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josh sanders. DESIGN PORTFOLIO 2012


welcome. THIS IS A COLLECTION OF MY WORK AS A STUDENT AND FREELANCE DESIGNER IN SAN FRANCISCO, CA Josh Sanders 586.943.7766 jasand86 @gmail.com

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table of contents. 01.

AXE ELEMENTS Brand extension in the form of an eco-conscious product line for AXE body care products

02.

REBUILD DETROIT Identity and interactive website for the city of Detroit

03.

NIKE LUNARGLIDE Promotional shoe packaging for the release of Nike’s new Lunarglide running shoe

04.

UNITED AIRLINES Rebrand for United Airlines focusing on increasing user-interaction and boosting eco-conscious efforts

05.

TRANSHUMANISM CONVENTION Collateral for a 3-day convention focusing on the transhumanist movement

06.

HARLEY-DAVIDSON HOME Brand extension for Harley-Davidson into the market of home appliances

07.

DETROIT LIONS REBRAND Rebrand for the NFL football team Detroit Lions

08.

STOLI: EVOLUTION VS REVOLUTION Development of an evolutionary design and a revolutionary design for Stolichnaya vodka

09.

BIG 5 SPORTING GOODS Rebrand for BIG 5 Sporting Goods

10.

URBAN LEGEND CELLARS Revamping the packaging system for a local winery located in Oakland, CA

11.

IDENTITY Various identity work


Josh Sanders Design Portfolio


01. AXE ELEMENTS OBJECTIVE: ECO-CONSCIOUS BRAND EXTENSION OF A PERSONAL CARE BRAND AXE personal care products are at the forefront of the industry and the AXE brand could easily be labeled as the most popular amongst teenage and young adult males. The marketing strategy used is completely based off the idea that “sex sells.” I saw this as an opportunity to not only extend the brand with an eco-conscious product line, but also as a way to open up the target demographic to include middle-aged men, thus creating a wider consumer base and generating more profit for the company. The sub-brand AXE ELEMENTS has a two-fold meaning: the first referring to the elements of the periodic table (the most basic forms in nature), and the second relating to the 4 basic elements Wind, Water, Fire, and Earth. By using all stainless steel bottles and containers the product line offers the ability to be recycled. There is a second option of buying “refill” packs which further allows the brand to remain environmentally friendly while offering sleek design.

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AXE ELEMENTS

Josh Sanders Design Portfolio


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Josh Sanders Design Portfolio


02. REBUILD DETROIT OBJECTIVE: CREATE A WEBSITE FOR YOUR HOMETOWN CITY The city of Detroit holds the national perception of a dying and rundown city, devoid of any economic growth or promise of jobs. However, in the last 5-8 years, there has been significant growth in regards to renovation, entertainment and economics. In order to display this positive growth to the public, an identity was created for the city. It touches on the automotive history synonymous with detroit by subtly representing a car emblem, but also hints at the city coming full-circle and gaining life again. A website was also created to help the public learn about the city and everything that is has to offer. This website is designed specifically as an interactive website, and it forces the viewer to “rebuild� Detroit by clicking on the buildings in the cityscape in order to have access to the information that the site has to offer the visitor.

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REBUILD DETROIT

D E T RO I T

1.5 x

D E T RO I T

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1.5 x

1 . 5x

1.5 x

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Josh Sanders Design Portfolio


[ roll over buildings and click to rebuild Detroit ]

DETROIT

HOME PAGE The home page is also relatable to a splash page in the sense that there is no obvious, clickable navigation. However, there are instructions at the top right (normally where a search bar would be) which inform the viewer on how to interact with the site. The home page is a shabby, rundown, and abandoned looking city of Detroit. This is to resemble the outside perspective of the city, or the national perspective. The viewer gets to interact with the site by rolling over and clicking on the various rundown buildings.

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REBUILD DETROIT

[ roll over buildings to rebuild Detroit ] [ close X ]

[ roll over buildings and click to rebuild Detroit ]

DETROIT

D E T RO I T

HISTORY Detroit is a dynamic, diverse city with an intriguing history. It's a place of people and places, trends and events, world-changing inventions and groundbreaking music. Long known as the automobile capital of the world, Detroit is also famous for its distinctive Motown music sound from the 1960s.

During the early part of the 20th century, dozens of companies emerged in the area committed to finding success in the new industry During World War II, the factories they built to produce cars were put to use churning out weapons for the Allied Powers. The production edge they provided helped to win the war.

Detroit played a key role in the industrialization of America throughout the 20th century, and is ready to transform itself as technologies develop into the 21st century. For hundreds of years, the area was so important to commerce between Native American tribes that only traders were allowed into the territory.

Ironically, it was a former autoworker that led the way for Detroit's other famous 20th century contribution– Motown. Founded by Berry Gordy Jr. with just an $800 family loan, the upstart record company introduced the world to Marvin Gaye, Stevie Wonder, Smokie Robinson, Michael Jackson, the Temptations, Diana Ross and others - all of whom either grew up or gained their first fame in Detroit.

Detroit wouldn't begin to shape into its current form until roughly three centuries ago. That's when French explorer Antoine de la Mothe Cadillac landed on the banks of the Detroit River and established a fort in 1701. Nine years later he was removed from his post as outpost commander due to "ill conduct" (i.e. excessive lining of his own pockets). Change would remain a constant throughout Detroit's first century. In 1760, French rule gave way to British. And in 1796 the United States took over Detroit as a result of Jay's Treaty. Detroit was incorporated as a city in 1815 and spent the decades leading up to the Civil War as the final U.S. stop on the Underground Railroad. The area also was earning a reputation for, among other things, all of the manufacturing of cigars and kitchen ranges.

ONE BUILDING REBUILT

LIGHTBOX INFORMATION WINDOW

When the viewer rolls over a building and clicks the building transforms into a rebuilt, functional looking building again. Upon clicking, a lightbox type window appears, as the example to the right shows. There are ten buildings in total to rebuild, with each building holding different information or facts about Detroit. The following diagram shows each building’s information or details that are accessed through the rebuild.

Upon clicking, this window will pop up over the initial viewing window. This window is where all of the information that each building represents is viewed. Rembember, each building represents different information or facts about Detroit.

6

5

1) Sports | 2) Greektown | 3) Mexican Town | 4) Tourism | 5) Famous People 6) History | 7) Casinos | 8) Events/ Attractions | 9) Commerce/ Economy | 10) Fun Facts

Josh Sanders Design Portfolio

1

2

3

10

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[ roll over buildings and click to rebuild Detroit ]

D E TRO IT

[ roll over buildings and click to rebuild Detroit ]

DETR OIT

FOUR BUILDINGS REBUILT

SEVEN BUILDINGS REBUILT

There is a motivational factor involved with the interaction of this website. The more buildings that are rebuilt, the more visible of a transition occurrs. As visible in this example, the dark, dreary sky is starting to become more lively and the murky water is starting to become more pleasant. The overall feeling of the city is becoming more light and friendly.

The city is almost completely rebuilt, and the viewer feels a sense of accomplishment starting to grow. The viewer is learning about the city, but also feeling like they personally are helping to rebuild a hurting city.

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REBUILD DETROIT

Josh Sanders Design Portfolio


DETROIT

D E TR O I T

COMPLETION OF REBUILDING DETROIT The viewer had fully completed rebuilding Detroit, and it now stands as a brilliant and lively city again. The viewer has not only rebuilt the city, but has learned many interesting facts and informational points that will help reshape their view and understanding of Detroit.

COMPLETION OF REBUILDING DETROIT The viewer had fully completed rebuilding Detroit, and it now stands as a brilliant and lively city again. The viewer has not only rebuilt the city, but has learned many interesting facts and informational points that will help reshape their view and understanding of Detroit.

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Josh Sanders Design Portfolio


03. NIKE LUNARGLIDE OBJECTIVE: CREATE PROMOTIONAL PACKAGING FOR A SHOE RELEASE When Nike comes out with a new shoe model, they need a quick and easy way to get that model in the public’s view. What better way to get that publicity than to ship a complimentary, promotional pairs of the new shoe model to celebrities and popular media outlets? This promotional package focuses on Nike’s Lunarglide running shoe. Playing off of the name and reference to outerspace that the shoe carries, the packaging system takes the form of a space cargo container which houses all of the promotional collateral as well as the shoes.

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NIKE LUNARGLIDE

Josh Sanders Design Portfolio


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Josh Sanders Design Portfolio


04. UNITED AIRLINES OBJECTIVE: REBRAND A COMPANY/ INCREASE USER EXPERIENCE/ IMPLEMENT ECO-CONSCIOUS ACTIONS The airline industry is one of the most highly criticized industries out there today. Many factors play a hand in this, including rising fuel prices, extra fees for bags, and the chaos caused by late or canceled flights. Another factor that may not be as well known is the amount of waste that the airline industry produces annually. The number is astronomical. Another widely publicized change in the industry ocurred when United Airlines and Continental Airlines merged to form the world’s largest airline company comglomerate. What caused a huge outcry was the identity system chosen for the new company, which was a mindless mash-up in which the United name was combined with the Continental logo, thus eliminating the infamous Saul Bass “tulip” United logo. I saw this as a great opportunity to try and bring back some design credibility to United while employing more eco-friendly business solutions as well as boosting customer experience and satisfaction.

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UNITED AIRLINES

Current Signature

New Signature

UNITED

Key Adjectives

NITED Josh Sanders

Movement

Increase cust

Connection

creating the f

Progressive

and accentua

Friendly

personal and f

Design Portfolio


TRASH LANDINGS EQUAL CRASH LANDINGS...

LESS EXCESS... CLEANER PROGRESS

LEARN ABOUT UNITED’S SUSTAINABLE EFFORTS AT UNITED.COM/SUSTAINABILITY

UNITED

LEARN ABOUT UNITED’S SUSTAINABLE EFFORTS AT UNITED.COM/SUSTAINABILITY

UNITED

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UNITED AIRLINES

Josh Sanders Design Portfolio


UNITED Book travel

Reservations & check-in

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UNITED AIRLINES

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UNITED AIRLINES

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Josh Sanders Design Portfolio


05. TRANSHUMANISM CONVENTION OBJECTIVE: PLAN CONVENTION ON A CURRENT WORLD TOPIC AND CREATE PROMOTIONAL COLLATERAL With all of the advancements in technology and science being made at the such a rapid pace these days, it was only a matter of time before these advancements allow us to not only fix our deformities / physical disabilities, but to surpass our physical and mental limitations as the human species. Transhumanists strive to better the lives of humans by means of technology and science. Areas of focus include nano technology, neuroscience, fiberoptics, and metabrain computation among others. This 3-day convention acts a place for all who are interested in the transhumanist ideals to congregate and learn about the newest advancements in the relevant fields of science and technology. Collateral needed for this convention includes 2 posters, a promotional direct-mail piece, and an informational book.

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TRANSHUMANISM CONVENTION

HOW FAR WOULD YOU GO?

< THE AGE OF CONVERGENCE > Technology and Redefining the Human Condition { Transhumanism is the term for an international intellectual and cultural movement that affirms about the possibility and desirability of fundamentally transforming the normal human condition by developing and making widely available technologies to eliminate aging and also to greatly enhance human intellectual,physical, and also psychological capacities. Transhumanist thinkers study the potential benefits and also the dangers of emerging technologies that could overcome fundamental human limitations, as well as study the ethical matters involved in developing and using such technologies. They predict that human beings may eventually be able to transform themselves into other beings with such greatly expanded abilities. A common feature regarding the ideas of both transhumanism and philosophical posthumanism is the future vision of a new intelligent species, into which humanity will evolve, which will supplement humanity or supersede it. Transhumanism stresses on the evolutionary perspective, including some creation of a highly intelligent animal species by way of cognitive enhancement(i.e. biological uplift). { Transhumanists support all the emergence and convergence of technologies such as all the nanotechnology, biotechnology, information technology and cognitive science (NBIC), and hypothetical future technologies such as simulated reality, artificial intelligence, and superintelligence, mind uploading, chemical brain preservation, and cryonics. They believe that humans can and should use these technologies for becoming more than human. They therefore support the recognition and/or protection of cognitive liberty, morphological freedom, and procreative liberty as civil liberties, so as to guarantee individuals with the choice of using human enhancement technologies on either themselves and/or their children. Some speculate that human enhancement techniques and other emerging technologies may facilitate more radical human enhancement no later than the midpoint of the 21st century. However, as is everything in the future, all is not certain and only time will tell. { The transhumanists vision of a transformed future humanity has attracted many supporters and detractors from a wide range of perspectives. Transhumanism has been condemned by one critic, Francis Fukuyama, as the world’s most dangerous idea, while one proponent, Ronald Bailey, counters that it is the “movement that epitomizes the most daring, courageous, imaginative, and idealistic aspirations of humanity.”

