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Brand Blueprint:

Gentleman Joe’s By: Joshua R. Seinen

IDEA 246

Assignment 2

Brand Blueprint


{ The Description } The Gentleman's Barber shop.

IDEA 246

Assignment 2

Brand Blueprint

pg.1


{ The Vision } To become the barbershop of choice for Vancouver's elite gentlemen.

IDEA 246

Assignment 2

Brand Blueprint

pg.2


{ The Product Benefits } By coming to Gentleman Joe’s Barbershop the customer will receive a superior shave that will give them the look of success, boost their confidence, and become part of Vancouver's social elite.

IDEA 246

Assignment 2

Brand Blueprint

pg.3


{ The Values } Confidence Craft Success Luxury Pride

IDEA 246

Assignment 2

Brand Blueprint

pg.4


{ The Personality } Confident Classy Sophisticated Wise

IDEA 246

Assignment 2

Brand Blueprint

pg.5


{ The Who } Aged 30 – 65 Male

{ The Lifestage }

{ The Where }

Successful business men who are influential members of society.

Gastown Northshore

{ The Interests }

{ The Brands to align with }

Fashion Art Rare Spirits Antique Cars Imported Cigars

Boating Grooming Fine Dining

IDEA 246

West Van Coal Harbour

Burgess Courvoisier Master of Malt Fred Perry Harry Rosen

Assignment 2

Brand Blueprint

Alexander McQueen Tom Ford

pg.6


{ The When } Gentleman Joe’s longterm goal is to establish themselves as a Vancouver landmark for style, men’s grooming, and success.

IDEA 246

Assignment 2

Brand Blueprint

pg.7


{ The Essence } Style.Wise.

IDEA 246

Assignment 2

Brand Blueprint

pg.8


Moodboards:

Gentleman Joe’s By: Joshua R. Seinen

Style.Wise.

IDEA 246

Assignment 2

Moodboard


Typography

Style.Wise. IDEA 246

Assignment 3

Moodboard

pg.1


Photography

Style.Wise. IDEA 246

Assignment 3

Moodboard

pg.2


Icons & Graphic Devices

Style.Wise. IDEA 246

Assignment 3

Moodboard

pg.3


Color & Texture

Style.Wise. IDEA 246

Assignment 3

Moodboard

pg.4


Gentleman Joe's - Case Study