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Issue 18 10 December 2012

Culture for Friends is an international newsletter produced by Euro Business Translations (EBT) Almere, the Netherlands, and distributed to 2200 organisations and individuals worldwide. Copy for future issues of the newsletter, preferably with photo material, is welcome. Video clips can be included, in consultation with EBT. You can send your contribution in any language and we will translate it into English – after all, translation is our business! Culture for Friends is produced by EBT to highlight the cultural and creative activities of companies and individuals, and new revolutionary trends in business enterprises. We look forward to receiving your contributions. Euro Business Translations: Tel. 00-31-36– 540 27 85. Email: josevers@eurobt.nl

60 years of Barentz Food Ingredients The engineers behind our food and drink Who makes the food we eat?

Bert Dijkink, food processing technologist at Barentz Twello

Food and health: two sides of the same coin More and more people are keen to achieve a healthy lifestyle nowadays, and diet plays a vital role here. What will people be eating in 20 or 30 years? What makes us change our eating habits? Sustainable consumption starts by changing those habits. Barentz Food Ingredients, one of the leading players in the food industry, is already working on the spaghetti you will be eating in 2050. Foresight leads to insight, in the food industry as elswhere.

Countless studies have been devoted to the role our diet plays in causing or preventing medical conditions such as cardio-vascular disease, obesity or various forms of cancer. Various international bodies such as EFSA, the European Food Safety Authority, keep a watchful eye on our nutrition.

Barentz Ingredients in 25 countries But who makes the food we eat? Who adds the seed and grain products, minerals, sweeteners, fats and other ingredients to our butter and margarine, soft drinks, sauces, ice cream, confectionery and meat products? Barentz Food Ingredients, with its European headquarters in Hoofddorp near Schiphol Airport in the Netherlands, has been an expert in food and chemical ingredients (also in cosmetics) for nearly 60 years now. With branches in 25 European countries, Barentz is one of the leading companies in this field. Barentz specialists help to determine what food tastes like, what it feels like in the mouth, its shelf life and attractiveness. Researchers in the Centre of Excellence in Wolvega and the laboratory at Twello are constantly improving the quality of our diet. 1


Citroenzuur in voeding en cosmetica

Barentz extraheert citroenzuur, een organisch zuur, uit citrusvruchten. Citroenzuur is een natuurlijk conseveringsmiddel en wordt ook ingezet als antioxidant, ter bescherming van producten. De belangrijkste eigenschappen zijn toevoegde (zure) smaak aan voeding en de juiste zuurtegraad aanbrengen in bepaalde cosmetische producten. Mariano Vasconcellos:”Citroenzuren worden door ons ingekocht in China. Het wordt veel gebrukt in mayonaise, dranken, ketchup, bakkerijroducten, vlees, soepen, sauzen en dressings.”

Mariano Vasconcellos:”Barentz is a specialist in specialties.”

Mariano Vasconcellos - Technical Director of the Food Division Barentz voor alle Europese landen en Sout-East Asia. Mariano Vasconcellos was ook Technical Brand Manager bij Heintz, en Global Savoury Development Manager bij Unilever, alsmede Implementation Manager Dressings bij Calvé Delft. (wordt vervolgd).

Below: Video fragment made on a new type of kaliumchloride, a salt reducer, developed by the American company Nu-Tek, further refined by Barentz/Vitablend in their Centre of Excellence in the Netherlands. (Wolvega). This new type of kaliumchloride is one of the biggest successes of salt reduction in our food over the past 10 years.

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Infant nutrition De lupine groeit in Europa en in andere gebieden maar de lupine die wij nodig hebben komt uit Australie. Die kwaliteit is beter en zij hebben ook de volumes die we nodig hebben. Ongeveer 90% van de lupine voor de voeding komt uit Australia. Het betreft een witte lupine boon, Lupine ALbus. Die zetten wij in. Erik weet er alles van.

Vrgr hidde

Sport nutri-

Clinical nutrition

They are now conquering the Asia Pacific region, with a new state fo teh art production facilities in Singapore.

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In 2007 L.I. Frank in Twello (the Netherlands), which creates new ingredients from soya, lupin and corn germ, became part of the Barentz Group.Barentz is de laatste jaren ook actief in vegetarische voiding, bioprotectie, clean label, zoutreductie, melkpoedervervangers en houdbaarheidsverlengers voor verse en gekookte vleeswaren.

