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Jen Library

Troy Bjerke Lincoln Neiger Jo-Yee Pang


Intro to Project

As a team, we researched three different SCAD locations (shopSCAD, SCAD Beeline, Jen Library) and decided to take our research on the Jen Library further. We created affinity maps and decision matrices, observed students on-sight. from this information we made a customer journey map and service blueprints. Our information brought us to brainstorm new services and features for the library. We narrowed down our ideas through a decision matrix. Then we created a floorplan to layout the new services of the optimization and transformation of the library. We prototyped the experiences and gathered feedback from students.


Jen Library The Savannah College of Art and Design Libraries are focal points for information, learning, inspiration and research.

Located in the heart of downtown Savannah, the Jen Library's 85,000-square-foot building, occupying an entire city block, is one of the largest art and architecture libraries in the United States. Built during the 1890s, the structure has housed at least five different businesses in its lifetime, including Levy and Maas Brothers department stores. The building was acquired by SCAD in 1996, and restoration work was completed in 1999. The library is named in honor of SCAD benefactors Jim Jen and the late Lancy Jen.


Floorplan

Computers

Group rooms

Elevators

Stairs Elevators

Elevators

Visual resource

Computer lab

Sitting area

Sitting area

Queit rooms

Computers

Periodicals

Writing Help

Resource desk

Computers

Restroom

Computers Entrance

Books

Stairs

Stairs Checkout and resource

Reference and scanners

Books

Sitting area Computers

Sitting area

Third Floor

Queit rooms

Second Floor

Computer lab

Books

Sitting area

First Floor


Research

We gathered research through interviewing students and employees at the library, photographing peoples’ journeys through the space, and gathering understanding about the SCAD rand image. We organized our findings by brainstorming new ideas, executing additional 24-hour research safaris, mind mapping, creating affinity maps and decision matrixes.


Brand

SCAD Brand Identity: I’m the only art and design university that rigorously prepares its students for a professional creative career, targeting all creatives from around the world who are in search for a professional education; I want to produce conceptual and idividual almuni who can competantly compete in a design-conscious era.

Jen Library Brand Identity: I’m the only art and design library that offers comprehensive reference and help to SCAD students, faculty, and staff in Savannah, GA; I want to help my university’s students flourish creatively and individually in an era of a constant, competitive job market.


Stakeholders Stakeholder Map Interest Area Circulation Undergrads Grads Library Staff

Stakeholders

Faculty/Staff Security Maintenance Adminstration Tech Other Libraries Non-SCAD Donaters

Service Quality

Resources

Security

Finance

Research

Maintenance

Potential Users


Maggie// //Maggie is a Graphic Design major at Savannah College of Art and Design (SCAD). She’s 19 years old, a sophomore, and lives off campus. She uses her car to get around Savannah.

Her Needs//

Maggie and the Jen Library//

//a place for group meetings //a place to find resources //a place to work efficiently and quickly

//Maggie rarely goes to the Jen Library. But when she does, it’s either for group meetings or to do research she can’t do at home. //She often finds parking to be an issue when she goes to the library: one of the many reasons she avoids it. If she’s meeting for group work, she heads right up to the group-meeting rooms on the second floor. //When she comes to do research, she parks herself at a table and wanders around the library, searching through the stacks for a book that might help her. If she can’t find anything, she asks an employee at the front desk for help. //When she’s had enough of the library, she might pack her things up and head down to the front desk to check out her book and maybe finish studying at Starbucks. //Maggie is the first to admit to being a procrastinator. She waits till the last second to do a lot of her work, often keeping her in the library for hours on the off-chance that she’s there.

Her Goals// Life// to learn and do well in school Experience// to finish as quickly as possible, to find the books she needs, to be at the library for as little time as possible End// to check out a book, to research, to complete work quickly

Her Expectations// //easy access //simple check out //easy navigation //helpful service //a place to work efficiently


Jennifer// //Jennifer is an Art History major at the Savannah College of Art and Design (SCAD). She is 21 years old and employed as a Resident Assistant at SCAD’s apartment-style dormitory, Boundary Village.

