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Maligayang bati sa inyong mga bagong skolar ng bayan! At kayong pinakabatang henerasyon na magiging alagad ng media. Labis na ikinagagalak ng Kolehiyo ng Pangmadlang Komunikasyon ang makita at makilala ang mga bagong mukha para sa pinakabagong akademikong taon sa Unibersidad ng Pilipinas Diliman. Sa loob ng apat na taon (o maaring higit pa, pero utang na loob, hanggang limang taon lang), ang mga gusaling ito ang inyong maituturing na pangalawang tahanan. Dito ay makasasalamuha ninyo ang iba’t ibang mga tao na may kanya-kanyang karakter at personalidad. Mapalad kayo dahil ang UP ang may pinaka-diverse na student background. Dito rin matututunan at mapag-uusapan ninyo ang iba’t ibang mga isyu na dapat ninyong malaman bilang mga mag-aaral ng midya. At dito kayo bubuo ng sarili’t sektoral na pinakamatalas na opinyon at pagsusuri hinggil sa inyong nalalaman. Tulad ng maraming pagbabago sa buhay, ang pagpasok ng kolehiyo ay isang malaking hakbang para sa lahat. Marami ang inyong mga iniwan at naiwan-- mga alaala, gawain at lugar. Sa inyong nagmula sa mga malalayong probinsya, iniwan ninyo pansamantala ang inyong mga pamilya at mahal sa buhay. Sa proseso ng pagbabago ay lumalawak ang inyong mundo at hinaharap ninyo ang mas malalaking hamon ng buhay sa paglipas ng panahon.

pinakamalaking hamon na nakaatas ngayon sa inyo: ang paglingkuran ang inyong bayan. Serve the people. Ito ang mga katagang inyong paulit-ulit na maririnig sa UP, at ito ang sentral na diwa na hinahangad ng UP na inyong matutunan sa mga taong ilalagi ninyo sa kanyang lilim, at lalo na sa inyong paglabas sa mas malaking mundo matapos. Na sa inyong bawat gawain, hindi lang ito para sa inyong mga sarili, kayo bilang skolar ng bayan ay may malaking responsibilidad sa lipunan at mamamayang Filipino na nagtulungan para tustusan ang inyong pag-aaral sa UP. Maaring iniisip ninyo na masyado pang maaga para sa mga ganitong salita. Ngunit kung ating titingnan, ang bawat oras ay mahalaga para tuklasin at isabuhay ang pagiging skolar ng bayan. Hindi lamang ito sa pagkain ng isaw, pakikipag-agawan ng klase sa CRS, o pagiging regular na pasahero ng Ikot at Toki. Hindi lamang ito sa pagsuot ng mga baller o t-shirt na nakalagay kung gaano ninyo ipinagmamalaki ang inyong Unibersidad. Ito ay sa paglilingkod sa bayan, na may responsibilidad kayong manindigan parati para sa bayan. Sa huli, malayo na ang narating nating lahat: kayo, sa pagpasok ninyo sa Kolehiyo, ang pinakamagaling sa buong uniberso pagdating sa araling media at komunikasyon, at ang Kolehiyo ng Pangmadlang Komunikasyon, sa nalalapit nitong ika-limampung taon tatlong taon mula ngayon. Kayo ang magsisipagtapos sa Golden Jubilee ng pagkatatag ng Kolehiyo sa UP. Natatangi ang inyong batch, kaya higit na dapat ninyong isapuso ang pagiging skolar ng bayan, at pagiging magaling na mag-aaral ng Maskom: maalam, nakikialam, at may pakialam.

At mas malaking hamon ang inyong haharapin Muli, pagpupugay sa mga bagong Isko at sa pagpasok sa natatanging pambansang Iska, at maligayang pagdating sa Kolehiyo ng unibersidad ng bansa. Sa libu-libong kumuha Pangmadlang Komunikasyon! ng UPCAT, kayo ay kabilang sa iilang pinalad na magkaroon ng oportunidad na makapagaral sa tertiaryong institusyong may pinakaliberal na pag-iisip at kalakaran sa edukasyon. Ngunit ang pagkakataong ito ay hindi dapat maging rason ng pagmamayabang. Sa pagCMC Dean Roland Tolentino sisimula ng inyong buhay dito sa Kolehiyo at UP ay ang simula rin ng inyong pagharap sa


Taus-pusong pagbati sa mga bagong Iskolar ng Bayan na huhubugin ng karanasan, karunungan at panahon upang masikhay na mapaglingkuran ang sambayanan. Sa apat o higit pang taong ilalagi sa pamantasang matututunang mahalin, nawa ay malinang ang inyong husay at galing upang makapagdulot ng panlipunang pagbabago. Na sa edukasyong kakamtin ay lagi’t laging iaalay sa masang tila nakalimutan nang pagsilbihan ng pamahalaan. At upang tuwirang maintindihan ang kalagayan ng lipunang kinagagalawan, isabuhay ang teoryang matututunan sa apat na sulok ng silid aralan at gamitin para makapaglapat ng mga kongkretong solusyon sa mga batayang kondisyon. Bilang mga Iskolar ng Bayan, hamon sa atin na tumindig at umaksyon sa mga isyung ating kahaharapin bilang mga estudyante, alagad ng media at higit sa lahat, bilang mga mamamayang Pilipino. Walang puwang ang pagkikipit-balikat, bagkus dapat ay matapang na gamitin ang kamulatan upang itaguyod ang karapatan at interes ng nakararami. Sa paghubog nga mga susunod na brodkaster ng bayan, lumikha ng mga produksyong magmumulat sa kamalayan ng mga mamamayan. Sa paghubog ng mga susunod na mananaliksik ng bayan, magsagawa ng mga pag-aaral na lilinang sa panlipunang ideolohikal na perspektibang mula sa masa at para sa masa. Sa paghubog ng mga susunod na direktor ng bayan, gumawa ng mga pelikulang malaya at mapagpalaya. Sa paghubog ng mgs susunod na peryodista ng bayan, bigyang-tinig ang mga masang naaapi at matapang na sumulat para makapagdulot ng kritikal na kaisipan at aksyon. Sa paghubog ng mga bagong Alagad ng Media, tumindig para sa masa--- magmulat, maglingkod, makibaka!

Mario Urrutia III

CMC Student Council Chairperson


Hello freshies, shiftees and transferees! We’re so glad to welcome you to our college, the Maskom family. We can’t wait to spend more time with you as we celebrate a month long event with fun-filled activities to give you an easier time to call Maskom your new home. But before that, we’d like to introduce ourselves so that we can get to know each other better! (included are personal tips or advice to make your stay in UP better).

Mario Urrutia III Carla Cucueco Chairperson

Vice Chairperson

0906.503.4660 0915.856.0232

Sarah Torres

Ma. Fatima Gaw

College Representative to the USC

Secretary

Treasurer

0927.474.2113

0927.482.8004

Anj Sebastian

“College isn’t all 0916.447.7755 “Wear your favorite “In anything and “Sabi about stress. Learn clothe/s on your hell everything you nga,’walang mali to have fun! Chill! “Wag matakot tumin- day/week/month. do, draw a line sa paglaban, Make sure you Puyat, pagod at dig para sa kapwa of standard and stressed ka man, may mali kaya spend the next four Pilipino at ipaglachallenge yourself years of your life maganda ka pa din.” ban ang ating mga lumalaban’” to live above it.” filled with enjoyment!”

karapatan.”

Department Representatives Triciah Terada BC Representative 0906.284.4987

“Don't get profs just because they are unoable. Get profs from whom you can learn so much (you don't know what you are missing.)” Macky Manicad BC Representative 0917.525.3612 “Kung noon, petiks lang ang pag-eenroll mo. Sa UP, ngayon pa lang paghandaan mo na.”

Mari Arambulo CommRes Representative

0922.863.9902

Aly Suico Film Representative 0917.543.1022

Mhai Cabujat Journ Representative 0935.998.9544

“Don’t be afraid to ask questions. The guards and upperclassmen are always there to answer your questions.”

“Pressure makes diamonds”

“Show, don’t tell.”

Mai Manzano

Earl Usi Film Representative 0916.573.1473

Anj Hainto Journ Representative 0917.554.6430

“Be prepared to learn things THE HARD WAY.”

“Have a handy dandy umbrella all the time, you’ll understand why soon.”

CommRes Representative

0917.813.9310

“Everything is not what it seems. Ika nga nila, ruler nalang ang straight ngayon”


Plaridata Totally relevant and useful UP info •Palma Hall (AS) and Melchor Hall (Eng’g), mirror each other, but Eng’g has an elevator. Benitez •Superstition has it that an Hall (Educ) and Malcom undergraduate who takes Hall (Law) also mirror each a picture with the Oblation other. statue will not graduate •Benitez Hall (Educ) is on time. Although this remains to be proven, not the oldest building on campus. You can guess by too many people risk it looking at its architecture, anyway. and students like to say it’s haunted. •Oble used to be completely naked, until former UP President Jorge •ll jeepneys pass by the Bocobo decided to add a Shopping Center. fig leaf to his unmentiona•UP Diliman has a long bles. He did it for moral list of prominent alumni in purposes. every field, including seven of the 15 presidents of the •The Oblation statue located at the Quezon Hall Philippines. is a copy. There are fake Obles all over the country, •UP has no dress code, though there are a few found in the different UP campuses. You can visit the professors who may original one at the fourth impose one in their classes. As you probably already floor of the Main Library know, a couple of men here in Diliman. run around naked once or •Oble faces west, as a trib- twice a year. ute to the Americans roots of the University. As such, •A lot of UP students don’t he can watch the sun go know all the lyrics to UP Naming Mahal. down every day. •The UP Diliman campus is bigger than the Vatican City.

•“Free days” used to be on Wednesdays. A few years ago they changed it to Mondays. •There is some debate spanning decades as to whether the bird in the UP seal is an eagle or a parrot. Both sides are extremely convinced of their stands. •They say the first floor girls’ comfort room in AS is haunted by the soul of janitress who slipped and hit her head. •The Beta Way is a shortcut from AS to Engg. It was built for the traffic of students who found it tiresome to go all the way around when ideally they can just go straight. •The path from the Kalayaan Dorm to AS is referred to sometimes as the Freshie Walk, because that path has the highest concentration of walking freshies on campus.

