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joseph james

portfolio.


majjin majjin majjin majjin majjin


HE WHO WONDERS

DISCOVERS THAT THIS IN ITSELF IS

WONDER

- MC Escher


Contents.

Digital Photography

Cardboard Sample Box

Brief: Photograph a product in orthographic and perspective views. Then edit the Raw images inside of Adobe Photoshop to improve elements such as Levels, remove imperfections and the background.

Brief: To create a Sample Box that displays a range of cutting and folding skills. The Box must be made from corrugated card, containing Box card and Foam Core shapes.

This digital editing project saw me use a range of tools inside of Photoshop such as the ‘Quick Selection Tool’ to remove the background from my image. Furthermore, the use of the ‘Stamp Tool’ enabled me to remove the imperfections on the product such as scratches or dust.

By using a scalpel and glue gun I was able to produce a Sample Box that displayed a variety of different cut and fold techniques. Completing this task has thoroughly improved my sketch modelling skills, which will be very beneficial in future projects.

Creative Cardboard

Motion Sensing Alarm

Radox Shampoo

Brief: To design and make a Toy from recycled cardboard that uses a rotational mechanism, a hinge and a spring.

This section displays my research into LEDs to show my studies in the field of Electrical Engineering. I have applied the knowledge gained to make a motion sensing alarm.

Brief: To create a replica of a Radox Shampoo Bottle from Styrofoam using hand tools found in the workshop such as wire brushes, sanding paper and coping saws.

In this project I created the concept of a night-light that children would be proud to use. I incorporated the popular Batman franchise into my design to create a concept that would appeal to children. The mechanisms required by the brief worked together in the design to create a fully functioning model.

By reflecting on the knowledge I have gained from my Electrical Engineering module I decided to apply these findings into a product. I researched into the physics behind LEDs and explored the necessary components I would need to make a functioning alarm that detected motion.

This project heavily benefited my sketch modelling skills and taught me valuable lessons related to Styrofoam modelling. For example, I learnt the importance of constantly referencing, to accurately form the product you are modelling.


Connecting Meal Times

Collectible Toy + Album

Fusion 360

Drawing

Previous Projects

Brief: To create a new food packaging idea for an existing company with the purpose of connecting people at meal times through the use of digital/ virtual technologies.

Brief: Using ‘design thinking’, create a set of small collectible toys and album concept for TCC using your own original story.

This section displays my recent work within Fusion 360, showing the results of design courses I have completed. Rendered and Exploded view images communicate the different products I have created.

This section explores a variety of my Drawing work, such as quick sketching, marker rendering and observational drawing.

This section gives insight into some of my previous projects, such as the Nike Sound Sculpture, by showing my final presentation boards.

This was an substantial project where I combined the recent advances in Augmented Reality with a Meal time experience that would connect young Children with their parents. I optimised the use of the Nintendo brand, using Mario as the product’s key theme to strongly appeal to children.

This was a thorough and complex project requiring careful considerations into a number of areas such as graphic design and modelling. Our team created a unique, compelling story which became a collection of fun and educational toys for children aged 8 upwards.

Completing a collection of Fusion 360’s design academy courses has been a beneficial experience in helping me improve my CAD skills. Fusion 360 is a versatile and limitless program with features that help to communicate my designs in intriguing ways, through capabilities such as photo-realistic rendering and stress analysis.

The 15 minute design challenges have been a great opportunity to develop my creative thinking and to quickly sketch ideas onto paper. Marker rendering has provided me with new opportunities to communicate my ideas to a client and observational drawing has helped me to accurately draw shapes in 3D.

The projects shown in this section also include concepts for an outdoor eating area and stage for Hyde Park Festival, a Midi Controller concept designed for Apple and a Point of Sale Display advertising a new James Bond Aftershave.


