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Schedule. October 26

October 27

10:00 - 11:00 - Opening the event. Welcome from the founder of OMA.

14:00 - 15:00 - “Sustainable Homes” Glenn Murcutt.

11:00 - 12:00 - “Crafts and technology Futurist team” Jacques Herzog.

15:00 - 16:00 - “The Autonomous House” Brenda y Robert Vale.

13:00 - 14:00 - Lunch Break. 14:00 - 15:00 - “The elegance in buildings” César Pelli. 15:00 - 16:00 - “Large structures, the future of architecture” Santiago Calatrava. 16:00 - 17:00 - “The concept: a building foundation” Zaha Hadid.

16:00 - 17:00 - Break. 17:00 - 18:00 - “Resource and Energy Conservation: Key factors when ordering space” Charles Correa. 18:00 - 19:00 - “The inside of the sustainable industrial” Norman Foster.

October 28


08:00 - 12:00 - First part of the city tour. 12:00 - 14:00 - Lunch Break. 14:00 - 18:00 - Second part of the city tour.

October 29 13:00 - 16:00 - Business conference and exhibition models. 18:00 - 20:00 - Tribute to: Aldo Van Eyck.

De Doelen Schouwburgplein 50 3012CL Rtotterdam, PaĂ­ses Bajos 010 2171700


Organizer. OMA OMA is a leading international partnership practicing contemporary architecture, urbanism, and cultural analysis. The office is led by five partners Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu and Managing Partner, Victor van der Chijs and employs a staff of around 220 of 35 nationalities. Architects, researchers, designers, model makers, industrial designers and graphic designers work in close collaboration, and expert consultants are intimately involved from the beginning of the design process. OMA’s recently completed projects include the Wyly Theatre in Dallas (with

REX, 2010), Prada Transformer, a rotating multi-use pavilion in Seoul (2009), the Zeche Zollverein Historical Museum and masterplan in Essen (2006), the Seoul National University Museum of Art (2005), the much acclaimed Casa da Música in Porto (2005), the Prada Epicenter in Los Angeles (2004), the Seattle Central Library (2004), the Leeum Samsung Museum of Art in Seoul (2004), the Netherlands Embassy in Berlin (2003), the IIT Campus Center in Chicago (2003), and the Prada Epicenter in New York (2001). The work of Rem Koolhaas and OMA has won several international awards including the Pritzker Architecture Prize in 2000, the Praemium Imperiale (Japan) in 2003, the RIBA Gold Medal (UK) in 2004, the Mies van der Rohe – European Union Prize for Contemporary Architecture

(2005) and the Golden Lion for Lifetime Achievement at the 2010 Venice Biennale. To accommodate a range of projects throughout the world, OMA maintains offices in Rotterdam, New York, Beijing, and now also Hong Kong, OMA’s newest office.

OMA History. OMA was founded in 1975 by Rem Koolhaas, Elia and Zoe Zenghelis and Madelon Vriesendorp as a collaborative office practicing architecture and urbanism.

for Jussieu University, Paris (1993). During these formative years OMA also realized ambitious projects, ranging from private residences to large scale urban plans: Villa dall’Ava, Paris (1991), Nexus Housing, Fukuoka, Japan (1991), the Kunsthal, Rotterdam (1992) and the Maison à Bordeaux (1998). In 1994 OMA completed Euralille, a 70-hectare business and civic center in northern France comprising the European hub for high-speed trains.

The office gained renown through a series of groundbreaking entries in major competitions: Parc de la Villette, Paris (1982), ZKM, Karlsruhe (1989), Tres Grande Bibliotheque and Two Libraries


Futuristic Architecture. Jacques Herzog. “Crafts and Technology Futurist team”