•The sundial near the National Engineering Center is functional and accurate. •The Sunken Garden sinks •The Carillon Tower is the The sundial on the front because it’s the end of the tallest structure on campus. lawn of Engg is also functional and accurate, but West Valley fault line, also It is the only one in the Philippines and the first of it’s much newer – it was known as the Marikina placed there in 2010. fault line (the Main Library its kind in Southeast Asia. It is played like a keyboard, also sinks a tiny bit each with each key correspondyear because of the ing to a bell. weight of all the books)


Tinig ng Plaridel, the official student publication of the UP College of Mass Communication, came to existence in 1978, when then-President Ferdinand Marcos’ repressive machinery was at its deadliest and most desperate times. Amid this critical scenario, student journalists of the Institute of Mass Communication (now CMC) promoted freedom of expression through writing and publishing their own sentiments in print. TNP underwent a “wall news” revolution in 2005 after being perennially beset by financial setbacks and lack of writers in the ‘80s and ‘90s. Aside from being given airtime by DZUP 1602 to broadcast 30-minute commentaries on pertinent issues affecting the college TNP posted its issues on the college’s information boards and even in UP dormitories. In 2009, TNP received the most website views of any student publication covering the first fully-automated student council elections. Today, through tinigngplaridel.net and other social media platforms, TNP strives to bring events and issues closer to every Alagad ng Midya and Iskolar ng Bayan. Don’t just be in the know. Be the first to know.

Contact person: Xianne (09282898080) Website: tinigngplaridel.net Facebook: facebook.com/tinigngplaridel


From the Cast Chorale of 2007 and MCO-Cast Chorale of 2008, Himig Maskom was formed in 2009 with representatives from the different departments joining together to form a beautiful symphony of voices. Himig has showcased its talent not only in our college, but also in our university by consistently joining the Karolfest, an annual intercollege singing competition, held every December. The group has nabbed two first runner-up awards from Karolfest, one in 2009 and the other in 2010. Himig Maskom, however, is not only for Mass Com students who have extraordinary talent and voices. Himig is a family, dedicated and joined by a common passion: music. Kaya kung mahal mo ang musika, Sali na! Contact Person: Mai (09178139310)

Masscomotion Do you dance? Do you want to dance? Yes? Then you are one of us. MassComMotion is a group composed of dancers and non-dancers who just love dancing. Be a member of a group whose passion is music and dancing. Contact person: Edison, (09068920040)

CMC Wildcats The CMC Wildcats is the varsity team of the College of Mass Communication. It gives a venue for CMC students to show their talents in different sports such as basketball, volleyball, badminton, etc. The team competes in the tournament organized annually by the College of Human Kinetics called Diliman Games wherein it has been competitive in the past few years. The team’s notable alumni include: Ronnie Magsanoc (PBA coach/commentator), Ryan Gregorio (PBA coach) and Richard Gomez (TV actor). Contact Person: Martin Javier (09279062551)


ANAKBAYAN - CMC is newly established college organization that seeks to encourage and mobilize the young Alagad ng Midya to utilize their various talents and skills in writing, film making, and various creative, communicative media in advancing the struggle for genuine social change. The National Democratic Struggle seeks to realize true national liberation for the country and the realization of the democratic rights of the people. Central to the advocacies and programs of the organization is TLEKS --Trabaho, Lupa, Edukasyon, Karapatang Sibil, Serbisyong Panlipunan (Right to decent jobs, land reform for peasants, quality and accessible education for all, civil-political rights, and social services). Contact person: James (09053244009) or Al (09152030042) Website: anakbayan.org The UP Communication Research Society (UP CommResSoc) is an academic student organization based in the College of Mass Communication. Since its inception in 1977, the UP CommResSoc has been duly recognized for its significant activities that brought together students from different colleges and universities, and its collaboration with various stakeholder organizations. Exclusively for Communication Research majors, the organization has yielded a significant number of competent research professionals over the years. Contact person: Joser Ferreras (09064686604) The Union of Journalists of the Philippines-UP Diliman (UJP-UP) is an academic political union of students committed to promoting press freedom and advocacy journalism by advancing pro-masses and pro-student ideals. Focusing on advocacy and training, the Union imbibes in its members the ethical principles and responsibilities that should govern the practice of the profession. Through activities such as Basic Masses Exposure trips and various educational discussions, the Union commits itself to equipping students to become responsible, competent, principled, and skilled media practitioners. UJP-UP is the student chapter of the National Union of Journalists of the Philippines (NUJP), the guild of media workers recognized throughout Asia. Contact person - Gerwin Tacadena (09158580114) Website - http://www.facebook.com/ujp.updiliman


UP Mass Communicators Organization (UP MCO) is a duly recognized university-wide academic organization based at the UP College of Mass Communication in the University of the Philippines, Diliman. Now on its 19th year, UP MCO continues to be a paragon of excellence by continuing to organize activities that are well-acclaimed and widely celebrated in the College. Some of its activities include Major Issue, a symposium tackling important and timely issues in the field of mass media, EQ, an entertainment quiz show with a twist, and MCO Box Office (MBO), a mixed media festival showcasing productions produced, directed, and starred in by UP MCO members. The organization is also most notably known for organizing Hot Off the Grill, the College’s annual miting de avance for local and university-wide student council candidates. Website: www.upmco.org Facebook: www.facebook.com/pages/UP-MCO/ E-mail: upmco.officialmail@gmail.com Mobile: 09179100761

UP Broadcasting Association We are Broad Ass. We urge the Filipino youth to open themselves to other perspectives through high quality broadcast materials. To be able to do this, we live by the tenets of passion, glory, and excellence. Our PASSION is production. Behind this is a group of creative individuals who constantly challenge themselves to become competent and responsible media practitioners. We bring GLORY to the university by living up to its standards through productions that entertain, stimulate, and involve the youth in the society. The stories we tell, the images we capture, and the conventions we defy are the manifestations of our constant pursuit of EXCELLENCE. Contact person: Rho Hernandez (09152838325)


Since its founding in 1977, the League of Filipino Students has led a number of student mobilizations including protests against tuition and other fee increases. The organization has also taken part in various campaigns against the US-RP Visiting Forces Agreement, the US-RP Balikatan exercises, and the presence of US military bases in the country. To date, there are 15 active LFS chapters in different regions of the Philippines, and one in the United States. Notable former LFS members include UP student activist Lean Alejandro, ABS CBN’s Atom Araullo, Pinoy Weekly youth columnist and Kabataan party-list Chairperson Vencer Crisostomo and UP College of Law graduate now spokesperson of the Kabataan party-list Terry Ridon. Contact person: Charlotte France (09165372407) Website: www.lfs.ph, Facebook: www.facebook.com/ LFScmc

DZUP Radio Circle, or simply RC, is the student organization arm of DZUP 1602, the official radio station of the University of the Philippines Diliman. A college-based, university-wide academic organization, RC upholds responsible radio broadcasting and media education and awareness. It also envisions a society that is well informed, critical, proactive, and dynamic through radio as a pervading medium. The organization has a diverse membership, composed of students not only from the College of Mass Communication, but also from the College of Engineering and the College of Arts and Letters. Boses ng Estudyante, the org’s own program strip on DZUP, features RC members who discuss local and national issues, feature student organizations and works. DZUP Radio Circle also holds College Collision, an inter-collegiate battle of the bands held every year at Tiendesitas in Pasig City. Contact person: Reinier Ramones (09165128049)


UP Broadcasters’ Guild The UP Broadcasters’ Guild is the first socio-civic organization at the College of Mass Communication , UP Diliman. Its main goal is to promote media education in student activities with the purpose of community development through responsible use of mass communication. UP BroadGuild’s partner organization is He Cares Foundation which cares for the physical and spiritual needs of street children. Aside from participating in outreach programs, Guilders also engage in weekly academic tutorials with the children of He Cares. Realizing the significance of media education, UP BroadGuild also holds various fora, symposia, media tours, workshops and its annual Media Revolution. Its notable alumni include: Trish Roque – Former child actress and UAAP courtside reporter, currently a reporter for TV5, Meanne Los Baños – Reporter at TV5, Lecturer at CMC, Theresa Licaros – Binibining Pilipinas-Universe 2007, Summa cum laude, and Mark Limchoa - Director at TV5, Lecturer at CMC Contact Person: Charlotte France (09165372407) Website: facebook.com/upbroadguild

As the student-arm of the UP Film Institute, The UP Cineastes’ Studio (pronounced as sinni-ast) works hand-inhand with the institute to continue our tradition of unrivaled dedication to cultivating and promoting Philippine independent cinema. The U.P. Cineastes’ Studio is responsible for bringing the Cinemalaya Independent Film Festival to UP for the past 7 years, as well as the Cinema One Originals Campus Tour. Haute Auteur, the org’s an annual silent video competition, features silent films screened at a public venue where they are exposed to audiences from all walks of life. Each of the finalist’s films will be scored live by musicians during the awards night. Some Cineaste-directed and produced films have been recognized by award-giving bodies such as the Gawad Urian and the Catholic Mass Media Awards. Some members have also participated in international talent camps such as the Berlinale Talent Camp in the Berlin International Film Festival. Contact persons: Petersen (09267303128) or Christi (0905662248) Websites: http://upcineastes.org or http://facebook.com/upcineastes


The UP Journalism Club (UPJC) is an academic organization based in the College of Mass Communication (CMC), University of the Philippines Diliman. In its 58 years of existence, UPJC has directed and continues to organize activities that promote professional and ethical journalism. UPJC has conducted its flagship Campus Journalism Workshops for elementary and high school students in various regions like Camarines Sur, Marinduque and Bacolod, among others. Being a journalism organization, UPJC believes in honing the writing skills of its members by involving them in the production of news and literary publications. These publications are: Krisis, a newsletter presenting the organization’s stand on current local issues; Beyond, an annual primer for alternative news stories and Journeys, the UPJC literary folio. Noted alumni include GMA reporter Joseph Morong, Rappler’s editor-at-large Marites Vitug and Jaime V. Ongpin Excellence in Journalism hall of famer Yvonne Chua. Website: www.upjournalismclub.org Contact Persons: Melissa Lopez (09156841764) or Angel Britanico (09267358031)

The UP Cinema Arts Society (UP CAST) is an academic-based film organization from the College of Mass Communication, University of the Philippines - Diliman. Founded on August 24, 1990, our organization aspires to train our members in the technical and aesthetic principles of film and video production, seeking to contribute to the growing consciousness of Philippine Cinema. We have created alternative learning venues to complement classroom discussion, provided opportunities for skill development such as workshops, symposia and film viewing activities and provided training for the different aspects of production, preparing our members for film projects and thesis, transforming them into well-rounded and competitive practitioners in the industry. Nearly 22 years later, we have produced amazing award-winning films and thesis, members and alumni who continue to strive and excel in their respective fields. The org’s new projects for this year include film competitions, workshops, and an upcoming magazine. Contact persons: Leandro Lorenzo (09165084052) or Lou Mendoza (09065501117) Emails: up_cast@yahoo.com OR contact.upcast@gmail.com. Websites: http://upcast.tumblr.com/ https://www.facebook.com/UPCinemaArtsSociety. ISA PARA SA ISANG CMC! The Interdependent Student-centered Activism or ISA is a CMC-based service-oriented and leadership political formation composed of students who dedicate themselves towards authentic development of the College of Mass Communication and the university. We inspire leaders with a passion centered on ISA’s four pillars: belief in volunteerism, development of one’s self through self-expression, encouragement of open-minded yet principled leadership, and the practice of alternative activism. ISA envisions a student body that is fully alive and united: a community of proactive students who work hand in hand for personal and collective growth, through collaboration and communication. Contact persons: Honey Albiso (09272826894), Mic Villamayor (09063775127 Add us: www.facebook.com/oncecmc Like us: www.facebook.com/onecmc Follow us: @onecmc