< LOCATION >

< SPEAKERS >

The Age of Convergence conference will be held at the MIT campus located in Cambridge, Massachusetts. The Kresge Auditorium will be the main building as the conference is a three day event.

{ While many transhumanist theorists and advocates seek to apply reason, science and technology for the purposes of reducing poverty, disease, disability, and malnutrition around the globe, transhumanism is distinctive in its particular focus on the applications of technologies to the improvement of human bodies at the individual level. Many transhumanists actively assess the potential for future technologies and innovative social systems to improve the quality of all life, while seeking to make the material reality of the human condition fulfill the promise of legal and political equality by eliminating congenital mental and physical barriers. { Transhumanist philosophers argue that there not only exists a perfectionist ethical imperative for humans to strive for progress and improvement of the human condition but that it is possible and desirable for humanity to enter a transhuman phase of existence, in which humans are in control of their own evolution. In such a phase, natural evolution would be replaced with deliberate change. In other words, humans are about to decommission natural selection in favor of guided evolution. The Darwinian processes gave humanity a good start, but Homo Sapiens can be improved. Because of the aforementioned advances in the sciences and technologies, we as humans are set to redefine the human condition and ultimately our species. { Some theorists, such as Raymond Kurzweil, think that the pace of technological innovation is accelerating and that the next 50 years may yield not only radical technological advances but possibly a technological singularity, which may fundamentally have changed the nature of human beings. Transhumanists who foresee this massive technological change generally maintain that this is desirable. However, some are also concerned with all of the possible dangers of extremely rapid technological change and propose options for ensuring that advanced technology is used responsibly. For example, Bostrom has written extensively on existential risks to humanity’s future welfare, including risks that could be created by emerging technologies. </>

The Age of Convergence conference will boasts a multitude of brilliant minds in almost all disciplines of science and technology. There will be eighteen speakers in total, with six speakers presenting on each day.

77 Massachusetts Avenue Cambridge, Massachusetts 02139 </>

Itamar Arel Ronald Bailey Bryan Bishop Alexandra Elbakyan Ben Goertzel Noah Goodman Mark Hatch Kenneth Hayworth Andrew Hessel Patrick Hopkins Hank Hyena Maria Konovalenko Ray Kurzweil Andrea Kuszewski Patrick Lin David Orban Millie Ray Natasha Vita-More </>

< DATES > The Age of Convergence conference will take place during the third weekend in July of 2014. It is a three day event, starting on Friday the 21st, and end on Sunday the 23rd. </>

< SCHEDULE > Friday, 21st 9 am

10 am

11 am

12 pm

12:30 pm

1:30 pm

2:30 pm

3:30 pm

Open Continental Breakfast Itamar Arel Artificial General Intelligence Revolution

Ronald Bailey The Democrativ Threat to Transhumanism

Lunch Break Bryan Bishop Do It Yourself Transhuman Tech Demonstrations

Alexandra Elbakyan Brain Computer Interfacing vs. Consciousness

Ben Goertzel Cognitive Robotics and the Global Brain 2040 a.d.

Noah Goodman Reverse Engineering Intelligence: Logic and Stats

Saturday, 22nd 9 am

10 am

11 am

12 pm

12:30 pm

1:30 pm

2:30 pm

3:30 pm

Sunday, 23rd

Open Continental Breakfast

9 am

Mark Hatch

Open Continental Breakfast Andrea Kuszewki

10 am

Boom! Making a Creative Revolution

Kenneth Hayworth

Intellectual Enhancement: Maximizing Demo

Patrick Lin

11 am

Extracting a Mind from a Plastic Embedded Brain

Lunch Break

Military 2.0: Ethical Issues in Enhancement

12 pm

Andrew Hessel

Lunch Break David Orban

12:30 pm

Altered Carbon: The Emerging Biological Diamond

Patrick Hopkins

Intelligence Augmentation and Decision Power

Millie Ray

1:30 pm

Why Uploading Will Not Work

Hank Hyena

Breaththrough Stem Cell Research

Natasha Vita-More

2:30 pm

Global Transhumanism: Analysis

Maria Konovalenko

Second-Order Enhancement Cybernetics

Ray Kurzweil

3:30 pm

Regenerative Medicine Roadmap: Guidelines

The Power of Hierarchical Thinking

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MILLIE RAY - Breathroughs In Stem Cell Research Millie Ray is a research leader at Harvard Medical School and Mass General Hospital. She discusses the many questions that have become synonymous with stem cell research: have you ever wondered just what a stem cell really is? Or why your tax dollars fund stem cell research? Can stem cells cure disease? Do we have the technology to clone ourselves? The rapidly growing field of stem cell biology holds the promise of enormous benefits for medicine and science, and is a platform for capital gains as well as many legal and ethical issues. This talk will address all of these questions and offer a viewpoint on how recent advents in stem cell biology will affect the future of stem cell research and medicine.

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Pierce Boathouse

RAY KURZWEIL - The Power Of Hierarchical Thinking He is the founder of Kurzweil Technologies and a very influential person in the transhumanist community. He discusses the issues of what does it mean to understand the brain? Where are we on the roadmap to this goal? What are the the effective routes to progress–detailed modeling, theoretical effort, improvement of imaging and computational technologies? What predictions can we make? What are the consequences of materialization of such predictions– social and ethical? He answers all of these questions and will examine some of the most common criticisms of the exponential growth of information technology including criticisms from hardware, software, the brain, ontology, and promise versus peril. </>

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Design Portfolio

Mr. Hopkins is a professor of philosophy at Millsaps College located in Mississippi. He states that he believes transhumanists tend to have a commitment to materialism and naturalism but nonetheless pursue goals traditionally associated with religious ideologies, such as the quest for immortality. Often, they hope to achieve immortality through the application of a technology whereby the brain is scanned and the person “uploaded” to a computer. This process is typically described as “transferring” one’s mind to a computer. He argues that, while the technology may be feasable, uploading will not succeed because it in fact does not “transfer” a mind at all and will not preserve personal identity. Transhumanist hopes for such transfer ironically rely on treating the mind dualistically and inconsistently with materialism as the functional equivalent of a soul, as is evidenced by a carefully examination of the language used to describe and defend uploading.

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Josh Sanders

{ While many transhumanist theorists and advocates seek to apply reason, science and technology for the purposes of reducing poverty, disease, disability, and malnutrition around the globe, transhumanism is distinctive in its particular focus on the applications of technologies to the improvement of human bodies at the individual level. Many transhumanists actively assess the potential for future technologies and innovative social systems to improve the quality of all life, while seeking to make the material reality of the human condition fulfill the promise of legal and political equality by eliminating congenital mental and physical barriers. { Transhumanist philosophers argue that there not only exists a perfectionist ethical imperative for humans to strive for progress and improvement of the human condition but that it is possible and desirable for humanity to enter a transhuman phase of existence, in which humans are in control of their own evolution. In such a phase, natural evolution would be replaced with deliberate change. In other words, humans are about to decommission natural selection in favor of guided evolution. The Darwinian processes gave humanity a good start, but Homo Sapiens can be improved. Because of the aforementioned advances in the sciences and technologies, we as humans are set to redefine the human condition and ultimately our species. { Some theorists, such as Raymond Kurzweil, think that the pace of technological innovation is accelerating and that the next 50 years may yield not only radical technological advances but possibly a technological singularity, which may fundamentally have changed the nature of human beings. Transhumanists who foresee this massive technological change generally maintain that this is desirable. However, some are also concerned with all of the possible dangers of extremely rapid technological change and propose options for ensuring that advanced technology is used responsibly. For example, Bostrom has written extensively on existential risks to humanity’s future welfare, including risks that could be created by emerging technologies. </>

Harva

{ Transhumanism is the term for an international intellectual and cultural movement that affirms about the possibility and desirability of fundamentally transforming the normal human condition by developing and making widely available technologies to eliminate aging and also to greatly enhance human intellectual,physical, and also psychological capacities. Transhumanist thinkers study the potential benefits and also the dangers of emerging technologies that could overcome fundamental human limitations, as well as study the ethical matters involved in developing and using such technologies. They predict that human beings may eventually be able to transform themselves into other beings with such greatly expanded abilities. A common feature regarding the ideas of both transhumanism and philosophical posthumanism is the future vision of a new intelligent species, into which humanity will evolve, which will supplement humanity or supersede it. Transhumanism stresses on the evolutionary perspective, including some creation of a highly intelligent animal species by way of cognitive enhancement(i.e. biological uplift). { Transhumanists support all the emergence and convergence of technologies such as all the nanotechnology, biotechnology, information technology and cognitive science (NBIC), and hypothetical future technologies such as simulated reality, artificial intelligence, and superintelligence, mind uploading, chemical brain preservation, and cryonics. They believe that humans can and should use these technologies for becoming more than human. They therefore support the recognition and/or protection of cognitive liberty, morphological freedom, and procreative liberty as civil liberties, so as to guarantee individuals with the choice of using human enhancement technologies on either themselves and/or their children. Some speculate that human enhancement techniques and other emerging technologies may facilitate more radical human enhancement no later than the midpoint of the 21st century. However, as is everything in the future, all is not certain and only time will tell. { The transhumanists vision of a transformed future humanity has attracted many supporters and detractors from a wide range of perspectives. Transhumanism has been condemned by one critic, Francis Fukuyama, as the world’s most dangerous idea, while one proponent, Ronald Bailey, counters that it is the “movement that epitomizes the most daring, courageous, imaginative, and idealistic aspirations of humanity.”

PATRICK HOPKINS - Why Uploading Will Not Work

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Technology and Redefining the Human Condition

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< THE AGE OF CONVERGENCE >

< ACCOMMODATIONS > LE MERIDIEN

MARRIOTT

HYATT REGENCY CAMBRIDGE

20 Sidney Street Cambridge, MA 02139 617. 577. 0200

50 Broadway Way Cambridge, MA 02142 617. 494. 6600

575 Memorial Drive Cambridge, MA 02139 617. 492. 1234

ROYAL SONESTA HOTAL BOSTON

KENDALL HOTEL

RESIDENCE INN

40 Edwi Land Boulevard Cambridge, MA 02142 617. 806. 4200

350 Main Street Cambridge, MA 02142 866. 566. 1300

6 Cambridge Center Cambridge, MA 02142 617. 349. 0700


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TRANSHUMANISM CONVENTION

RE ENGINEERING THE HUMAN < Overcoming Our Biological Limitations >

HUMAN TRANSCENDENCE

HUMAN TRANSCENDENCE

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Copyright © 2011 By Josh Sanders < First Edition > ALL RIGHTS RESERVED No part of this book may be reproduced in any form or by any means without permission from the publisher (or in the case of photocopying in Canada, without a license from Cancopy, the Canadian Copyright Licensing Agency). Critics, however, are welcome to quote with brief passages by the way of criticism and review.

< sec 8_COLOPHON >

>>>

HUMAN TRANSCENDENCE

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{ Transhumanism is an international intellectual and cultural movement that affirms about the possibility and desirability of fundamentally transforming the normal human condition by developing and making widely available a lot of technologies to eliminate aging and to greatly enhance the human intellectual, physical, and psychological capacities. Transhumanist thinkers study all of the potential benefits and dangers of emerging technologies that could overcome fundamental human limitations, as well as study the ethical matters involved in developing and using such technologies. They all predict that human beings may eventually be able to transform themselves into beings with such greatly expanded abilities. A common feature regarding the ideas of both transhumanism and philosophical posthumanism is the future vision of a new intelligent species, into which humanity will evolve, which will even supplement humanity or supersede it. Transhumanism stresses on the evolutionary perspective, including sometimes the creation of a new highly intelligent animal species by way of cognitive enhancement(i.e. biological uplift). { Transhumanists tend to support the emergence and convergence of technologies such as new nanotechnology, biotechnology, information technology and the cognitive science (NBIC), and hypothetical future technologies such as having a simulated reality, artificial intelligence, superintelligence, mind/brain uploading, chemical brain preservation, and cryonics. They believe that all humans can and should use these technologies for becoming more than human. They therefore support the recognition and/or protection of cognitive liberty, morphological freedom, and procreative liberty as civil liberties, so as to guarantee individuals the choice of using human enhancement technologies on themselves and their children. Some even speculate that human enhancement techniques and other forms emerging technologies may facilitate more radical human enhancement no later than the midpoint of the 21st century. However, as is everything in the future, all is not certain and only time will tell. { The transhumanist vision of a new and transformed future humanity has attracted many supporters and detractors from a wide range of perspectives. Transhumanism is/has been condemned by one critic, Francis Fukuyama, as the world’s most dangerous idea, while one proponent, Dr. Ronald Bailey, counters that it is the “movement that epitomizes the most daring and courageous, imaginative, and idealistic aspirations of humanity.”

