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20COLOR 17 HUNDREDS OF COLORS Inspirational palettes, tips for designers


Through an industry exclusive partnership, Jostens brings Pantone’s world renowned color expertise to yearbook staffs. Founded in 1963, Pantone began as a color innovator in the printing industry with the PANTONE MATCHING SYSTEM®. Today Pantone’s universal language of color is used by 100 million design professionals worldwide.

THE POWER OF COLOR “Color is the single most important element to creating a mood and expressing your style. It is the most powerful communication tool, sending non-verbal messages that subliminally affect the way others perceive you. We use color to attract attention, make a personal statement or to blend in.” Laurie Pressman Vice President Pantone Color Institute

Color

1


Red

Exciting Energizing Hot Powerful

Orange

Fun Whimsical Happy Glowing

Yellow

Blue

Tranquil Cool Dependable Classic

“Red’s association with fire is one of the reasons we see red as a hot color and it is this same type of association of yellow with the sun that results in our seeing bright yellows as warm and cheering. And it is because each color has its own unique meaning and personality that the colors we like or dislike reveal something about who we are and who we want to be.”

Purple

Mysterious Enchanting Spiritual Royal

Pure Innocent Bright Simplicity

Strong Elegant Sophisticated Basic

2

Think about your favorite color. Whether you realize it or not, it triggers a response. The same is true of your least favorite color. “The response to color is an emotional one and often occurs at the deepest level. Every color has a meaning that we have either learned by association or inherently sense that enables us to recognize its unique color message,” said Pressman.

Green

Black

When choosing the colors for your yearbook, consider the tone of the book, the feelings you want to convey and the emotions you want to evoke. The effective use of color is one of the most powerful tools you can use to carry out your theme.

Sunshine Illuminating Joyful Lively

Fresh Natural Restful Harmony

White

COLOR MEANINGS

Color

To select the best color to convey your theme or message, consider the words frequently associated with specific shades.

Popular Color Strategies in Yearbook Design When it comes to color selection for graphics and text, there are three strategies that dominate the yearbook world.

One or two colors are selected to be used exclusively throughout the book. One color or a color scheme is chosen for each section. Color selection is based on the palette present in photos on the spread.


SPIN THE COLOR WHEEL

The classic color wheel, divided into 12 sections, is a valuable resource for selecting color combinations. There are many categories of color schemes to choose from. MONOCHROMATIC

DOUBLE COMPLEMENTARY

Uses varying shades of the same color.

Combines two variations of a color family that are opposites on the wheel.

SH D p nk

Pi

y

rr

ed TR R

Day

A scheme that employs three colors equidistant on the wheel.

COMPLEMENTARY

TR

l Ye

isbee r SM F

RA T ree F rog

RA

La ke

w lo

RB F lame

e SM P

TRIAD

ee

Be

RA F reshw ater

rfect

OR

chsia

k In

Comprised of colors immediately adjacent on the wheel.

SF Fu

ig RA F

SH

ANALOGOUS

TETRADS Includes four colors equidistant on the wheel that are actually two diverse complementary pairs.

Utilizes opposites on the color wheel to provide maximum contrast.

Insights from Leatrice Eiseman, Pantone Color Institute, via Eiseman, L. (2006). Color: Messages and Meanings, A Pantone Color Resource. Gloucester, MA: Hand Books Press.

Color

3


S TA B L E / / B A L A N C E D / / T R A D I T I O N A L

classic timeless colors provide stability, even to untraditional design choices

4

Classic

green provides a stable, rooted calm

captions anchor photos and balance the spread


CS Steel Blue CS Steel Blue CS Steel Blue

bright tones

CS Remember CS Remember CS Remember

color combination ideas

CS Tiger Lily CS Tiger Lily CS Tiger Lily CS Hunter Green CS Hunter Green CS Hunter Green CS Dill CS Dill CS Dill CS Concord CS Concord CS Concord

warm tones

CS Walnut CS Walnut CS Walnut CS Charcoal CS Charcoal CS Charcoal CS Mystic Blue CS Mystic Blue CS Mystic Blue CS Frosted Pink CS Frosted Pink CS Frosted Pink CS Orange Sherbet CS Orange Sherbet CS Orange Sherbet CS Mint Cream CS Mint Cream CS Mint Cream

colors and fonts used

Primary headline: AYT Function Secondary headline: AYT Function Body copy: AYT Foundation Sans Caption lead-in: AYT Function

muted tones

CS Honey CS Honey CS Honey CS Wisteria CS Wisteria CS Wisteria CS Linen CS Linen CS Linen CS Gray Dawn CS Gray Dawn CS Gray Dawn

