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PUBLIC TYPOGRAPHY JOSIE MILLER


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HEY

COOL

CALM

CLASSY

LATER


MATT IS WAY, WAY TOO COOL FOR THIS PHOTO, SO HE LEANS OUT OF IT AND LAUGHS LIKE THE TOTAL STUD HE IS.


LET’S GET INTIMATE– When I was a wee child, my friends and I always loved to draw words in unique ways. Instead of focusing on the spelling tests themselves, we concentrated for the majority of the time on how exactly to display that this paper was, indeed, a ‘spelling test’. I would meticulously draw out the letters to the headline, some weeks making the letters square, sometimes cursive, and others, as small as I possibly could. Drawing words, headlines, and names became a hobby of mine. As I grew older, I came to realize that each person’s handwriting is very, very unique. I realized that with my mood, and with my friends’ moods, our handwriting changed. At times it was huge and excited, and during other times it was small and meek. Our emotions ruled our beings, and, consciously or subconsciously, our handwriting didn’t miss the memo. Hand lettering has been an unending, life-long love affair of mine. So, you see where my obsession began, how it evolved, and where I am today. Naturally, when given a project based on Public Typography, I drifted almost subconsciously to hand lettering. Now, don’t get me wrong– I love machine-made typography. I will rant and rave about Helvetica just as much as the next person, and I couldn’t imagine modern society today without our fonts loitering the streets. Nonetheless, each person’s handwriting is

much, much more intimate than the cold, rigid forms that we have come to adore and utilize. Handwriting is unique in its nature that no two peoples handwriting is exactly the same. The ebb and flow of each letter changes from person to person, there are variations of size, weight, slant, line length, x-height, ascenders and descenders, etc. I firmly believe that our ‘personal typefaces’ are a view into our subconscious. Graphology backs up my crazy, just in case you doubted me. Graphology is the study of handwriting and handwriting analysis in relation to human psychology. It is now an accepted and increasingly used technique to assess people. It is an effective and reliable indicator of the physical, mental, and emotional state of the writer. Graphology can identify approximately 1500 distinct features of handwriting to reveal an individual’s personality and characteristics. Though there are hundreds of personality types, I strive to break them down into three categories: cool, calm, and classy. Throughout each chapter, I will introduce you a few of my friends and you’ll understand their disposition through descriptions of them. Within their individual sections, I will analyze their handwriting using graphology and show how it clearly represents each friends personality. Have fun, and don’t be afraid to be a little intimate with us.

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“MEGHAN FADOK: IS FEELING SASSY!” HUMEROUSLY READS ONE OF MEGHAN FADOKS MOST CURRENT FACEBOOK STATUES.

COOL PROFILE– MEGHAN FADOK


MEET MEGHAN FADOK By some miracle, ‘COOL’ WAS PROGRAMMED into Meghan Fadok’s DNA. We think she has literally been cool since she was in the womb. If Twitter was available 24 years ago, her BIRTH WOULD HAVE BEEN TRENDING. Our friend doesn’t know what ‘nerd’ or ‘outcast’ feels like; she has always been in the ‘In-Crowd’. By the time Meghan was in the 4th grade she was already a STAR JAZZ PERFORMER, all the little girls wanted to be her BFF, naturally. The cute boys in class always liked her. Meghan was ahead of the game before most kids even knew that there was a game. Her favorite band is THE KILLERS and her favorite show was Sons of Anarchy. She seems to have all the COOLEST FRIENDS (US), and we do all the coolest things together. Meghan got her nose pierced when she came to college and dyed her hair various shades from blonde to black within her first year. The girl is obviously FEARLESS, CONFIDENT, EXPRESSIVE with her style and interests. Along with being so cool, Meghan knows everything there is to know about the city. She has an INTUITION ABOUT THE WORLD around her that is unmatched. Our friend is extremely personable- she can get along with absolutely anybody. Her sense of humor and ability to laugh at herself, and other mishaps of life, help others to relax and take life easy, like she does. Meghan reeks of cool to her very core. The only thing the rest of us can do is TRY AND IMITATE.