Diversity and distinction! That is what we aim and embrace in UP Samahan ng mga Mag-aaral sa Komunikasyon. UP SAMASKOM is a duly-recognized university wide academic organization housed in the College of Mass Communication. Since its foundation in 1974, the org has been a family for students from all walks of the university, who have a passion for communication and self-expression. UP SAMASKOM organizes a variety of events all through out the academic year, like tree planting activities, forums on pertinent media issues, and an annual comedic variety show, Live A.I.D.S. (And Istoryang Dinebelop ng Samaskom). These activities aim to develop the creativity and discipline of its members, and also help give the Samaskomers a hands-on training on events management, performing, writing, directing, marketing and publicity, production and costume design, and many more. Contact person: Claire Labadlabad (0917 3461774)

STAND UP CMC, the local chapter of the university-wide alliance, has always been the prime mover in the Alagad ng Media’s fight for their basic student rights. Aside from carrying on its parent alliance’s calls for resolutions of various national and university issues, it has always been the first to defend the welfare of the CMC community. It established MassCommUnity, a de facto alliance of CMC faculty, students, and staff by which a united stand is established on different issues that involves the whole CMC community. It also defended the CMC student’s right of having their own tambayans when they were temporarily lost in 2007. Aside from leading CMC students in the fight for justice for the victims of the Maguindanao Massacre through series of protests, it is also the only local college alliance that consistently calls for the release of members of the CMC student body that were illegally arrested and detained, such as film student Maricon Montajes. Contact person: Raisa Serafica (09153148266) Ang UP Sining at Lipunan o UP SILIP ay isang university-based na organisasyon mula sa Kolehiyo ng Pangmadlang Komunikasyon (UP CMC) na nagbibigay diin sa kahalagahan ng sining, at pelikula sa partikular, sa paghuhubog at pagbabago ng lipunan. Gamit ang pelikula at iba pang uri o anyo ng sining, patuloy na tinatalakay ng UP SILIP ang mga tema at isyung marapat na kinasasangkutan ng mga mag-aaral sa ating unibersidad. Naglulunsad ang UP SILIP ng mga film showings, forums, at mga diskusyon upang magkaroon ng venue ang mga Iskolar ng Bayan sa paglinang ng kanilang mga talento sa sining at upang maiambag ito sa ating lipunan. Ilan sa mga nakilahok at naimbitahan na ng UP SILIP sa mga gawain nito ay sina Ricky Lee, Dean Roland Tolentino, Prof. Sarah Raymundo, atbp. Contact person: Kenneth Castillo (09276164194)


UP APERTURE is a non-profit, specialized organization which believes in the art of photography as a tool capable of exposing the genuine situation and plight of the Filipino people. With primary focus on the field of photojournalism, the organization aims to train anyone who is interested in using photography as a means of showing realistic photos of one’s environment. Beyond photojournalism, the organization also holds photography workshops ranging from basic photography, to specialized forms which include Street Photography, Photojournalism, Documentary Photography, Portrait Photography, Landscape Photography, Editing, and more. To further develop one’s skill, UP Aperture also encourages its members to give focus and significance to the content of every photograph. The organization holds frequent educational discussions on social issues in order for its members to be socially aware about issues at hand.

BRING FILM TO THE FRONTIERS UP CINEMA aims to bring film to the frontiers. Established on the 25th of February 2004, UP CINEMA is a university-wide film organization based in the College of Mass Communication. The organization is born out of the desire to learn more about film and all its aspects outside just what is taught in the confines of the classroom, including the development of the skills needed in an actual film production and in the critiquing of films. UP CINEMA was founded by four film students – Charliebebs Gohetia, Dohna Sarmiento, Nicole Arguelles, and Davene Venturanza. Contact person: Rizza Quinto (09328472695)

The Metro Manila Alliance of Communication Students (MMAC) is an alliance of students that aspires to create a unified body in advocating and promoting media education as a means of developing the self, region, and nation. The alliance serves as an avenue for students to collaboratively initiate and organize activities and events; promote interaction, media literacy, and social awareness; and establish stronger ties among the different colleges in the metro. The Alliance is currently composed of De La Salle University, Far Eastern University, La Consolacion College of Manila, Philippine Women’s University, Polytechnic University of the Philippines, the University of Santo Tomas, University of the Philippines - Diliman, and University of the Philippines - Manila.


Academic Oval noun Ang pabilog na kalsada sa gitna ng UP na siyang kinatatayuan ng mga building, kabilang na ang AS at CMC. Karaniwang tambayan ng mga joggers at jeepneys. Addmat verb “Add matriculation” o ang pagdagdag ng subject after registration period, pag tapos ka nang magbayad. Also known as teacher’s prerogative, prerog. Babala: mag- ingat, dahil hindi siguradong makukuha mo pa ang klase o ang iyong dignidad. Ang addmat form o Form 26A ay makukuha mula sa Admin. Admin noun Ang opisina sa may lobby ng CMC. Annex noun Ang building na kinalalagyan ng lumang Film Lobby, CMC Auditorium, Library, Department of Communication Research, atbp. AS slang Nickname ng Palma Hall, na dating Arts and Sciences building. Madalas-dalas ka ring pupunta sa building na ito lalo na sa unang dalawang taon mo sa UP dahil karamihan sa mga GE classes ay ditto itinuturo. ASCAL noun Ang kalsada sa gitna ng AS at Faculty Center. AS lobby noun Ang buong gitna ng first floor ng AS. Madalas din itong gawing meeting place ng madla. See also tibak.

ng mga taga-Maskom. Ang pinakamalapit na mabibilhan nito ay ang green na stall sa tabi ng CMC. Maaring i-customize ang iyong canton order upang maging hot and spicy or served with egg. CASAA noun Ang canteen na magtuturo sa ‘yong mahalin ang pagkaing canteen. Cine Adarna noun Maraming ipinapalabas ditong pelikulang kakaiba (pati bold), at karaniwang libre ang entrance! Dito rin minsan ginagawa ang filmfest ng mga exotic na pelikula, kung saan special guests ang mga artista, direktor, at iba pang kalahok sa paggawa ng pelikula. Changemat verb “Change of matriculation” o ang pagpapalit ng subject matapos ang registration period. Katulad ito ng addmat, dahil iisa lang ang form na ginagamit sa kanilang dalawa at hindi rin siguradong ibibigay sa iyo ang nais mong klase. Kumbaga, ang dalawang ito ay mga games of risk. CMC (College of Mass Communication) noun Ang kolehiyong magtuturo sayong mahalin ang pagiging maingay. Magiging tahanan mo rin ito nang matagaltagal. Also known as Masscomm, Maskom.

search na matatagpuan 2nd floor ng Annex, opposite the Library; Film na nasa 2nd floor ng Media Center at Journ o Journalism na matatagpuan sa second 2nd floor ng Main Building. Drop verb, as in “I-drop mo na ‘yan, teh” or “Ayoko na teh, nagdrop na ko.” Ito ang ginagawa kapag ayaw mo na talaga. Okay lang ang mag- drop, basta wag lang bababa sa 15 units ang matitira sa iyo. Ang dropping form o Form 26 ay makukuha mula sa Admin. DZUP noun Ang radio station ng UP. Maaring pakinggan ito sa 1602, AM band. Ang homebase nito ay sa Media Center. Elective noun Mga higher subjects na mayroong sarisariling prerequisite – mabuting alamin kung ano ang mga ito bago kunin ang nais na klase. Required kang kumuha ng nakatakdang bilang ng units ng mga ito. May iba’t ibang uri ng elective: CMC elective, na higher subjects sa ibang department ng CMC; departmental elective, na higher subjects sa sarili mong department at non-CMC elective na higher subjects sa ibang mga kolehiyo. Form 5 noun Ang iyong proof of enrollment, kung saan nakasaad ang iyong mga klaseng pinag-enroll-an, tuition bracket, payment status, library clearance status. Mawala na ang lahat sa iyo pati si Coco Martin pero please, wag lang ito.

CRS (Computerized Registration System) noun Ang online interface kung saan maaring mag- preenlist at mag-cancel ng subjects, masilip ang enrollment status at makita ang grades. Direct your browsers, prayers and Form 5A noun Ang preliminary curses to crs.upd.edu.ph. record ng iyong mga nakuhang Audi noun Nasa ground “ oor subjects sa CRS. Dito unang pipng Annex at venue ng maraming delayed noun/adj. Kapag hindi irma ang adviser, at dito rin isususymposia, colloquia, atbp. ka nagtapos sa takdang oras. lat ang mga nadagdag mong Maraming dahilan para dito – subject during registration. AWOL (Absence Without Ofmaaring grades, extracurriculars, ficial Leave) noun Tawag sa mga pagibig, o sadyang nasiyahan ka GE (General Education) noun estudyanteng bigla-biglaang lang sa UP at ayaw mong mawa- Karamihang ng mga klase mo naglalaho. Ika nga ng Rivermaya, lay dito. Don’t worry. College can sa iyong first year ay malamang daig pa nila ang isang kisapbe the best six years of your life. ganito. Malaya kang pumili ng mata. Kung gusto mo talagang nais mo, pero may ilang nire-remag-Pinoy Big Brother, mabuting Department noun Ang lugar quire ang iba’t ibang department mag-file ka na lang ng LOA o kung saan tumatambay ang na dapat kunin. Ang mga domain Leave of Absence—just to make iyong mga prof, at malamang, ng mga GE ay ang sumusunod: things official. kung saan ka rin tatambay AH (Arts and Humanities), MST minsan para magmakaawa, (Math, Science and Technolblue book noun Available almost makichismis o magpalamig. Ang ogy), at SSP (Social Sciences and everywhere, dito sinusulat ang iba’t ibang department ay ang Philosophy). sagot sa mga exam o quiz. sumusunod: BC o Broadcast Huwag punuin ng katangahan, Communication, na matatagpuan grades noun Ang isa sa taga-UP ka pa naman. sa 2nd floor ng Main Building; pinakamahalagang matututunan Commres o Communication Remo sa UP: grades are not the canton noun Go-to pagkain AS steps noun Ang harap ng AS at tambayan ng karamihan ng mga lowerclassmen and/or mga may sundo. Dito pinakamasarap maghanap ng campus crush.