Classic

5


VIBRANT // ELECTRIC // BOLD

culture large typographic elements create graphic intensity

6

Culture

vibrant lavender within the imagery provides drama

reverse type on black background gives energy


CL Skylark CL Skylark CL Skylark

bright tones

CL Cinnabar CL Cinnabar CL Cinnabar

color combination ideas

CL Sienna CL Sienna CL Sienna CL Peridot CL Peridot CL Peridot CL Goldenrod CL Goldenrod CL Goldenrod CL Frozen Ice CL Frozen Ice CL Frozen Ice

warm tones

CL Toffee CL Toffee CL Toffee CL Spirit CL Spirit CL Spirit CL Clear Sky CL Clear Sky CL Clear Sky CL Dusty Rose CL Dusty Rose CL Dusty Rose CL Taupe CL Taupe CL Taupe

colors and fonts used

Primary headline: AYT Avalon Bold Secondary headline: AYT News Gothic Body copy: AYT News Gothic Caption lead-in: AYT Avalon Bold

muted tones

CL Limeade CL Limeade CL Limeade CL Antique CL Antique CL Antique CL Blueberry CL Blueberry CL Blueberry CL Cantaloupe CL Cantaloupe CL Cantaloupe CL Shadow CL Shadow CL Shadow

Culture

7


EARTHY // CONNECTED // CONTEMPORARY

earthwise overlapping photos in spreads shows human connections

8

Earthwise

gold and brown hues give a warm, natural feel

action photos with filters suggest on-the-spot camera captures


EW Midnight Blue EW Midnight Blue EW Midnight Blue

bright tones

EW Firebrick EW Firebrick EW Firebrick

color combination ideas

EW Rust EW Rust EW Rust EW Cactus EW Cactus EW Cactus EW Limestone EW Limestone EW Limestone EW Plum EW Plum EW Plum EW Thistle EW Thistle EW Thistle

warm tones

EW Leather EW Leather EW Leather EW Olive Drab EW Olive Drab EW Olive Drab EW Nutmeg EW Nutmeg EW Nutmeg EW Cinnamon EW Cinnamon EW Cinnamon EW Sulphur EW Sulphur EW Sulphur

colors and fonts used

Primary headline: AYT Litho Antique Secondary headline: AYT News Gothic Demibold Body copy: AYT News Gothic Caption lead-in: AYT Litho Antique Demibold

muted tones

EW Lettuce EW Lettuce EW Lettuce EW Persimmon EW Persimmon EW Persimmon EW Petal Pink EW Petal Pink EW Petal Pink EW Spring Rain EW Spring Rain EW Spring Rain

Earthwise

9


PA S S I O N AT E / / P O W E R F U L / / D R A M AT I C

intense full bleed photography enhances the emotional tone

10

Intense

contemporary typography in bold red makes a powerful statement

layout and reversed type step up the excitement


IN Deep Blue IN Deep Blue IN Deep Blue IN Fire IN Fire IN Fire

color combination ideas

bright tones

IN Brick Red IN Brick Red IN Brick Red IN Forest Green IN Forest Green IN Forest Green IN Squash IN Squash IN Squash IN Electric Purple IN Electric Purple IN Electric Purple IN Olive IN Olive IN Olive

warm tones

IN Peacock IN Peacock IN Peacock IN Sky Blue IN Sky Blue IN Sky Blue IN Blush IN Blush IN Blush IN Coral IN Coral IN Coral IN Soft Mist IN Soft Mist IN Soft Mist

colors and fonts used

Primary headline: AYT Wired 90 and AYT Wired 90 Bold Secondary headline: AYT Wired 90 Body copy: AYT Foundation Roman

muted tones

IN Buttercup IN Buttercup IN Buttercup IN Orchid IN Orchid IN Orchid IN Latte IN Latte IN Latte IN Sapphire IN Sapphire IN Sapphire

