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Josh Van Tonder

Magazine Advertisement Textual Analysis Source gear - VAULT

This magazine advertisement predominantly uses the image to engage the viewer within a sense of mystery and suspense. This advert shows a slightly opened vault door with mist and fog emerging from within. The eerie and dark imagery brings excitement to the advert and at first glance may even look like a movie advertisement. This has been done to gain more public interest and attention. The blue filter used on the vault contrasts nicely with the lighting, allowing the vault to be noticeable against a purely black background. The graphology of the text is also set out in movie advert style allowing for even more information about the product to be absorbed by the audience. The key audience would initially be someone who is interested in horror movies, but as it is a computer based product It would most appeal to ages 16 to 18 years of age.


COVERGIRL – LIGHT UP YOUR EYES This advertisement for a makeup product uses many typical codes and conventions of a magazine advertisement. For example the clear and large COVERGIRL text contrasting against the shade of the female models hair works very well. Allot of white is use to give true emphasis to the purity and natural beauty of the model. A female model has been used because makeup products are a female dominated market. Lighting and computer editing has been used to create a glow around the models eye. This suggests that by buying this product your features will become increasingly noticeable. The woman within the image is also typical of an advertisement of this style, as models are thought to be young and with good bone structure, The model also has a short haircut, quite modern and appealing to todays younger generation.. The target audience would predominately be females from ages ranged from 14 upwards.


TRAPSTAR – Clothing TRAPSTAR’s clothing advertisement displays a man modeling some of their clothing. The male model is seemingly young, typical of models used to attract younger and older people to buy clothing. After all, younger people wish to be older, and older people wish to be younger. The model has a playful look on his face connoting a lack of seriousness. This playful attitude is relaxing and pleasing to the audience as it allows them to feel comfortable. The man also appears to have many tattoos on his arm, displaying a young and creative outlook, appealing to all ages. A white background has bee used to enhance the black T-shirt that is being modeled. This could be found in either a fashion magazine or even a heavy mettle music magazine. I believe this would appeal to younger generations.

Magazine advertisement analysis  

Magazine advertisement analysis

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