card Metr Metro Card Metro Card Laptop Desktop Came Laptop Desktop Ca

LINE OF VISIBILITY LINE OF VISIBILITY

LINE OF INTERNAL LINE INTERACTION OF INTERNAL INTERACTION

LINE OF VISIBILITY LINE OF VISIBILITY

LINE OF VISIBILITY LINE OF VISIBILITY

LINE OF INTERNAL LINE INTERACTION OF INTERNAL INTERACTION

LINE OF INTERNAL LINE INTERACTION OF INTERNAL INTER

DAY FOUR DAY FOUR

3 3

SUPPORT SUPPORT PROCESS/ PROCESS/ SYSTEMS SYSTEMS

! !

DAY FIVF DAY

! !

Meet Meet with with science science group group

Schedule Schedule mentor mentor meetup meetup

Eat Eat lunch lunch

! !

NotNot providing the the rightright times providing times

Metro Metro System System

SUPPORT SUPPORT PROCESS/ PROCESS/ SYSTEMS SYSTEMS

Online Platform Online Platform

Continue Work Continue Work Schedule online onon math online math Schedule tutor tutor courses exercises courses exercises

am/organization extra helphelp ogram/organization Need Need extra

GoGo to to Present Present Continue Continue Continue Continue in in apprenticeship work small work small online online apprenticeship program progress program progress project project courses courses

Company Company Presentation Presentation

Discuss Discuss Meet Meet courses/ courses/ mentor mentor experience experience

Eat Eat lunch lunch

SUPPORT SUPPORT PROCESS/ PROCESS/ SYSTEMS SYSTEMS

4 4

Meet Meet tutor tutor

! !

Work onon Work Math Math exercises exercises

Alarm

TRIGGER

CUSTOMER

Clothes

Laptop Bookbag Notes Pencil

Apple Eggs Pancakes Milk

Cell Books Notes Laptop Pencil

Cell Notes Laptop

Mac n’ Cheese Soda

Pasta Soda

Cell Book Highlighter Pencil Notebook

Cell Book Notes Laptop

DAY ONE

BEFORE

Cell FRONT Money STAGE Cell Bag Check progress Check progress Book Notes ell Notes BACK Project ptop Pencil STAGE Check emails ID Card Check emails Laptop Metro Card SUPPORT Laptop PROCESS/

Go online

!

Read Work on Eat Show planner English Show activity planner dinner book

2

Take english exercise

Continue online courses

Eat lunch

Cell Money Bag Notes Presentation Project Notes ID Card Metro Card Desktop

Teacher Mentor Tutor Marketer Platform

Teacher Mentor Tutor Marketer Platform

Check Calendar

Cell Notes Pencil Laptop

Fries Pizza Soda

Teach class

Check email

Check calendar

Check emails

Online Platform/ Lesson Plan

Online Platform

DAY FOUR 1

1

Go online

!

Log on platform

Start new lesson

Read notes

!

Check answers

Show activity

Show activity

Review lesson

Online Platform

!

Online platform under maintenance

Walk into office

Talk with marketing team

Listen to next project

Start project

Progress bar

LINE OF VISIBILITY

Website Maintenance

BACK STAGE

Process login

Display lesson plan

Present Continue work in small Online Online progress project Planner Planner

LINE OF INTERNAL INTERACTION

SUPPORT PROCESS/ SYSTEMS

Process data/student performance

BACK STAGE

Check Emails

SUPPORT PROCESS/ SYSTEMS

Project ID Card Metro Card Camera

Cell Money Book Bag Notes ID Card Metro Card

Discuss new project plans

Work on project

Eat lunch

Meet mentor

4

Discuss courses/ experience

Work on Math exercises

Meet tutor

!