Intense

11


P R O G R E S S I V E / / F R E E - T H I N K I N G / / D E M O C R AT I C

neue future-forward typography emphasizes openness

12

Neue

ultra-graphic layouts call attention to progressive design

white space and screened back palette connote freedom


NU Pomegranate NU Pomegranate NU Pomegranate

bright tones

NU Grape NU Grape NU Grape

color combination ideas

NU Limelight NU Limelight NU Limelight NU Promise NU Promise NU Promise NU Nectarine NU Nectarine NU Nectarine NU Circus NU Circus NU Circus

warm tones

NU Acorn NU Acorn NU Acorn NU Passion Fruit NU Passion Fruit NU Passion Fruit NU Bare NU Bare NU Bare NU Parade NU Parade NU Parade NU Morning NU Morning NU Morning

colors and fonts used

Primary headline: AYT Huxley Vertical Secondary headline: AYT Huxley Vertical Body copy: AYT Foundation Roman

muted tones

NU Mood NU Mood NU Mood NU Seascape NU Seascape NU Seascape NU Hush NU Hush NU Hush NU Maple NU Maple NU Maple NU Lotus NU Lotus NU Lotus

Neue

13


B R I G H T / / C L E A N / / N AT U R A L

organic traditional font styles don’t compete with the clean layout

14

Organic

cooler-toned photos and colors give a bright, natural look

screened back blocks help readers navigate the information flow


OR Slate OR Slate OR Slate

warm tones

OR Earth OR Earth OR Earth

color combination ideas

OR Wheat OR Wheat OR Wheat OR Moss OR Moss OR Moss OR Morning Glory OR Morning Glory OR Morning Glory OR Buff OR Buff OR Buff OR Stone OR Stone OR Stone OR Dew OR Dew OR Dew OR Granite OR Granite OR Granite OR Shooting Star OR Shooting Star OR Shooting Star

muted tones

OR Beige OR Beige OR Beige OR Vine OR Vine OR Vine OR Eggshell OR Eggshell OR Eggshell

colors and fonts used

Primary headline: AYT Basel Bold Italic Secondary headline: AYT Foundation Sans Condensed Italic Body copy: AYT Foundation Sans Light Caption lead-in: AYT Foundation Sans Bold

OR Bitterroot OR Bitterroot OR Bitterroot OR Mist OR Mist OR Mist OR Willow OR Willow OR Willow

Organic

15


C O S M O P O L I TA N / / V I B R A N T / / P E P P Y

rain forest brick-red graphic blocks build emphasis and help pep up spreads

16

Rain Forest

bright, vibrant, energetic color palette

subtle treatment of captions turns up the sophistication


RA Nocturnal RA Nocturnal RA Nocturnal RA Tree Frog RA Tree Frog RA Tree Frog RA Lagoon RA Lagoon RA Lagoon RA Canopy RA Canopy RA Canopy

bright tones

color combination ideas

RA Jaguar RA Jaguar RA Jaguar RA Fig RA Fig RA Fig RA Cicada RA Cicada RA Cicada RA Iguana RA Iguana RA Iguana RA Lake RA Lake RA Lake RA Wildflower RA Wildflower RA Wildflower RA Freshwater RA Freshwater RA Freshwater RA Chameleon RA Chameleon RA Chameleon

colors and fonts used

Primary headline: AYT Fette Engschrift and AYT Fette Mittelschrift Secondary headline: AYT Chantilly Light Body copy: AYT Chantilly Light Caption lead-in: AYT Fette Engschrift

warm tones

RA Lava RA Lava RA Lava RA Guava RA Guava RA Guava RA Macaw RA Macaw RA Macaw RA Toucan RA Toucan RA Toucan

Rain Forest

17


F R I E N D LY / / C O M F O R TA B L E / / R E L A X E D

restful screened back cool colors soothe and invite

18

Restful

a structured grid and strong hierarchy make it easy to parse information

playful elements like mixed type put readers at ease


RF Bluebird RF Bluebird RF Bluebird

bright tones

RF Cupcake RF Cupcake RF Cupcake

color combination ideas

RF Synergy RF Synergy RF Synergy RF Teal RF Teal RF Teal RF Blue Green RF Blue Green RF Blue Green

warm tones

RF Marine RF Marine RF Marine RF Mulberry RF Mulberry RF Mulberry RF Pewter RF Pewter RF Pewter RF Tranquil Blue RF Tranquil Blue RF Tranquil Blue RF Pearl RF Pearl RF Pearl

muted tones

RF Whisper RF Whisper RF Whisper

colors and fonts used

Primary headline: AYT Betany Light Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Betany Bold

RF Soft Teal RF Soft Teal RF Soft Teal RF Arctic RF Arctic RF Arctic RF Peaceful RF Peaceful RF Peaceful RF Apple Blossom RF Apple Blossom RF Apple Blossom RF Zinc RF Zinc RF Zinc