measure of a person’s worth. Totoo ‘yan, kahit minsan, mahirap pa ring panindigan, lalo na kung ika’y GC o grade-conscious. Ang grades sa UP ay maaring singko (5.00), meaning bagsak; kwatro (4.00), meaning kailangang magremovals; tres (3.00), meaning pasang-awa; dos (2.75, 2.50, 2.25, 2.00), meaning I did my best, but I guess my best wasn’t good enough; at uno (1.75, 1.50, 1.25 at ang matamis na 1.00). Itong huli ang dapat kinokolekta habang maari pa. Maari rin namang maging INC o incomplete, meaning tigilan mo na ‘yang pag-iwas sa prof mo at i-submit mo na ‘yung hinihingi niya. GWA (General Weighted Average) noun Ang average ng lahat ng grades mo. As in lahat! Except PE. At NSTP. Kung GC (grade conscious) ka, pumunta ka sa upprogrammingguild.org/gwacalc. php pagtapos ng semestre para icompute ang grades mo (pero kung kaya mo naman ang mental math, why not!) haggard adj. Pagod, puyat, gusgusin, o all of the above. Ang madalas na sagot sa “Describe yourself” ng mga taga-UP. Ang maganda rito’y hindi lang ito pang-describe ng tao – maari rin itong ipanlarawan sa bagay, kaganapan, klase, atbp. haggardo versoza slang adj., as in “Kahaggardo versoza naman ‘tong project ng prof ko.” ID noun Kahit na hindi naman striktong sinusunod ang “Wear your ID at all times” sa UP, importante pa ring palaging dala ang ID, lalo na kung may exam, may ilalakad na mga papeles o matutulog sa library. ID validation noun Every sem, kailangan ipa- validate sa CMC Lib ang ID, para makapasok sa iba’t ibang library sa campus. Dalhin lang ang iyong Form 5. index card noun Karaniwang hinihingi ng prof sa simula ng sem. Maganda nang mayroon kang iba’t ibang sizes. Iskô noun Ikaw. Oo, ikaw. Kung babae ka, ikaw rin, pero kung gusto mo ay pwede kang tawaging Iskâ. Ito ay short for “Iskolar ng Bayan.” isaw noun You don’t make it tusok-tusok; it’s already tusok for you. It’s really masarap. You should try it sometime.

jeepney noun Marami nito sa UP, at pinaka-iconic ang Ikot. Color-coded sila: dilaw para sa Ikot at Toki (which plies an opposing route to the Ikot, hence the name); red para sa Katipunan; green para sa papuntang Philcoa at blue para sa mga papuntang SM North. keri slang Kung pwedeng maging mascot ang isang salita, ito na siguro ang mascot ng Maskom. Hango sa salitang “carry,” ang ibig nitong sabihin ay kaya o okay. Also known as keribels, keri bradshaw, keri hilson, keri keri boom boom. Kulê noun Ang nickname ng Philippine Collegian. Ito ang official newspaper ng UPD na lumalabas once a week. laude noun Ang Latin honors na ibinibigay sa graduation; siguradong mayroon ka nito kung ang standing mo sa buong panahon mo sa UP ay pang-CS o College Scholar (1.45 to 1.75), o kaya US o University Scholar (1.00 to 1.449). Ikaw na talaga teh! See also GWA. Library noun Pati ang library sa Maskom, maingay. Pero masarap matulog dito, basta dala mo ang ID mo. Main Building noun Dito mahahanap ang Admin, BC at Journ Departments, atbp. Media Center noun Ang building sa likod ng Maskom, kung saan naroon ang Film Department, DZUP, atbp.

Plaridel noun Ang pseudonym ni Marcelo H. del Pilar at pangalan ng CMC building. prereq noun Short for prerequisite. Ang klase ay sinasabing prereq kung kailangan mo ito bago ka makakuha ng mas mataas pang mga subjects. Alamin kung ano ang mga prereqs na kailangan sa curriculum mo, para hindi ka ma-delay. SC noun Can stand for Shopping Center, kung saan maraming kainan, bilihan ng supplies at pagpi-print-an ng iyong reaction paper. Can also stand for Student Council. Skywalk noun Ang tawirang nagdurugtong sa Main Building at Annex ng Maskom. stress noun Marami kang maiipong ganito sa iyong buhay dito sa UP. Ingatan mo, dahil pinaghirapan mo ‘yan. Also known as stress drilon, stressica soho. TBA (The Bahay ng Alumni) noun Joke lang, joke lang. “To be announced” yan. Kung di mo alam kung saan ang room mo, mabuting magtanong sa department. TCG (True Copy of Grades) noun Kahit na makikita na ang iyong grades sa CRS, ito pa rin ang genuine record ng iyong mga marka dito sa UP. Maari kang kumuha nito sa Admin.

tibak slang Nickname para sa mga aktibista. Madalas nilang meeting place ang AS lobby. Keri lang kung hindi mo trip magNo ID, no entry slogan Baka martsa all the way to Mendiola, narinig niyo na ang joke na sa UP, pero bilang alagad ng midya, “No IQ, no entry.” Pwes, ngayon, maigi ring maki-alam sa mga kailangan mo na rin ng ID para mahahalagang isyung pinagdmakapasok ang iyong sasakyan edebatihan sa UP. sa ilang piling gate sa campus. TNP (Tinig ng Plaridel) noun non-major noun Estudyanteng Ang official student publication dinismiss sa kanyang kolehiyo ng CMC. Naghahatid din ito ng dahil hindi niya natupad ang balita sa Facebook, Twitter at iba retention requirements ng kolepang social networks. hiyo, tulad ng required na GWA o number of units. UVLê (University Virtual Learning Environment) noun Oblation noun Ang simbolo ng Isang bagong paraan upang UP. Ang ibig sabihin ng “oblamag-interact ang mga prof at tion” ay offering, kaya’t ganoon estudyante. Sa online interface na lamang ang pose ni Oblê – na ito, maaring mag-upload iniaalay niya ang sarili sa bayan. ng lectures at assignments ang mga prof at homework ang mga Philstud noun Philippine Studies; estudyante. Matatagpuan ito sa kailangan mong makakuha ng six uvle.up.edu.ph. units nito sa kahit aling domain.


CASAA (Palma Hall Annex, ground floor) - Though it may be the butt of many jokes about UP canteen food, don’t be alarmed: CASAA food isn’t bad at all. In fact, with the sheer number of meals, snacks and combos that each stall offers, you’re sure to find something to your liking. Beware, though: CASAA is exceptionally crowded during lunchtime. - Katag (Faculty Center, ground floor) - Katag is the canteen closest to CAL, so if you’re trying to catch up on your readings during your break, you might as well grab a bite here. It serves mostly rice meals and some snacks, and is well-stocked with drinks.

Rodic’s (Shopping Center) - Rodic’s isn’t simply an eatery; it’s an institution. Alumni talk fondly of Rodic’s tapsilog, and for good reason – this is perhaps one of the best tapsilog you will ever taste. Its flavorful, floss-like strips of beef aren’t your thing, then don’t fret: you can grab any of the numerous rice dishes Rodic’s serves. Mashitta (Shopping Center) - Dining in Korean or Japanese restaurants usually puts a strain on the budget, but Mashitta lets UP students enjoy bibimbap, kimchi rice, ramen and sushi at a fraction of the cost. Mashitta also serves quirky Korean ice cream, with flavors like red bean paste. - Kenneth’s Kitchen (NISMED, ground floor—across ASCAL) - To say Kenneth’s Kitchen is a hidden gem would be an understatement. With only a small sign pointing passerby in the right direction, this canteen is one of the least crowded in UP. It serves a variety of rice meals (they often have veggie and fish selections!), sizzling specials, and ice cream. It may be an exercise to search for Kenneth’s, but their baked chicken alone is well worth the effort.

Beach House (behind the Main Library) - Beach House = barbecue. It’s really as simple as that. The small, outdoor eatery has a few other things on the menu, but it’s the barbecue that draws in the hordes of people at lunchtime. For less than 100 pesos, you can have the best barbecue on campus, with rice, a side dish, and drinks to boot! - Canton (at the sidewalk beside CMC) - This well-loved stall satisfies all kinds of cravings, whether for drinks, fish balls, chips, sweets or pancit canton with egg (yes, with egg). Don’t be deceived by the stall’s size: it is a veritable 7-11, stocking not only food but also supplies like blue books, sanitary Lutong Bahay and Lutong Kapitbahay (Area 2, near napkins and index cards. the Post Office) - These two family-owned restaurants serve The Chocolate Kiss Café (Bahay ng Alumni, first and the best and creamiest fruit shakes in UP. If you’re Second floor) craving for some homecooked goodness, LB and LKB - If you’re looking for fancier fare, Chockiss sell really afford able rice meals and sizzling specials. serves a variety of sandwiches, pasta dishes, desserts You’ll feel right at home at either of these two eateries. and other There’s even a shih-tzu at LKB to greet you the momeals sure to make even discriminating Isko diners go ment you walk through the door. “Mmm.” Be sure to spare a little more cash and a lot more time, because Chockiss service tends to be on ROC (Bahay ng Alumni, first floor) the slow side. - Chockiss isn’t the only restaurant worth visiting in Bahay ng Alumni. With a decent menu of Long Island (CMC canteen; near the Main Library) sandwiches, pasta, and desserts, ROC is the lesser- It started as one of the stalls near the Main known rival of its next-door neighbor. But that doesn’t Lib, but Long Island has brought its affordable Italian mean it’s not as good! The restaurant itself is more dishes cheery than Chockiss, and the service, just a tad bit to our college. Aside from favorites like pizza, pasta, faster. Some of the food is cheaper, too. Try the sandempanadas and – gasp! – ice cream, Long Island CMC wiches, they come with chips! serves rice meals as well. Lib walk (Near the Main Library) - There are a number of stalls on either side of the Main Lib, and the choices are varied: though they may at first all seem to sell pre-packed food and pancit canton, some stalls offer burgers and hotdogs, while others offer shakes or Hong Kong-style noodles.