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{ While many transhumanist theorists and advocates seek to apply reason, science and technology for the purposes of reducing poverty, disease, disability, and malnutrition around the globe, transhumanism is distinctive in its particular focus on the applications of technologies to the improvement of human bodies at the individual level. Many transhumanists actively assess the potential for future technologies and innovative social systems to improve the quality of all life, while seeking to make the material reality of the human condition fulfill the promise of legal and political equality by eliminating congenital mental and physical barriers. { Transhumanist philosophers argue that there not only exists a perfectionist ethical imperative for humans to strive for progress and improvement of the human condition but that it is possible and desirable for humanity to enter a transhuman phase of existence, in which humans are in control of their own evolution. In such a phase, natural evolution would be replaced with deliberate change. In other words, humans are about to decommission natural selection in favor of guided evolution. Darwinian processes gave humanity a good start, but Homo Sapiens can be improved. Because of the aforementioned advances in the sciences and technologies, we as humans are set to redefine the human condition and ultimately our species. { Some theorists, such as Raymond Kurzweil, think that the pace of technological innovation is accelerating and that the next 50 years may yield not only radical technological advances but possibly a technological and a singularity, which may fundamentally change the nature of human beings. Transhumanists who foresee this massive technological change generally maintain that it is desirable. However, some are also concerned with the possible dangers of extremely rapid technological change and propose options for ensuring that advanced technology is to be used responsibly. For example, Bostrom has written extensively on existential risks to humanity’s future welfare, including risks that could be created by emerging technologies. </>

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{ Brain-computer interfaces (BCI) are all the direct connections between computer(s) and all of the human brain. It is the ultimate in development of human-computer interfaces or HCI. Recently advances have been made with Brain-Machine Interfaces (BMI) allowing for the more successful integration. { Currently research is being conducted the fields of neuroscience and neuroengineering regarding BCI and BMI. Using chips implanted against the brain that have hundreds of pins less than the width of a human hair protruding from them and also penetrating the cerebral cortex, scientists are able to read the firings of hundreds of tiny neurons in the brain. The language of the neural firings is then sent to a computer translator which that uses special algorithms to decode all of the neural language into computer language. This is then sent to another computer that receives the translated information and tells the machine what to do. Applications of this technology range from protheses to control of robotic UAVs to nonverbal human communication. { As far as real-world testing of this technology, the majority has been conducted using rats and monkeys in all the laboratories. Using the rewards/punishment systems of researchers train animals to do some certain task with their bodies, and then, using the chip, the animal eventually figures out it doesn’t actually have to do the task, it just has to think the task, and the reward will be received almost instantly. { There are other means of reading brain activity than direct neural contact via pins. The first and most common is electroencephalography where electrodes are placed against the scalp are used to pick up brain signals. However, this approach is not nearly as accurate as direct neural contact and can only pickup other blurry, weak readings. The other, much newer, and much more accurate non-invasive technology is known as magnetoencephalography, but it is also extremely more equipment intensive. Using MEG requires a room filled with superconducting magnets and giant super-cooling helium tanks surrounded with shielded walls. This technology, while providing the speed and accuracy needed for a successful noninvasive BMI, requiring a quick, very strong and significant improvement of technology in order to be realistic for everyday use. </>

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_OBJECTIVES

{ Transhumanism seeks to rewrite the very definition of being human. There are four basic transhuman characteristics. Namely, that patterns of information are more essential to the state of being than any material instantiation, so that embodiment in a biological substrate is seen as an accident of history rather than an inevitability of life; there is no immaterialist soul, and consciousness is an epiphenomenon; the body is nothing more than a prosthesis, and exchanging this prosthesis for another is simply an extension of that relationship; and, that a human being is more capable of being seamlessly articulated with intelligent machines. In the transhuman, there are still be essential differences or absolute demarcations between bodily existence and computer simulation, the cybernetic mechanism and biological organism, robot technology and human goals. This is where transhumanism differs from posthumanism, because in a posthuman there are no differences or demarcations between the two subjects. { The largest and most prominent ethical issue immediately raised when considering the merits of such augmentation is: should human beings enhance themselves and future generations? This is a quite deceptively simple-sounding question. Humans have augmented and enhanced themselves throughout recorded history. In fact, this is the express goal of all tool use and education. Glasses, contact lenses and laser eye surgery are examples of commonly employed augmentations, yet these technological interventions only correct a deficiency, making them less an enhancement and more a healing intervention. Certain enhancing technologies are more usual accepted, such as the telescope and microscope; however these remain tools as opposed to attributes since they are used for a time/specific purpose, but cannot become a permanent modification to a person. { Transhuman modifications, on the other hand, tend to challenge some boundaries that other modifications do not. Many people are less comfortable with augmentation when it begins to allow functionality that potentially exceeds that which could possibly be achieved by the healthiest/best trained members of the species. A personal digital assistant (PDA) is an example of an enhancing technology, however it is a discrete, separate entity from the user. Cybernetic, mind-machine interfaces, on the other hand represent a ‘permanent’ enhancement seen by some to cross a particular line that simply should not be crossed. Criticisms of permanent enhancements include the notion that they are both playing God, and that they are unnatural. Virtually any use of technology can be seen as unnatural, though the goal here is to achieve benefits rather than harm. The majority of transhumanists are either agnostic or atheistic, and as such are not particularly concerned about going against the wishes of, or acting as if they were God. Besides, can the creature really act outside the permissive will of the creator? The most important criticism that can, and should be made is to consider the personal and social consequences of such modifications and the wisdom of taking such actions. The most greatest concern is that such proposed interventions will have an undeniably profound impact on not only the individual involved, but also others and the environment on a whole. The rapid pace of these radical changes, without the proper degree of foresight, knowledge, wisdom and hubris could have devastating consequences oh the human race. </>

_META BRAIN

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A STEPPING STONE TO WHAT WE CAN BECOME

DECOMISION NATURAL SELECTION IN FAVOR OF GUIDED EVOLUTION

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Josh Sanders Design Portfolio

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00110101010010101101001011010101 10101011000101110100110101010100110101010010101101001011010101 011010101010110111100011010110101011010100101010101010101010101010101010101010 011010101010110111100011010110101011010100101010101010101010101010101010101010 100101010101010101010101010101101010101011 100101010101010101010101010101101010101011 { Four common features have been identified for 10101011011101101010111010101100110101010101010100101 10101011011101101010111010101100110101010101010100101 all forms of SM: The formation of a SM trace 100110101101011101011010101010100101 1010101010100101 is independent of any attention to the stimulus. The information thats stored in SM is modality 1010100101010101010101010101010101010101010101110000011010110101110101010101 101010010101010101010101010101010101010 specific. This means for example, that echoic 01100011101010110010101010010111110001010001001010001010101001001101 011000111010101100101010100101111100010100010010100010 memory is used only for the exclusive storage of auditory information, and haptic memory is 1010010010001010110101010100100100101001010 1010010010001010110101010100100100101001010 for the exclusive storage of tactile information. 1010100011100010100101010101001010010101010110001001010110011001010100101011 101010001110001010010101010101 Each SM store represents an immense amount of detail resulting in a very high resolution of 01010101010101101000010100011101001101001010110100110101001 010101010101011010000101000111010011010010101101 information. Each SM store is very brief and lasts only a very short period of time. Once the 1010101010011010101010001010101010101010101001000011100100100010100101010101 101010101001101010101000101010101010101010100100001110 SM trace has decayed or is replaced by a new 01010101010001001010101001000001001 0101010001001010101001000001001 memory, the information stored then no longer accessible and is ultimately lost. All SM stores 0101001010100001110001010 0101001010100001110001010 have slightly different durations. It is widely 01010101000100101010101011001011000101010101001001 01010101000100101010101011001011000101010101001001 accepted that all forms of SM are very brief in duration; however, the approximated duration 01010101010101001010000101010101001010101010110010101010100101010101 0101010101010100101 of each memory store is not static. With the 1010101000010101010100101010101010101001010101010100110101010101010101001001 101010100001010101010010101010101010 nano-chip implants that would be inserted in specific areas of the brain, sensory information 01010101010000100010101011101010101001010101010010010101100101 01010101010000100010101011101010101001010101010 that is received in the brain is digitally coded 101010010101010101010101011010101101010000101000101000 1010100101010101010101010110101011010100 and then stored deep within the structure of a memory database or meta brain. 1010101010101010010101101010001 1010101010101010010101101010001 { Sensory memory is not really always involved in all of the higher cognitive functions such as 10101001011100101111101010101010101010101010101 10101001011100101111101010101010101010101010101 consolidation of memory traces or comparison 01010101010110101010001001101010110100101010101001010010101010011000001 010101010101101010100010011 of information. Likewise, all the capacity and duration of SM cannot be influenced by top010100100101000101010111010010101010100101001001010101010 0101001001010001010101110100101010101001 down control; if a person cannot consciously 1001010101001001100010001011001001010101011010000010101111101010101010101010 10010101010010011000100010110010010101010110100 think or choose what information is stored in SM, or how long it will be stored for. The role 101010101010100000100101011101010010101010101010101001010010001010101001 01010101000001001010111010100101 of SM is to provide all detailed representation 0101010101010100101001111010101101010101001010101110 0101010101010100101001111010101101010101001010101110 of our entire sensory of experience for which relevant pieces of information can be extracted 10100101010100101110110101101010001001001010110101101010101101010 10101010001001001001010101001010101 by short-term memory (STM) and processed 1010010101001001010010100101101010100010100101010101010010101011010101010101 1010010101001100101111010101110010101010 by working memory (WM). STM is capable of storing information for 10-15 seconds without 01010010101010101010101010010101001010101111011 10100101000010101001010110100 rehearsal and while working memory actively processes, then manipulates, and controls the 01010101001010010010100101 1010101010011010100 information. Information from STM can then 100101110100 1010101110 be consolidated into long-term memory where < SENSORY MEMORY > memories can last a lifetime. { Iconic memory represents SM for the visual sense of all the visual perception/ sight. Visual information is detected by photoreceptor cells in the eyes which is then sent to the occipital lobe in the brain. Echoic memory represents SM for the auditory sense of hearing. Auditory information travels as sound waves which are sensed by the hair cells in the ears. Information is sent to and processed in the temporal lobe. Haptic memory represents SM for the tactile sense of touch. All sensory receptors all over the body detect sensations such as pressure, itching, and pain. Information from receptors travel through afferent neurons in the spinal cord to the postcentral gyrus and of the parietal lobe in the brain. This provides a crucial link to haptic memory as a whole. </>

{ During every moment of an organism’s life, sensory information is being uploaded by all sensory receptors and processed by the nervous system. Humans have five main senses: sight, hearing, taste, smell, and touch. Sensory memory (SM) allows individuals to retain impressions of sensory information after the original stimulus has ceased. This light trail is the image that is represented in the visual sensory store know as iconic memory. In the other two types of SM that have been most extensively studied are the echoic memory, and haptic memory; however, it is reasonable to assume that each physiological sense has a corresponding memory store. { Sensory Memory is considered to be outside of cognitive control and is instead of an automatic response. The information represented in SM is the raw data which provides a snapshot of a person’s overall sensory experience. Common features between each sensory modality have been identified; however, as experimental techniques advance, exceptions and additions to these general characteristics will surely evolve. Of the auditory store, which would be known as echoic memory, for example, has been shown to then have a temporal characteristic in which the timing and tempo of a presented stimulus affects transfer into more stable forms of memory.