Introduction T

his portfolio is a collection of my work from my 1st year of studying Engineering Product Design at London South Bank University; plus some previous projects I have completed. Each project shown in this Portfolio is unique and has helped me develop my skills in a number of different ways. Projects have required me to integrate skills from different disciplines to create ideas that successfully and uniquely meet the brief. The disciplines included are: Design Methods, Graphic Design, Photography, Drawing, Mechanics and Electronics. I have been able to combine different disciplines in ways I hadn’t done before, such as Mechanics and Design Methods in the “Creative Cardboard” Project. I have thoroughly enjoyed working with fellow student in group projects and communicating ideas with them for feedback. The importance of working with others has been highlighted to me this year, as I realise the benefits of teamwork lead to greater creativity and success. I am looking forward to future assignments so I can continue to develop the range of skills I need to grow as a designer.

Design Methods

Graphic Design

Photography

Drawing

Mechanics

Electronics

Digital Modelling


My Skills Pieces fit together to create a bigger picture of the skills needed by a Designer.

Graphic Design

Drawing

By completing a collection of creative project I have been able to utilise the Adobe Creative Suite. I really enjoy using Adobe Photoshop, Illustrator and InDesign in my work to communicate ideas visually and create graphics.

Drawing plays a vital role in every project I have completed. Drawing enables me to quickly and effectively communicate ideas to a client and to generate a range of ideas at the start of a new project. It is a skills I enjoy developing.

Digital Modelling

Design Methods

My skills within Fusion 360 are constantly growing helping me to create photo-realistic renders of my designs and to simulate important areas such as manufacture and stress analysis on an object. I really enjoy working in Fusion 360 due to the outcomes that arise from it.

I have been taught a number of useful design strategies in my first year at LSBU which I enjoy applying to different project. Currently, I am still exploring which creative techniques work best for me, especially at the start of a project. However, I thoroughly enjoy the process of initial brainstorming and research.

My picture will continue to grow, as my skills develop. Each piece tessellates and complements each other, all working towards a creative outcome. Academic accomplishments: A Level Results: 3D Design: A* Extended Design Project (EPC): A* Maths: A Physics: C


Maths

Mechanics

Maths is another vital skill I am constantly using to create successful project. Calculating volume, trigonometry and mechanics are common topics I incorporate into my projects.

This is a more recently developed skill that I look forward to developing further still. Completing the ‘Creative Cardboard’ project helped me to understand the basic concepts behind rotational mechanisms. I look forward to applying my knowledge gained from physics into real products in the future.

About me. I am an aspiring Designer from a small town called Sunbury on Thames I am a songwriter and musician, using my creativity to create unique songs that tell a story.

Belbin Analysis

Electronics

After carefully completing my Belbin Analysis I was given the roles of “Plant” and “Completer Finisher”. The “Plant” attribute shows I am creative, imaginative person and I enjoy solving problems to find a solution.

This theoretical and practical skill has most likely been the skill I have developed the most this year as it was previously an area I found challenging. I am more familiar with the various components used in electronics and correctly analyse circuit diagrams.

I have been playing Hockey for 10 years, helping me become a good team worker and perform well under pressure. Other accomplishments: - Winning Group in ‘Design’ Category for the Cisco Red Button Challenge 2014 - Silver Duke of Edinburgh Award


Brief: Photograph a product in orthographic and perspective views. Then edit the Raw images inside of Adobe Photoshop to improve elements such as Levels, remove imperfections and the background.

Solo 4 Weeks

Digital Photoraphy D

igital Photography is an important, yet sometimes overlooked, skill often required by a product designer. It enables them to “show off” their products in an aesthetically pleasing way. Good photographic and editing skills are required to do a product “justice” when presenting it to a client. This project has helped me develop a number of skills by using an industry standard DSLR Camera in a photographic studio and then taking a collection of my photos into Adobe Photoshop for editing. My skill set now includes a number of useful techniques for enhancing a photo in Photoshop to make it the best it can be. I’ve also gained experience in using photo studio equipment and learnt the importance of ‘overshooting’.