Her Needs//

Jennifer and the Jen Library//

//a place to study //a place to find resources //a place to socialize

//As a senior, Jennifer has been spending a lot of time at the Jen Library working on her thesis. She can’t afford a car, so she uses SCAD’s bus service, BeeLine, to get where she needs to go. The Silver Line takes her right from the entrance of her housing to the library. //At the library, Jennifer uses the catalog system to find the books she’s looking for. She occasionally browses the stacks in search for an unexpected find, but more often than not she knows exactly which book she needs. //Being a regular, she consistently runs into friends and other acquaintances while at the library. This is always a highlight for her; she treats these run-ins as a welcome break from her studies. But every once in a while she can find her friends distracting, in which case she uses one of the library’s study nooks to cut herself off from everyone else. //When she’s done studying, Jennifer packs her things up to leave. She almost always checks a book out at the front desk. She then waits for the bus to take her back to her dorm, where she might read a little or put the book away for the coming week.

Her Goals// Life// to learn, discover, make friends Experience// to study effectively, to find a comfortable environment, to be inspired, to study in silence End// to check out a book, to research, to complete work

Her Expectations// //a safe environment //a well-stocked library //a place to be social //a quiet place

//a convenient location //easy access


Scenarios Maggie

Jennifer

Scenario 1

Maggie is at home and has a group project

Drives to library

Calls group to meet

Gets ready for class

Looks for parking

Drives to library

Drives to library

Locks car in parking garage

Looks for parking

Looks for parking

Swipes ID

Park and pays

Park and pays

Swipes ID

Swipes ID

Maggie is at home

Jennifer is at home

Jennifer is at home

Jennifer is in class

Boards the bus

Bored and has time

Recieves assignment for class

Bikes to the library

Bikes to the library

Shows ID

ID

Gets off bus

Shows ID

Swipes ID ID

SCAD

Shows ID ID

Shows ID

ID

Scenario 3

Scenario 2

Scenario 1

Scenario 3

Scenario 2

Maggie is at home and realizes she has homework

Locks her bike

Locks her bike

ID

SCAD

Swipes ID

Shows ID

ID

SCAD

Swipes ID

Shows ID

Walks up the stairs to second floor

Walks up the stairs to second floor

Walks up the stairs to second floor

Goes to the computer

Goes to periodicals

Goes to the computer

Uses catalog system

Goes to sitting area

Uses catalog system

Goes to resource desk

Shows ID

Goes up the stairs to second floor

Goes up the stairs to second floor

Grabs books

Meets in group room

Finishes class

Grabs books

Returns to periodicals

Grabs books

Goes to the computer

Finishes work

Walks to car

Walks up the stairs to third floor

Walks down the stairs to first floor

Walks down the stairs to first floor

Finishes work

Walks down the stairs to first floor

Drives to next class

Goes to a study carrel

Unlocks her bike

Checks out her books

Walks down the stairs to first floor

Checks out her books

Walks into SCAD Building

Finishes work

Rides her bike

Unlocks her bike

Walks to car

Shows ID

Walks down the stairs to first floor

Goes to Panera to eat

Rides her bike

Checks out her books Pays for parking garage

Drives to hang out with a friend

Goes to class

Drives to class in a hurry

Goes out to have lunch

SCAD

SCAD

Meets in computer lab for class

ID

Uses restroom

Goes to Starbucks

Checks out her books

Finishes work

Waits at the bus stop

Uses books in class Boards the bus

Renews books online Shows ID

Walks back home

Has RA meeting

ID

ID

SCAD


Alejandro// //Alejandro is a Sequential Art major at the Savannah College of Art and Design (SCAD). He is 21 years old and lives on campus at Barnard Village. He works at the Jen Library as a student worker three days a week.