Restful

19


CONFIDENT // HELPFUL // INCLUSIVE

robust bold blues and browns are buoyant and assertive

20

Robust

flexible, Tetris approach invites everyone into the spreads

infographic layouts demonstrate a user-friendly attitude


RB Shade RB Shade RB Shade RB Spice RB Spice RB Spice

color combination ideas

bright tones

RB After Dark RB After Dark RB After Dark RB Flame RB Flame RB Flame RB Wave RB Wave RB Wave RB Juniper RB Juniper RB Juniper RB Harvest RB Harvest RB Harvest RB Bluebell RB Bluebell RB Bluebell

warm tones

RB Cranberry RB Cranberry RB Cranberry RB Rush RB Rush RB Rush RB Pout RB Pout RB Pout RB Butternut RB Butternut RB Butternut RB Drama Queen RB Drama Queen RB Drama Queen

colors and fonts used muted tones

Primary headline: AYT Centrum Medium Compressed Caps Secondary headline: AYT Centrum Medium Compressed Caps Body copy: AYT Foundation Sans

RB Clover RB Clover RB Clover RB Almond RB Almond RB Almond RB Dandelion RB Dandelion RB Dandelion

Robust

21


VISUAL // STREET // TIMELESS

shocking typography ties the edgy design to timeless heritage

22

Shocking

photos and layouts convey a street-style cool

bold, balanced shapes structure a highly visual layout


SH Ink Berry SH Ink Berry SH Ink Berry

bright tones

SH Deep Pink SH Deep Pink SH Deep Pink

color combination ideas

SH Tangerine SH Tangerine SH Tangerine SH Holly SH Holly SH Holly SH Clay SH Clay SH Clay SH Imperial Purple SH Imperial Purple SH Imperial Purple

warm tones

SH Tomato SH Tomato SH Tomato SH Seagreen SH Seagreen SH Seagreen SH Jazzfest SH Jazzfest SH Jazzfest SH Soft Rose SH Soft Rose SH Soft Rose SH Almond SH Almond SH Almond

colors and fonts used

Primary headline: AYT Empire Secondary headline: AYT Foundation Sans Body copy: AYT Foundation Sans Caption lead-in: AYT Empire

muted tones

SH Spring Green SH Spring Green SH Spring Green SH Peach Puff SH Peach Puff SH Peach Puff SH Tulip SH Tulip SH Tulip SH Punch SH Punch SH Punch SH Turquoise SH Turquoise SH Turquoise

Shocking

23


D A R I N G / / AT T E N T I O N - G R A B B I N G / / S A S S Y

spicy mix of bold and pastel tones builds contrast

24

Spicy

graphic shapes grab attention for content

creative contrast among colors adds sass


SP Magic Moment SP Magic Moment SP Magic Moment

bright tones

SP Salsa Red SP Salsa Red SP Salsa Red

color combination ideas

SP Marmalade SP Marmalade SP Marmalade SP Jade SP Jade SP Jade SP Autumn SP Autumn SP Autumn SP Storm SP Storm SP Storm SP Fusion SP Fusion SP Fusion

warm tones

SP Bittersweet SP Bittersweet SP Bittersweet SP Warm Breeze SP Warm Breeze SP Warm Breeze SP Burnt Sand SP Burnt Sand SP Burnt Sand SP Sunglow SP Sunglow SP Sunglow SP Mint SP Mint SP Mint

colors and fonts used

Primary headline: AYT Square Serif and AYT Square Serif Light Body copy: AYT Chantilly Caption lead-in: AYT Square Serif

muted tones

SP Amber SP Amber SP Amber SP Iris SP Iris SP Iris SP Marigold SP Marigold SP Marigold SP Melon SP Melon SP Melon

Spicy

25


U N D E R S TAT E D / / A U T H E N T I C / / S P E C I A L

subtle gray and white is simple and classy

26

text is minimized so authentic photography can shine

Subtle

combination of restraint and authenticity brings out the photo’s personality


ST Aquamarine ST Aquamarine ST Aquamarine

bright tones

ST Heather ST Heather ST Heather

color combination ideas

ST Desert ST Desert ST Desert ST Pine ST Pine ST Pine ST Flax ST Flax ST Flax ST Rhapsody ST Rhapsody ST Rhapsody

warm tones

ST Berry ST Berry ST Berry ST Breeze ST Breeze ST Breeze ST Faded Denim ST Faded Denim ST Faded Denim ST Aspen ST Aspen ST Aspen ST Ginger ST Ginger ST Ginger

muted tones

ST Lotus ST Lotus ST Lotus ST Popcorn ST Popcorn ST Popcorn ST Cornflower ST Cornflower ST Cornflower

colors and fonts used ST Primrose ST Primrose ST Primrose Primary headline: AYT Dessau Medium Secondary headline: AYT Foundation Sans