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HUMAN TRANSCENDENCE

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HUMAN TRANSCENDENCE

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_COMPUTING

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24 MALE

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HUMAN TRANSCENDENCE

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HUMAN TRANSCENDENCE

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HUMAN TRANSCENDENCE

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_AUDIO

_VISUAL

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1001 // NAME: JOSH SANDERS

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The second computing method is known as “detect-and-correct.” This format deals with error detection. It utilizes input computing to auto correct errors that occur, whether it be spoken/ written language, or mathematical computation. The meta brain automatically runs through the programmable index and cross-references it with the material in question. Any errors are instantly detected and the computing power of the meta brain fixes the error in a matter of nanoseconds. This allows the person to fluidly read, write, and compute with no hesitation or deliberation.

PERSONAL IDENTIFICATION COMPARTMENT

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sihT ”.tcerroc-dna-tceted“ sa nwonk si dohtem gnitupmoc dnoces ehT tcerroc otua ot gnitupmoc tupni sezilitu tI .noitceted rorre htiw slaed tamrof lacitamehtam ro ,egaugnal nettirw /nekops eb ti rehtehw ,rucco taht srorre elbammargorp eht hguorht snur yllacitamotua niarb atem ehT .noitatupmoc era srorre ynA .noitseuq ni lairetam eht htiw ti secnerefer-ssorc dna xedni rorre eht sexfi niarb atem eht fo rewop gnitupmoc eht dna detceted yltnatsni dna ,etirw ,daer yldiufl ot nosrep eht swolla sihT .sdnocesonan fo rettam a ni .noitarebiled ro noitatiseh on htiw etupmoc

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{ The design of almost all wireless communication networks are usually based on the conclusion that networks are collections of reliable point-topoint links between communicating nodes. With such a communications model, although simple, is not efficient because wireless propagation is never strict all point-to-point in nature. It is more efficient for the nodes to share their resources by cooperating at a the symbol level to forward each other’s physical layer packets collectively to the destination. This method is know as cooperative communication, in this which the nodes that are sharing resources are acting dependently of the other nodes within the network. { There are in fact two new coding methods that are hopeful candidates for all of the implentation of coding in the human genetics model. These two methods are known as “decode-and-forward” and the other known as “detect-and-correct.” Decodeand-forward deals with all the information being uploaded through the advanced sensory memory. This information is then all uploaded into the meta brain, and then compartmentalized. This allows for mass amounts of information, or regardless of the subject, to be quickly understood and is stored away for whenever that information may need to be accessed. The source transmission is decoded with the help of the side information in the form of additional relay nodes. { The expected benefits of this for implementing it into the human through the meta brain capacities is the storing of specific data into compartments. These compartments would allow quicker access to information and or a memories for that we pull to during any given period in time. Whether it be personal data, information about encounters with other humans, and memories etc., any information that a person would need to get access would be available in for about one thousand times quicker than the un-aided human brain. Also, this would eliminate memory loss or damage, a very helpful enhancement that each and every person in the world would be able to benefit from. </>

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CENTERING OF SOUND AFFECTS MAN’S SENSE OF COSMOS

< NETWORKED VISUAL IMPLANT > { For a while it was just characters from movies like Terminator that had bionic eyes to zoom in on far-off scenes, have useful facts pop into their field of view, or create virtual crosshairs. With today’s technological advances in the study of vision, virtual displays have been proposed for more practical purposes. { The device to make this happen may be familiar. Engineers at the University of Washington have for the first time used manufacturing techniques at microscopic scales to combine a flexible, biologically safe contact lens with an imprinted electronic circuit and lights. When wearing the lenses, you can see a Heads Up Display that is generated by the lens circuit and then superimposed on the world outside. { Ideally, installing or removing the bionic eye would be as easy as popping a contact lens in or out, and once installed the wearer would barely know the gadget was there. And all the gadgetry won’t obstruct a person’s view. Taking this technology one step further, improvements have been made by some scientists of the Transhuman movement to add wireless communication available to and from the lens. This connection can then be uploaded to the meta brain, allowing for real-time data syncing of a person’s entire surrounding atmosphere. The possibilities of this technology are endless. Drivers or pilots could see a vehicle’s speed projected onto the windshield. Video-game companies could use the contact lenses to completely immerse players in a virtual world without restricting their range of motion. And for communications, people on the go could surf the Internet on a midair virtual display screen that only they would be able to see. { This technology also has numerous advancing possibilities for the health aspect of humanity. Implementing this technology would not only boost the visual aspects of everyday life, it would eliminate a lot of negative health issues that have come to plague human sight. Damages retinas and corneas, sight impairment or loss, and vision bluriness could all be fixed so that humans would no longer have to struggle with the loss of one of our most important and relied upon senses: sight. </>

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_ONE OR MORE MICROPHONES WHICH PICK UP SOUND FROM THE ENVIRONMENT _PROCESSOR AND FILTER THAT SENDS THE ELECTRICAL SIGNALS TO THE TRANSMITTER _TRANSMITTER THAT RELAYS THE PROCESSED SOUND SIGNALS TO THE INTERNAL DEVICE AMPLIFIER INTERNAL PARTS _RECIEVER AND STIMULATOR THAT CONVERT THE SIGNALS INTO ELECTRIC IMPULSES AND SENDS THEM TO THE ELECTRODE READERS _AN ARRAY OF 50+ ELECTRODES THAT SEND THE IMPULSES THROUGH THE PARABOLIC BOOSTER AND THEN THE META BRAIN, WHERE THE AMPLIFIED SIGNALS ARE UPLOADED

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HUMAN TRANSCENDENCE

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9

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HUMAN TRANSCENDENCE

8

8

9

EXTERNAL PARTS

{ A cochlear implant is a surgically implanted electronic device placed under the skin behind the ear. It provides a sense of sound to a person who is profoundly deaf or severely hard of hearing. Another term for this implant is the bionic ear. Building off of this initial technology, acoustic researchers have been building the next phase of hearing implants. These implants do not focus on fixing or enabling audible capabilities to those who lack them, but rather act as a supersonic upgrade to the normal human frequency range. The parabolic implant works by using the tonotopic organization of the basilar membrane of the inner ear. Tonotopic organization, also referred to as a frequency-to-place mapping, is the very way the ear sorts out different frequencies so that our brain can process that information. In a normal ear, sound vibrations in the air lead to resonant vibrations around the basilar membrane inside the cochlea. High-frequency sounds do not always pass very far along the membrane, but low frequency sounds pass farther in. The movement of hair cells, located all along the basilar membrane, creates an electrical disturbance that can be picked up by the surrounding nerve cells. The brain is able to interpret the nerve activity to determine which area of the basilar membrane is resonating, and therefore what pitch is being heard. By combining both the strong human frequency range with this implant, the frequency max can be nearly doubled. This larger range is also known as parabolic hearing, which refers to the higher peak of the sound wave that creates a larger parabola wavelength. </>

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HUMAN TRANSCENDENCE

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< PARABOLIC HEARING >

7

7

MONITORING GRID IN PROGRESS . . . . .

_NEURAL COMMUNICATIONS

COMPUTERS ARE EXTENSIONS OF OUR CENTRAL NERVOUS SYSTEM

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6 5 4 3 2

SALIVATION

1

1

2

3

4

{ The autonomic nervous system, better known as ANS or visceral nervous system, is the part of the peripheral nervous system that acts as a control system functioning largely below the level of consciousness, and it controls visceral functions. The ANS affects heart rate, digestion, respiration rate, salivation, perspiration, and diameter of the pupils, micturition (urination), and sexual arousal. Whereas most of its actions are involuntary, some, such as breathing, they work in tandem with the conscious mind. Because this system monitors and regulates so many vital processes throughout the entire body, it becomes imperative to monitor this system. It can be looked at as an externally monitoring and the internally monitoring system. To do all of this, the nervous system, in which all communication throughout the body is handled, and it needs to be integrated into the meta brain functions. This can be achieved through careful and deliberate placement of fiber optic nodes and connections, thus forming an intricate neural communications network running adjacent to the spinal column. { With regards about function, the ANS is usually divided into the two sensory (afferent) and motor (efferent) subsystems. It is within these systems, however, that there are inhibitory and excitatory synapses between neurons. ANS innervation is divided into sympathetic nervous system and parasympathetic in the nervous system divisions. Relatively recently, a third subsystem of neurons that have been named non-adrenergic and noncholinergic neurons and (because they use nitric oxide as a neurotransmitter) have been described and found to be integral in autonomic function, particularly in the gut and the lungs. { The sympathetic and parasympathetic divisions typically function in opposition to each other. But this opposition is better termed complementary in nature rather than antagonistic. For an analogy, one may think of the sympathetic division as the accelerator as well as parasympathetic division as the brake. The sympathetic division typically functions in actions requiring quick responses. The parasympathetic division functions are with actions that do not require immediate reaction. Consider the sympathetic as fight or flight and parasympathetic as rest and digest. { However, many instances of sympathetic and parasympathetic activity cannot be ascribed to fight or rest situations. For example, standing up from the reclining or sitting position would entail an unsustainable drop in blood pressure if not for a compensatory increase in the arterial sympathetic tonus. Another example of this is the constant, second to second modulation of heart rate by sympathetic and parasympathetic influences, as it handles function of the respiratory cycles. More generally than these two systems should be seen as permanently modulating vital functions, in that usually antagonistic fashion, to achieve homeostasis. Some typical actions of the sympathetic and parasympathetic systems are listed below. </>

BLOOD FLOW _EXTERNAL SENSES

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< FIBER OPTIC SPINAL NETWORK >

DIGESTION

< BIOMETRIC SENSORY > { Biometrics consists of methods for uniquely recognizing humans based upon one or more intrinsic physical or behavioral traits. In computer science, in particular, biometrics is used as a form of identity access management and access control. It is also used to identify individuals in groups that are under surveillance. Biometric characteristics can be divided in two main classes. The first is physiological and is related to the shape of the body. Examples include, but are not limited to fingerprint, face recognition, DNA, Palm print, hand geometry, iris recognition, which has largely replaced retina, and odor/ scent. The behavioral characteristics are related to the behavior of a person. Examples include, but are not limited to typing rhythm, gait, and voice. { Biometric systems can operate in the following two modes. Verification is the first mode. It is a one to one comparison of a captured biometric with a stored template to verify that the individual is who he claims to be. Can be done in conjunction with a smart card, username or ID number. The second mode is Identification, which is a one to many comparison of the captured biometric against a biometric database in attempt to identify an unknown individual. The identification only succeeds in identifying the individual if the comparison of the biometric sample to a template in the database falls within previously set parameters explaining the process. { The first time an individual uses a biometric system is called an enrollment. During the enrollment, biometric information from an individual is stored. In subsequent uses, biometric information is detected and compared with the information stored at the time of enrollment. Note that it is crucial that storage and retrieval of such systems themselves be secure if the biometric system is to be robust. The first block (sensor) is the interface between the real world and the system; it has to acquire all the necessary data. Most of the times it is an image acquisition system, but it can change according to the characteristics desired. The second block performs all the necessary preprocessing: it has to remove artifacts from the sensor, to enhance the input (e.g. removing background noise), to use some kind of normalization, etc. In the third block necessary features are extracted. This step is an important step as the correct features need to be extracted in the optimal way. A template is a synthesis of the relevant characteristics extracted from the source. </>