Cell Money Book Bag Fries Notes Burger Gather student data Gather student data Project Water ID Card Metro Card Camera

Display calendar

Website Maintenance

Company Presentation

Check email

Grade projects

Apprenticeship Program

Gather student data

Online Platform

Student Progress

TUTORING EXPERIENCE

5

Check email

4

Confirmation email

Ride the metro

Discuss problems

Learn new method

BACK STAGE

Work on exercise

StationRotation

Workshop

SUPPORT PROCESS/ SYSTEMS

Go to history class

Ride the metro

Walk into class

Take notes

Listen to presentation

Start activity

Rotate activities

Greet students

FRONT STAGE

LINE OF VISIBILITY

Check Emails

Arrive at location

Online Platform

Metro System

BACK STAGE

LINE OF INTERNAL INTERACTION

Learning Method

SUPPORT PROCESS/ SYSTEMS

Go to meeting

Online Platform

Metro System

Assist student

Discuss new lesson/ work with students

Attendance System

Display Display Teach class tutor tutor

Chat online Finish with online Online Online science lessons Works Wor Platform Platform group !

5

Work with students

Learning Method

Platform not responding

Confirm Confirm time time

Check Check email email

Meet Meet tutor tutor

CUSTOMER CUSTOMER ACTIONS ACTIONS

EXPERIENCE 5 5 CLASS CLASS EXPERIENCE

Ride Discuss Ride Discuss Learn on on new Work Learn new Work thethe metro metro problems problems method exercise method exercise

Confirmation Confirmation email email

GoGo to to Ride intointo Listen to to Ride Walk Walk Ta Listen history metro presentation no history thethe metro class class presentation class class Show progress

Access chats

LINE OF INTERACTION LINE OF INTERACTION

Greet Greet student student

FRONT FRONT STAGE STAGE

Gather student data

Discuss new Discuss new Grade projects FRONT FRONT method/work with method/work with STAGE STAGE student student Check email

Gather student data

LINE OF VISIBILITY LINE OF VISIBILITY

LINE OF VISIBILITY LINE OF VISIBILITY

4 4 CUSTOMER CUSTOMER ACTIONS ACTIONS

Display exercise LINE OF INTERACTION LINE OF INTERACTION

Display calendar Display calendar

Teach class

Help out with lesson

4 4

Not Not providing the right times providing the right times

Check emaillistlist

Online Platform

Rotate activites

Go to Eat history lunch Student Studentclass Progress Progress

Go to photo class

Check Emails

next steps TUTORING EXPERIENCE 4 4 Discuss TUTORING EXPERIENCE

! !

FRONT FRONT STAGE STAGE

Ask for help

Not the right interests/sequencing

Look Look forfor Check CUSTOMER Check Schedule CUSTOMER Schedule Listen to presentation ACTIONS specific ACTIONS specific times times tutor tutor tutor tutor Show progress

Cell Grade pro Grade Book Notes Check em Check Pencil Laptop

Show progress

DAY FIVE

CUSTOMER ACTIONS

LINE OF INTERACTION

Discuss new method/work with student

LINE OF INTERNAL INTERACTION

Online Platform

GoDisplay to Display exercise exercise bed

CLASS EXPERIENCE

Work on Meet Math tutorOnline Online exercises Platform Platform Greet student

FRONT STAGE

Go to online/ chat with friends

4

Meet tutor

CUSTOMER ACTIONS

Online Platform

!

Go home/Eat dinner

Finish online lessons

Cell Money Cell Book Bag Notes Notes Pencil Gather student data ID Card Gather student data Laptop Metro Card Access chats

Develop lesson

Check email

Gather student data

Work on project

Check Emails

Gather data

SUPPORT PROCESS/ SYSTEMS

3 3

t

Help outout with lesson Help with lesson

Platform not responding (technical error)