Graphic Design

Photography


Bottom

Right

Front

Top

Left

Back


Bottom

Right

Front

Top

Left

Back


Perspective 1

Perspective 2

Perspective 3


Perspective 1

Perspective 2

Perspective 3


Brief: To create a Sample Box that displays a range of cutting and folding skills. The Box must be made from corrugated card, containing Box card and Foam Core shapes.

Solo 2 Weeks

Cardboard Sample Box D

uring this practical brief I continued to develop my card modelling skills so that in future projects I could produce high quality sketch models to communicate my idea effectively. Our brief was to design a replica of a Sample Box which showcased a range of different cutting and folding skills required for good sketch modelling. The brief involved using materials such as Foam Core, Corrugated Cardboard, Grey Board and Acetate. Furthermore, I used scalpels to create different types of cuts/folds and carefully assembled the box together with a glue gun.

Design Methods


Process: The brief gave certain outlines of how to create the Sample Box, to ensure the correct outcome was obtained. But to ensure the process of making the box went smoothly I also made a quick set of steps to follow so actions were completed in the correct order. For example, I first began by cutting out all the required materials, then following on from this is began making some of the shapes.

Skills gained: Confidence in using a scalpel to cut small opens Creating smooth curves with a scalpel Reheating glue by using the gun’s nozzle to adjust objects Realising that different cuts = different folds

Final Model My final outcome for the Card Board Sample Box.

Equipment Used:


Foam core - 5mm

Corrugated Card - 2mm Box Card - 1mm Foam Core - 5mm

4

Box Card - 1mm

3

A sample box, helping to develop practical skills in the area of cardboard modelling.

box

cardboard sample

1 2

1

Creating Tabs to glue down thin materials

3

Cutting out + joinin material to make more complex shapes

2

Applying many consecutive cuts, to create a smooth curve

4

Learning that different cuts give different folds


Brief: To design and make a Toy from recycled cardboard that uses a rotational mechanism, a hinge and a spring.

Solo 2 Weeks

Creative Cardboard T

his practical project saw me create a mechanical toy made completely from recycled Cardboard. Our brief stated that the Toy must include a rotational mechanism, spring and hinge. This task greatly improved my card modelling skills and helped me become comfortable with using scalpels and glue guns

I created a brainstorm to explore the different ways in which I could incorporate the mechanisms into a fun toy for kids that was also unique. After much thought, I came up with a concept for a kid’s night-light that used a smartphone’s flashlight to project the famous ‘Bat Signal’ onto the ceiling of a room.

Design Methods

Graphic Design

Mechanics


Diffraction Using the physical law of diffraction, this product works as a simple projector.

Mechanisms Hinge My design used a hinge to allow the user to open and close the comportment where the smartphone is placed.

Instructions These clear instructions make the product very easy to use.

The used a long hinge that works all the way across the ‘door’ making it easy and secure for the user to open. open and close

Idea I wanted to create a night-light for kids that they would be proud to use, by carefully disguising the light as a branded toy.

Rotational

The design uses the Batman licence which is very popular amongst young children.

The cardboard toy also used a lock mechanism to securely hold the smartphone inside the box while the night-light was in use.

The night-light is very easy to use. A smartphone, with the torch on, is placed inside the box, causing the Bat Signal to be projected onto the ceiling of the child’s bedroom.

The lock prevents the smartphone from falling out when turned correctly, making it save when used by young children.

Spring My design also includes the required spring on top of the box. The spring is attached to the billboard which displays the instructions of how to use the product. This makes the instruction board more interactive.

Secure The simple lock mechanism helps keep the users Smartphone safe inside the product, preventing it from falling out.


BAT SIGNAL

Superhero Nightlight Follow Batman’s instruction to turn on the Bat Signal so he can fight all the baddies at Night!

Project the Bat Signal onto your Bedroom Ceiling at night!


This section displays my research into LEDs to show my studies in the field of Electrical Engineering. I have applied the knowledge gained to make a motion sensing alarm.