DIALATING PUPILS

HEART RATE

PERSIRATION

SEXUAL AROUSAL RESPIRATION RATE

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l a m r o n e h TThe normal l a m r o n e h TThe normal g n i r a e h n a m u h human hearing g n i r a e h n a m u h human hearing y c n e u q e r ffrequency y c n e u q e r f frequency ta tu o s e x a m e g n a rrange maxes out at ta tu o s e x a m e g n a r range maxes out at y t n e w ttwenty y t n e w t twenty s i h T . z t r e h d n a s u o h tthousand hertz. This s i h T . z t r e h d n a s u o h t thousand hertz. This y ti c a pa c l l u f e h t s iis the full capacity y ti c a pa c l l u f e h t s i is the full capacity . m e t s y s y r o ti d u a n a m u h e h t f oof the human auditory system. . m e t s y s y r o ti d u a n a m u h e h t f oof the human auditory system. , t n a l p m i g n i r a e h c i l ob a r a p e h t h ti WWith the parabolic hearing implant, , t n a l p m i g n i r a e h c i l ob a r a p e h t h ti W With the parabolic hearing implant, y t r i h t tu ob a h c a e r d l u o w g n i l i e c y c n e u q e r f w e n e h tthe new frequency ceiling would reach about thirty y t r i h t tu ob a h c a e r d l u o w g n i l i e c y c n e u q e r f w e n e h t the new frequency ceiling would reach about thirty t n e c r e p d e r d n u h e n o l l u f t s o m l a s i s i h T . z t r e h d n a s u o h t n e v esseven thousand hertz. This is almost full one hundred percent e l b i d ua n i es a e r c n i t n e c r e p d e r d n u h e n o l l u f t s o m l a s i s i h T . z t r e h d n a s u o h t n e v es seven thousand hertz. This is almost full one hundred percent increase in audible .y ti c a pa c e l b i d u a n i es a e r c n iincrease in audible capacity. ta tu o s e x a m e g n a r y c n e u q e r f g n i r a e h n a m u h l a m r o n e h T .y ti c a pa ccapacity. The normal human hearing frequency range maxes out at l a m r o n e h TThe normal . z t r e h d n a s u o h t y t n e w t twenty thousand hertz. g n i r a e h n a m u h human hearing e h t f o y ti c a pa c l l u f e h t s i s i h TThis is the full capacity of the y c n e u q e r ffrequency . m e t s y s y r o ti d ua n a m u h human auditory system. ta tu o s e x a m e g n a rrange maxes out at c i l o b a r a p e h t h ti W With the parabolic . z t r e h d n a s u o h t y t n e w ttwenty thousand hertz. , t n a l p m i g n i r a e h hearing implant, e h t f o y ti c a pa c l l u f e h t s i s i h TThis is the full capacity of the y c n e u q e r f w e n e h t the new frequency . m e t s y s y r o ti d ua n a m u h human auditory system. d l u o w g n i l i e cceiling would c i l ob a r a p e h t h ti WWith the parabolic tu ob a h c a e r reach about , t n a l p m i g n i r a e h hearing implant, . z t r e h d n a s u o h t n e v es y t r i h t thirty seven thousand hertz. y c n e u q e r f w e n e h tthe new frequency n i es a e r c n i t n e c r ep d e r d n u h e n o l l u f t s o m l a s i s i h TThis is almost full one hundred percent increase in d l u o w g n i l i e cceiling would g n i r a e h n a m u h l a m r o n e h T .y ti c a pa c e l b i d ua audible capacity. The normal human hearing tu ob a h c a e rreach about ta tu o s e x a m e g n a r y c n e u q e r f frequency range maxes out at . z t r e h d n a s u o h t n e v es y t r i h tthirty seven thousand hertz. . z t r e h d n a s u o h t y t n e w t twenty thousand hertz. n i es a e r c n i t n e c r ep d e r d n u h e n o l l u f t s o m l a s i s i h TThis is almost full one hundred percent increase in e h t s i s i h TThis is the g n i r a e h n a m u h l a m r o n e h T .y ti c a pa c e l b i d uaaudible capacity. The normal human hearing y ti c a pa c l l u f full capacity ta tu o s e x a m e g n a r y c n e u q e r ffrequency range maxes out at y r o ti d u a n a m u h e h t f oof the human auditory . z t r e h d n a s u o h t y t n e w ttwenty thousand hertz. c i l ob a r a p e h t h ti W . m e t s y s system. With the parabolic e h t s i s i h TThis is the y c n e u q e r f w e n e h t , t n a l p m i g n i r a e h hearing implant, the new frequency y ti c a pa c l l u ffull capacity tn e c r ep d e r d n u h e n o l l u f t so m l a s i s i h T . z t r e h d n a s u o h t n e v es y t r i h t tu ob a h c a e r d l u o w g n i l i e cceiling would reach about thirty seven thousand hertz. This is almost full one hundred percent y r o ti d ua n a m u h e h t f oof the human auditory y c n e u qe r f g n i r a e h n a m u h l a m r o n e h T .y ti c a pa c e l b i d u a n i es a e r c n i increase in audible capacity. The normal human hearing frequency c i l ob a r a p e h t h ti W . m e t s y ssystem. With the parabolic l l u f e h t s i s i h T . z t r e h d n a s u o h t y t n e w t ta tu o s e x a m e g n a r range maxes out at twenty thousand hertz. This is the full y c n e u q e r f w e n e h t , t n a l p m i g n i r a e h hearing implant, the new frequency n a m u h e h t f o y ti c a pa ccapacity of the human t so m l a s i s i h T . z t r e h d n a s u o h t n e v es y t r i h t tu ob a h c a e r d l u o w g n i l i e cceiling would reach about thirty seven thousand hertz. This is almost h ti W . m e t s y s y r o ti d ua auditory system. With .y ti c a pa c e l b i d u a n i es a e r c n i t n e c r ep d e r d n u h e n o l l u ffull one hundred percent increase in audible capacity. c i l ob a r a p e h t the parabolic y c n e u q e r f g n i r a e h n a m u h l a m r o n e h TThe normal human hearing frequency g n i r a e h hearing y tn e w t ta tu o s e x a m e g n a rrange maxes out at twenty e h t , tn a l p m i implant, the . z t r e h d n a s u o h tthousand hertz. y c n e u qe r f w e n new frequency l l u f e h t s i s i h TThis is the full h c a e r d l u o w g n i l i e cceiling would reach e h t f o y ti c a pa ccapacity of the n e v es y t r i h t tu ob a about thirty seven n a m u h human . z t r e h d n a s u o h t thousand hertz. y r o ti d uaauditory e n o l l u f t s o m l a s i s i h TThis is almost full one h ti W . m e t s y ssystem. With e s a e r c n i tn e c r ep d e r d n u h hundred percent increase c i l ob a r a p e h tthe parabolic .y ti c a pa c e l b i d ua n i in audible capacity. w e n e h t , t n a l p m i g n i r a e h hearing implant, the new l a m r o n e h TThe normal tu ob a h c a e r d l u o w g n i l i e c y c n e u q e r ffrequency ceiling would reach about g n i r a e h n a m u h human hearing . z t r e h d n a s u o h t n e v es y t r i h tthirty seven thousand hertz. y c n e u q e r f frequency e n o l l u f t s o m l a s i s i h TThis is almost full one ta tu o s e x a m e g n a r range maxes out at es a e r c n i t n e c r ep d e r d n u h hundred percent increase y t n e w t twenty .y ti c a pa c e l b i d ua n iin audible capacity. e h t s i s i h T . z t r e h d n a s u o h t thousand hertz. This is the l a m r o n e h TThe normal y r o ti d ua n a m u h e h t f o y ti c a pa c l l u f full capacity of the human auditory g n i r a e h n a m u h human hearing w e n e h t , t n a l p m i g n i r a e h c i l ob a r a p e h t h ti W . m e t s y s system. With the parabolic hearing implant, the new y c n e u q e r ffrequency n e v es y t r i h t tu ob a h c a e r d l u o w g n i l i e c y c n e u q e r f frequency ceiling would reach about thirty seven ta tu o s e x a m e g n a rrange maxes out at t s o m l a s i s i h T . z t r e h d n a s u o h t thousand hertz. Thisis almost y t n e w ttwenty d e r d n u h e n o l l u f full one hundred e h t s i s i h T . z t r e h d n a s u o h tthousand hertz. This is the n i e s a e r c n i t n e c r ep percent increase in y r o ti d ua n a m u h e h t f o y ti c a pa c l l u ffull capacity of the human auditory .y ti c a pa c e l b i d ua audible capacity. g n i r a e h c i l ob a r a p e h t h ti W . m e t s y ssystem. With the parabolic hearing l a m r o n e h TThe normal y c n e u q e r f w e n e h t , tn a l p m iimplant, the new frequency g n i r a e h n a m u h human hearing h c a e r d l u o w g n i l i e cceiling would reach y c n e u q e r f frequency n e v e s y t r i h t tu o b aabout thirty seven ta tu o s e x a m e g n a r range maxes out at s i h T . z t r e h d n a s u o h tthousand hertz. This d n a s u o h t y t n e w t twenty thousand d e r d n u h e n o l l u f t s o m l a s i is almost full one hundred e h t s i s i h T . z t r e h hertz. This is the n i es a e r c n i t n e c r eppercent increase in y ti c a pa c l l u f full capacity .y ti c a pa c e l b i d uaaudible capacity. y r o ti d u a n a m u h e h t f oof the human auditory l a m r o n e h TThe normal c i l ob a r a p e h t h ti W . m e t s y s system. With the parabolic g n i r a e h n a m u h human hearing y c n e u q e r f w e n e h t , t n a l p m i g n i r a e h hearing implant, the new frequency y c n e u q e r ffrequency tn e c r ep d e r d n u h e n o l l u f t so m l a s i s i h T . z t r e h d n a s u o h t n e v e s y t r i h t tu ob a h c a e r d l u o w g n i l i e cceiling would reach about thirty seven thousand hertz. This is almost full one hundred percent ta tu o s e x a m e g n a rrange maxes out at tu o s e x a m e g n a r y c n e u q e r f g n i r a e h n a m u h l a m r o n e h T .y ti c a pa c e l b i d u a n i es a e r c n i increase in audible capacity. The normal human hearing frequency range maxes out d n a s u o h t y t n e w ttwenty thousand y r o ti d ua n a m u h e h t f o y ti c a pa c l l u f e h t s i s i h T . z t r e h d n a s u o h t y tn e w t ta at twenty thousand hertz. This is the full capacity of the human auditory e h t s i s i h T . z t r e h hertz. This is the w e n e h t , tn a l p m i g n i r a e h c i l ob a r a p e h t h ti W . m e t s y s system. With the parabolic hearing implant, the new y ti c a pa c l l u ffull capacity tu ob a h c a e r d l u o w g n i l i e c y c n e u q e r f frequency ceiling would reach about y r o ti d u a n a m u h e h t f oof the human auditory . z t r e h d n a s u o h t n e v es y t r i h t thirty seven thousand hertz. c i l ob a r a p e h t h ti W . m e t s y ssystem. With the parabolic e n o l l u f t s o m l a s i s i h TThis is almost full one y c n e u q e r f w e n e h t , t n a l p m i g n i r a e h hearing implant, the new frequency e s a e r c n i tn e c r ep d e r d n u h hundred percent increase t so m l a s i s i h T . z t r e h d n a s u o h t n e v es y t r i h t tu ob a h c a e r d l u o w g n i l i e cceiling would reach about thirty seven thousand hertz. This is almost .y ti c a pa c e l b i d ua n i in audible capacity. .y ti c a pa c e l b i d u a n i es a e r c n i t n e c r ep d e r d n u h e n o l l u ffull one hundred percent increase in audible capacity. l a m r o n e h TThe normal y c n e u q e r f g n i r a e h n a m u h l a m r o n e h TThe normal human hearing frequency g n i r a e h n a m u h human hearing y t n e w t ta tu o s e x a m e g n a rrange maxes out at twenty y c n e u q e r f frequency . z t r e h d n a s u o h tthousand hertz. ta tu o s e x a m e g n a r range maxes out at l l u f e h t s i s i h TThis is the full y t n e w t twenty e h t f o y ti c a pa ccapacity of the e h t s i s i h T . z t r e h d n a s u o h t thousand hertz. This is the n a m u h human . m e t s y s y r o ti d ua n a m u h e h t f o y ti c a pa c l l u f full capacity of the human auditory system. y r o ti d uaauditory y c n e u q e r f w e n e h t , tn a l p m i g n i r a e h c i l o b a r a p e h t h ti W With the parabolic hearing implant, the new frequency h ti W . m e t s y ssystem. With t so m l a s i s i h T . z t r e h d n a s u o h t n e v es y t r i h t tu ob a h c a e r d l u o w g n i l i e cceiling would reach about thirty seven thousand hertz. This is almost c i l ob a r a p e h tthe parabolic e l b i d u a n i es a e r c n i t n e c r ep d e r d n u h e n o l l u f full one hundred percent increase in audible w e n e h t , t n a l p m i g n i r a e h hearing implant, the new g n i r a e h n a m u h l a m r o n e h T .y ti c a pa ccapacity. The normal human hearing tu ob a h c a e r d l u o w g n i l i e c y c n e u q e r ffrequency ceiling would reach about y c n e u q e r f frequency . z t r e h d n a s u o h t n e v es y t r i h tthirty seven thousand hertz. s e x a m e g n a r range maxes es a e r c n i tn e c r ep d e r d n u h e n o l l u f t s o m l a s i s i h TThis is almost full one hundred percent increase ta tu o out at .y ti c a pa c e l b i d ua n iin audible capacity. y t n e w t twenty l a m r o n e h TThe normal d n a s u o h t thousand g n i r a e h n a m u h human hearing . z t r e h hertz. y c n e u q e r ffrequency y ti c a pa c l l u f e h t s i s i h TThis is the full capacity ta tu o s e x a m e g n a rrange maxes out at . m e t s y s y r o ti d ua n a m u h e h t f oof the human auditory system. y t n e w ttwenty c i l ob a r a p e h t h ti W With the parabolic e h t s i s i h T . z t r e h d n a s u o h tthousand hertz. This is the , t n a l p m i g n i r a e h hearing implant, . m e t s y s y r o ti d ua n a m u h e h t f o y ti c a pa c l l u ffull capacity of the human auditory system. y c n e u q e r f w e n e h t the new frequency d l u o w g n i l i e c y c n e u q e r f w e n e h t , t n a l p m i g n i r a e h c i l ob a r a p e h t h ti WWith the parabolic hearing implant, the new frequency ceiling would d l u o w g n i l i e cceiling would e n o l l u f t s o m l a s i s i h T . z t r e h d n a s u o h t n e v es y t r i h t tu ob a h c a e rreach about thirty seven thousand hertz. This is almost full one tu ob a h c a e r reach about n i es a e r c n i t n e c r ep d e r d n u h hundred percent increase in n e v es y t r i h t thirty seven .y ti c a pa c e l b i d uaaudible capacity. . z t r e h d n a s u o h t thousand hertz. l a m r o n e h TThe normal e n o l l u f t s o m l a s i s i h TThis is almost full one g n i r a e h n a m u h human hearing n i es a e r c n i t n e c r ep d e r d n u h hundred percent increase in y c n e u q e r ffrequency g n i r a e h n a m u h l a m r o n e h T .y ti c a pa c e l b i d ua audible capacity. The normal human hearing ta tu o s e x a m e g n a rrange maxes out at ta tu o s e x a m e g n a r y c n e u q e r f frequency range maxes out at . z t r e h d n a s u o h t y t n e w ttwenty thousand hertz. . z t r e h d n a s u o h t y t n e w t twenty thousand hertz. e h t f o y ti c a pa c l l u f e h t s i s i h TThis is the full capacity of the e h t s i s i h TThis is the . m e t s y s y r o ti d ua n a m u h human auditory system. y ti c a pa c l l u f full capacity c i l o b a r a p e h t h ti WWith the parabolic y r o ti d u a n a m u h e h t f oof the human auditory , t n a l p m i g n i r a e h hearing implant, c i l ob a r a p e h t h ti W . m e t s y s system. With the parabolic y c n e u q e r f w e n e h tthe new frequency , t n a l p m i g n i r a e h hearing implant, d l u o w g n i l i e cceiling would y c n e u q e r f w e n e h t the new frequency tu ob a h c a e rreach about d l u o w g n i l i e cceiling would . z t r e h d n a s u o h t n e v e s y t r i h tthirty seven thousand hertz. n e v es y t r i h t tu ob a h c a e r reach about thirty seven n i e s a e r c n i tn e c r ep d e r d n u h e n o l l u f t s o m l a s i s i h TThis is almost full one hundred percent increase in l l u f t s o m l a s i s i h T . z t r e h d n a s u o h t vv thousand hertz. This is almost full g n i r a e h n a m u h l a m r o n e h T .y ti c a pa c e l b i d uaaudible capacity. The normal human hearing es a e r c n i t n e c r ep d e r d n u h e n oone hundred percent increase ta tu o s e x a m e g n a r y c n e u q e r ffrequency range maxes out at .y ti c a pa c e l b i d ua n i in audible capacity. . z t r e h d n a s u o h t y t n e w ttwenty thousand hertz. h c a e r d l u o w g n i l i e cceiling would reach e h t s i s i h TThis is the n e v es y t r i h t tu ob a about thirty seven y ti c a pa c l l u ffull capacity . z t r e h d n a s u o h t thousand hertz. y r o ti d ua n a m u h e h t f oof the human auditory e n o l l u f t s o m l a s i s i h TThis is almost full one c i l ob a r a p e h t h ti W . m e t s y ssystem. With the parabolic es a e r c n i t n e c r ep d e r d n u h hundred percent increase , t n a l p m i g n i r a e h hearing implant, .y ti c a pa c e l b i d ua n i in audible capacity. y c n e u q e r f w e n e h tthe new frequency l a m r o n e h TThe normal d l u o w g n i l i e cceiling would g n i r a e h n a m u h human hearing n e v es y t r i h t tu ob a h c a e rreach about thirty seven y c n e u q e r f frequency d n a s u o h t vv thousand hertz. ta tu o s e x a m e g n a r range maxes out at