Jacques Herzog (born 19 April 1950) is a Swiss architect that founded with Pierre de Meuron Herzog & de Meuron Architekten (HdM), a Swiss architecture firm in Basel, Switzerland in 1978. They are perhaps best known for their conversion of the giant Bankside Power Station in London to the new home of the Tate Modern. Jacques Herzog and Pierre de Meuron have been visiting professors at the Harvard University Graduate School

of Design since 1994 and professors at ETH Zürich since 1999. In 2001, Herzog & de Meuron were awarded the Pritzker Prize, the highest of honours in architecture. Jury chairman J. Carter Brown, commented, “One is hard put to think of any architects in history that have addressed the integument of architecture with greater imagination and virtuosity.” This in reference to HdM’s innovative use of exterior materials and treatments, such as silkscreened glass. Architecture critic and Pritzker juror Ada Louise Huxtable summarized HdM’s approach concisely: “They refine the traditions of modernism to elemental simplicity, while transforming materials and surfaces through the exploration of new treatments and techniques”. In 2006, the New York Times Magazine called them “one of the most admired

architecture firms in the world”. HdM’s early works were reductivist pieces of modernity that registered on the same level as the minimalist art of Donald Judd. However, their recent work at Prada Tokyo, the Barcelona Forum Building and the Beijing National Stadium for the 2008 Olympic Games, suggest a changing attitude. HdM’s commitment of articulation through materiality is a common thread through all their projects.[clarification needed] Their formal gestures have generally progressed from the purist simplicity of rectangular forms to more complex and dynamic geometries. The architects often cite Joseph Beuys as an enduring artistic inspiration and collaborate with different artists on each architectural project. Their success can

be attributed to their skills in revealing unfamiliar or unknown relationships by utilizing innovative materials.

Representative works. Edificio Forum (Barcelona) Tate Modern (London) Library Technical Eberswalde (Eberswalde, Germany) Ricola Stores (Laufen, Switzerland) Rudin House (Leymen, France) Railway Engine Depot (Basel) Goetz Collection (Munich) Schwitter Apartment Ofice (Basel) Plaza of Spain (Santa Cruz de Tenerife)

Futuristic Architecture.

Futuristic Architecture. Cesar Pelli. “The elegance in buildings”

César Pelli (born October 12, 1926 in San Miguel de Tucumán, Argentina) is an Argentine-American architect known for designing some of the world’s tallest buildings and other major urban landmarks. His designs are known for their curved facades and metallic elements. In 1991, the American Institute of Architects (AIA) listed Pelli among the ten most influential living American

architects. His many awards include the 1995 AIA Gold Medal which recognizes a body of work of lasting influence on the theory and practice of architecture. Perhaps his most famous work are the Petronas Twin Towers, which were for a time the world’s tallest buildings. He also designed the World Financial Center complex in downtown Manhattan, which surrounds the now-fallen World Trade Center. After studying architecture at the Universidad Nacional de Tucumán, Pelli completed his studies at the School of Architecture at theUniversity of Illinois at Urbana-Champaign. He started his career in the New Haven offices of architect Eero Saarinen. He emigrated to the United States in 1952 and became a naturalized U.S. citizen in 1964. He married Diana Balmori, a renowned landscape and

urban designer. They had two children: Denis, a neurobiologist and Professor of Psychology and Neural Science at New York University and Rafael, also a renowned architect. Pelli served as dean of the School of Architecture at Yale University from 1977 to 1984. His firm employs about 100 architects, designers, and support staff in New Haven, Connecticut. Pelli wrote a book, “Observations for Young Architects.� In 2007, Duke University commissioned him to plan a 20- to 50-year revitalization of its Central Campus. On May 26, 2008, Yale University bestowed an honorary Doctor of Arts degree to Pelli for his work in Architecture.

Representative works. Petronas Towers (Kuala Lumpur) Performing Arts Center of Ohio (Cincinnati) NTT corporate headquarters (Tokyo) Republic Bank Building (Buenos Aires) Loeb Art Museum, Vassar College (New York) Carnegie Hall Tower (New York) Performing Arts Center (Charlotte) Cheung Kong Center Tower (Hong Kong) Tower in Canary Wharf (London) Mattatuck Museum in Waterbury (Connecticut) Herring Building, Rice University (Houston) World Financial Center (New York) Residential Tower, Museum of Modern Art (New York)

Futuristic Architecture.