Solo

Motion Sensing Alarm T

his project shows how I have amalgamated the theory I have learnt from Electronic Engineering with Modelling to create an alarm that sounds when any movement is detected. During Semester 1 I have enjoyed studying Electrical Engineering because it has really helped develop my knowledge in the field of Electronics. This section displays my research into the electrical component of LEDs and shows a motion sensing alarm I created. I created this motion sensing alarm to apply the circuit theory I had learnt and to start developing my practical circuit skills. I look forward to the possibilities that Electronics will provide for me in future projects.

Electronics


Light Emitting Diodes

Certain coloured LEDs have different Voltage Drops. For example...

An LED is a form of Diode, therefore in a circuit it can take the orientation of bias or reverse bias. If an LED is placed in reverse bias in a circuit no current will flow through it. LEDs have a Voltage Drop, which is the amount of voltage loss that occurs through all or part of a circuit due to impedance.

1.8 - 2.2V

The Blue LED wasn’t invented until the early 1990s and its creators, won the Nobel Prize in Physics that year.

Example

i

3.2 - 3.8V

3.2 - 3.8V

D VD

E

VR In the circuit above:

R

E = VD + VR When E = -12V and R = 2.2k

When I = 6mA and R = 1.2k E = 1.8 (0.006 x 1200k) = 9V

I = 0A, because the voltage source has been reversed, meaning the LED is now in reverse bias, so no current flows


Inertia Switch C106DG Transistor

9V Battery On/Off Switch

Application Motion Sensing Alarm

This is the motion sensing alarm I created. The diagram to the left shows the different components that make up the circuit. Resistors: 70k Ohms 7k Ohms 200M Ohms 12V DC Alarm

When the switch is "On" the Red LED lights up and as soon as the alarm box experiences movement the alarm sounds. This method of an alarm sounding due to motion is used in many applications such as Car and Burglar alarms


Brief: To create a replica of a Radox Shampoo Bottle from Styrofoam using hand tools found in the workshop such as wire brushes, sanding paper and coping saws.

Solo 2 Weeks

Radox Shampoo O

ur brief was to create a replica of the Radox Shampoo Bottles, out of Styrofoam using a range of hand tools in the workshop. This project helped me become better at working with Styrofoam making it a useful process as this material is great for sketch modelling. I used a range of different hand tools such as wire brushes, cutting knives and sanding paper to obtain a form that accurately represented the Radox Bottle. I learnt some valuable lessons from this practical exercise that I will take forward into future projects, such as the importance of continuously referencing the product you are replicating.

Design Methods


Equipment Used:

Skills gained + lessons learnt: Importance of constantly referencing the product being replicated Sand gently + in one direction to avoid peeling Place masking tape on an surface and sand to achieve a crisp edge on a face Comfortably + effectively using a wire brush Using masking tape as a way of communicating shapes and lines Using appropriately graded sanding paper for different types of jobs Take care when reflecting a product’s symmetry and concave shapes


Shampoo Bottle

Front

Left

Back

Right

A styrofoam model displaying the compelling and recognisable form of the Radox Shampoo Bottles. This model visualises the key features of Radox’s product, such as the front ‘swoop’ and implies the position of the handle and lid.


Brief: To create a new food packaging idea for an existing company with the purpose of connecting people at meal times through the use of digital/virtual technologies.

Solo 4 Weeks

Connecting Meal Times P

ackaging plays a vital role in the encouragement of a customer making a purchase in store. The graphics and form of the package are significant factors, that help to portray the quality and message of the product being sold. In this project, I thought carefully about how food packaging could be used to create a more immersive experience at meal times, encouraging children to spend more time with their parents. My concept saw Children making a pizza with popular gaming character Mario with their parents. The packaging created a fun experience through the use of AR technology, physical activities and socialising digitally.