Other places worth visiting on campus: • UP Coop Canteen (Shopping Center) • Khas Persian Food (inside the University Arcade/Pool) • The Tea Room (in the College of Home Economics) • FA siomai cart (duh, in the College of Fine Arts) • University Food Service (Vinzons Hall) • Mang Jimmy’s (MWSS compound, Balara) • Likha Diwa (along CP Garcia) • Momarc’s (in Krus na Ligas) • Sefali (in Krus na Ligas) • Moonleaf Tea Shop (in Maginhawa)


1. Siyempre alamin mo yung mga Kung hindi mo naman alam, huwag deadlines (for dropping, for filing LOA, matakot magpatulong sa tsuper o sa etc.). Keri lang ma-late sa class, pero kapwa pasahero mo. wag sa pagpasa ng requirements! 8. Remember your student number. 2. Befriend people - blockmates, Bawat galaw mo sa UP, kakailanganin classmates, si Ate Xerox, kuya guard, mo ang siyam na numero na ‘yan – everyone! Mas masaya na buhay mo, mula sa pag-sign ng class attendance malamang mas madali pa! Kung bibo sheet hanggang sa pagsali sa org. kid ka, piece ‘o cake. Kung tahimik ka – ay wait, hindi pala pwede, MassCom 9. Wag mong iwawala at lagi mo ring ka kaya! dadalin yung Form 5 mo. Yung iba nga nagpapaphotocopy at nagpapalami3. Merong 15 minutes grace period nate pa niyan for keeps eh. At, kung for you to go to your next class. Pero wala ka pang ID, ang Form 5 ang next mas advisable wag ka nalang kukuha best thing. ng dalawang magkasunod na subjects na ang room ay nasa magkabilaang 10. Ang dapat laman ng bag mo: dulo ng mundo. notebook at ballpen, payong, Form 5 and ID, at barya pang jeep, cellphone. 4. Mag-aral kang mabuti. Yes it Optional naman, pero highly recomsounds familiar, pero dear, seriously, mended na meron ka ding folder isipin mo that’s what you’re here for in para sa sangkatutak na readings na the first place. kakailanganin mo, planner para hindi mo malilimutan ang mga acad at org 5. Enjoy! Don’t be too hard on yourcommittments mo, at camera para self. (Ang gulo noh?) What I mean is, madocument mo naman ang unang know when to rest, where to party, taon mo sa UP. and who to call pagkatapos ng isang madugong exam. Don’t kill yourself, 11. Alamin mo ang consultation hours yun lang yun. ng prof mo kung may tatanong ka or kahit sasabihin mo lang na “ nafollow 6. If you’re an unica hija who’s used mo na siya sa Twitter (pero sipsip ka to having things your way all the time, kapag ginawa mo ito). Iba abala para pwes humanda ka for UP is University sayo (kung sakaling wala si prof) at of Pila. But you can like make like iwas hassle din sa prof (makakapagyour yaya paypay you all the time so clear siya ng schedule para sa iyo). you won’t get all like sweaty. 12. Eto masaya: if your professor is 7. Alamin kung bakit hindi ka danowhere in sight into 1/3 of your class pat sumakay ng Katipunan jeep pag hours, you may leave. Don’t worry, pupunta kang Shopping Center pag hindi kita binobola o niloloko, univerdito ka galing sa MassCom building. sity rule yun. Imemorize ang jeepneys routes.


[ ] Witness a riot. [ ] Watch the Oblation Run. [ ] Get tricked into attending a rally/prayer meeting. [ ] Wear red or black on one of those wear red or wear black days. [ ] Learn UP Naming Mahal. [ ] Be an RA (registration assistant) or SA. [ ] Lie to or beg an RA for a slot in class. [ ] Participate in a there’sonly-one-more-slot-are you-feeling-lucky? [ ] Jog around the campus. [ ] Visit the Vargas Museum. [ ] Know at least one xerox lady, manong, or technician by name. [ ] Attend university level graduation. [ ] Get an activist for a teacher. [ ] Watch a UP vs. any school basketball game. [ ] Study in CASAA. [ ] Watch a play that’s not required for Comm 3 [ ] Eat in Chocolate Kiss or Tea Room (in CHE) [ ] Write for/text the Collegian. [ ] Go to the chapel. [ ] Lie to the transcript lady to get a transcript earlier than the standard 3 months. [ ] Go to a Freshman-only concert. [ ] Subsist on just streetfood (fishballs, half footlongs, kwekwek, squidballs/rolls, mais, dirty ice cream) for a day. [ ] Go on an out-of-town trip with blockmates or orgmates. [ ] Actually read the book you keep borrowing from the lib. [ ] Dress in business attire for a class.

[ ] Dress in business attire for an org. [ ] Watch the Lantern Parade. [ ] Actually march in the Lantern Parade. [ ] Learn to stay awake for more than 24 or 48 hours straight. [ ] Take Monday or Saturday classes WILLINGLY. [ ] Do a last minute paper. [ ] Spend a lot on 1x1 ID pictures. [ ] Get exempted from final exams. [ ] Get exempted from a fial exam and still take it. [ ] Attend a varsity pep rally. [ ] Watch LIVE AIDS, Androgyny, Maskipaps or any well-known variety show. [ ] Get into at least one (orgor council-sponsored) adventure race. [ ] Join an org. [ ] Go to the gym to scout out the varsity players. [ ] Take summer classes. [ ] Fake sickness to get an absence excused. [ ] Take a PE class where you had to pay for tuition. [ ] Go to school in your crappiest yet comfiest clothes. [ ] Catch the UP Pep Tryouts. [ ] Date someone from UP. [ ] Ride an IKOT and TOKI. [ ] Find a tambayan. [ ] Go drinking at Sarah’s. [ ] Learn how to beg for a higher grade. [ ] Use your 6 allowable absences wisely. [ ] Live in a dorm. [ ] Realize that there really is just one coconut tree on the Sunken Garden. [ ] Not use up all 6 allowable absences. [ ] Eat in ISSI, Treehouse, Mama Thai’s and other more obscure cafeterias.

[ ] Eat food Aristocart-style. [ ] Attend an ACLE. [ ] Sell tickets for (or watch) an org-sponsored movie premiere. [ ] Save money to photocopy all of your seatmate’s notes. [ ] Accidentally see a makeout session. [ ] Finish a homework/assignment/paper in the Shopping center or Philcoa. [ ] Practice UP cheers for PE class. [ ] Look at micro! lms in the library or poke through archives. [ ] Reserve a classroom, AVR, etc. for a class or org function. [ ] Attend the UP Fair. [ ] Go to a library other than your own college’s to research. [ ] Go to the Guidance Office for real, heart-to-heart guidance. [ ] Go to the infirmary. [ ] Walk all the way to Philcoa or Katipunan from UP. [ ] Buy frogs from NSRI or from the Bio department. [ ] Max out on the 6 allowed unexcused absences but DO NOT drop. [ ] Talk to Zorro. [ ] Watch Faculty Follies. [ ] Participate in Dancing in September for PE. [ ] Steal sun” owers during grad season. [ ] Own a UP shirt/lanyard/ slippers/shorts/caps/mug/ other merchandise. [ ] Vote during the student council elections. [ ] Be a College or University Scholar.


Broadcast Communication So you’ve decided to take up Broadcast Communication. Perhaps you see yourself as an Anderson Cooper type, or Oprah’s long-lost heir. Or as that bigshot director, producer or head writer. Or maybe you see yourself playing it up to an audience, with rotating camera shots and bright lights. Only you can know for sure, but a word to the wise: BC is not just about being on-cam or about being famous, no matter how many people expect you to be—and believe me, they will. BC is all about the basics—the basics, that is, of broadcasting. Broadcast Communication will teach you to write, direct, and star in radio and television productions, or simply, ‘prods’. You will be asked to set yourself apart and bring something fresh, while working with different temperaments. You will also learn about the history of broadcasting, and along the way, appreciate the role broadcasting has played in our history as a country.

Being in Broadcast Communication will also teach you to map out a career—the current curriculum allows you to choose a career track, and you (with the help of your ever-friendly adviser) will choose subjects that best suit your track. Existing career tracks include production, post-production, writing, performance, directing, broadcast journalism, and even marketing/advertising. Much of your time as a BC student will be spent honing your skills in your chosen area of specialization, and this means choosing from an array of electives available in the department, the College, and in the other colleges within UP. This ensures that your time in UP will be spent preparing you for doing the absolute best in the field that you love. Before you cross that finish line and march with your batchmates, BC will also teach you extensively about two ‘R’s— research, and the real world. Broadcast Communication offers various research courses

teach students to be more diligent and persistent, and less research-resistant. Not only will these courses help you in your thesis, but it will also prepare you for much of the background work done in broadcasting. Then, the BC department will temporarily set you free in this little exercise we call an internship, where students spend half their time at DZUP 1602, UP’s official AM radio station, and half at a company related to their field of specialization. This will give you a taste of managing day-to-day work at a radio station, and of working at a company related to your future field, showing you a taste of things to on graduation day. We hope that you have a wonderful time at the Department of Broadcast Communication. Don’t be afraid to push yourself to the limit and to explore new horizons—this is a place where you can let all your crazy, creative ideas fly. Savor every experience, have fun, and good luck!

Faculty Austria, Fernando Alde Avecilla, Victor Cagampan Enriquez, Elizabeth Legaspi Estonilo, Melba Sarabosing

BC Electives

BC 110 - Writing Non-Dramatic Entertainment Materials for Radio and Related Media BC 112 - Writing Dramatic Materials for Radio and Related Media BC 114 - Performance for Radio and Related Media BC 116 - Producing Live Radio and Related Media Programs BC 118 - Producing Pre-Recorded Radio and Related Media Programs BC 120 - Writing Non-Dramatic Entertainment Materials for Television and Related Media BC 122 - Writing Drama for Television and Related Media BC 123 - Writing Comedy for Television and Related Media BC 124 - Performance for Television and Related Media BC 126 - Producing Live Television and Related Media Programs BC 128 - Producing Pre-Recorded Television and Related Media Programs

Feliciano, Rosa Maria Tapang Justiniani, Lisa Carmelita Manalili, Perlita Geronimo Santos, Josefina Cabuniag Vinculado, Jane Oliveros BC 132 - Broadcast Documentary BC 134 - Broadcast Public Affairs and other Public Interest Programs BC 140 - Sound Design for Broadcast BC 141 - Music in Broadcasting BC 142 - Television Production Design BC 144 - Videography BC 146 - Non-Linear Post Production for Video BC 148 - Interactive Broadcasting BC 160 - Broadcasting and Development BC 162 - Instructional Broadcasting BC 164 - Advertising and the Broadcast Media BC 170 - Broadcast Institution Management BC 172 - Programming for Broadcast BC 174 - Broadcast Marketing and Promotions BC 196 - Special Topics in Broadcasting BC 197 - Special Projects in Broadcasting


Major Majors BC 100 - Introduction to Broadcasting. This is going to be the first major subject that you are going to take in the college. After a semester of jumping from one GE class to another, BC100 will put an end to your identity crisis. In this course, you will learn about the history of broadcast communication, the physics of broadcasting and the basics of production. BC102 - Introduction to Radio and Related Media. Radio production is not as easy as it seems because when you’re on air, every second counts. Dead air means dead meat. Your grade doesn’t only depend on your performance but on the group you are working with. Make sure that you work well with your batchmates because in BC, it’s all about team work.

BC 182 - Broadcast Audience Studies. BC182 will develop the skills necessary to understand how audiences receive messages from what they see on television and the internet, and what they hear from the radio. BC 192 - Broadcast Ethics. This subject will teach you how to be a responsible broadcaster. You may be the best broadcaster but if you lack the morals to back it up, everything will be worthless. This class will be interesting because you will be introduced to different situations through cases that have become part of broadcasting history.

BC 104 - Introduction to TV and Related Media. With this course, you will not only watch for aural but also visual elements of production. Don’t worry if your first production will be a big mess. If you’re the producer or director, you have to look after every element of the production and you still have to be sane enough to make sure you don’t go overtime or under-time. However, if the class works as a team, it won’t be as chaotic as it seems.

BC 198 - Internship. You will be required to finish 200 hours of on-the-job training in a media company of your choice. There are many options available when it comes to the companies that you will want to apply to. You may choose a network, a radio station, an advertising agency or a production house. On the other hand, getting accepted in companies is a competition, not only with your classmates, but with students from other universities. It is crucial that you apply as early as you can (with the approval of the department) in your field of expertise.