Futuristic Architecture. Santiago Calatrava. “Large structures, the future of architecture”

Santiago Calatrava Valls (born 28 July 1951) is an internationally recognized and award-winning Valencian Spanish architect, sculptor andstructural engineer whose principal office is in Zürich, Switzerland. Recent projects. One of his newest projects is a residential skyscraper named 80 South Street after its own address, composed of

10 townhouses in the shape of cubes stacked on top of one another. The townhouses move up a main beam and follow a ladder-like pattern, providing each townhouse with its own roof. The “townhouse in the sky” design has attracted a high profile clientele, willing to pay the hefty US$30 million for each cube. It is planned to be built in New York City’s financial district facing the East River. As of 2008 this project had been canceled; the Manhattan real estate market had gone soft, and none of the ten multi-million dollar townhouses had been sold. He designed the approved skyscraper, the Chicago Spire, in Chicago. Originally commissioned by Chicagoan Christopher Carley, Irish developer Garrett Kelleher purchased the building site for the project in July 2006 when Carley’s financing plans fell through. Construction of

the building began in August 2007 for completion in 2011. When completed, the Chicago Spire, at 2,000 feet tall, will be the tallest building in North America. His work includes three bridges that will eventually span the Trinity River in Dallas. Construction of the first bridge (Margaret Hunt Hill Bridge), named after donor Margaret Hunt Hill, has been repeatedly delayed due to high costs, a fact that has sparked much controversy and criticism. If they are completed, Dallas will join the Dutch county of Haarlemmermeer in having three Calatrava bridges. Calatrava’s design for the Peace Bridge, a 130m pedestrian bridge to span the Bow River in downtown Calgary, Alberta, Canada, will cost approximately $24.5 million. The project was approved by city council in early January 2009 and is scheduled for completion in fall 2010. Public disclosure of Peace Bridge was

made on 28 July 2009 to the public and praised as a sleek, elegant contribution to downtown Calgary. The design showed a sleek, tubular, single span red and white trestle, offering separate pathways for cyclists and pedestrians. The bridge is expected to serve 5,000 pedestrians and cyclists daily.

Representative works. Lusitania Bridge (Merida) Vistabella Bridge (Murcia, Murcia) MontjuĂŻc Telecommunications Tower (Barcelona) Bilbao Airport (Bilbao) Suspension bridge of Jerusalem (Jerusalem) ECB Building (Toronto, Canada) Station Alameda, MetroValencia (Valencia)

Futuristic Architecture.

Futuristic Architecture. Zaha Hadid. “The concept: a building foundation”

Zaha Hadid, (born 31 October 1950) is an Iraqi architect. Hadid was born in 1950 in Baghdad, Iraq. She received a degree in mathematics from the American University of Beirut before moving to study at the Architectural Association School of Architecture in London. After graduating she worked with her former teachers, Rem Koolhaas and Elia Zenghelis at the Office for Metropolitan Architecture,

becoming a partner in 1977. It was with Koolhaas that she met the engineer Peter Rice who gave her support and encouragement early on, at a time when her work seemed difficult to build. In 1980 she established her own Londonbased practice. During the 1980s she also taught at the Architectural Association. She has also taught at prestigious institutions around the world; she held the Kenzo Tange Chair at the Graduate School of Design, Harvard University, the Sullivan Chair at the University of Illinois at Chicago School of Architecture, guest professorships at the Hochschule für Bildende Künste in Hamburg, the Knowlton School of Architecture, at The Ohio State University, the Masters Studio at Columbia University, New York and the Eero Saarinen Visiting Professor of Architectural Design at the Yale School of Architecturein New Haven, Connecticut.

In addition, she was made Honorary Member of the American Academy of Arts and Letters and an Honorary Fellow of the American Institute of Architects.She has been on the Board of Trustees of The Architecture Foundation. She is currently Professor at the University of Applied Arts Vienna in Austria. A winner of many international competitions, theoretically influential and groundbreaking, a number of Hadid’s winning designs were initially never built: notably, The Peak Club in Hong Kong (1983) and the Cardiff Bay Opera House in Wales (1994). In 2002 Hadid won the international design competition to design Singapore’s one-north masterplan. In 2005, her design won the competition for the new city casino of Basel,Switzerland.

Representative works. Vitra Fire Station, Weil am Rhein, Germany Rosenthal Center for Contemporary Art, Cincinnati, Ohio Hoenheim-North Terminus & parking, Strasbourg, France Platform Bergisel Ski jumping, Innsbruck, Austria Ordrupgård Annex, Copenhagen, Denmark Phano Science Centre, Wolfsburg, Germany Nordkettenbahn cable car, Innsbruck, Austria BMW Center Leipzig, Germany General Plan Zorrozaurre, Bilbao, Spain Bridge Pavilion Expo Zaragoza 2008, Zaragoza, Spain The Peak Club, Hong Kong Opera House Cardiff Bay in Walest

Futuristic Architecture.