ST Ghost Flower ST Ghost Flower ST Ghost Flower

Subtle

27


PREPPY // UPSCALE // SEASIDE

summer classic fonts lend a preppy, upscale feel

28

Summer

primary palette recalls Madras, summer plaids

bold blues mixed with warm hues connote seaside casual


SM Pool Party SM Pool Party SM Pool Party SM Heat Wave SM Heat Wave SM Heat Wave

color combination ideas

bright tones

SM Campfire SM Campfire SM Campfire SM Lawn SM Lawn SM Lawn SM Sunflower SM Sunflower SM Sunflower SM Grape Juice SM Grape Juice SM Grape Juice SM Bubble Gum SM Bubble Gum SM Bubble Gum SM Tidal Wave SM Tidal Wave SM Tidal Wave

warm tones

SM Perfect Day SM Perfect Day SM Perfect Day SM Watermelon SM Watermelon SM Watermelon SM Canoe SM Canoe SM Canoe SM Frisbee SM Frisbee SM Frisbee SM Lemonade SM Lemonade SM Lemonade

Primary headline: AYT Garamond Classic Bold Secondary headline: AYT Garamond Classic Body copy: AYT Garamond Classic Caption lead-in: AYT Garamond Classic Bold

muted tones

colors and fonts used

SM Violet SM Violet SM Violet SM Seashell SM Seashell SM Seashell SM Chlorine SM Chlorine SM Chlorine

Summer

29


A C T I O N / / E X H I L A R AT I O N / / F L A I R

surf close-matched hues create a sense of action

30

Surf

type as graphic elements increases the feel of exhilaration

drop shadows and call-outs provide a sense of flair


bright tones

SF Seaside Blue SF Seaside Blue SF Seaside Blue SF Valentine SF Valentine SF Valentine SF Saffron SF Saffron SF Saffron SF Lime SF Lime SF Lime

color combination ideas

warm tones

SF Sunshine SF Sunshine SF Sunshine SF Hyacinth SF Hyacinth SF Hyacinth SF Fuchsia SF Fuchsia SF Fuchsia SF Bay SF Bay SF Bay SF Periwinkle SF Periwinkle SF Periwinkle SF Mixed Berries SF Mixed Berries SF Mixed Berries

muted tones

SF Apricot SF Apricot SF Apricot SF Honeydew SF Honeydew SF Honeydew SF Pineapple SF Pineapple SF Pineapple

colors and fonts used

Primary headline: AYT Palladio Bold and AYT Function Secondary headline: AYT Function Light Body copy: AYT Palladio Caption lead-in: AYT Function Light

SF Sorbet SF Sorbet SF Sorbet SF Cherry SF Cherry SF Cherry SF Mirage SF Mirage SF Mirage

Surf

31


A N I M AT E D / / F U N / / G R A C E F U L

traditional harmonious, connected layouts make a graceful whole

32

Traditional

classic, pleasing sans serif font with color touches balances tradition and fun

webbed captions show energy and animation


TR Blue TR Blue TR Blue

bright tones

TR Red TR Red TR Red

color combination ideas

TR Orange TR Orange TR Orange TR Green TR Green TR Green TR Gold TR Gold TR Gold TR Purple TR Purple TR Purple TR Maize TR Maize TR Maize

warm tones

TR Crimson TR Crimson TR Crimson TR Light Blue TR Light Blue TR Light Blue TR Pink TR Pink TR Pink TR Light Orange TR Light Orange TR Light Orange

colors and fonts used

muted tones

TR Bright Green TR Bright Green TR Bright Green TR Yellow TR Yellow TR Yellow TR Lilac TR Lilac TR Lilac TR Sand TR Sand TR Sand Primary headline: AYT Chantilly Light Body copy: AYT News Gothic