Display exercise

Teach class

LINE OF VISIBILITY

BACK STAGE

Cell Laptop

Teach class

Help out with lesson

Show progress

LINE OF INTERACTION

Display tutor list

FRONT STAGE

Work on project

Planning 3 3 Online Online Planning

LINE OF INTERACTION LINE OF INTERACTION

Chat online with science group

Go to history class

Eat lunch

Teach class

planner

Cell Food

AFTER

5

Go to photo class

Teach class

LINE OF INTERNAL INTERACTION

Communication mix up

Start Start project project

Cell Book Notes Pencil Laptop

Cell Notes Pencil Laptop

Not the right interests/sequencing

Online Platform

Confirm time

Burger Water

Discuss next steps

Discuss Eat Meet courses/ lunchOnline mentor Apprenticeship Online Apprenticeship experience Platform Platform Program Program!

Metro System

Continue small project

Listen to presentation

LINE OF VISIBILITY

LINE OF INTERNAL INTERACTION

Online Platform

!

Present work in progress

4

Check times

Notes Bag Pencil Notes Calculator ID Card Metro Card

DAY FIVE

Cell Cell Money Notes Bag Pencil Notes Calculator ID Card Metro Card

LINE OF INTERACTION

Greet student

FRONT STAGE

LINE OF VISIBILITY

Gather data

!

4 Look for specific tutor

Money Cell Discuss Discuss next Booksteps Bag steps Cellnext Money Fries Notes

Cell Bag Coffee iPad

Not providing the right times

LINE OF INTERACTION

Display login information

FRONT STAGE

Schedule tutor

Go to apprenticeship program

Continue online courses

Online Planner

Online Platform

Cell

Cell Money Bag ID Card Metro Card Coffee

Fries Pizza Soda

Alarm

Show planner

3

Cell Notes Pencil Laptop

DAY FOUR

Online Planning

CUSTOMER ACTIONS

Cell Money Bag Notes Presentation Project Notes ID Card Metro Card Desktop

Cell Book Notes Pencil Laptop

Communication mix up

Show progress

Not finding the right program/organization

LINE OF INTERACTION

Meet Go to edule Continue with apprenticeship entor online science Online Online Online Online Online Online program etup courses group Platform Planner Platform Platform Planner Platform !

Meet with science group

Schedule mentor meetup

Eat lunch

Not providing the right times

Online Planner

3

Ride the metro

Continue online courses

Cell Laptop

Check emails

Apprenticeship Program

Go to apprenticeship program

CUSTOMER ACTIONS

!

Pasta Water

Check progress

Work on project

2

Begin activity

Need extra help

CAREER EXPERIENCE

2

Check learning process

3

Work

Display exercise Show planner

Gather student data

Online Platform

ONLINE LEARNING EXPERIENCE

CUSTOMER ACTIONS

Listen to to presentation Listen presentation

Cell Book Notes Pencil Laptop

Cell Money Teach class Teach class Cell Bag Bag Check email Check email ID Card Coffee Metro Card iPad Coffee Work on on project Work project

Process data, Analyze learning content, Adjust to student learning, Website maintenance

SYSTEMS

DAY THREE

!