Design Methods

Graphic Design

Photography

Drawing

Digital Modelling


Good shock resistance

CYMK Colours Vibrant + Contrasting Colours

Simplistic Graphic Design

Visual Impact

“Less is more” Use of colours, shapes and text in graphic design

Link to current TV Ad campiagns

Inert Text must be easy to read from a distance

Keep food hot or cold (Insulator)

Animations simulate cooking process e.g. cutting

Use of persuasive langage to entice customers

Easy to transport

Ecourage another purchase

D.I.Y. VR Headset built into packaging

User can quickly + easily follow links

virtual chef explains cooking instructions

QR Codes

Augmented Reality card built into packaging

Google Cardboard Virtual Reality

Use of iconography on packaging graphics

Loyalty point scheme with rewards

Promotion

Technology

Encouraging users to connect via social media

Augmented Reality

Images of other products sold by Brand

Projecting visuals onto dinner table Projecting cooking instructions on kitchen walls

Can be flattened easily after use

Easy to store + recycle

Waterproof

Preserve food + keep fresh

Connecting Meal Times

TEXT

Careful placement of brand logo + slogan

Functionality + Requirements

Must have barcodes, allergy info + cooking instructions

Eyedrop colours from Company Brand

Deals on multiple purchases

Provide protection

Use of flexible film window so user can see contents (transparent)

Bold + Clear Fonts

How will it be displayed in stores?

Cartoons encouraging kids to eat healthily


Download the Mario Pizza Party App MARIO PIZZA PARTY Begin cooking

Cook with Mario Using AR Technology on your Smartphone Complete Mario’s Frisbee Challenge

Frisbee Challenge

Share your Pizza creation and Frisbee Challenge with friends

Video Call

Cook with Mario to make a delicious Pizza!

MARIO PIZZA PARTY Connecting Meal Times

Joseph James

Encourages a Healthy diet, while also improving listening skills.


Benefits to Company + Consumer

Mario Pizza Party creates a fun and

create a delicious Pizza, that Mario

the chance to become a social media

immersive cooking experience for kids

would be proud of! Mario’s Frisbee

superstar like Mario! Sharing your pizza

to explore with their parents. Following

challenge helps pass the time while

creation with friends couldn’t be easier using the

Mario’s instructions, kids can easily

the pizza cooks and also gives you

video call option in the Mario pizza Party App.

Communication Skills

Healthy Living

Branding + Promotion

Encourages quality time with Parents/Guardians

Home-made Pizza = Less calories = Healthier Eating

Children love the Mario Franchise around the World

Improve Communication skills during Video Call

Using physical activities to pass time (Cooking time)

Mario Franchise is trusted by Adults and instantly recognisable in stores

Improve listening skills by following instructions

Encouraging exercise

My Idea welcomes Nintendo into the Food Market, increasing their brand diversification


MARIO PIZZA PARTY 1

Purchase the Mario Pizza Party box from your local supermarket

2

Read the simple instructions from the instructions card

3

Download the Mario Pizza Party app from the App Store or Google Play

4

Scan Mario’s AR Card with the Mario Party app camera

5

Cook with Mario and create the homemade pizza

6

Complete the frisbee challenges while your pizza cooks

7

Make with

Share your pizza creations with friends over video call inside the App and show the world your frisbee skills with #FrisbeeChallenge

a pizza Mario!

MARIO PIZZA PARTY Begin cooking Frisbee Challenge Video Call

Download the App


TIME TRAVELLERS


Brief: Using ‘design thinking’, create a set of small collectible toys and album concept for TCC using your own original story.

Group 5 Weeks

Collectible Toy + Album A

fun yet complex live project completed in collaboration with Chris Moon from The Continuity Company (TCC). This group project required us to design our very own range of toys, with a compelling origin story that would entice young children to collect. The project required us to design in a vast number of areas including the form/ function of the album, the shape of the toys and many graphical elements that played a vital role in portraying our unique story. Our team where very pleased to be placed second in the competition with a strong brand idea that helped children learn history by playing themed games and collecting character cards.