TR Mauve TR Mauve TR Mauve

Traditional

33


POP-ART // QUIRKY // AUDACIOUS

vibrant use subtler color accents for an audacious approach

34

Vibrant

large shapes and quirky design elements complement the color palette

bright and bold palette shows artsy panache


VI Paradise Blue VI Paradise Blue VI Paradise Blue

bright tones

VI Cardinal Red VI Cardinal Red VI Cardinal Red

color combination ideas

VI Pumpkin VI Pumpkin VI Pumpkin VI Apple Green VI Apple Green VI Apple Green VI Caramel VI Caramel VI Caramel VI Regal Purple VI Regal Purple VI Regal Purple VI Carnation VI Carnation VI Carnation

warm tones

VI Fog VI Fog VI Fog VI Medium Blue VI Medium Blue VI Medium Blue VI Pink Lemonade VI Pink Lemonade VI Pink Lemonade VI Popsicle VI Popsicle VI Popsicle

colors and fonts used

Primary headline: AYT News Gothic Bold and AYT News Gothic Light Secondary headline: AYT News Gothic Light Body copy: AYT News Gothic

muted tones

VI Seafoam VI Seafoam VI Seafoam VI Moonbeam VI Moonbeam VI Moonbeam VI Lavender Silk VI Lavender Silk VI Lavender Silk VI Cotton Candy VI Cotton Candy VI Cotton Candy VI Cloud VI Cloud VI Cloud

Vibrant

35


I N N O VAT I V E / / O R I G I N A L / / I N S P I R E D

virtual clean yet playful layout provides an original, futuristic approach

36

Virtual

reversed type elements help call attention to inspired content

stable, balanced palette showcases innovation


VT Navy VT Navy VT Navy

bright tones

VT Rumba VT Rumba VT Rumba

color combination ideas

VT Mango VT Mango VT Mango VT Sour Green VT Sour Green VT Sour Green VT Summer VT Summer VT Summer VT Techno VT Techno VT Techno VT Dark Cocoa VT Dark Cocoa VT Dark Cocoa

warm tones

VT Chilly Blue VT Chilly Blue VT Chilly Blue VT Snow Blue VT Snow Blue VT Snow Blue VT Paprika VT Paprika VT Paprika VT Orange Yogurt VT Orange Yogurt VT Orange Yogurt

colors and fonts used

Primary headline: AYT Basel Bold Secondary headline: AYT Sans Body copy: AYT Sans Caption lead-in: AYT Basel Bold Italic and AYT Sans Bold

muted tones

VT Celery VT Celery VT Celery VT Butterscotch VT Butterscotch VT Butterscotch VT Raspberry VT Raspberry VT Raspberry VT Tan VT Tan VT Tan VT Ice VT Ice VT Ice