Give project

Display exercise

Teach class

LINE OF INTERNAL INTERACTION

Cell Laptop

Not finding the right program/organization

Show progress Display activity

Show progress

LINE OF VISIBILITY

Work on

Teach cla Teach Cell Money Bag Notes Project ID Card Metro Card Laptop

Cell Calculator Notes Homework Laptop Pencil

Schedule small on math Show progress Show progress tutor project exercises

Go to apprenticeship program

Eat lunch

Online platform under maintenance

LINE OF INTERACTION

Cell Book Notes Laptop

DAY TWO

1

Build

Cell Money Bag Notes Project ID Card Desktop

Fries Pizza Soda

Develop lesson

Greet Greet students students

LINE OF VISIBILITY LINE OF VISIBILITY

Work on project Work on on Work project project

Website Website Maintenance Maintenance

BACK BACK STAGE STAGE

Gather data Gather data

Check Check Emails Emails

nline anner

SUPPORT SUPPORT PROCESS/ PROCESS/ SYSTEMS SYSTEMS

Online Platform

4

Check Check Emails Emails

BACK BACK STAGE STAGE

Online Platform Online Platform Online Apprenticeship Platform Program

Online Metro Online Metro Student Platform System Platform System

SUPPORT SUPPORT PROCESS/ PROCESS/ SYSTEMS SYSTEMS

TUTORING EXPERIENCE

calendar

Check email

CUSTOMER ACTIONS

Ride the metro

Discuss problems

Learn new method

Greet student

FRONT STAGE

BACK STAGE

Work on exercise

Discuss new method/work with student

SUPPORT SUPPORT PROCESS/ PROCESS/

SYSTEMS SYSTEMS Workshop

Online Metro Attendance Metro Attendance Online StationPlatform System System System System Platform

Rotation

Online Platform

CLASS EXPERIENCE

CUSTOMER ACTIONS

Go to history class

Ride the metro

Walk into class

Listen to presentation

Take notes

Start activity

Rotate activities

Ask for help

Rotate activites

Greet students

FRONT STAGE

Discuss new lesson/ work with students

Assist student

Work with students

LINE OF VISIBILITY

Check Emails

Arrive at location

BACK STAGE

LINE OF INTERNAL INTERACTION

SUPPORT PROCESS/ SYSTEMS

Platform

LINE OF INTERACTION

LINE OF VISIBILITY

Check Emails

GoGo to to meeting meeting

4

Meet tutor

LINE OF INTERACTION

Confirmation email

Learning Learning Online Method Method

Progress

5

Check Check Emails Emails

BACK BACK STAGE STAGE

LINE OF INTERNAL INTERACTION LINE OF INTERNAL INTERACTION

4

Confirm time

Arrive at at Arrive location location

LINE OF INTERNAL INTERACTION LINE OF INTERNAL INTERACTION

LINE OF INTERNAL INTERACTION LINE OF INTERNAL INTERACTION

Check Emails

Go to meeting

Online Platform

Metro System

LINE OF INTERNAL INTERACTION

Online Platform

Metro System

Learning Method

GoG pho ph clas c

NotNot the the rightright interests/sequencing interests/sequencing

Communication mix mix up up Communication

SERVICE BLUEPRINT: SEEK A BLENDED LEARNING PLATFORM TANGIBLE/ PHYSICAL EVIDENCE

Wake Get Eat Show progress academic ACTIONS Show progress Display exercise Show planner Display exercise Show planner up ready breakfast skills

m

!

Listen Start Start to next project project team project project

LINE OF INTERACTION LINE OF INTERACTION

DAY THREE DAY THREE

n xt ct

!

Online platform Online under platform maintenance under maintenance

Online Onlin Plan 3

3

2

Go to Go to Listen Ride Ride Walk intoWalkTalk intowith Talk with apprenticeship apprenticeship marketing marketing to next the metrothe metro office office program program

CUSTOMER CUSTOMER ACTIONS ACTIONS

LINE OF INTERACTION LINE OF INTERACTION

Cell Cell Calculator Calculator Cell Notes Cell Notes Homework Laptop Homework Laptop BACK BACK Laptop Laptop STAGE STAGE Pencil Pencil

CAREER CAREER EXPERIENCE EXPERIENCE 2

2

Check Check Start Go Log on Loglearning on learning new online platform platform process process lesson

SUPPORT PROCESS/ SYSTEMS

Attendance System

Learning Method

SEEK

Dis wo


STORYBOARDS

This story shows Rachel having issues with her current high school and defines how SEEK helped her through the transition and over coming problems she has in school.

rt epo R ade Gr rt epo R e rad G 6. Rachel gets home after another long day in

9. Rachel finds the perfect school. She’s excited to start a new school that will hopefully fit all her needs when learning. She’s nervous to start but hopes for the best. 9. Rachel finds the perfect school. She’s excited to start a new school that will hopefully fit all her needs when learning. She’s nervous to start but hopes for the best.

school and recieves her report card for this quarter. She’s nervous to show her mom but, needs more help in school.