BC 180 - Political Economy of Broadcasting. With BC180, you will know about the power relations that are in play in media companies and how these relationships influence media content. This course, together with BC 181 and BC 182 make up the 180 series. The 180 series courses draw the line between an ordinary BC student and a critical one. BC 181 - Criticism of Broadcast Text. BC181 aims to develop students who are conscious of the meaning of media texts.

BC199 and BC 200 - Research in Broadcasting and Thesis. In your last year, you are required to pass a thesis before graduating. This is the last requirement so that you can finally get your degree in Broadcast Communication. In BC 199, you will start researching as you make your thesis proposal. It is during BC 200 when you finally put your thesis concept into writing. If you do well with your thesis, who knows, you might get nominated as Best Thesis and actually get the award!

Tools of the Trade (1) Digital recorder - in case you need to do an interview (2) Make-up - ayaw mo naman siguro magmukang model ng Stresstabs sa mga TV prod ‘di ba? Pwes, go put on some makeup. And boys, it doesn’t make you less of a man. Kaya ‘wag na maarte! I know you want it. (3) Virus-free USB - yes, we are that specific. You’ll need this to get your prods if you wanna have your own copy. (4) Blank CD/DVD – kung ayaw mag-play ng VTR o ng bed music mo sa productions, go burn another one! (5) Video Camera and (6) Digital Camera - in case you need to shoot something. Mabuti na ang handa! Mass commandments for BC 1. Believe in your Capacity as a BC student. The BC world is not all about rolling cameras or neon spotlights – it’s more about making mistakes and learning from them. In future production classes, professors and fellow classmates will throw criticisms regarding your work even though you think it’s perfect. But don’t feel bad about it! Keep in mind that they will be doing this not to bring you down, but to help you reach the top. Don’t let a harsh comment (or three) get to you –you’ll be forever trying to escape a prison barred by insecurities you created for yourself. 2. Be Competitive – but not too much. You’ve got to step up and let the people around you know you exist! Recognition is key to grabbing the attention of your professors – and eventually, good grades. Just don’t overdo it though, or else you’ll get more hate than love. 3. Arrive an hour Before Class starts. If you can, come to school

an hour and a half early, just to be sure. Production classes entail a lot of preparation – and it won’t hurt to check things twice or thrice. Plus, there are professors who don’t take latecomers kindly. If you want to avoid producing in the hallway in front of your imaginary friends during class time, best come early. 4. Say “Bye!” to Cramming. Deadlines are pretty much parts of BC life, and dealing with them is vital to survival. Professors tend to give surprise deadlines – if you’re lucky, you get a few days; if you’re not, you get a few hours. So if you want to continue living, stop Facebook-ing or tweeting – at least until the deadlines are, well, dead. 5. Be mindful of your Career track. BC is a broad discipline so you can choose what field to specialize in. For example, there is broadcast journalism for those who want to be reporters; advertising for people who want to create commercials and plugs; and scriptwriting, for those who have stories to tell and dream of seeing them produced on-screen. Whichever you choose, use it as guide in picking what courses to take in the future. 6. The Bulletin board - Check it. Be informed! The bulletin board near the BC department contains all sorts of things like scholarship grant announcements, upcoming events, cancelled classes, and a lot more. Names of students who are entitled to certain citations are also listed there – who knows, you may even see yours there when the time comes! 7. Be Mr./Ms. Congeniality. A little smile can make a difference, especially when you’re dealing with people in the college (emphasis on the BC department). When people don’t seem to be accommodating, don’t lose heart! Don’t forget the magic words (“please” and “thank you”) when making transactions – it’s a general rule that you’ll find very useful in the department, the college – everywhere, in general.


communication research Hello CommRes Freshies!

Research means data gathering here, transcribing there, research Let’s relieve the stress and everywhere! Pero teka lang wait. culture shock muna from your Don’t tell me nasindak na kayo system now that you’re in UP. sa sinabi ko? Don’t you fret. Hayaan niyo munang maprocess Hindi pa kayo agad sasabak ng inyong minds na kayo ay sa ganyan, Commres Freshies. ganap nang mga Iskolar ng Kaya easy lang. But kidding Bayan, na kayo ay ilan sa mga aside, you are to face that wagas nga namang pinagpala kind of stress after a couple of to be part of the College of semesters. Mass Communication. Breathe in and breathe out, and chill-chill But of course hindi lang puro lang muna bago sumabak sa aral ang alam natin ano. Puro umaaktibong buhay dito sa UP. study? Mababaliw tayo niyan! Kaya naman sa CommRes, we Oo, tama ang pagkabasa niyo. see to it that we get to have Umaaktibo ang buhay dito sa fun as we learn sa loob ng UP, lalung-lalo na sa Comapat na taon na pamamalagi mRes. Paano ba namang hindi natin dito. Unang-una na of magiging maaksyon ang buhay course ang forever blockmates CommRes? Communication mo. Oo. Forever blockates. From

the very start of your stay sa Maskom up until you graduate, kayo-kayo ang magkakasama. Ewan ko nalang kung sa loob ng apat na taon na iyan ay hindi pa kayo madevelop sa isa’t-isa as friends. Iilan lamang ito sa mga kailangan mong malaman tungkol sa CommRes. Marami ka pang matututunan sa paglipas ng mga taon. You can expect that CommRes life will never be easy as pie, but at least I’m sure it’ll taste just as sweet. Kaya naman CommRes freshies, better gear up and prepare yourselves. Say hello sa new adventure niyo dito sa UP, dito sa Maskom, dito sa Commres. Good luck!

Faculty

CommRes Electives

Dr. Violeda Umali Ma. Rosel San Pascual Aleth Gayosa Randy Jay Solis Dr. Lourdes Portus Dr. Elena Pernia Dr. Florinda Mateo Dr. Jose Lacson Jr. Julienne Thesa Baldo Roxanne Girlie Cipriano

CommRes 125: Introduction to Computer Technology

Comm Res 190 - Mass Media Research Methods

Comm Res 170 - Communication Planning

Comm Res 195 - Surveys in Communication

Comm Res 175 - Fundamentals of Communication and Management

Comm Res 197 - Special Topics in Communication Research

Comm Res 180 - Project Planning

MASS COMMANDMENTS FOR COMMRES 1. Never, ever plagiarize. Always cite your sources properly. Do not claim others’ idea/s as yours. Mapa-isang salita, phrase, or buong sentence pa iyan, CITE! Sa CommRes, APA (American Psychological Association) ang format na madalas ginagamit, so acquaint yourself with this style. The professors are dead serious when it comes to punishing those who have committed this crime. No joking. 2. Your computer is your new best friend. Because you are now a CommRes major, expect frequent nights of intimate affairs with your laptop. Maging maingat sa mga mababagsik na virus na naglipana ngayon, mga virus na walang sinasanto kahit pa malapit ka nang matapos sa tina-type mo. Install a good anti-virus software and make sure it’s regularly updated. 3. ALWAYS prepare a backup of your files. Can’t emphasize this highly enough. Gaya nga ng sabi rin sa amin nung freshie kami, ito na ang panahon para magpaka-paranoid. Marami-rami na rin ang nabiktima ng instances kung saan nawawala na lang nang di inaasahan ang files for class requirements (e.g. nanakawan, nag-crash bigla ang laptop, na-virus ang USB). So you have nothing to lose—and everything to gain in case of emergency— when you duplicate—or even triplicate for more insurance—the files you need. Suggestions: Pwede mong i-upload sa iyong personal email ang nagawa mo na, or

have a separate flash drive just for your backups. 4. Research papers in major subjects are NOT the sort of which you can both start and finish overnight. If in high school overnight cramming could save your ass, adapting the same line of thinking and lifestyle especially on your majors may be tantamount to academic trainwreck. Ang sagot: time management. The earlier you get done with your requirements, the easier and more time for you to spot the errors you made in your research, thus improving the quality of your work. Huwag ding mahiyang magpa-consult sa prof kung gustong ma- improve ang paper. Because of this, it is really advisable that you finish your paper ahead of time, nang sa ganun makagawa pa kayo ng draft version na pwede n’yong ipakita muna sa prof to get his/her opinion. 5. Junk the notion that Mass Comm needs no hardcore maths. Actually, sa apat na undergrad programs sa CMC, CommRes lang ang may heavy math. Sa quantitative aspect ng CommRes, kailangang sundin ang iba’t ibang nakakalurkey na formulas, tables, and graphs sa ating stat subjects (hidden in the names “CommRes”). But don’t you worry kung hindi ka pinagpala sa number crunching. Unlike our algebra, mas makikita mo ang usefulness at relevance ng concepts na ‘to sa pag-build ng isang study.


Major Majors CommRes 101- Introduction to Communication Research Of all the CommRes subjects that you’re soon going to take, ito na siguro ang pinakaimportante sa lahat. You should never take this one for granted. Kaya better keep your eyes and your ears wide open for this subject. This is the first CommRes subject that you’re going to take - first theory, first data gathering technique, first research paper, at kung anu-ano pang firsts - so I suggest make the most out of it. Mind you, whatever you encounter here is just a sneak peek of what’s in store for you in the coming years. CommRes 110- Introduction to Qualitative Research in Communication You will eventually learn that in here in CommRes, we have a couple of research approaches, and this subject will take you deeper into one of them - qualitative research. If mahilig kayong mag-observe ng mga tao and how they communicate or mahilig kayo sa mga social phenomenons and how those came about, I’m sure this is the subject for you. You’ll get to understand people and how they communicate in a deeper sense. CommRes 115- Statistical Concepts for Communication Research The other research approach that I was referring to earlier is the quantitative approach. Kung ang bet niyo ay ang mathematics and surveys, then this is perfect. Here in this subject, the most important term is generalization. What you’re studying here is the general population. Ang main point here is that you’re after the pulse of the public. CommRes 120-Quantitative Analysis in Communication Research Akala niyo dahil nasa Maskom kayo ay nakatakas na kayo sa best friend nating si Math? Contrary to popular belief na wala raw Math sa Maskom, sa CommRes, we have to deal with tons of formulas and computations. Bring out your calculators, guys. You’ll surely need those. In here, you have to deal with numbers when analyzing data. Level-up sa pag-aaral about quantitative research. CommRes 130- Qualitative Analysis in Communication

Research So syempre, level up din ang pag-aaral nating ng qualitative research. Here, you’ll get to experience first-hand the various qualitative research methods. Malay niyo, you’ll get to experience ethnography in Boracay? How awesome is that! You’ll also get to know kung paano mag-analyze ng mga data, which is really important. CommRes 160 - Internship For the entire summer, you’ll get to experience what it’s like to work in an actual research firm, an advertising agency, or maybe an NGO. Dito niyo makikita what is in store for you after you graduate. You’ll get to have a sneak peek of the real world, so to speak. CommRes 165- Data Intrepretation and Reporting This is probably the ultimate CommRes subject out of all the CommRes subjects you guys have to take. Ito na ang sukatan kung may natutunan nga ba kayo sa lahat ng CommRes subjects na kinuha niyo beforehand. Don’t worry. Karamay niyo ang lahat ng blockmates niyo rito. You have to accomplish a research paper together. Test of friendship? Maybe. At the end of the day, for sure, you can confidently say na you’re ready for your last requirement bilang CommRes student - THESIS. CommRes 199- Research Design Just like in other courses, making one’s thesis requires two subjects. Here in this subject, you are given the chance to propose your thesis topic. Ito na ang simula ng nalalapit na pagtatapos ng buhay CommRes niyo. You can work in pairs or pwedeng solo flight ka lang. Dito niyo na magagamit lahat ng natutunan niyo sa loob ng ilang taong pag-aaral ng CommRes. This is your chance to make a research paper that will make the world go WOW. CommRes 200- Thesis Last stretch before finally saying hello to those sunflowers you have longed for four years! This is when you get to actualize your study - data gathering, analysis, and finally, writing the results of your study. The best part? When you finally get to read this phrase on your thesis draft - FOR BINDING.