Sustainable Architecture. Glenn Murcutt. “Sustainable Homes”

Glenn Marcus Murcutt AO (born 25 July 1936) is a British-born Australian architect and winner of the 2002 Pritzker Prize and 2009 AIA Gold Medal. Murcutt was born in London to Australian parents. He grew up in the Morobe province of Papua New Guinea, where he developed an appreciation for simple, vernacular architecture. He was educated at Manly Boys’ High School and studied

architecture at theSydney Technical College, from which he graduated in 1961,and where he became friends with other soon-to-be-prominent students, including director Jim Sharman, theatre designer Brian Thomson and film producer Matt Carroll. Murcutt’s early work experience was with various architects, such as Neville Gruzman, Ken Woolley and Bryce Mortlock which exposed him to their style of organic architecture focussing on relationships to nature. By 1969 Murcutt established his own practise in the Sydney suburb of Mosman. Murcutt works as a sole practitioner,producing residential and institutional work all over Australia. Although he does not work outside the country, or run a large firm, his work has a worldwide influence, especially since Murcutt teaches master classes

for beginning and established architects. Filmmaker Catherine Hunter, who is making a documentary on the architect, has said: “He gives everything, he can’t help himself. He’s unstoppable, he’s this force. Long before we started talking about things such as sustainability, Glenn was practising those things.” Murcutt’s motto, ‘touch the earth lightly’, convinces him to design his works to fit into the Australian landscape features. His works are highly economical and multi-functional. Murcutt also pays attention to the environment such as wind direction, water movement, temperature and light surrounding his sites before he designs the building itself. Materials such as glass, stone, timber and steel are often included in his works.

Representative works. Murcutt guest studio, Kempsey Visitor Information Center of Bowali Kakadu National Park Local History Museum and Tourist Office, Kempsey Centro de Arte Arthur and Yvonne Boyd, Riversdale Laurie Short House, Sydney Nicholas House, Mount Irvine Home Carruthers House, Mount Irvine House Ball-Eastaway, Glenory, Sydney Fredericks House, Jamberoo Magney House, Bingi Bingi Magney House, Sydney Done House, Sydney Meagher House, Bowral Simpson-Lee House, Mount Wilson Marika-Alderton House Fletcher-Page House, Kangaroo Valley

Sustainable Architecture.

Sustainable Architecture. Brenda y Robert Vale. “The Autonomous House”

Professor Brenda Vale and Doctor Robert Vale are architects, writers, pioneer researchers, and experts in the field of sustainable housing. After studying architecture together at the University of Cambridge, in 1975 the Vales published “The Autonomous House”, a technical guide for developing housing solutions that are energy-selfsufficient, environmentally friendly, relatively easy to maintain, and have a

traditional appearance. The book has been translated into five languages and is widely recognized as a basic text in the field of green building. Through the 1980s the Vales designed a number of commercial buildings in England, notably the thick-walled, superinsulated Woodhouse Medical Centre in Sheffield. In the 1990s the Vales completed two important green building projects in Nottinghamshire: the first in 1993, the first autonomous building in the United Kingdom, a four-bedroom house for themselves in the historic town of Southwell. Their book “The New Autonomous House” documents the design and construction of this house, which is warmed and powered by the sun, produces its drinking water from rain, composts its effluent, and is consistent with its historic context. The

house is completely off-grid except for the telephone line and a connection to the electrical supply. The latter supplies power from the grid when the occupants are using more electricity than is being produced by the solar panels mounted behind the house, and exports at times of surplus generation. The other is the Hockerton Housing Project, five one-story residential units using the same design tactic of thick walls, thermal mass, and superinsulation. The local housing authority now plans, as part of its official policy, for a hundred autonomous houses to be built in the area by the end of the century. The Vales emigrated to Waiheke Island near Auckland, New Zealand in 1996, taking jobs at the University of Auckland. Brenda Vale is currently a research fellow at Victoria University of Wellington.