7. She sits down with her mom for a long chat about school and the issues she has been having in class and with homework. Her mom thinks it is time to look into other schools that fits to Rachel’s needs.

8. After a couple weeks of researching various schools around the city. They finally figure out her top three schools to look further into. She hopes to find what she is looking for.

6. Rachel gets home after another long day in school and recieves her report card for this quarter. She’s nervous to show her mom but, needs more help in school.

7. She sits down with her mom for a long chat about school and the issues she has been having in class and with homework. Her mom thinks it is time to look into other schools that fits to Rachel’s needs.

8. After a couple weeks of researching various schools around the city. They finally figure out her top three schools to look further into. She hopes to find what she is looking for.

10. What if Rachel enrolled in a blended school program?

11.

12.

10. What if Rachel enrolled in a blended school program?

11.

12.

13.

14.

15.

16.

13.

14.

15.

16.

17.

18.

17.

18.

THE END THE END 21. After a couple weeks with the personalized blended learning platform, Rachel has learned at own pace, at her own at home and 21.her After a couple weeks withtime, the personalized in the office. Her grades have beenhas improving blended learning platform, Rachel learned andown is looking into college opportunities. at her pace, at her own time, at home and in the office. Her grades have been improving and is looking into college opportunities.

SEEK

19.

20.

19.

20.


BUSINESS MODEL CANVAS Deliver KEY PARTNERS School Board Educators Parents Community Transportation Private Funders Local Businesses Community Organizations For-Profit Organization Educational Companies

PROCESS

OFFERINGS

Assessment Recruitment Support Advertising Sharing Systems

Shelter Diversified Learning Personalization Alternative Philosophy Mentor/Guidance Low Student:Parent Ratio Exclusivity Course Sequencing Tutoring Apprenticeship program Specialized Platform

KEY RESOURCES Brand Student Database Hardware & Software Community Students

BENEFITS

CHANNELS

REVENUE STREAMS Corporate Sponsorships Tuition

CASHFLOW  ANALYSIS   Assignment 10 2013-­‐15 SERV 421

COST STRUCTURE YEAR 2

USD Cashflow  Analysis

Q1

Q2

2014

Q4

Q3

0

YEAR 3

Student  Tuition Grants Total  Cash  In

5000 120000 125000

12500 0 12500

450000 0 450000

12500 0 12500

Total  Cash  Available

125000

-­‐931722

-­‐826092

-­‐976712

12000 5460 0 68000 4760 0 0 5000 20000 150 0 0 0

12000 5460 0 68000 4760 0 0 5000 0 Q1 150 0 2500 0 2 0 5000

$674,682

$384,612

$378,604

SOFTWARE/HARDWARE

$595,650

$160,600

$185,600

MARKETING

$430,800

$281,400

$253,900

GRAND TOTAL EXPENSES

$1,701,132

$816,775

$820,104

Rent 12000 12000 Utilities 5460 5460 Interior  Development 165802 60500 Payroll 68000 68000 Payroll  taxes 4760 4760 Hardware 0 SALES  FORECAST  2013-­‐2015 150000 Web  Development 70000 0 Web  Maintenance 5000 5000 USD Blended  Learning  Consulting  Services   20000 0 Total  Revenue Hosting 200 150 Integrated   Software  Platform Tuition   65000 fee 0 Student  Tuition Digital  Curriculum  Content 250000 of  enrolled 0 Number   Branding/Logo 67500 20000 Total

REVENUE STREAMS

REVENUE STREAMS

This defines the the current revenue streams within SEEK, based on student tutition and corporate sponsorships for the first three years. Assignment 10

YEAR 1

YEAR 2

YEAR 3

$480,000

$1,095,000

$1,757,700

$120,000

$150,000

$325,000

$600,000

$1,245,000

$ 2,082,700

-­‐944222 -­‐1276092

Q1

Beginning  Cash

COMPANY

GRAND TOTAL

(Incentives/ disincentives they experience)

Brick-and-mortar location Online Home Phone App

After researching the costs of each factor, this defines the overall year between the first three years when starting up SEEK.