Tools of the Trade (1) Digital recorder - for interviews and FGD’s (2) Computer/laptop- self- explanatory naman siguro ito? (3) Scientific calculator - for quanti res subjects (4) Extension cord- share-share sa saksakan ng laptop, share-share sa saya! (5) Internet – Hindi mo lang kailangan ng Internet dahil sa data na makukuha mo online. Kailangan mo rin ito lalo na kung magsesend ka ng files sa groupmates mo in the wee hours of the night.


film The Bachelor of Arts in Film (formerly Bachelor of Arts in Film and Audio-Visual Communication) is the freshest and youngest acad program in CMC, established in 1984. It’s the only degree program in the country that offers an actual four-year BA Film course. San ka pa?! It’s no wonder that the UP Film Institute is the only internationally-accredited academic institution in the country offering film courses for both undergraduate and graduate students. Paano ba naman, ang faculty nito’y hebigat—it’s made up of no less than the top-caliber film experts and notable names in the industry lang naman. At kung students at alumni lang naman ng UPFI ang pag-uusapan, aba, mauubos ‘tong buong papel sa paglilista ng mga awards at citations na natanggap nila mula sa mga prestihiyosong award-giving bodies here and abroad. AWAAAAAARD! At siyempre, bukod sa paghubog sa mga estudyante nito upang maging magaling (given na kasing magiging achiever ka), nais rin ng programang ito na makapagpanganak ng mga creative well-rounded, at socially aware na mga graduates na handang-handa itaguyod ang progreso ng national cinema. So worry not, coconut, you’re in the safest and greatest of hands. Welcome to the place where the real action starts—the College of Mass Communication.

Faculty and Lecturers

Film Electives

Alfonso, Grace Banal, Yason Bautista, Ramon Victor Campos, Patrick Cantor, Olivia Cosio, Ana Karina Dalena, Sari De Guzman, Anne Marie De Guzman, Malou Deocampo, Nick Dela Merced, Melissa Esguerra, Abigael

• Film 101 Introduction to Film

Evidente, Shirley Gutierrez, Jose III Jamir, Napoleon Jamon, Roehl Lejano, Eduardo Magsaysay, Raffy Palomares, Cenon Politsch, Barbara Quesada, Bryan Santiago, Arminda Tiongson, Nicanor Tolentino, Roland

• Film 106 National Cinemas • Film 112 Advanced Photography • Film 130 Film Genres • Film 134 Animation • Film 152 Advanced Scriptwriting • Film 175 Film and Literature • Film 176 Film and the Other Arts • Film 177 Women in Cinema • Film 178 Queer Cinema • Film 180 Film Seminar • Film 197 Special Projects


Major Majors Film 100 Introduction to Film. True to its course description, this is the most basic of your courses. You may be asking, why the need for an intro when you LOVE film anyway, and you’ve watched every film there is? Well, you’re thinking wrong. You will discover more things about film than you can imagine. Whether you already know the film geniuses yet, or not, it’s still good to get acquainted with them and their works, the classics, and some of the films that have revolutionized cinema. Film 110 Basic Photography. So you’ve been taking photos with your digital camera or DSLR for quite a while now and think you’re quite good. But for now, you may keep them because you’ll be using a manual SLR and rolls of film to take your photos. Get to know your camera: its parts and how each works in creating the shot you want. Learn the techniques to better lighting and enter the darkroom and watch your photos come to life. Film 102 History of Philippine Cinema. Get acquainted with the pioneers of Philippine Cinema from as early as Nepomuceno, to the more celebrated Filipino filmmakers of the golden age, Brocka, Bernal, De Leon, and more. Some say Philippine Cinema have three golden ages, some say we have four. After taking this course, it’s up to you to decide. Film 131 Narrative Film. Filmmaking is storytelling. Know how to translate your story into film and master the language of film. They say films follow a formula. But there is a lot more to that. Be prepared to make your first film. Film 103 History of World Cinema. Hollywood is not the only film industry in the world. In this course, you’ll get to watch and study films from different parts of the world and understand how each national cinema is unique, as a product of a particular culture. You don’t have to worry about getting “Lost in Translation”, there are subtitles anyway. Film 151 Scriptwriting I. Know how to write your story. It’s not just about the dialogues. Learn how to write a scene by vividly describing how you want it to appear in shot. Scriptwriting is far from writing a short story or a novel. There is a format to follow and techniques to better tell your story. A tip: show, don’t tell. Film 132 Documentary Film. If in books there are fiction and non-fictional literature, in film, there is the narrative form and the documentary. Here, you’ll learn how to use the camera in telling the story as it happens. Film 153 Cinematography. What’s in a shot? Lots. You have to know what should and shouldn’t be in your frame. Do you use a full shot or a close up? In which angle do you take it? Learn all these and how to light the scene, then you’ll know how to make day to night and night to day. Film 155 Acting. So you want to work behind the camera, eh? Well that doesn’t mean you don’t have to learn Acting. You can’t dream of being a director if you don’t even know the difference between good and bad acting. This course will teach you just that or maybe change your mind in the career you want to pursue. Perhaps, you’ve been wanting to be in front of the camera all along. Film 156 Production Design. I bet you know that Titanic wasn’t shot in an actual ship. Because if it were, that’d be a huge waste-building an expensive ship and breaking it in two at the end. Learn the wonders of production design and use it to make a scene look more genuine and convincing, from the costumes, look of the scene, the set, up to the minor details of what painting to hang in a wall. Film 133 Experimental Film. Ever watch a film that is so weird

or out of this world and you just simply can’t put it? Or a film so disturbing you can’t see it through the credits? That’s what this course is about. Hopefully you can make out of these films and make them yourself. After learning the classics, it’s time to explore and experiment and break whatever rules you’ve learned. Learn how to use film, more than just telling a story. Film 157 Film Sound and Music Scoring. More than what you see on the screen, the music and the sound also tells the story. The music and sound can be a very useful tool in better storytelling and setting the mood for your film. Usually, without watching the whole film, you can tell what genre it belongs to by the score in it. This course will teach you how to better score your film with music and sound. And what equipment is best to use for crisp and clean sound. Film 154 Editing. So you’ve managed to get the shots and you think they’re great. It’s time to put the pieces together and make sense out of the dozens of footage you have. Here, you’ll meet some of the friends that’ll stick with you for life. Hello Premiere, After Effects, FCP and Avid! Film 158 Directing. Being a director means knowing every aspect of filmmaking. And more than knowing, you also have to be in control. You’re the captain and the ship, your film. This course will teach you how to combine the different aspects of film production into a good and cohesive film. Film 198 Internship It’s time to put everything you’ve learnt to the test in the industry of film. Apply as an apprentice and take part in a professional film production. This is your make or break chance, this offers a glimpse of your future after college. Make the most out of it! Film 159 Film Production Management. Making a film oftentimes require a budget before it can be realized. No matter how big or small of a budget you are working with, it is important to always be within the budget. This is where production management and financial skills are needed. Learn how to coordinate the different departments of the production aid the director in realizing the film within the budget and time planned. This probably the most tedious task and involves almost everything from getting a location, props, and sometimes, making everybody happy on set. Film 171 Film Theory and Criticism. Theories are not meant to make your nose bleed. This course is not meant to give you sleepless nights reading dozens of readings and pile of books. This is not meant to make your life harder. And this is not sarcasm. Because if you take this seriously, you’ll know exactly how you want your film to be. Film 199 Research in Film. So you already have an idea of what film you want to make? How did you come up with it? What does it mean? How is your film significant? These are just some of the questions you have to be prepared for when you propose a film production. This process involves writing your film while making sense out of it. You can’t just make a film just because. And before you can get the green light to shoot your film, you have to answer every question that the panel of film professors has about your film and prove that film is worth it. Film 200 Thesis. Finally, your film debut. By this time, you will be needing your hard-earned money (or your parents’, perhaps) to fund a full-blown film production. This serves as a culmination of your four-year journey in the institute, and everyone will only have the greatest expectation about your film. Make your dream film if you must or at least give it your best. And after this, you’ll realize you don’t need to be a film prodigy to be a filmmaker, all you need is genuine love for film.

Tools of the Trade (1) Camera- Kailangan mo ng camera na kaya kumuha ng video para sa film. (2) Computer - Kailangan mo nito pang-edit ng mga prods na ishoo-shoot mo. So siyempre, kailangan mo rin ng editing software. (3) Tripod – para steady mga shots mo, ‘di ba? (4) Baon – Kasi malayu-layo ang building natin sa sibilasiyon, k? (5) Pera - Ang film ay pumapangalawa sa pinakamagastos na kurso sa UP - Medicine lang tumalo satin!


Journalism Mabuhay sa mga bagong estudyante ng Peryodismo sa Kolehiyo ng Pangmadlang Komunikasyon! Oo, kailangan naka-Filipino ang kurso mo, ganun tayong mga Jern majors, e, kakaiba. Kung maigi mong binabantayan ang balita, alam mo nang isa pa rin ang Pilipinas sa mga pinaka-mapanganib na bansa na maging peryodista. So anong gagawin mo? SHIFT NA!

napakagandang malaman yun? Sabihin mo “oo.” Ang departamento natin ang pinakamatanda sa ating kolehiyo, itinatag noong 1965. At dahil gurang na ang departamento, alam na ng mga magiging guro mo ang mga dapat mong malaman ukol sa jern. Seryosohin mo sila kung ayaw mong manguya at madura. Biro lang, mababait naman sila. Wag makinig sa mga taong nagsasabing “Journ ka lang,” “Maskom ka lang.” Kalbaryo itong pinasok mo, ‘te, pero masayang kalbaryo. May ganun?