Design Methods

Graphic Design

Photography

Drawing

Digital Modelling


Development of Character Graphics

30mm

Product Form + Manufacture

or... 10mm

15mm = 16mm

Taking the advantages of both shapes... Form can easily be stacked

Shape is unique + interesting

Interior + Exterior Graphics

Character graphics are completely contained inside the final cylindrical form

Character graphics lay in and outside the cylindrical form

Cheaper to produce as only one mould is needed for injection moulding

Figures are more unique and have more interesting forms

Shape has lower volume than full cylinder = cheaper to make

Children attach Time Travellers to their school Cylindrical extrusion

Interior Graphics

stationary...

means children can use Time Travellers

...Working as free advertisment in schools...

as Pencil Tops ...because a child without Time Travellers sees the toy and wants one too... ...Child gets home and asks adult for Time Traveller toys... ...This effect repeats until every child in the class either wants or has Time Travellers...

Calculations give an estimate of total volume of plastic used to make each figure - this can be used to find manufacture costs.


1

2

Cylinder + hemisphere form (Bullet shaped)

Reduced diameter, now = 16 mm Increased height, now = 30 mm

Cylindrical Extrusion for Pencil Top Application

Cylindrical extrusion = more accurate to diameter of common pencils

Diameter 20 mm Height = 28 mm

4 Character graphics applied Colour of body + arms change according to colours of character Time Travellers logo added on to top of each figure Character number also added to top of figure

Form is curved cylinder = can be stacked therefore better gameplay

Development of Form

3 Form = squashed and pinched = unique shape Volume has decreased = cheaper to produce Addition of arms = helps make toy look like an amusing character Height = 30 mm Diameter = 16 mm

Timmy’s Story - Comic Strip


TIME TRAVELLERS Florence Nightingale

Play games to help the Time Travellers get back to their time in Histor y.

William Shakespeare

Milk

Cereal

Fruit

Free with ever y Breakfast Bundle!

Albert Einstein ...And many, many more!

Work with friends to save the World and make the Histor y books! Collectible Toys + Album

Take the Time Travellers to School!

Collect them all!

Joseph James, Jack Williams, Hanna Ahmed, Mithun Mahendran, Ifeanyi Egbuna.


Blind Bags

Fruit

Milk

Front

Back Cereal

BENEFITS TO KIDS + PARENTS Kids enjoy collecting + playing with Time Travellers

Breakfast Bundle Purchase Learn History

RAVELLERS

Play Games

Perfect Start Reading Character + Game cards imrpove literacy and history knowledge

Breakfast bundle

IME

Breakfast Bundle encourages balanced diet

Breakfast Bundle gives kids perfect start to the day

TT

Instant Reward

Healthy Breakfast

Purchase the Breakfast Bundle items from your local store to recieve a free Time Travellers Pack

Time travellers Quirky, cute, collectible toys, teaching kids history in the best way possible - by playing together


Character Cards Teach kids about the characters they collect by giving 3 fun facts

Time Travellers Album Inspired by the NASA HQ, the setting of Timmy ’s Story

Cards display character graphics, so kids can make connection between names + faces Card number encourage kids to collect them all

Portal leads to figure storage

Back of card reinforces the Brand’s identity

Character card storage

Game card storage

Prop Storage

Checklist helps kids keep track of the characters they’ve collected and learn history at the same time.

Doors open to reveal storage areas

game cards

Game props enhance gameplay

Blind bags include Game Cards so kids can play games with their friends or solo Each game is linked to a Character Some games help children learn subjects like English + Music Diagrams easily explain how games are played The game cards give repeatable value and purpose to the figures

Slide out draw for figure storage


Expansion of Brand

Episode 1: Fly me to

ARMSTRONG

the moon

Benefits to supermarket Bundle entices customer purchases, as they feel they’re hetting a good deal

Kids are happy to go shopping due to Toy reward, making parents happy too.

Product’s repetitve cycle ecourgaes repeated visits/purchases

Time Travellers increase sale of Breakfast Bundle item (Cereal, Fruit and Milk)


This section displays my recent work within Fusion 360, showing the results of design courses I have completed. Rendered and Exploded view images communicate the different products I have created.