TRANSHUMANISM CONVENTION

37,000 Hz

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Josh Sanders

Design Portfolio HUMAN TRANSCENDENCE

37,000 Hz

20,000 Hz

20,000 Hz

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HUMAN TRANSCENDENCE

HUMAN TRANSCENDENCE

8 2

3

4

5

6

7

8 7 6 5 4 3

CHAMBERS ARE WHERE THE NANOBOTS ARE HOUSED AND ARE SPECIFICALLY PLACED AT THE BOTTOM TO ALLOW FOR THE MECHANICS AT TOP TO WORK FLUIDLY

(38_39)

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(44_45)

{ Implementing new advancements in nanotechnology, microscopic nanobots are constructed and programmed to work in conjunction with biomechanical joints. This procedure is mainly focused at the origin of the knee, where most of the body weight is absorbed. It is also where the most deterioration develops due to the natural biological processes that is the accepted form producing what we know as the current human body. { The first step in the procedure is replacing the biological joint. The knee cap, along with certain cartilage, is removed to make room for the enhacement joint. The main tendons and ligaments are attached at specific focal point along the enhancement joint. This is done so that normal pronation and abduction can still be performed at the perfection of normal motion. With all the mechanical pieces in place, the nanobots are then introduced to the circuitry of the mechanical enhancement joint. The nanobots are directly uplinked to the neural communications grid, and thus are networked to the meta brain. Any movements such as walking, jumping, running etc. are recorded and relayed back to the nanobots as directional code in the form of electronic signals. The nanobots respond to this code, embracing the electronic signals sent from the meta brain, and enabling the turbocharged joint to react to external and gravitational forces. This whole process allows the user to jump higher, run faster, and absorb steeper descents. </>

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(40_41)

{ Cryopreservation is a process where cells or whole tissues are preserved by cooling to low sub-zero temperatures, such as (typically) 77 K or −196 °C (the boiling point of liquid nitrogen). At these low temperatures, any biological activity, including the biochemical reactions that would lead to cell death, is effectively stopped. However, when cryoprotectant solutions are not used, the cells being preserved are often damaged due to freezing during the approach to low temperatures of the warming to room temperature. Cryogenic storage at very low temperatures is presumed to provide an indefinite, if not near infinite, longevity to cells although the actual “shelf life” is rather difficult to prove. In experiments with dried seeds, researchers found that there was noticeable variability in deterioration when samples were kept at different ‘frozen’ temperatures–even the ultra cold ones. Temperatures below the glass transition point (Tg) of polyol’s water solutions (around minus 136°C) appear to be accepted as the range where biological activity very substantially slows down, and minus 196°C (liquid phase of liquid nitrogen) is the preferred temperature for the storage of important specimens. While in fridges, deep freezers and extra cold deep freezers, all similar to domestic ones, are used for many items, generally the ultra cold of liquid nitrogen at -196°C is required for successful preservation of the more complex biological structures to virtually stop all biological activity. { Phenomena which can cause damage to cells during cryopreservation mainly occur during the freezing stage, and include: solution effects, extracellular ice formation, dehydration and intracellular ice formation. Many of these effects can be reduced by cryoprotectants. When having reached the frozen stage, the preserved material is relatively safe from further damage. However, estimates are usually based on all the accumulation of radiation-induced DNA damage during cryogenic storage have suggested a maximum storage period of 1000 years. Solution effects is when ice crystals grow in freezing water, solutes are excluded, causing them to become concentrated in the remaining liquid water. High concentrations of some solutes can be very damaging. Extracellular ice formation is when tissues are cooled slowly, water migrates out of cells and ice forms in the extracellular space. Too much extracellular ice can cause mechanical damage to the cell membrane due to crushing. Dehydration is the migration of water causing extracellular ice formation can also cause cellular dehydration. The associated stresses on the cell can cause damage directly. While some certian organisms and tissues can tolerate some extracellular ice, any appreciable intracellular ice is almost always fatal to cells.

{ Controlled-rate and slow freezing, also called slow programmable freezing (SPF), is a set of well established techniques pioneered in the early 1970s which enabled the first human embryo frozen birth Louise Brown in 1978. Since then machines that freeze biological samples using programmable steps, or controlled rates, have been used all over the world for human, animal and cell biology–freezing down a sample to better preserve it for eventual thawing, before it is deep frozen, or cryopreserved, in liquid nitrogen. Such machines are used for freezing oocyte, skin, blood products, embryo, sperm, stem cells and general tissue preservation in hospitals, veterinary practices and research labs around the world. As an example, estimates put the number of live births from frozen embryos ‘slow frozen’ at some 300,000 to 400,000 or 20% of the estimated 3 million IVF births. { Lethal intracellular freezing can be avoided if cooling is slow enough to permit sufficient water to leave the cell during progressive freezing of the extracellular fluid. That rate differs between cells of differing size and water permeability: and usual typical cooling rate around 1°C/minute is appropriate for many mammalian cells after treatment with cryoprotectants such as glycerol or dimethyl sulphoxide, but the rate is not a universal optimum. Several independent studies have provided evidence in that frozen embryos stored using slow-freezing techniques may in some ways be ‘better’ than fresh in IVF. The studies were presented at the American Society for Reproductive Medicine conference in San Francisco, US, 2008. The studies indicate that using frozen embryos rather than fresh embryos reduced the risk of stillbirth and premature delivery though the exact reasons are still being explored. { Researchers who have developed a new technique, vitrification, as of 2000 claim to provide the benefits of cryopreservation without damage due to ice crystal formation. In clinical cryopreservation, vitrification usually requires the addition of cryoprotectants prior to cooling. The other cryoprotectants act like antifreeze: they lower the freezing temperature. They also increase the viscosity. Instead of crystallizing, and the syrupy solution turns into an amorphous ice—i.e., it vitrifies. Rather than a phase and change from liquid to solid by crystallization, the amorphous state is like a “solid liquid”, and the transformation is over a small temperature range which is described at the glass transition temperature. { Vitrification of water is promoted by rapid cooling, and can be achieved without cryoprotectants by an extremely rapid drop in temperature (megakelvins per second). The rate that is required to attain glassy state in pure water was considered to be impossible until 2005. Two conditions usually required to allow vitrification are an increase in the viscosity and a depression of the freezing temperature. Many solutes do both, but larger molecules generally have larger effect, particularly on viscosity. Rapid cooling also promotes vitrification. In established methods of cryopreservation, all the solute must penetrate the cell membrane in order to achieve increased viscosity and depress freezing temperature inside the cell. Sugars do not readily permeate through the membrane. Those solutes that do, such as dimethyl sulfoxide, a common cryoprotectant, are often toxic in high concentration. One of the difficult compromises faced in vitrifying cryopreservation is limiting the damage produced by the cryoprotectant itself due to cryoprotectant toxicity. Mixtures of some cryoprotectants and the use of ice blockers have enabled Twenty-First Century Medicine to vitrify a rabbit kidney to -135 C. Upon this rewarming, and the kidney was successfully transplanted into a rabbit, with complete functionality and viability, able to sustain the rabbit indefinitely as the sole functioning kidney. </>