Chika lang. Huwag magpatinag sa mga ganitong balita, at ipagpatuloy pa rin ang tinahak mong kurso. Bukod sa magiging masaya ka dito, marami ka pang matututunan at matutulun- Pero di lang sulat-sulat dito, gan sa hinaharap, at hindi ba kuha mo? Marami pang inaasa-

Faculty LECTURERS Prof. Danilo A. Arao Ms. Eleanor L. Agulto Prof. Yvonne T. Chua Ms. Teresa S. Congjuico Dr. Georgina R. Encanto Ms. Kristine Felisse Mangunay Dr. Reynaldo V. Guioguio Mr. Abner Mercado Prof. Ma. Teresa M. Jazmines Mr. Mark Joseph Ubalde Prof. Rachel E. Khan Mr. Erwin Oliva Prof. Marichu C. Lambino Mr. Dennis Sabangan Prof. Ma. Cristina I. Rara Mr. Edson Tandoc, Jr. Ms. Lucia P. Tangi Prof. Luis V. Teodoro

han sa iyo dito, at tama naman yun, kering-keri naman natin ‘yan. Dito sa Peryodismo/Jern/Journalism, tuturuan kang intindihin na ang pagiging alagad ng midya ay di kasing-glamoroso na propesyon, taliwas sa nakikita natin sa mga palabas. Mahirap ang mag-trabaho sa midya, oo, pero isa rin naman ito sa mga pinaka-fulfilling na puwedeng magawa ng tao, ang maghatid ng impormasyon sa kanyang mga kababayan nang madagdagan ang kanilang mga kaalaman ukol sa iba’t ibang isyu. Kaya wag mag-atubiling karirin ang kursong ito. Muli, mabuhay sa iyo, estudyante ng Peryodismo!

Journ Electives - J103 Interpretative Writing - J105 Investigative Reporting - J107 Business Reporting - J109 Writing for Popular Audiences - J111 Feature Writing - J112 Reporting on the Environment - J116 Computer-Assisted

Reporting - J117 Online Journalism - J123 Photojournalism - J133 Alternative Journalism - J136 Community Press - J151 Advertising - J152 Public Information & Public Relations - J195 Specialized Reporting

just so you know... - Si Ate Racqs ang department secretary. Siya ang

ang:

lalapitan for information tungkol sa mga schedule at

1. ADBOARD

requirements ng profs, at sa mga pangangailangan mo

2. BNR –Beltran News Room

sa mga journ courses mo. The best si Ate Racqs, kaya

3. INQcl – Inquirer.net Classroom

wag mo siyang bubwisitin ah?

4. PDI Newsroom 5. PStar1 – Philippine Star Room 1

- Sa CMC, ang color assignment ng journ department

6. PStar2 – Philippine Star Room 2

ay blue. Kaya nga kulay blue ang mga checklist natin eh.

- Maaaring humiram ng equipment—video camera, projector, speakers—mula sa journ department kung

- Siguro naman alam niyo na ito: ang salitang Pilipino gagamitin mo para sa journ class o CMC class na ng journalism ay “peryodismo.”

itinuturo ng journ prof.

- May anim na classroom ang journ deartment na

- Huwag HUWAG magiingay sa journ-BC corridor,

matatagpuan sa 2nd floor ng main building. Ito ay

lalung-lalo na kapag Tuesday o Thursday ng hapon.


Major Majors J100 - History of Journalism. Sinasabing you have to know the past to understand the present - ito ang rationale ng J100. Bago ka sumabak sa mundo ng headlines at deadlines, pag-aaralan mo muna kung paano ito nahubog. J101 - Introduction to Journalism. Heto na! Ito ang unang writing class mo sa journ. Dito itinuturo ang basics ng pagsusulat ng balita, kaya makinig mabuti kung ayaw mong mapagalitan ng bongga sa mga mas advanced na journ classes.

edit ng prof sa news stories mo? Puwes, ito na ang pagkakataong maghiganti sa ibang tao! Hahahaha! Gagawa din ng diyaryo (oo, buong diyaryo!) sa kursong ito. Stress Drilon, pero fun.

J102 - News Reporting. Ang 102 ay ang pinakaimportanteng major sa journ. Dito mo talaga matutunan kung paano maging peryodista - mula sa paghahanap hanggang sa pagsusulat ng iba’t-ibang klaseng balita. Prereq din ito sa halos lahat ng journ elective. Kapag bumagsak ka sa news reporting, huwag magulat kapag may nagsabi sayong mag-shift ka na.

J196 - Seminar. Ang seminar ay tulad ng box of chocolates - you never know what you’re going to get. Nagiiba ang 196 depende sa prof na nagtuturo. Kamakailan, ang karaniwang mga topic ay sportswriting, peace journalism, at reporting on women.

J110 - Journalism Ethics. Ika nga ng lola ni Spiderman, “With great power comes great responsibility.” Dahil may power of the press, dapat may mga pamantayan din. Gusto mo mag-advanced reading? I-memorize na ang Code of Ethics na nakasabit sa tabi ng giant bulletin board sa may journ dept. J121 - The Newsroom. Dahil may assumption na marunong ka na magsulat kapag umabot ka sa kursong ito, ang main focus ng 121 ay ang pag-edit ng obra ng iba. Natrauma ka ba sa madugong pag-

Tools of the Trade (1) Digital recorder - essential for interviewing

J122 - Publication Design & Layout. Natuwa ka ba sa paggawa ng diyaryo sa 121? Kung oo, edi matutuwa ka din sa 122, kasi wala kang ibang gagawin kundi mag-layout ng diyaryo at iba pang uri ng print publication, tulad ng magazine at brochure.

J198 - Journalism Internship. Ito ang unang tikim mo ng tunay na mundo. Matapos ang mga writing at editing classes mo, oras nang i-apply ang theory into practice. 150 hours of fun, fun, fun (promise, enjoy siya, kaya ‘wag matakot!) J199 - Research in Journalism. Pre-thesis, kung kailan magsusubmit ka ng unang tatlong chapter ng thesis mo. Maaaring investigative o research ang topic ng thesis. J200 - Thesis. After four years (sana four lang, ano?) of hard work, ito na ang huling hirit! Thesis it!

Mass Commandments of Journalism

1. Verify, verify, verify - mula sa pangalan ng source, hanggang sa quotes at detalye ng (2) Earphones - helpful for transcribing the inter- storya, dapat sigurado ka. Kung hindi, wag view you just recorded, especially if the speaker mahiyang magtanong. spoke oh so softly. 2. ‘Di baleng bumagsak, ‘wag lang mag-plagiarize. (3) Computer - hindi na uso ang typewritten - or 3. Keep your notes, recordings, photos - hindi worse, handwritten – copy ngayon mo malalaman kung kailan maque-question ang accuracy ng storya mo. (4) Notebook and pen - the every reliable 4. Back-up your files! pen-paper combo has worked for centuries. Why 5. K.I.S.S. - Keep it short and sweet (or kung stop now? carino brutal ang trip mo, Keep it simple, stupid!) 6. Attribute, attribute, attribute! (5) Camera - ‘di naman kailangang DSlR, pero 7. Deadlines are sacred. dapat matino ang quality ng pictures. Multi8. Always make sure your story answers the 5Ws media na ang journ ngayon, kaya di pwedeng and 1H. puro sulat lang! 9. Don’t settle for a grammatically correct story. Maniwala ka, hindi compliment pag ang nata(6) Internet connection - dapat lagi kang wired, tanging comment sa storya mo ay, “It’s gramit doesn’t matter kung leecher ka ng free WiFi sa matical.” malls, or kung may broadband connection ka, 10. Magbasa ng diyaryo - parang learning to basta meron! walk before you can run, dapat masanay muna sa pagbabasa ng balita bago ka makakapag(7) Cellphone - kailangan pa bang i-explain ito? sulat nito.


Start of classes June 11 Freshman Welcome Assembly June 11 UP Foundation Day June 18 Mid-semester August 9 Deadline for dropping of subjects September 10 Deadline for filing leave of absence September 24 End of classes October 8 Final Exams Graduating - October 10-11 Regular - October 10-15 Deadline for submission of grades

CMC Offices

Admin (+632) 9205301 to 99 loc. 4250, 4929 (+632) 920-6864 (+632) 926-3465 (telefax) Dean Rolando Tolentino (+632) 928-3188 Journ Department (+632) 920-6852 (telefax)

Diliman Offices

Office of the Vice Chancellor for Student Affairs South Wing, Quezon Hall (+632) 981-8500 loc. 2587 or 2588 (+632) 928-2886 (telefax) Diliman Learning Resource Center Kamia Residence Hall (+632) 926-4460 (telefax) Office of Counseling and Guidance Room 310-307, Vinzons Hall (+632) 981-8500 loc. 4501 (+632) 929-5835 (telefax)

October 26 Second Semester General Registration Freshmen/graduating - November 5 Regular - November 6-7 Start of classes November 8 Lantern Parade December 14 Resumption of classes January 7 Mid-semester January 26 Deadline for dropping of subjects February 26 Deadline for filing leave of absence March 12 End of classes Office of Student Activities Vinzons Annex, Vinzons Hall (+632) 981-8671 to 72 Office of Student Housing Kalayaan Residence Hall (+632) 981-8500 loc. 4510 (+632) 426-5708 (telefax) Student Disciplinary Tribunal Room 201-204, Vinzons Hall (+632) 981-8500 loc. 4509 (+632) 426-4940 (telefax) University Food Service Ground Floor, Vinzons Hall (+632) 981-8500 loc. 4515 (+632) 927-7047 (telefax) University Health Service J. Laurel Street (+632) 928-3608 (+632) 981-8500 loc. 2701 (Director), 2706 (Records), 111 (Emergency)

UP DOST Core Group Kamia Residence Hall (+632) 927-5802 (telefax) UP Diliman Police (+632) 928-3615 (+632) 440-8737 Office of Scholarships and Student 0939-8859459 Services Room 301-306, Vinzons Hall Office of Anti-Sexual Harassment (+632) 981-8500 loc. 4504 (StuBenton Hall dent Loans), 4505 (STFAP), 4506 (+632) 926-9053 (Scholarships) (+632) 981-8500 loc. 2465 or (+632) 928-7228 (telefax) 2467

March 27 Final Exams Graduating – April 2-3 Regular – April 2-6 Deadline for submission of grades April 16 Holidays: June 12- Independence Day August 21- Ninoy Aquino Day August 27- National Heroes Day November 30- Bonifacio Day February 25- EDSA Day University Main Library Gonzalez Hall (+632) 981-8500 loc. 2852 or 2861 (+632) 981-8500 loc. 2851 (telefax) Office of the University Registrar Central Administrative Section (+632) 927-6084 (+632) 981-8500 loc. 4551 to 4553 Admission and Registration (+632) 928-8369 (+632) 981-8500 loc. 4555 to 4556 Computerized Registration System (+632) 981-8500 loc. 4560 UP Computer Center (+632) 981-8500 loc. 2020 to 2023

UP CMC Freshie Primer  

UP College of Mass Communication freshie primer

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