Virtual

37


SM Watermelon SM Watermelon

RB Pout RB Pout

TR Mauve TR Mauve

CL Sienna CL Sienna

CL Taupe CL Taupe

RA Toucan RA Toucan

SF Pineapple SF Pineapple

SP Marigold SP Marigold

SM Heat Wave SM Heat Wave

RA Macaw RA Macaw

VI Cotton Candy VI Cotton Candy

SH Tangerine SH Tangerine

CS Orange Sherbet CS Orange Sherbet

VT Summer VT Summer

SM Lemonade SM Lemonade

EW Lettuce EW Lettuce

TR Red TR Red

NU Pomegranate NU Pomegranate

SM Seashell SM Seashell

TR Orange TR Orange

SH Almond SH Almond

SM Sunflower SM Sunflower

CL Antique CL Antique

VT Celery VT Celery

VI Cardinal Red VI Cardinal Red

TR Crimson TR Crimson

TR Pink TR Pink

CS Tiger Lily CS Tiger Lily

SF Apricot SF Apricot

RB Dandelion RB Dandelion

SP Amber SP Amber

ST Lotus ST Lotus

SH Tomato SH Tomato

EW Firebrick EW Firebrick

ST Primrose ST Primrose

EW Rust EW Rust

NU Bare NU Bare

SF Sunshine SF Sunshine

ST Popcorn ST Popcorn

SF Honeydew SF Honeydew

IN Fire IN Fire

NU Promise NU Promise

CS Frosted Pink CS Frosted Pink

VT Mango VT Mango

EW Persimmon EW Persimmon

CL Goldenrod CL Goldenrod Godenrod

CS Honey CS Honey

IN Soft Mist IN Soft Mist

SP Salsa Red SP Salsa Red

SH Deep Pink SH Deep Pink

VI Pink Lemonade VI Pink Lemonade

RA Jaguar RA Jaguar

VI Popsicle VI Popsicle

CL Cantaloupe CL Cantaloupe Cateloupe

TR Sand TR Sand

CS Mint Cream CS Mint Cream

RA Guava RA Guava

SM Bubble Gum SM Bubble Gum

RF Pearl RF Pearl

NU Nectarine NU Nectarine

ST Ginger ST Ginger

SH Peach Puff SH Peach Puff

ST Flax ST Flax

SP Mint SP Mint

RA Chameleon RA Chameleon

VI Carnation VI Carnation

IN Blush IN Blush

RB Flame RB Flame

SP Sunglow SP Sunglow

SP Autumn Autumn SP Autumn

CL Limeade CL Limeade

VI Seafoam VI Seafoam

VT Paprika VT Paprika

SF Fuchsia SF Fuchsia

SF Mixed Berries SF Mixed Berries

RA Lava RA Lava

VT Tan VT Tan

IN Buttercup IN Buttercup

RF Whisper RF Whisper

OR Vine OR Vine

SP Bittersweet SP Bittersweet

RB Drama Queen RB Drama Queen

EW Petal Pink EW Petal Pink

SM Campfire SM Campfire

CL Toffee CL Toffee

OR OR Buff Buff OR Buff

CS Dill CS Dill

SM Frisbee SM Frisbee

IN Brick Red IN Brick Red

SP Melon SP Melon

SH Punch SH Punch

SM Canoe SM Canoe

NU Maple NU Maple

OR Eggshell OR Eggshell

EW Limestone EW Limestone

TR Bright Green TR Bright Green

CL Dusty Rose CL Dusty Rose

SH Soft Rose SH Soft Rose

SP Burnt Sand SP Burnt Sand

RB Harvest RB Harvest

TR Maize TR Maize

OR Beige OR Beige

RF Synergy RF Synergy

SF Lime SF Lime

CL Cinnabar CL Cinnabar

SF Cherry SF Cherry

IN Coral IN Coral

RB Butternut RB Butternut

ST Desert ST Desert

TR Yellow TR Yellow

SP Fusion SP Fusion

VI Apple Green VI Apple Green

CS Remember CS Remember

SF Valentine SF Valentine

SF Saffron SF Saffron

VI Caramel VI Caramel

SH Clay SH Clay

VT Butterscotch VT VT Butterscotch Butterscotch

NU Limelight NU Limelight

SP Jade SP Jade

VT Rumba VT Rumba

ST Berry ST Berry

SP Marmalade SP Marmalade

TR Light Orange TR Light Orange

EW Sulphur EW Sulphur

IN Squash IN IN Squash Squash

NU Circus NU Circus

RA Iguana RA Iguana

RB Cranberry RB Cranberry

RF Cupcake RF Cupcake

VI Pumpkin VI Pumpkin

VT Orange Yogurt VT Orange Yogurt

TR Gold TR Gold

VI Moonbeam VI Moonbeam

CL Peridot CL Peridot

RA Tree Frog RA Tree Frog

38

Color


SM Lawn SM Lawn

CL Spirit CL Spirit

RF Blue Green RF Blue Green

RB After Dark RB After Dark

RF Peaceful RF Peaceful

ST Aspen RA Aspen ST Toucan

RA Fig RA Fig

NU Mood NU Mood

TR Green TR Green

RF Teal RF Teal

SM Chlorine SM Chlorine

TR Blue TR Blue

SF Periwinkle SF Periwinkle

RF Apple Blossom VT Apple RF Summer Blossom

SH Imperial Purple SH Imperial Purple

OR Slate OR Slate

SH Holly SH Holly

RA Lagoon RA Lagoon

RB Wave RB Wave

SM Pool Party SM Pool Party

TR Light Blue TR Light Blue

OR Shooting Star SM Shooting OR SunflowerStar

TR Purple TR Purple

OR Granite OR Granite

IN Forest Green IN Forest Green

NU Seascape NU Seascape

RA Lake RA Lake