CORPORATE SPONSORSHIPS

The final business model canvas that shows the target market for SEEK and the key factors that create the whole experience.

General Public

COST STRUCTURE

STUDENT TUITION

CANVAS

Students (Strugglers, Strivers, Explorers, Highfliers)

Parents

Food Transportation Online Platform Third Party Data System

YEAR 1

CUSTOMER BUSINESS SEGMENTS MODEL

Community Required Personal Professional

Safety Grades Higher Education Social Values Networking Individual Attention Diversity Personalized learning

COST STRUCTURE Staffing Hardware/Software Maintenance Building

CUSTOMER RELATIONSHIPS

SERV 421

12500 150000 162500

BEP  for  Student  Tuition Number  of  Students Tuition  per  Student Variable  costs  per  student Contribution  margin Fixed  costs BEP  (units)

2500

2500

-­‐938632 -­‐118898 12000 5460 0 70040 4903 0 0 5000 2014 0 Q2 150 40000 2500 750005 0 12500

Corporate   Sponsorships Average   40000 Office   Supplies 18500 Amount 5000 6000 4050 2000 Number   rganizations 3 Online  Marketing 40000 of  o30000 10500 10000 30000 Total Direct  Marketing 50000 20000 5000 120000 5000 200000 Distribution  (Channel  Marketing)25000 50000 5000 5000 1300 Grand   t otal 125000 12500 Collateral 7000 8500 2500 2500 7000 PR/Social  Media 40000 201350000 2500 2500 2500 BREAKEVEN   AND  SENSITIVITY  ANALYSIS   Opening  Events 5000 5000 15000 0 0 Customer   Satisfaction 0 0 0 2016 0 Total 0 Total   Revenue 2014 2015 Referral  Marketing 0 0 1250 03332500 0 Tuition 480000 1095000 1757500 Grants 120000 150000 325000 595000 Total 600000 344370 1245000 163120 2082500 Total  Cash  Out 1069222 1244203927500 275353 Total   Costs Cash  O ver/Short Variable  costs Fixed  Costs Total

Q2

-­‐989212 -­‐1101132 -­‐121398

1200 546 1500 7004 6

2500 500

Q3

15

2

450

400 3000 2000 300 450 850 3000 500 450

23771

2014 -­‐1276092 2015 -­‐989212 2016 Total -­‐944222 -­‐1101132 -­‐1213985 -­‐142670 434550 276400 255900 966850 1266582 545215 564204 2375998 1701132 821615 820104 3342851 2014 192 2500 2263.28 236.72 1266582 5351

(A) 211.2 2500 2057.53 442.47 1266582 2863

(B) 172.8 2500 2514.76 -­‐14.76 1266582 N/A

(C) 192 2750 2263.28 486.72 1266582 2602

SEEK

(D) 192 2250 2263.28 -­‐13.28 1266582 N/A


SEEK

SUCCESS THROUGH EMPOWERMENT, ENLIGHTENMENT, AND KNOWLEDGE

SEEK is a flexible and adaptive blended learning platform that enables students to grow. WHAT IS SEEK?

A service that takes a unique and innovative approach to teaching that helps students connect with the subject matter they need to master. Through personalized and focused blended teaching processes, our students develop the tools they need for ongoing success in their field of study.

VISION

SEEK’s vision is to empower high school students to reach their full potential in life.