Vanuit haar vestiging in Wolvega, Noord-Nederland, opereert Barentz met haar partner Vitablend in twee Centres of Excellence, waar op maat gemaakte oplossingen voor eindfabrikanten in de voedingsindustrie worden geconcipieerd. In november 2012 opende Vitablend, onder de paraplu van Barentz Food Solutions een vestiging in Singapore om de voedingsmarkt van Zuidoost-Azië te

Barentz Animal Nutrition Barentz supply well proven ingredients and scientifically based raw materials for the animal feed industry ( pet food, calf milk replacers, aquafeed, premixes). The high-quality feed ingredients are carefully selected for all companion and livestopck animals that include ruminants (beef, catlle and calves), swine, poultry and aqua.

The premixes contain vitamnis, minerals, nucleotides, amino acids and/or nutraceuticals.”

Production facilites in Twello, Wolvega and Singapore. The Barentz Group is a European based , leading global ingredien ts distributorof ingredients and rasw materials. Bartenz bwegan its life as a chemical company and our roots are still strongly in creation, distribution, adn the supply of chemicals. ! November is Singapore geopemnd. n 1903, it specialized completely in the cghemical industry (coatings, adhesives, cleaners, detergents and polymers, inks).

On 1 Novwember 2012 Vitabl;end, which is a part of Barentz Food Ingredients, opened a new state-of-the art production plant for specialized infant and clinical food in Singapore. Vitablend is the premium prov ider of nutrition fortification and protection solutions. Having a production facility in Singapore al;lows Vitablend to be closer to their customer base n the Asia Pacific region. Marc Duchene,. General Manager Vitablend Singapore:”We want to be closer to our customers. To developpremium and innovative protection and fortification food solutions. Hidede van der Wal, CEO of the Baretnzt Group:”At Baretnz we offer comprehensive ingredients solutions to our food and nutrition dcustomers worldwide. 4


Ook de snel veranderende voedingswereld, onderhevig aan talloze trends en innovaties, ondergaat een voortdurende revolutiegolf. Steeds weer staan de experts, bedenkers en makers van ingrediĂŤnten, die aan het begin van de voedselketen staan en hun ingrediĂŤnten leveren aan grote voedselfabrikanten, voor de uitdagingen om vernieuwende, versterkende, beter houdbare, soms biologisch verbeterde ingrediĂŤnten te maken.

Antioxidants protect the nutritional quality of products improving their shelf lives.

L.I. Frank is a sp[eciqalist a processing beans, (lupin and soy), and grains (corn), into natural food ingredients. L.I. Frank was founded in 1753 as a family owned and driven company in food and food additives in the Netherlands. Since 1950 L.I. Frank concentrated on soy bean processing. In 2000 L.I. frank took up new sophisticated crop, lupin which arwe gaining popularity.

LI

Frank , founded in 1753, in the netherlands, is a very experienced berans and grains processing company speci-

Infant food Vitablend improves the stasbility of infant milk formulas to oxidation through the use of synergistic tocopherol-ascorbyl palmitate blends that are easily dosed into the oil blend prioopr to spray drying.

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Antioxidants that protect the nutritional quality of these products improving their shelf lives.

Barentz: Onderscheidend door innovatie en pioniersrol The Barentz Group is founded in 1953 in Amsterdam, the Netherlands. Barentz is a distributor of ingredients, additives, halffabrikaten en raw materials, mainly for the food, the pharmaceutical and chemical industries. Barentz bestaat in 2013 60 jaar. Het Europese hoofdkantoor is gevestigd in Hoofddorp (the Netherlands). De huidige president, de Nederlandse levensmiddelentechnoloog Hidde van der Wal, sinds 2003 aan het bewind, heeft de multi- nationale onderneming in 9 jaar tijd in recordtempo voortgestuwd met een ongekende expansiedrift naar een international network in 25 Europese landen en vestigingen China en Singapore, alsmede twee Centres of Excel-

t in Europa, n China zo’n onals in dienst, 5 levensmidogen, die over Worstenmaker Peter en.