Publications. 1982. Albion: a Romance of the TwentyFirst Century. Devon, UK: Spindlewood 1991. Towards a Green Architecture: six practical case studies. RIBA Publications. 1992. Green Architecture: Design for an Energy-Conscious Future. Bulfinch Press Little Brown and Company. 2000. The New Autonomous House. Thames & Hudson Ltd. 2007. The Role of Whole Life Costs and Values. Butterworth-Heinemann. 2008. New Domestic Detailing. Butterworth-Heinemann. 2009. Time to Eat the Dog?: The Real Guide to Sustainable Living. Thames & Hudson.t

Sustainable Architecture.

Sustainable Architecture. Charles Correa.

“Resource and Energy Conservation: Key factors when ordering space�

Charles Correa (born September 1, 1930) is an Indian architect, planner and activist. Correa was born in Hyderabad, India. He studied architecture at the University of Michigan and at Massachusetts Institute of Technology after which he established a private practice in Bombay in 1958. His work in India is an adaptation of Modernism to a non-western culture. His early works attempt to explore a local

vernacular within a modern environment. His land-use planning and community projects continually try to go beyond typical solutions to third world problems. All of his work - from the planning of Navi Mumbai to the carefully detailed memorial to Mahatma Gandhi at the Sabarmati Ashram inAhmedabad has placed special emphasis on prevailing resources, energy and climate as major determinants in the ordering of space. Over the last four decades, Correa has done pioneering work in urban issues and low cost shelter in the Third World. From 1970-75, he was Chief Architect for New Bombay an urban growth center of 2 million people, across the harbor from the existing city. In 1985, Prime MinisterRajiv Gandhi appointed him Chairman of the National Commission on Urbanization.

In 1984, he founded the prestigious Urban Design Research Institute in Bombay which to this day is dedicated to the protection of the built environment and improvement of urban communities. He also designed the distinctive buildings of National Crafts Museum, New Delhi(1975–1990), British Council. In 2008 he resigned his commission as the head of Delhi Urban Arts Commission.

Representative works. Mausoleum of Mahatma Gandhi, Ahmedabad. Kanchenjanga Apartments, Bombay. Bhopal State Assembly, Bhopal. Art Center and Museum Bharat Bhavan, Bhopal. Artistic and administrative center Jawahar Kala Kendra, Jaipur. British Institute, New Delhi.

Physics and Astronomy Centre, Pune. Salt Lake City Center, Kolkata. Church at Parumala, Kerala. Ismaili Centre, Toronto. Neusoscience MIT Centre, Boston. Champalimaud Centre, Lisbon. Surya Kund, Delhi. TVS Finance, Madras. Almeda Park Project, Mexico. Gobhai House, Golwad. LIC Centre, Mauritius Permanent Mission of India to the UN, New York Jeevan Bharati, Delhi Office Complex ECIL, Hyderabad Gun House, Ahmedabad JN Centre, Banglore IUCC, Pune

Sustainable Architecture.

Sustainable Architecture. Norman Foster. “The inside of the sustainabl industrial”

Norman Robert Foster, Baron Foster of Thames Bank, OM (born 1 June 1935) is a British architect whose company maintains an international design practice. He is Britain’s most prolific builder of landmark office buildings.In 2009 Foster was awarded thePrince of Asturias Award in the Arts category. Foster was born in Reddish, Stockport, England,to a working-class family.

Leaving school at 16, he worked in the Manchester City Treasurer’s office before joining National Service in the Royal Air Force. After he was discharged, in 1956 Foster attended theUniversity of Manchester’s School of Architecture and City Planning (graduating in 1961). He took an interest in the works of Frank Lloyd Wright, Ludwig Mies van der Rohe, Le Corbusier and Oscar Niemeyer. He won the Henry Fellowship to the Yale School of Architecture, where he met future business partner Richard Rogers and earned his Master’s degree. He then traveled in America for a year, returning to the UK in 1963 where he set up an architectural practice as Team 4 with Rogers and the sisters Georgie and Wendy Cheesman. Georgie (later Wolton) was the only one of the team that had passed her RIBA exams allowing them to set up in practice on their own. Team 4

quickly earned a reputation for high-tech industrial design.