EW Midnight Blue EW Midnight Blue

IN Sky Blue IN Sky Blue

OR Mist RB Dandelion OR Mist

EW Plum EW Plum

CS Gray Dawn CS Gray Dawn

RB Juniper RB Juniper

NU Lotus NU Lotus

IN Sapphire IN Sapphire

RA Nocturnal RA Nocturnal

RF Tranquil Blue RF Tranquil Blue

SH Jazzfest SF Sunshine SH Jazzfest

RB Rush RB Rush

RF Zinc RF Zinc

RA Canopy RA Canopy

RF Soft Teal RF Soft Teal

SH Turquoise SH Turquoise

VT Navy VT Navy

CL Clear Sky CL Clear Sky

IN Orchid CL Orchid IN Godenrod

VT Techno VT Techno

CS Linen CS Linen

ST Pine ST Pine

SF Mirage SF Mirage

SH Seagreen SH Seagreen

IN Deep Blue IN Deep Blue

EW Spring Rain EW Spring Rain

NU Parade CL Cateloupe NU Parade

OR Morning Glory OR Morning Glory

VT Dark Cocoa VT Dark Cocoa

OR Dew OR Dew

VT Chilly Blue VT Chilly Blue

CS Steel Blue CS Steel Blue

ST Cornflower ST Cornflower

SF Hyacinth SHHyacinth SF Peach Puff

CL Frozen Ice CL Frozen Ice

OR Earth OR Earth

VT Sour Green VT Sour Green

CL Shadow CL Shadow

RA Freshwater RA Freshwater

CS Mystic Blue CS Mystic Blue

CS Wisteria CS Wisteria

EW Thistle Autumn EW Thistle

ST Rhapsody ST Rhapsody

EW Leather EW Leather

CS Hunter Green CS Hunter Green

ST Breeze ST Breeze

SM Tidal Wave SM Tidal Wave

NU Morning NU Morning

CL Blueberry CL Blueberry

NU Passion Fruit IN Buttercup NU Passion Fruit

CS Concord CS Concord

RB Spice RB Spice

EW Cactus EW Cactus

SH Spring Green SH Spring Green

VI Fog VI Fog

ST Faded Denim ST Faded Denim

SF Sorbet SF Sorbet

NU Grape OR Buff NU Grape

IN Electric Purple IN Electric Purple

RB Almond RB Almond

EW Olive Drab EW Olive Drab

OR Willow OR Willow

VI Paradise Blue VI Paradise Blue

NU Hush NU Hush

SH Tulip SH Tulip

RA Wildflower OR Wildflower Eggshell RA

SH Ink Berry SH Ink Berry

EW Cinnamon EW Cinnamon

IN Olive IN Olive

ST Ghost Flower ST Ghost Flower

RB Bluebell RB Bluebell

RF Bluebird RF Bluebird

TR Lilac TR Lilac

VT Raspberry OR Raspberry VT Beige

SP Magic Moment SP Magic Moment

CS Walnut CS Walnut

RA Cicada RA Cicada

VI Cloud VI Cloud

SM Perfect Day SM Perfect Day

SP Warm Breeze SP Warm Breeze

SM Violet SM Violet

RF Mulberry TR Mulberry RF Yellow

ST Heather ST Heather

NU Acorn NU Acorn

OR Moss OR Moss

RF Arctic RF Arctic

SF Seaside Blue SF Seaside Blue

VI Medium Blue VI Medium Blue

OR Bitterroot OR Bitterroot

VI Regal Purple VT Butterscotch VI Regal Purple

OR Stone OR Stone

EW Nutmeg EW Nutmeg

IN Peacock IN Peacock

VT Ice VT Ice

ST Aquamarine ST Aquamarine

CL Skylark CL Skylark

SP Iris SP Iris

SP Storm IN SP Squash Storm

RF Pewter RF Pewter

IN Latte IN Latte

RB Shade RB Shade

SF Bay SF Bay

RF Marine RF Marine

VT Snow Blue VT Snow Blue

VI Lavender Silk VI Lavender Silk

SM Grape Juice VI Moonbeam SM Grape Juice

CS Charcoal CS Charcoal

OR Wheat OR Wheat

RB Clover RB Clover

Color

39


40

100% Black 100% Black 100% Black

67% Black 67% Black 67% Black

34% Black 34% Black 34% Black

95% Black 95% Black 95% Black

65% Black 65% Black 65% Black

30% Black 30% Black 30% Black

94% Black 94% Black 94% Black

60% Black 60% Black 60% Black

27% Black 27% Black 27% Black

90% Black 90% Black 90% Black

55% Black 55% Black 55% Black

25% Black 25% Black 25% Black

87% Black 87% Black 87% Black

54% Black 54% Black 54% Black

20% Black 20% Black 20% Black

85% Black 85% Black 85% Black

50% Black 50% Black 50% Black

15% Black 15% Black 15% Black

80% Black 80% Black 80% Black

47% Black 47% Black 47% Black

14% Black 14% Black 14% Black

75% Black 75% Black 75% Black

45% Black 45% Black 45% Black

10% Black 10% Black 10% Black

74% Black 74% Black 74% Black

40% Black 40% Black 40% Black

7% Black 7% Black 7% Black

70% Black 70% Black 70% Black

35% Black 35% Black 35% Black

5% Black 5% Black 5% Black


©2015 Jostens, Inc. Printed in USA. 151873 (3634)

2017 Color Guide  

Hundreds of colors. Inspirational palettes and tips for designers.

2017 Color Guide  

Hundreds of colors. Inspirational palettes and tips for designers.