Barentz Singapore: State-of-the art Production Facility, van waaruit Barentz de markt van Zuidoost-Azië gaat bewerken.

Lactose replacers in Met steun van een teram ice-cream. Lupin-based van levensmiddelentechslimming tablets, tasty nologen worden vernieulupin bread to figt obesiwende voedingsconcepten ty. Vitablend preontwikkeld, recepmixed antioxiBarentz Food Solutions has ten bedacht en gedants, vitamnie grown throughout its long creëerd voor o.a. premidex and history by builing long-term antioxidanten en partnerships with customers productver-rijkende and principals across the Highly skilled team ingrediënten voor world by retaining a consisSport Nutrition principalen in 25 tent focus on quality Food solutuions landen in Europa 6 en een central kantoor in China.

Lupineveld in ?? Vragen aan Carrie , die deze foto geleverd heeft, waar dit lupineveld, ligt, Austgralië?? 6


HIDDE VAN DER WAL: THE ENERGISING FORCE BEHIND BARENTZ EUROPE

In the footsteps of Herman Barentz - “Foresight leads to insight” Hidde van der Wal, CEO of the Barentz Group since 2003, joined the company in 1988 after qualifying as a food technologist. He is an experienced international leader and a visionary, with a sharp eye for detail. As CEO and strategist he is responsible for the growth of the business in 25 European countries and for the ongoing expansion into Asia. The company was founded in Amsterdam in 1953 by Herman Barentz, as a producer and distributor of chemical raw materials. He managed it for the first 20 years of its existence, and laid the foundation of the current pan-European enterprise. In 1953 Herman Barentz came into contact with the Kodak Eastman Company, commonly known as Kodak, an American multinational and photographic equipment company. Kodak is renow-ned for having invented the core technology now used in digital cameras. Herman Barentz, however was much more interested in the activities in the chemical sector. While everyone else concentrated on its photography products, Barentz signed a contract with the company that allowed him to sell chemical raw materials in the Netherlands. Hidde van der Wal is full of praise for Herman Barentz, who guided his initial steps in the business. “He had the unique ability to learn from the past, and to keep looking ahead. Putting the customer at the heart of our thinking, was the fundamental lesson he had in mind. Herman Barentz was a real pioneer, who combined vision, drive and team spirit. He was highly skilled at managing operation s from a distance,” Hidde says.

“We can end world hunger if we really want to” Hidde van der Wal enjoys cooking in his free time. As a result he is keenly interested in nutrition - and in the problem of feeding the world’s population. “The world feeds some 8 billion people every day. Some get 3 meals a day, others 1 or 2, while some get none at all. Efficient food production cuts the cost of food. Our mission is to put this ideal into practice. We can end world hunger if we really want to. We already have the technology needed to do this.” Barentz opened a production facility in Singapore in early November to improve supplies to SouthEast Asia.

“Alternatives to breast feeding” “’There are very promising markets in South-East Asia, with huge numbers of young consumers. Indonesia, the Philippines, Malaysia, Vietnam, Thailand and Korea have a combined population of about 500 million, much more than that of Europe. Both men and women have to work here, to make ends meet. The traditional picture of the husband as a breadwinner and the wife whose place is in the kitchen is a thing of the past. Working mothers find it difficult to breastfeed their babies, which creates a demand for baby formula to replace mother’s milk. There is a legal obligation to add essential vitamins and minerals to these products. Our production facility in Wolvega, the Netherlands, delivers such high-quality formula. Thus, we make an indirect contribution to women’s emancipation by offering alternatives to breast feeding.”

The challenge of different culinary cultures Hidde van der Wal sees the different culinary cultures in more than 25 countries as a challenge. ”Food is international nowadays,” he says. “The Italians export spaghetti and other types of pasta, the Netherlands is one of the biggest exporters of potatoes in the world. No one outside of Japan had heard of Sushi 20 years ago. America has introduced the Big Mac on a global scale, and Heineken and Coca Cola are popular everywhere. Habits change, and food changes with them. Barentz products are part of this evolution. We want to create our local image in each country. The growth of the world population will lead to different types of agriculture. Our dietary pattern will probably be very high tech in 2050, but on the other hand traditional dishes like sausage and mash, well prepared, will still be a delicacy.” 7


Culture For Friends