Representative works. Caja Madrid Tower, Madrid, Spain John Spoor Broome Library, Cal State Channel Islands. Lumiere residences, Sydney, Australia Thomas Deacon Academy The Willis Building, London, UK Wembley Stadium, London, UK Palace of Peace and Reconciliation, Astana, Kazakhstan Building of the Faculty of Pharmacy at the University of Toronto, Canada Hearst Tower, New York, USA Dresden Hauptbahnhof reconstruction, Dresden, Germany Deutsche Bank Place, Sydney, Australia The Philological Library at the Free University of Berlin, Germany

National Police Memorial, The Mall, London, UK 40 luxury apartments, St. Moritz, Switzerland Millau Viaduct, Gorge du Tarn, France Tanaka Business School, Imperial College London McLaren Technology Centre, Woking, UK 30 St Mary Axe, Swiss Re London headquarters, London, UK Metro de Bilbao, Spain Universiti Teknologi Petronas main campus, Malaysia Clark Center, Stanford University Palo Alto, CA The Metropolitan Building in Warsaw La Poterie metro station, Rennes, France Al Faisaliah Centre, Riyadh, Saudi Arabia

Sustainable Architecture.

Tour. Route. The tour is the starting point opposite the Maritime Museum Coolsingel. Then, moving through the port of Leuven through the Erasmus Bridge to Katendrecht. From there begins the aquatic part of the ride, then returns to the land in the North Island, past the Willems Bridge, the White House and the Cubic Houses to finish the tour.

Tower of Numbers Delfshaven Groothandelsgebouw Kop van Zuid

Places. Museum Boijmans Van Beuningen Rotterdam Maritime Museum Kijk-Kubus (Show-Cube) Sonneveld House Netherlands Architecture Institute Euromast Tower Museum Het Schielandshuis Kunsthal Ahoy

Netherlands Architecture Institute.



Museum Boijmans Van Beuningen.



Tribute. Aldo Ven Eyck.

Aldo van Eyck was born in Driebergen, Holland in 1918. He lived with his family in Golders Green in London from October 1919 to July 1935. Educated in England at Prince Alfred Primary School in Hampstead, London from 1924-32 and at Sidcot School in Winscombe near Wells from 1932-35, he returned to Holland to study at the Royal Academy of Visual Arts in the Hague 1935-38 He studied architecture at the Eidgennössische

Technische Hochschule Zurich from 1938-42. He remained in Zurich until the end of the war where he married his fellow ex-student Hannie van Roojen in 1943. Children Tess [1945] and Quinten [1948]. While living in Zurich they met Carola Giedion-Welcker who introduced them to the twentieth century art avant-garde. The Van Eyck’s moved to Amsterdam in 1946 where aldo worked as an architectural designer in the Town Planning section of the Amsterdam Public Works Department from 1946-51. He participated in the COBRA movement 1948-51. From 1951-54 he lectured in Art History at the Academy of Art and Industry in Enschede. From 1947 he was a member of the Dutch CIAM group ‘de 8 en opbouw’, a participant in the Nagele project [1948-58] and Dutch delegate at a string of international congresses from 1947-59. He commenced private practice

in partnership in 1951, in association with Theo Bosch 1971-2 and in association with his wife Hannie from 1983 to his death in 1999. From 1951-66 he tutored in Interior Design at the Institute for Applied Art Education in Amstredam and from 1954-59 he tutored in architectural design at the Academy of Architecture in Amsterdam. Aldo Van Eyck co-founded “Team 10” with J. Bakema, G. Candilis, A. & P. Smithson and J. Voelcker in 1954. Van Eyck lectured throughout Europe and northern America stressing the need to reject Functionalism and attacking the lack of originality in most post-war Modernism. Van Eyck’s position as coeditor of the Dutch magazine Forum helped publicize the “Team 10” call for a return to humanism within architectural design. He co-edited Forum with Apon, Bakema, Boon, Hardy, Hertzberger and Schrofer 1959-63 and 1967. He

joined the Delft Technical College as a professor in 1966 retiring in 1984. He lectured ceaselessly at universities and congresses, twice visiting Australia; first for the Perth Architecture Students Convention in May 1966 where he lectured together with Jacob Bakema, John Voelcker and Buckminster-Fuller and in 1984 in Sydney and Melbourne for the Architects’ International Series.

Representative works. Municipal orphanage, Amsterdam Sonsbeek flag. Van Ars church pastor, Loosduinen. Project population Nagele, Noordoostpolder. ESTEC building for the European Space Agency.



Libro del festival RAF. Trabajo realizado para la clase de diseño editorial