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THE MIND’S FINGERPRINT– Using the science of Graphology, we can look into Meghan’s character traits simply by analyzing her handwriting. From this exert we can see that the stem of the ‘t’ is of average height, revealing that she has justified respect and self esteem for her conduct. The curve of her lowercase ‘m’s and ‘n’s reveal Meghan’s ability to arrange information in her mind into logical, step by step sequences- which explains how Meghan is so street savvy. Meghan’s tendency to have an upward word baseline represents her optimism and shows that she expects the best to happen. The

stroke pressure of Meghan’s handwriting also shows strong passions and desires, an abundance of energy and vitality, and shows that she is proactive. The large size of our friend’s handwriting also displays that she feels she belongs to ‘the’ group, and she might get distracted with attention. The waviness of the lettering also shows Meghan’s sense of humor; it shows the amusement Meghan gets from contrasting jokes and reality. Meghan’s fluid movement from letter to letter shows her sense of easy and laidback nature.

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“ON MY MOST PERFECT DAY SOMEONE WOULD JUST BUY ME PEPPERJACKS. END OF DAY.” MATT DACUNHA CONFIDENTLY STATED.

COOL PROFILE– MATT DACUNHA

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MEET MATT DACUNHA Matt DaCunha was one of the only white people who attended his high school. We can only assume that it was during that time of his life that Matt learned to be SO FREAKING COOL. He knows how to joke around with the best of them; his wit no one can match. He carries a SWAG AND CONFIDENCE around with him, as though he doesn’t have a care in the world, which is probably what made him so popular through out high school and college. Matt seems to know everyone by name, and everyone DEFINITELY KNOWS HIM. Though he’s studying to get an M.D. in Dermatology, he is one of the most laid-back people we’ve ever seen. We don’t know if he EVER EVEN STUDIES, since he spends most of his time with people hanging out. It can seem like he doesn’t even care about grades and college, but he get’s straight A’s! Mostly, WE THINK IT’S MAGIC. He maintains his cool demeanor through his studies just as well as he does when he’s around us. Matt is truly the joke-ster of the group and really keeps us all from getting too tense. He isn’t afraid to make that smart remark or say what everyone else is thinking- HE’S TOO COOL TO CARE. Matt isn’t defined by anyone, other than his own description of himself. He is an MMA fighter and plays pretty much any sport that involves team-work. His confidence in himself and his abilities is a characteristic that not many have, though many wish to gain it. Matt has truly and phenominally mastered the ART OF BEING COOL.

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THE MIND’S FINGERPRINT– Using the science of Graphology, Matt’s personality can be unfolded by simply analyzing his handwriting. The first and most noticeable distinction in Matt’s handwriting is that most all of his words align to a consistent baseline. This represents Matt’s ability to have an unchanging approach towards circumstances and conditions; his mentality stays consistent and steadfast through any ups and downs. The distance between the words in our friend’s handwriting shows his clarity of thought and displays his apprecia-

tion for mental and physical freedom. Matt’s smooth x-height shows his flexible mentality and ability to easily follow the subject at hand, which is perhaps why he is a genius but socializes with us just as easily. On each of his ‘g’s and ‘y’s, Matts letters break away and do not come back up to reach the baseline. This shows his laid-back mindset; he feels no pressure or urgency to do anything. Matt is suave and taking life as it comes, with a down-to-earth mindset and effortless ease.


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“THE FACT THAT THE SUN GOES DOWN SO EARLY NOW IS SERIOUSLY MAKING ME VERY ANGRY. GOSH, I SHOULD PROBABLY SEE A THERAPIST.... MEH. I’M FINE.” ADAM WEAVER STATED SEMI-SERIOUSLY ON TWITTER RECENTLY.