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HUMAN TRANSCENDENCE

_COLOPHON

1

2

3

4

5

6

7

8

9

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< NANOCHARGED SUSPENSION >

_INTERNAL STRUCTURE

CARBON ALLOY SUSPENSION MECHANICS ALLOW FOR THE SUPERCHARGED ACTION ACHIEVED BY THE NANOSUSPENSION

ALLOY COMPOSITE BEARINGS ALLOW FOR CRISP ROTATION AND PRONATION OF JOINTS WITH FLUID, NATURAL MOVES

{ When a finger taps the skin, several distinct forms of acoustic energy are produced. Some energy is radiated into the air as sound waves; this energy is not captured by the Skinputsystem. Among the acoustic energy transmitted through the arm, the most readily visible are transverse waves, created by the displacement of the skin from a finger impact. When shot with a high-speed camera, these appear as ripples, which propagate outward from the point of contact. The amplitude of these ripples is correlated to both the tapping force and to the volume and compliance of soft tissues under the impact area. In general, tapping on soft regions of the arm creates higher amplitude transverse waves than tapping on boney areas (e.g., wrist, palm, fingers), which have negligible compliance. In addition to the energy that propagates on the surface of the arm, some energy is transmitted inward, toward the skeleton. These longitudinal waves travel through the soft tissues of the arm, exciting the bone, which is much less deformable then the soft tissue but can respond to mechanical excitation by rotating and translating as a rigid body. This excitation vibrates soft tissues surrounding the entire length of the bone, resulting in new longitudinal waves that propagate outward to the skin. It is this transferring of energy and the subsequent waves that enable the Skinput system to work more effeciently than other modes. </>

< CRYOPRESERVATION >

1

2 1 _INTERNAL STRUCTURE

NEURAL COMMUNICATION LINKING PORT ALLOWS FOR THE UPLOADING OF DATA TO THE BODY’S NETWORK AND META BRAIN

< SKINPUT > { The primary goal of Skinput is to provide an always available mobile input system, or in other words, an input system that does not require a user to carry or pick up a device. A number of alternative approaches have been proposed that operate in this space. Techniques based on computer vision are popular. These, however, are computationally expensive and error prone in mobile scenarios. Speech input is a logical choice for always-available input, but is limited in its precision in unpredictable acoustic environments, and suffers from privacy and scalability issues in shared environments. { Skinput leverages the natural acoustic conduction properties of the human body to provide an input system, and is thus related to previous work in the use of biological signals forcomputer input. Signals traditionally used for diagnostic medicine, such as heart rate and skin resistance, have been appropriated for assessing a user’s emotional state. These features are generally subconsciously driven and cannot be controlled with sufficient precision for direct input. Similarly, brain sensing technologies such as electroencephalography and functional near-infrared spectroscopy have been used by researchers to assess cognitive and emotional state); this work also primarily looked at involuntary signals. { To expand the range of sensing modalities for always available input systems, the idea of Skinput is put in place, a novel input technique that allows the skin to be used as a finger input surface. This is an attractive area to appropriate as it provides considerable surface area for interaction, including a contiguous and flat area for projection. Furthermore, the forearm and hands contain a complex assemblage of bones that increases acoustic distinctiveness of different locations. To capture this acoustic information, tiny sensors are embedded in the skin that record the data, and upload to the body’s navigational grid, and eventually to the meta brain.

HUMAN TRANSCENDENCE

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9

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{ This book was designed by Josh Sanders—a Graphic Design student at the Academy of Art University in San Francisco. This project was part of a semester long project that focused on experimental technology and the future of humanity. The typefaces used for this book are Vitesse, Vitesse Sans, and Hydrogen Bold. Programs used include the CS4 versions of Adobe Illustrator and InDesign. Printed on MOAB entrada RAG BRIGHT 300 paper. Bound and finished by Copymat, located in San Francisco, California. </>

37 38


Josh Sanders Design Portfolio


06. HARLEY-DAVIDSON HOME OBJECTIVE: EXTEND A COMPANY INTO A NEW BUT FEASIBLE PRODUCT MARKET Harley-Davidson Home is the sub-brand of home appliances that Harley-Davidson motorcycle company would use to extend into the world of home appliances. It holds true to the brand equity of Harley-Davidson by providing high-quality products that are reliable yet still fashionable. It allows for the lifestyle that is the essence of the brand Harley-Davidson to be brought into the house of the consumer. It allows the consumer to connect with the brand while they are away from the road and unable to be riding their motorcycle. It offers the HarleyDavidson experience that all riders strive forâ&#x20AC;&#x201D;cruising.

39 40


HARLEY-DAVIDSON HOME

Josh Sanders Design Portfolio


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HARLEY-DAVIDSON HOME

Josh Sanders Design Portfolio


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Josh Sanders Design Portfolio


07. DETROIT LIONS OBJECTIVE: REBRAND A SPORTS TEAM, CAB COMPANY, OR AIRLINE The Detroit Lions NFL team have been a struggling team for the last 2 decades, and in 2008 they even went 0-16 in the season. They have become synonymous with being a losing team, a team that ruins the good players when they aquire them in the draft, and famous for poor coaching and management. Back in 2010 they went through a rebrand, but it was such a slight change to the identity that it is still associated with a losing team. I believe a complete rebrand is necessary, with a whole new identity that can help spark that winning, warrior spirit. The new identity has nuances of the mechanical, industrial, and automotive era that is in Detroitâ&#x20AC;&#x2122;s historical roots as a city and region.

45 46


DETROIT LIONS

Current Signature

New Signature

Josh Sanders Design Portfolio


Josh Sanders 102 Bucareli Dr. San Francisco, CA 94132 10/17/11

Dear Josh, I want to thank you yet again for the hard work and time that you have put into our companyâ&#x20AC;&#x2122;s rebranding and the new identity that you have created for our team, the Detroit Lions. I feel the new logo perfectly portrays a new movement and presents the team as a dominating force in the National Football League. As I stated at the last time we spoke, we have already started to move forward with the application of the new identity across our full product line, including: team wear and gear, merchandising, and all multimedia applications. I am pleased to let you know that you will be able to see the implementation of the new identity beginning on the first of next month. Again, I thank you for the hard work and thoughtful care when leading this important project. Sincerely,

William Clay Ford, Sr.

William Clay Ford, Sr. Owner, Detroit Lions Inc. 222 Republic Drive Allen Park, MI 48101

www.detroitlions.com

William Clay Ford, Sr. Owner, Detroit Lions Inc. 222 Republic Drive Allen Park, MI 48101 wcfordsr@detroitlions.com 313.262.2000

William Clay Ford, Sr. Owner, Detroit Lions Inc. 222 Republic Drive Allen Park, MI 48101 wcfordsr@detroitlions.com 313.262.2000

47 48


DETROIT LIONS

// Clear Space

// Minimum Size

Signature Clear space is the area around the Detroit Lions signature that must be kept free of all other logos, symbols, text or other graphics and elements to ensure maximum legibility of the signature. The clear space is again defined as “x,” this time as a unit of measurement surrounding the signature. The distance of “x” is still equal to the cap height of the wordmark. This is also just a minimum clear space set as a requirement to ensure the prominence and clarity of the signature. It is very important that the minimum clear space remains free of all graphics and other elements to ensure the maximum brand recognition and prominence.

Minimum size refers to the smallest size at which the Detroit Lions signature may be reproduced and still maintain legibility. To ensure this, the minimum reproduction sizes (height) for print applications and digital/ web applications are as follows:

x

x

x

x

x

Individual Elements The clear space set forth for when the signature elements are separated for individual use remains the same as that which is shown to the right.

Print Applications Horizontal Signature Vertical Signature Individual Wordmark Individual Symbol

.25” .5” .125” .25”

Digital Applications Horizontal Signature Vertical Signature Individual Wordmark Individual Symbol

80 px 160 px 40 px 80 px

x

Minimum size for signature variations

.25” / 80px

.5” / 160px

.125” / 40px

.25” / 80px

x

x

x

x

Brand Guidelines // 2012

8/9

// Introduction The correct use of the Detroit Lions’ new identity is essential in promoting, maintaining, and protecting the equity and value of what the team and franchise is known for as a team and brand in the NFL.

Old Identities

These guidelines have been created along with the new identity to help direct the implementation of the Detroit Lions visual expression. They are meant to provide an in-depth understanding of the mechanical structure and makeup of the Detroit visual communications system. Following these brand specifications and all standards that are discussed in these guidelines will ensure consistency and a visually sound brand presentation along all forms of application.

// Contents

// Signature Colors

Signature 5_ Signature 6_ Signature Separation 7_ Specifications 8_ Clear Space 9_ Minimum Size 10_ Signature Colors 11_ Color Specifications 12_ Typography 13_ Unacceptable Use 14_ Acceptable Background Use 15_ Unacceptable Background Use

When reproducing the Detroit Lions signature, some circumstances will arise when handling colors and background colors. To provide the greatest flexibility, a group of signatures have been created to work in a variety of reproduction methods.

Color provides a strong visual link to Detroit Lions across a wide range of applications. Blue is the main color for the identity, which can be changed through different tones, screens, and saturations to achieve more variety throughout designs. The one consistent color that must be present is Honolulu Blue, which can be viewed to the right.

If it is absolutely mandatory to use a dark background, there are some signature options that include a white stroke around the wordmark to allow for maximum legibility. A white outlining stroke surrounding the symbol is incorporated in all signature variations to always increase legibility and strength of the logo.

Application Examples

Primary Signature Colors

Honolulu Blue PMS 300 U CMYK: 90, 57, 0, 0

+10% K

+20% K

+30% K

+40% K

+50% K

+60% K

+70% K

RGB 2, 108, 182

When designing on a specific budget or when the design calls for little or not color, a grayscale signature is available for use in such instances.

Graphics and Photography 17_ Secondary Graphics 18_ Variations in Use 19_ Photography New Identity

// Color Specifications Full-color Signature

Whenever possible, use the full-color version of the signature. It is provided in 4-color process (CMYK) for print use and RGB format for electronic use.

Cool Gray Grayscale Signature

PMS 3 U CMYK: 0, 0, 0, 20

Graphic Assets

RGB 209, 211, 212

Process Black Individual Wordmark reversed (black background)

PMS Black U CMYK: 0, 0, 0, 100 RGB 0, 0, 0

Individual Symbol reversed (black background)

Honolulu Blue

(CMYK: 90, 57, 0, 0)

Darketst Blue

(CMYK: 90, 57, 0, 70)

10 / 11

SIGNATURE

// Typography

// Signature

Typography is always an important factor when dealing with brand identity. The new Detroit Lions identity utilizes the Vitesse Sans font family as the primary typeface for all brand communications. A few of the weights are shown in order to provide creativity and flexibility in designs. Note that the whole family is not shown due to the amount of varieties that are available with the family of Vitesse Sans. The identity also incorporates the custom designed two-tone SLASH type that is used for the wordmark, and is trademarked exclusively for the brand.

signature

The Detroit Lions signature is a graphic representation of the historical prominence of the founding team and the region which the owners decided to base the team out of. It represents the industrial machinery and the mechanical feeling that is synonymous with the city of Detroit. It also upgrades the team logo from a simple and flat silhouette of a lion to a more geometric, mechanical, fierce head of a lion. There are two signature variations to allow the maximum flexibility possible in designs. The signature also offers the flexibility of separating the elements as this is sometimes necessary.

// Unacceptable Use Vitesse Sans Book – BODY TEXT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

To maintain the equity and value of the Detroit Lions brand, the signature must never be altered or redrawn. Some, but not all, examples of common misuse are shown to the right. Any changes made to this identity are strictly prohibited.

DO NOT use the full signature without the trademark SLASH type Vitesse Sans Medium – BODY TEXT

LIONS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Signature Elements The signature is the combination of the two most important visual elements of the Detroit Lions–the symbol of the Lion head, and the trademark typographic wordmark. The diagram shows the visual breakdown of the Detroit Lions signature.

wordmark

symbol

DO NOT change the colors of the signature and/ or wordmark

DO NOT scale elements individually when using the full signature variations

Position, size, color, and the spacial/ proportional relationships of the signature are predetermined and should not be changed at any time.

Vitesse Sans Bold – HEADLINES

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

symbol

DO NOT distort the signature

signature

Vitesse Sans Black Italic – TITLES

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

DO NOT scale unproportionally

wordmark

Custom Two-tone SLASH Type DO NOT rearrange the elements when using full signature variations

12 / 13

4/5

// Signature Separation As stated, the signature can be separated into the two individual elements and they can be used on their own. This opens up more design possibilities and is necessary in some cases when it comes to designing for merchandise and equipment. These individual elements can be scaled within the requirements, but still must adhere to the clear space regulations.