His Needs//

Alejandro and the Jen Library//

//a job convenient to school //a comfortable environment //legal alien resident employment

//Alejandro finds peace at the library; he was thrilled when he was given the opportunity to be employed as a student worker there. He’s been working at the library consistently for the past two years, ever since his sophomore year. //His dorm is a few miles south of the library. So he’ll either take the bus or ride his bike to the library. Or, on the days he works the night shift, he’ll just walk from Norris Hall, the Sequential Art building, which is only a few blocks from the library. //As a junior, he has a lot of drawing and sequencing to do for his classes. He’s thankful for the 20 hour per week limit because he knows he’d work himself to the bone if given the chance, resulting in sub-par school work. //Alejandro doesn’t communicate too often with other students at the library. He listens to his iPod while he completes his tasks: circulating books, cleaning up after messy students, and organizing other parts of the library. //If Alejandro’s working when the library closes, he combs the library for stray books and returns them to the circulation desk to be put out the next morning. He rides his bike or takes the bus home when he’s finished working.

His Goals// Life// to learn, discover, succeed Experience// to complete his tasks, to do his job well, to feel comfortable, End// to earn money, to satisfy his boss, to complete his work


Lindsay// //Lindsay is employed as a full-time librarian at the Jen Library at the Savannah College of Art and Design (SCAD). She is 30 years old and lives near Forsythe Park, which allows her to walk to work. But sometimes she drives her car if the weather’s bad or she’s running late.

Her Needs//

Lindsay and the Jen Library//

//a place to be a librarian //a place to work //a place to feel comfortable

//Lindsay has been working at the Jen library for three years, ever since completing her Master’s in Library Science and the University of Michigan. She has a Bachelor’s in Art History, and is a painter herself; she loves working at the library of an art school. //Lindsay helps out other librarian with their jobs. One day she might be working on collection acquistion, another day she might be managing student employment. She likes to fulfill the needs of the library //Lindsay enjoys working with students to help the with their research; she loves talking them about their projects and quirky interests. She spends a lot of her day answering students’ questions at the reference desk. //Because she has not designated job, Lindsay hs a desk behind the circulation desk. This helps her keep tabs on the books coming and going out of the library. //Whenever Lindsay drives to work, she finds parking to be an issue; there is no parking set aside for library employees. She has a route she takes to scout spots and can often end up using her breaks to move her car from spot to spot. //During her breaks, Lindsay might head to the break room for some coffee. Or, if she’s feeling really antsy, she might run down the street to Starbucks. At the end of the day, Lindsay packs up her things and heads home. She normally isn’t on the night shift and therefor doesn’t close the library.

Her Goals// Life// to further her carreer, to be a professional Experience// to complete her work satisfactorily, to maintain the library’s collection, to help students End// to fulfill her job title, to feel good


Don’t like security process?

Joy of interaction with students

Service Provider Customers

Parking

Physical

Parking

Physical

Employee

Enjoy study rooms

Inconvient Local

Not enough space

Understaffed

Joy of opening new books

Don’t like returning book

Noisy ventilation

Customers Only one that caters to Art students

Service Providers

Other

Uninnovative Pretty tame

Direct Local Direct Non-Local

Insights

Barnes & Nobles

Not 24 hours

Competition

Not vibrant

Gaps

Cafe

Brand Identity

Not cutting edge

Physical Not exciting

Indirect Local

Brand Strategy

Parking

Indirect Non-Local

Speed/ Location

Clean

Inconvient

Resources

Comfortable

Professional Lots of books Easy to find

Instant acess anytime I.E. Google


How does the library make it feel better staffed?

How can the library improve their check out system?

How can the library make it cater to Art students?

How can the library draw more students?

Customers

Service Providers How can the library improve the circulation desk?

Problems

How can the library offset the lack of parking?

How can the library better the use of space for productivity?

Physical

Brand Identity How can make the library reflect the SCAD brand?

How can the library fix the ventilation system?

How does the library improve the layout to be more interesting/inviting?


Solution 1: Optimization


Vision Statement

I am the only library for creative careers that fosters artisitc and acedemic deveplopment for artists and designers in the southern united states; I want to be an invaulable resource for creative research and development in an era of internet dominated research practices.


Problems How can SCAD’s brand better come to life through the Jen Library?

How can the Jen Library feel better staffed?

What can the Jen Library do to increase productivity?


Process

We used the problems we developed to brainstorm different services, features, and ideas that would compliment our insights. We mapped out a new floorplan in the library’s existing building. We walked students through the prototype through the footsteps of the persona that best described them.