CALM PROFILE– ADAM WEAVER

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MEET ADAM WEAVER IF THE SKY WERE FALLING around him, Adam Weaver wouldn’t blink an eye. His demeanor is completely calm and incredibly steady. We’re not completely sure why, other than we know about his insane addiction to techno music, which has so much substance that anyone could be QUIETED BY IT. Another possible reason for Adam’s uber-calm ambiance could be because he grew up with his energetic, bouncy twin brother, Jonny. The two brothers are obviously identical; the only way we know who’s who is by their stark personality differences. Adam is extremely CHILL, RESERVED, AND INSIGHTFUL. The way we see it, everyone needs a friend like him. Our friend Adam never picks sides. He’s never biased and it seems as though he never judges. He is truly the patient FLY ON THE WALL in many scenarios; he sees logic and reason while others are emotional and irrational. Adam is definitely on the quiet and observant side, but he is always thinking. He will SPEAK WHEN IT IS NEEDED, and voice concerns, encouragement, and opinions when the time is right. He’s just calculated like that; and he always knows when he should speak and keep silent. When it comes down to it, Adam is also a total goof. He is quietly very strange, and we think he secretly loves it. He never misses a good Lawrence concert, and he aspires to be a STORM CHASER. Sometimes we think this is why he moved to Kansas- to catch the wild storms. Every once in awhile he’ll take his little blue car and speed out to the biggest and baddest storm clouds. HE STOPS, LISTENS, AND MOVES based on where he intuitively knows the storm is headed. The strength within Adam is contained and controlled rigorously; nothing will stop him. He is INTUITIVE, PATIENT, AND CALM.


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THE MIND’S FINGERPRINT– Using the science of Graphology, identifying Adam’s personality traits is a breeze. Most noticeably, Adams handwriting is of average size. This means he is well adjusted and adaptable; he can adapt and shift to whatever circumstance necessary. The spacing that Adam places between his lines references his clarity of thoughts- he thinks about each item separately and doesn’t want to confuse or entangle them. Adam’s light stoke pressure indicates how he doesn’t expend all of his energy on daily tasks; he probably has more energy than he’s showing. The spacing between each of his letters shows emotional

confinement. This displays how, along with his calm nature, Adam keeps his emotions to himself. The spacing also shows that Adam is intuitive nature as there is a sudden shift from letter to letter. Another interesting find in this lettering is the space between the initial capital letter and the rest of the word. This shows Adam’s self-awareness and reveals how Adam observes and reflects on self-importance of himself and those around him. His handwriting resembles his ability to be calm and non-reactive, his intution, and his steadfast attitude in all circumstances.

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“AM I THE ONLY ONE WHO FINDS THE BLONDE GUY IN GREASE TO BE A CUTIE?” LYDIA PROUDLY TWEETED RECENTLY.

CALM PROFILE– LYDIA SNELL


LIFE IS ABOUT FINDING THE CALM IN THE CHAOS.

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MEET LYDIA SNELL Under synonyms of ‘calm’ in the Dictionary, you’ll find A PICTURE OF LYDIA SNELL. Lydia is a classic example of what it means to be calm. Sometimes we think it’s because she grew up with two extremely energetic older brothers. We assume they were a huge handful, so LYDIA LEARNED TO BE CALM, but she’s a huge goof on the inside, too. You see, Lydia has this awesome balance of QUIRK AND POISE. If you know her at all, you know she’s hilarious and will speak her mind when need be. If you didn’t know her, you’d simply think she was a polite, peaceful young lady. Along with her INNER SPUNK and outer quietness, Lydia is one fierce chick. She dances for the University and is on scholarship for her abilities. In my opinion, Lydia SPEAKS THROUGH DANCE. She is extremely expressive through the art form; movement is her language. For Lydia, it seems as though words are unnecessary; she communicates through choreography and NONVERBAL ACTIONS. Lydia is sure of herself, her talents, and her future. She knows that hard work can get her anywhere, and that NO ONE WILL HAND HER SUCCESS. Her confidence does not give her a huge ego, nor does she see herself for something she is not. Lydia is extremely self-aware and understands her limits, though she continuously pushes them. For Lydia, BREVITY IS KEY. Through her quiet playfulness, Lydia embodies what it means to be calm.