// Specifications Individual Symbol

The two elements that make up the Detroit Lions signature are proportionally laid out in a way that each element’s size and position is determined by “x,” which is defined by the height of the capital letters in the wordmark type.

2.5x

// Acceptable Background Use

// Unacceptable Background Use

By controlling the background on which the signature is placed, it can be ensured that legibility and integrity are upheld throughout the design.

The examples on this page demonstrate some of the most common mistakes that are made when applying the signature to designs. Avoid using backgrounds such as these, as they compromise the legibility of the signature and diminish the presence of the brand.

The preferred background is white or a solid color with a high-contrast to the blues used in the symbol. The background must allow for clear indentification of all elements including the symbol, wordmark, and color, and also account for the clear space requirements. Remember to use the signature with white strokes around the wordmark on dark backgrounds.

x

It is important to note that the wordmark lines up on top with the point of the lion head’s snout, and the baseline of the wordmark lines up with the outward point on the bottom jaw. It is this proportional relationship that allows the determined “x” to be the defining measurement of the signature.

x

Always use these approved guidelines for the signature. Do not recreate or alter any of these specifications regarding the signature artwork.

When designing on a background that might interfere with the legibility of the signature and brand, consider these options: select a different image or a less active part of the same image, screen the background image or pattern down by a certain percentage, or choose another signature variation.

DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS DO NOT PLACE OVER TYPOGRAPHIC BACKGROUNDS

2.5x Individual Wordmark

x

x

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Josh Sanders Design Portfolio

14 / 15


SIGNATURE

// Signature signature

The Detroit Lions signature is a graphic representation of the historical prominence of the founding team and the region which the owners decided to base the team out of. It represents the industrial machinery and the mechanical feeling that is synonymous with the city of Detroit. It also upgrades the team logo from a simple and flat silhouette of a lion to a more geometric, mechanical, fierce head of a lion. There are two signature variations to allow the maximum flexibility possible in designs. The signature also offers the flexibility of separating the elements as this is sometimes necessary. Signature Elements The signature is the combination of the two most important visual elements of the Detroit Lionsâ&#x20AC;&#x201C;the symbol of the Lion head, and the trademark typographic wordmark. The diagram shows the visual breakdown of the Detroit Lions signature.

wordmark

symbol

Position, size, color, and the spacial/ proportional relationships of the signature are predetermined and should not be changed at any time.

symbol

signature

wordmark

4/5

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DETROIT LIONS

GRAPHICS/ PHOTOGRAPHY

// Creating Secondary Graphics Proper cropping and alignment

The Detroit Lions identity system is flexible and dynamic. It incorporates a graphic element created by cropping into the trademark typeface. When cropping the typeface, crop only inside the “L” on the bottom left corner of the two-tone area to create a geometric “SLASH” graphic that has both colors. The darker blue is then removed, and the ripped metal graphic is added along the edge to create the visual feel of a metal surface being clawed through. A slight gradient is then added to the blue crop to add a more dimensional and realistic look.

// Applications

// Applications

Hats

Team Polos

Transfroming crop to graphic

»

»

»

24 / 25

16 / 17

// Secondary Graphic Use The ripped metal graphic should only be used on the bottom right corner of designs and should not be more than 5” high or 2” in width. It is very important to keep the angle at which the “SLASH” is tilted so that the graphic maintains the consistency of the brand. An example of this graphic element has been applied throughout this brand guidelines manual. The graphic can also be applied over photographs, creating the illusion that the photo is on a metal surface that is being torn away. This is just another example of the versatility of the secondary graphic.

Variations in use

// Photography

// Applications

// Applications

The use of photography offers another degree of control when designing with the Detroit Lions identity. A specific look and feel has been chosen for the brand, and this style helps boost the visual awareness of the team. All photography is to be completely desaturated of all colors except blue. Furthermore, the only blue allowed to filter through is that of anything pertaining to the Detroit Lions brand–any other source of blue in images to be used must be desaturated as well. This helps boost the brand’s visual presence and add’s more character to the photographs and designs.

Stadium - 50 Yard Line

Stadium - Endzone

Use of graphic on a photo

18 / 19

APPLICATIONS

// Applications

26 / 27

// Applications

// Applications

Folding Lawn Chair

Cooler

Business Stationery

Josh Sanders 102 Bucareli Dr. San Francisco, CA 94132 10/17/11

Dear Josh, I want to thank you yet again for the hard work and time that you have put into our company’s rebranding and the new identity that you have created for our team, the Detroit Lions. I feel the new logo perfectly portrays a new movement and presents the team as a dominating force in the National Football League. As I stated at the last time we spoke, we have already started to move forward with the application of the new identity across our full product line, including: team wear and gear, merchandising, and all multimedia applications. I am pleased to let you know that you will be able to see the implementation of the new identity beginning on the first of next month. Again, I thank you for the hard work and thoughtful care when leading this important project. Sincerely,

William Clay Ford, Sr.

William Clay Ford, Sr. Owner, Detroit Lions Inc. 222 Republic Drive Allen Park, MI 48101

William Clay Ford, Sr. Owner, Detroit Lions Inc. 222 Republic Drive Allen Park, MI 48101 wcfordsr@detroitlions.com 313.262.2000

www.detroitlions.com

William Clay Ford, Sr. Owner, Detroit Lions Inc. 222 Republic Drive Allen Park, MI 48101 wcfordsr@detroitlions.com 313.262.2000

20 / 21

32 / 33

// Applications

// Applications

// Graphic Assets

Uniforms

Helmet

www.detroitlions.com/brandguidelines/graphicassets

2012

Graphic Assets

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Josh Sanders Design Portfolio


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Josh Sanders Design Portfolio


08. STOLI: EVOLUTION VS REVOLUTION OBJECTIVE: DEVELOP AN EVOLUTION AND A REVOLUTION DESIGN FOR LIQUOR/ SPIRITS Stolichnaya is the number one imported vodka from Russia. It is a staple in the bars, and has a growing popularity among the young adult demographic as well. Stoli is recognizable by the strong red, white, and gold label bearing a popular Russian building. The color of the brand helps distinguish it from competitors, but the design of the label itself feels very congested and heirarchy can be hard to establish. For the evolutionary design, a two piece label was devoloped to help sort certain information. The building was returned to correct persepctive and a seal was created to help portray a quality imported product. For the revolutionary design, a tapered bottle was chosen to reflect the angled aesthetic of Russian Constructivism. The bottle is white, adding a unique yet mystical element to the vodka because traditional vodka bottles are transparent.

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STOLI: EVOLUTION VS REVOLUTION

Current Design

Josh Sanders Design Portfolio


Evolutionary Design

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STOLI: EVOLUTION VS REVOLUTION

Revolutionary Design

Josh Sanders Design Portfolio


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STOLI: EVOLUTION VS REVOLUTION

Josh Sanders Design Portfolio


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Josh Sanders Design Portfolio


09. BIG 5 SPORTING GOODS OBJECTIVE: DEVELOP A NEW IDENTITY SYSTEM FOR A CONSUMER GOODS RETAILER Consistency is key when creating a successful identity for a company. Consumers need to be able to recognize and relate instantly with an identity. Big 5 Sporting Goods is a west coast sporting goods chain. They are one of the leading competitors in the respective industry, but they have a sorely outdated identity which lacks all forms of consistency as well. Colors change, heirarchy changes, and even type and styling varies within just the identity itself. I saw this as a great opportunity to bring new life to a company in which rebranding to a fresh, active, and modern identity would greatly help the company rise above other competitors and increase profits.

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BIG 5 SPORTING GOODS

Current Signature

New Signature

SPORTING GOODS

Josh Sanders Design Portfolio


BIG 5 Sporting Goods 2525 East El Segundo Blv. El Segundo, CA 90245 customerservice@big5.com 310.536.0611

Josh Sanders 102 Bucareli Dr. San Francisco, CA 94132 11/28/11

Dear Josh, I want to thank you yet again for the hard work and time that you have put into our companyâ&#x20AC;&#x2122;s rebranding project and the new identity that you have created for BIG 5 Sporting Goods. I feel the new identity perfectly portrays the feeling that we want our company to be associated with as a sporting goods store. We believe that with this new identity, our company will catapult to the forefront of the sporting goods market and be seen as a leader and innovator. As I stated the last time we spoke, we have already started to move forward with the applicaiton of the new identity across our full store and product line, including: all merchandising, store and POS signage, advertising etc. As lead designer of this project, I am pleased to let you know that you will be able to see the new identity implemented throughout our products beginning on the first of next month. Again, I thank you for the hard work and thoughtful care when leading this important project. Sincerely,

Steven G. Miller

BIG 5 Sporting Goods 2525 East El Segundo Blv. El Segundo, CA 90245

Steven G. Miller | CEO BIG 5 Sporting Goods 2525 East El Segundo Blv. El Segundo, CA 90245 customerservice@big5.com 310.536.0611

Steven G. Miller | CEO BIG 5 Sporting Goods 2525 East El Segundo Blv. El Segundo, CA 90245 customerservice@big5.com 310.536.0611

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BIG 5 SPORTING GOODS

Josh Sanders Design Portfolio


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BIG 5 SPORTING GOODS

AT&T

12:34 PM

AT&T

12:34 PM

AT&T

12:34 PM

Back

Deal of the Day

10% OFF ENTIRE PURCHASE

EXP JAN. 31, 2010

BIG 5

BIG 5

Excludes licenses, gift cards, tickets, tennis balls, firearms, ammunition, and Under Armour. Limit one coupon per customer on in-stock items only. Cannot be applied to other coupons, SVP Shop Online Orderor Tracking Home Deals products prior purchases. Not redeemable forNews cash or cash equivalent and must be surrendered at time of purchase. Discounts on multi-item purchases will be apportioned to each item on a

!

Josh Sanders Design Portfolio


AT&T

12:34 PM

Back

Deal of the Day

10% OFF ENTIRE PURCHASE

EXP JAN. 31, 2010

Excludes licenses, gift cards, tickets, tennis balls, firearms, ammunition, and Under Armour. Limit one coupon per customer on in-stock items only. Cannot be applied to other coupons, SVP Shop Online Orderor Tracking Home Deals products prior purchases. Not redeemable forNews cash or cash equivalent and must be surrendered at time of purchase. Discounts on multi-item purchases will be apportioned to each item on a

!

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Josh Sanders Design Portfolio


10. URBAN LEGEND CELLARS OBJECTIVE: REDESIGN PACKAGING FOR A LOCAL WINERY—LOW PRICE POINT AND HIGH Wine drinking is very prominent in the bay area due to the fact that Napa and Sonoma are only an hour or so away. However, the majority of the bay area is an urban environment—far from the rural atmosphere of the afformentioned areas. Urbanites need a wine that fits their taste: fast paced city life, bold, refreshing, artsy, and modern. Enter Urban Legend Cellars. Urban Legend is located right on the waterfront of Oakland’s ironworks district. The convenience of having a winery that caters to the urbanite’s lifestyle so close by gives Urban Legend such an opportunity for growth and popularity amongst the young adult city dweller.

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URBAN LEGEND CELLARS

Josh Sanders Design Portfolio


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URBAN LEGEND CELLARS

Josh Sanders Design Portfolio


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Josh Sanders Design Portfolio


11. IDENTITY VARIOUS IDENTITY WORK

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IDENTIT Y

elements

elements

IRE

LEGIONNAIRE

T I C S

C O M B A T

A T H L E T I C S

UNITED

Josh Sanders Design Portfolio


elements

LEGIONNAIRE C O M B A T

A T H L E T I C S

LEG

C O M B

UNITED

UNITED

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IDENTIT Y

DET RO IT

DET RO IT

Josh Sanders Design Portfolio


DET RO IT

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IDENTIT Y

Josh Sanders Design Portfolio


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IDENTIT Y

HAMMERHEADS summer league

Josh Sanders Design Portfolio


HAMMERHEADS summer league

HAMMERHEADS summer league

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IDENTIT Y

S I

S I

SPORTING GOODS Josh Sanders Design Portfolio


S I

SPORTING GOODS

SPORTING GOODS 85 86


thank you. YOUR REVIEW OF MY PORTFOLIO IS MUCH APPRECIATED. I LOOK FORWARD TO ANY POSSIBLE FUTURE COLLABORATION. Josh Sanders 586.943.7766 jasand86 @gmail.com © 2012 Josh Sanders All Rights Reserved


Josh Sanders Design Portfolio