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Graphic Design 2 Joshua Avenall Professor Jane Dorn

Marketing Audit


Over the years the Parker Pen Company has had a total of three different logos. The original logo is located on top is a Slab Serif face which was popular when the company was founded up until the 1930s. During the 30s they switched to a sans-serif logo (Second from the top) that remained with the company until 2000, when they switched the contemporary logo which has two different variants (Bottom Two). The Parker Pen Company has had many different tag lines throughout its history so I am only going to mention a few. “Build a Better Pen” has been used throughout Parker’s history. When the Lucky Curve was invented it became “Parker Pens won’t leak and embarrass you” for some time. The tag line they are using now is simply “125 years” which reflects that 2013 was their 125th anniversary.

Logos and Tag lines


Here are a few color swatches commonly used on the Parker Pen Company’s website and packaging. As for type on the web Parker uses Arial Narrow and Myriad Pro; however in print work they add News Gothic into the mix as well. Arial Narrow Myriad Pro News Gothic

Color Pallet and Type System


Here are some pictures of their products and packaging. On the following pages you will find pictures of their Facebook page and of their website.

Touch Points


Social Media


Website


Website


Website


Website


Website

Marketing Audit for the Parker Pen Company  

A marketing audit for the Parker Pen Company

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