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THE MIND’S FINGERPRINT– Using the science of Graphology we can identify Lydia’s innate nature through her handwriting. First and foremost we notice the size of her lettering. The large letters show that she is people-oriented and outgoingwhich completely represents her goofy side. The wide spacing of her letters indicates that Lydia doesn’t like to be crowded and loves her freedom emotionally and physically. The fact that Lydia’s letters have almost no slant shows that she is logical and practical. Each of her letterforms are completely enclosed, displaying that Lydia is slightly less open

emotionally and relatively private when sharing personal feelings. Looking at the cross on the ‘t’ bar, we see that Lydia crosses almost directly in the middle, showing that she has visionary but attainable goals in life. She probably feels confident about her abilities and directs her efforts towards them with means to achieve them. Her consistent ascending strokes display self-control of her inner feelings. It shows that her actions are more based on reason than emotion. Lydia’s handwriting shows her laid-back nature, confidence, and focus to achieve her goals.


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“YES I’M LISTENING TO CHRISTMAS MUSIC AS I WALK TO CLASS. GO AHEAD AND JUDGE. I HAVE #NOSHAME” LINDSAY TWEETED AT THE WORLD RECENTLY. CLASSILY STARTING CHRISTMAS EARLY.

CLASSY PROFILE– LINDSAY MARKO


MEET LINDSAY MARKO As if you couldn’t already tell through her photographic appearance, Lindsay Marko is the EPITOME OF A CLASSIC young lady. In all situations, Lindsay is polite and feminine. Lindsay is extremely bashful about unladylike things; she turns tomato-red whenever an instance arises that is uncomfortable to her. Our friend very seriously is one of the most naïve girls we’ve ever met. She simply expects people to be kind to her, and she radiates goodness and kindness because of it. We don’t think Lindsay has a mean bone in her body, and she BEAUTIFULLY SENSITIVE to the small things in life. Of anyone I know Lindsay definitely deserves THE PRINCESS AWARD. She is so goodhearted, pure, and simple. She always, always does the right thing, and will be the first to apologize in any circumstance. Lindsay has a classiness to her that DIFFUSES THROUGH HER PERSONALITY. We’ve decided that this elegance is from a long life of sidestepping the self-inflicted pains of life. She never bothered with tons of boyfriends or cared immensely what she looked like, and she always BELIEVED WHOLEHEARTEDLY in herself, regardless of what others thought. Lindsay never let herself be tainted by the unreasonable standards of this world. She has always held onto goodness and positivity. Classy people like Lindsay don’t always have the best of circumstances, but they MAKE THE BEST of what they do have. Lindsay has done just that. Her grace, genuine love for people, and SHEER TENDER-HEARTEDNESS have made her into a very classy friend.

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THE MIND’S FINGERPRINT– We can look into Lindsay’s character traits simply by analyzing her handwriting. From the way Lindsay draws her ‘n���s we see that she is calculated and logical in her decision making skills, and thinks in step-by-step sequences, which shows her ability to weigh consequences. The baseline of the letters show our friends’ flexible mindset and ability to adapt, ever so classily, to changing circumstances. Lindsay’s wide letter spacing shows her vulnerability to readily show her feelings and emotions at the appropriate times. The umbrella T-bar in this lettering shows how

she purposes imposes discipline and realistic standards and self-objectives for her goals. The open enclosures of the ‘o’ and ‘e’ in the handwriting show our friends’ ability to communicate information clearly, along with her talkative and friendly nature. Lindsay’s descender in the ‘g’ shows her ability to relax and feel no urgency to take life too seriously, but to chicly continue on. The short t and f stem height shows her conduct and how it is unshackled by societies established customs. Lindsay is classy to the core!


CLASSY PROFILE– COURTNEY GRIFFIN “FIRST STOP, A DILAPIDATED CRACK HOUSE. SECOND STOP, A FIREWORKS STAND. #DUCKDYNASTY,” CONTRARY TO HER USUAL NATURE, COURTNEY POSTED THIS ON FACEBOOK REGARDING A WILD ROADTRIP.