Zones Student Lounge

Cafe

Computers Seating

Critique Area

Group Rooms

Seating

Stairs

Computer Labs

Study Nooks

Group Rooms

Stairs

Stairs Work Area

Restrooms/ Elevator

Secruity

Restrooms/ Elevator

Restrooms/ Elevator

Circulation Desk

Entrance

Computers Seating

Seating

Library Services

Computer Lab Offices

1st Floor

2nd Floor

3rd Floor

Other Services


Floorplan

I

I


Insights -Students generally reacted well to the prototype -Students enjoyed the 24-hour feature to the library. -Student thought it was a lot continuous walking through all floors. -Students enjoyed having a kiosk in the library. -Students loved the feature of having a café in the library. -Students liked the separation in the library with different settings each floor had to offers. -Students thought it was interesting to have an automatic ID detector, but weren’t as thrilled as we thought they’d be. -Students thought the optimization was well laid out, but had a lot of walking within the space. -One Jennifer thought there needed to be more computers in both optimization and transformation layouts.


Solution 2: Transformation


Vision Statement

I am the only creative research and development center that encourages collaborative creation between artists and designers in the southern United States; I want to cultivate an environment in which social interaction and project research occur synonymously in an era of internet driven social interaction and research methods.


Problems How can the library be the cultural hub of SCAD life?

How can the library offer a cutting edge creative experience?

How can the library be the best choice for artists and designers to find inspiration?


Process

Again, we used the problems we developed to brainstorm different services, features, and ideas that would compliment our insights. We researched alternative locations for a SCAD library that would be more convenient to students. We developed a floorplan loosely based on that of the new building. Again, we walked students through scenarios based on the persona that best described them to gain useful insights on the new space.


Scenario Jennifer 3 Storage

Restrooms/ Offices Elevator

Stairs

Print Restrooms/ Elevator Computer Lab Lab

Critique Area

Restrooms/ Elevator

Computer Labs

Stairs

Stairs

Stairs Seating

Student Work Resources

Work Area

Seating Materials/ Object Library

Cafe

Stage

Student Work

Computers Security

Student Work

Seating

Computers

Seating

Seating

Circulation Desk

Study Nooks

Lower Level

Reference Desk

Ground Floor

Group Rooms

Upper Level

Balcony


Group Room

Group Room

Group Room

Group Room

Reference Desk

Study Nook

Study Nook

Study Nook

Study Nook

Study Nook

Circulation Desk

Study Nook Security

Study Nook

Study Nook Computers Computers

Study Nook Books Desk

Desk

Books

Study Nook Desk

Desk

Student Showcase

Books Stage

Desk

Desk

Student Showcase

Object

Object

Books Desk

Desk

Student Showcase

Object

Materials Library

Computers

Books Desk

Desk

Student Showcase

Object

Object

Books Cafe

Student Showcase

Stairs

Stairs

Stairs

Stairs

Computers

Group Room

Computer Lab

Storage

Restroom Print Lab

Restroom Group Room

Restroom

Portfolio Review

Scenario Jennifer 3

Study Nook


Insights -Students generally reacted well to the prototype -Students enjoyed the 24-hour feature to the library. -Students enjoyed having a kiosk in the library. -Students were surprised by the giant touchscreens on the walls in the group room. -Students were happy about the location of the transformation library. -Students liked the separation in the library with different settings each floor had to offers. -Students liked the idea of a print lab for all majors. -Students were satisfied with the location and parking lot. -Students liked the idea of mixing the student center and library into one. -Students thought it was interesting to have an automatic ID detector, but weren’t as thrilled as we thought they’d be. -Students thought the materials and objects library didn’t make sense as a digital platform. -Students thought the upper level of the transformation needed to split into two separate areas (foundation studies and studying). -One Jennifer thought there needed to be more computers in both optimization and transformation layouts. -One Jennifer said he’d prefer the books spread out between the floors on the transformation layout. -One Maggie liked the books on the lower level in the transformation layout.


Thank you


SCAD Jen Library Redesign