VALUES

• Student-Centered • Discovery • Collaboration

K E SE GH ROU S TH CES SUC

DGE OWLE D KN T, AN MEN TEN H G NLI NT, E RME OWE EMP

SEEK SUCCES S THROUG H EMPOW ERMENT , ENLIGH TENMEN T, AND

• Community

KNOWL EDGE

SEEK is blende d learni that en ab ng plat form to take les high scho ol stud co ents platform ntrol and gr ow. Th co nt e inuous each st ly pers udents onal conten in a bric t online izes kand analyzin and-mortar loca g academ data about ea tion. By ic perfor ch stud to simila ent’s mance r studen compa re in orde r to crea ts on the plat d form, for each te the be studen st activ momen t iti t in tim at a particular es e. Find ou

OBJECTIVES

t more th www.s rough eek.ed u

• Greater student impact: Serve 700 individual students over three years • Greater company impact: Increase number of companies to collaborate with to 30 by end of year 3 • Obtain 89% customer satisfaction in year 3 • Improve website usage and traffic 300% over next three years • Achieve over 50 testimonials earned in year 3 • Achieve over 25 PR mentions earned in year 3

MANAGEMENT TEAM

EXECUTIVES • To function in the roles of chief executive officer (CEO), chief learning officer (CLO), and chief creative officer (CCO). ADAPTIVE INSTRUCTION • The pedagogical experts on the team represent learning experiences through the ontology and evaluate those representations from a teaching standpoint. INTERACTIONS • To develop real-time adaptive interactions and recommendations for users. Primary responsibilities are to build models that estimate student knowledge and content properties to produce recommendations and to define formal ontology by which SEEK receives information about learning goals and activities. ANALYTICS • To extract insight from data to improve the platform and enable users through longitudinal actionable advice.

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MARKETING MIX

When marketing their products firms need to create a successful mix of the right product, sold at the right price, in the right place, using the most suitable promotion, and for the right people.

MARKETING MIX

Personalized Learning Blended Learning Platform Apprenticeship Program Tutoring Services Guidance

Product Rent/Facility Marketing/Promotions Utilities Supplies/Equipment Online Platform Tuition

Price

Target: Students (Strivers, Explorers) Teachers (Aids) Educational Material (Content) Researchers Co-Companies

Promotion

People

Social Media Website Word of Mouth Email List Conferences/Events Advertising Customer Support

Place Washington, D.C. Office Space (Classroom Studio) Online Platform

Assignment 6

SERV 421

IMPLEMENTATION

IMPLEMENTATION

Our first-year revenues (projected at $125,000) will be insufficient to turn a profit in the first two years. However, we plan to generate SEEK’s net profit starting in year three. SEEK plans to find corporate sponsorships each year. In the first year, our projected average sponsorships of three organizations of $40,000.

COMPANY SOFTWARE/HARDWARE MARKETING

GRAND TOTAL EXPENSES

QUARTER 1

QUARTER 2

QUARTER 3

QUARTER 4

$323,522

$170,720

$90,220

$90,220

$560,200

$5,150

$25,150

$5,150

$185,500

$168,500

$47,750

$29,050

$1,069,222

$344,370

$ 163,120

$124,420

YEAR 1

$1,701,132

Our first-year revenues (projected at $125,000) will be insufficient to turn a profit in the first two years.

POTENTIAL STRATEGIES

CHALLENGES

However, we goals plan to generate SEEK’s net profitastarting in year three. SEEK plans to find • Clearly articulate learning • Creating Personalized and Orderly Learning corporate sponsorships each year. • Show relevance to students’ academic lives Environment • Demonstrate relevance to students’ professional lives • Assisting Students Who Enter High School with Poor • Highlight real-world applications knowledge average and Academic Skills of three organizations of $40,000. In the first year, ourofprojected sponsorships skills • Improving Instructional Content and Pedagogy • Connect to students’ personal interests • Preparing Students for the World Beyond High School • Allow students some degree of choice • Stimulating Change • Show your own passion and enthusiasm Assignment 10

SERV 421

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Portfolio - Jo-Yee Pang