A GIRL MUST BE TWO THINGS: CLASSY AND FABULOUS

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MEET COURTNEY GRIFFIN We all say that Courtney BELONGS IN THE 1950’s because of her classiness. We can’t figure out why in the world she landed in the 21st century, but we’ll take it! Courtney grew up with three other sisters and they were taught to have GREAT RESPECT themselves, their friends, and society. I like to think it was really Courtney’s mom, Sandra, that raised them all to be so classy. Sandra holds onto old values like truth and HONESTY, PURITY AND FEMININITY. Growing up, Sandra didn’t let Courtney wear makeup until she was 16 years old. Courtney also wasn’t allowed to have a boyfriend until she was 18. Somehow Sandra didn’t make these regulations a burden to her girls; Courtney came to adore the concepts, and will continue them with her children. The guidelines taught Courtney to sincerely respect HER BEAUTY, HER BODY, AND HER HEART. A classy woman holds those things to the utmost importance. While learning these valuable lessons, Sandra also taught her daughter to never accept less than she deserved. In fact, she was taught that SHE DESERVED THE BEST, no matter what society or insecurity tried to tell her. Our friend has taught us to respect ourselves and to not settle for less than we would have dreamed of. Along with her PERSONAL SOPHISTOCATION, Courtney is also extremely loving and considerate of others. Every room she walks into glows with the energy that she brings. Her charm and wit are unmatched; her intellect is what matters most to her- not her latest Instagram or Facebook status. Courtney has truly instilled in each of us what it means to be ELEGANT AND CLASSY, and we all have benefitted from her energetic, witty friendship.

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THE MIND’S FINGERPRINT– Using the science of Graphology we can identify Courtney’s innate nature through her handwriting. One of the first and most noticeable aspects of her handwriting is the cap-height of her letters. The cap-height is of average size, showing that she is confident about her importance in relation to others, which is something classy people understand naturally. The heavy pressure stroke shows Courtney’s passion and how she readily gives out her energy and vitality and is very proactive. The slant of Courtney’s lettering shows her ability to react to some circum-

stances emotionally, but it also displays her excitability. The upward T-bar in Courtney’s lettering shows her belief that her expected plans will just happen and will usually fall into place. Along with that, Courtney’s upward baseline shows that she has a hopeful, positive outlook on life and simply expects the best to happen. Courtney’s handwriting displays her ability, like Lindsay’s, to show feelings when appropriate through her narrow letter spacing. Courtney is not only classy in day-to-day life, she is also extremely classy through her handwriting!


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LET’S WRAP IT UP– Now that you are acquainted with some of my friends, I feel like WE KIND OF KNOW EACH OTHER, or at least you know us. I sincerely thank you for letting us be SO INTIMATE with you. Surely you have gotten to look into the lives of my friends, see who they are, and see how their handwriting is representational of their personalities. Throughout the book I hope you have been able to internalize these HANDWRITING CHARACTERISTICS and apply your own lettering to a category or two. Handwriting is greater than merely a quick way of communicating with pen and paper. It is more complex than simple letters on a page and more valuable intellectually than many other forms of PERSONAL EXPRESSION outside of the arts. Handwriting communicates our subconscious and speaks of our character through letterforms. Our handwriting is much like OUR FINGERPRINTS- unique to just us. It tells of mood, temperament, mental states, personality and character traits, and attitude. Let yourself be intimate, find what YOUR HANDWRITING says about you.


CREDITS– A SPECIAL THANKS TO Meghan Fadok, Matt DaCunha, Adam Weaver, Lydia Snell, Lindsay Marko, Courtney Griffin for tolerating my organized chaos and for being so stinkin’ cool, calm, and classy. THE MATERIALS USED were Berthold Akzidenz Grotesk: Regular, Medium, Bold, FF Scala Regular, Nikon COOLPIX S01, Canon D40, various approved Facebook photos, and lots of Crayola Markers, paper, and scanners. FALL 2013 DESIGNER AS AUTHOR PATRICK DOOLEY THE UNIVERSITY OF KANSAS



Intimate