Solo 3 Weeks

Fusion 360 C

omputer aided design has enabled designers, like me, to achieve the communication of ideas that would otherwise be very difficult using Pen and Paper. The next few pages display a showcase of some of the CAD Models I have created inside of Fusion 360, to develop my digital design skills. I have completed a number of courses, educating me on the vast possibilities that Fusion 360 provides. Learning how to carefully and successfully read an engineering drawing of a component has also been a very useful process that will assist me in future projects. This sections displays a ‘Krähenfuss’ inspired Lamp, an ‘Alessi’ inspired Kettle and a replica of a Butterfly Valve created from Engineering drawings.

Digital Modelling

Mechanics


01. Adlerfuß Lamp Inspired by t he Louis Kal ff "Krähenfuss" table lamp. Elegant, minimal ist design, del i cately bringing l ight into any interior of your choice. Ad lerfuß meaning “eagle’s foot ” expressses t he sophist icat ion of t his lamp, bringing a sense of style to your surround ings.


02. MJ34 Kettle Inspired by t he Alessi MJ33 teaket t le design by Michael Graves, t his Ket t le has a number of iconic features t hat wil l make it a focal point of any kitchen. Ergonimic features, careful ly considered make t his a highly funct ional design t hat makes t he abundant task of making a hot drink as comofortable and t hought less as it should be.


1

2

3

6

7

Shaft

Retainer

B

Fusion 360 allows the application of decals onto models, enabling me to display characters like Tutankhamen shown here.

5

Body

A

Time Traveller Toy

4

Plate

Screw

C

Butterfly Valve D

3D, exploded view of all components.

MJ34 Kettle Front view showing various components of my Alessi inspired Kettle. E

1

Spout 2

Lid

3

4

Screw 5

6

Handle 7

Arm Nut

8

A

A

F

Washer

1

2

3

Butterfly Valve 4

B

B

Rendered, perspective views of the Butterfly Valve

C

C

D

D

Body

E

E

Base

F

1

2

3

4

5

6

7

F

8

5

6

7


MJ34 Kettle Stress Analysis I applied a force of 30N onto the Handle of the Kettle to check the material would be strong enough for when user is pouring water Butterfly Valve Assembly

1

30N was an appropriate value as this is an over estimate of the force the handle will experience, Butterfly this ensures Valve Assembly complete safety Create the components of the Butterfly Valve assembly and then assemble them, as shown in

Figure 1. The dimensions of the components are shown in Figures 2 through 7. Assume the missing dimensions.

iPhone 6s Case

This screen shot shows the maximum displacement of the Handle to be 0.9618mm, occurring at the top of the component.

Renders of an iPhone 6s Case I designed in different colour combinations. The design includes all the necessary extrusions for the iPhone’s features. 1

2

A-A (1:2)

3

4

5

6

7

8

A

90.66

A

A

07

7.

13

.26

76 B

B

Handle made from ABS Plastic

Butterfly Valve

B

180.24

This result therefore shows the ABS Plastic is strong enough to be used for the Handle - the displacement experienced is negligible.

C

C

B (1:1)

Figure 1 The Butterfly Valve assembly Assembly drawings 2 for the Body and Shaft of the Butterfly Vale, displaying the necessary measurements

Student Project

D

D

E

E

Bolt to be Brazed on 180.24 Dept.

Technical reference

Product Design 0464

Created by

Approved by

Document type

Document status

Title

DWG No.

Joseph James 24/11/2017 Fusion 360

Alessi Inspired Kettle

F

1 Rev.

1

2

3

4

5

6

7

F

Date of issue

Sheet

8

1/1

Figure 3 Dimensions of the Shaft

Figure 4 Dimensions of the Retainer

MJ34 Kettle Drawing sheet created with Fusion 360, displaying measurements from different orthographic views.

Figure 2 Dimensions of the Body


This section explores a variety of my Drawing work, such as quick sketching, marker rendering and observational drawing.

Solo

Drawing - Semester 1 D

rawing is a vast topic and skill necessary to communicate ideas effectively to a client. Furthermore, quick sketching is vital in order to generate a range of ideas at the start of a project. This section displays a collection of drawing work I have completed ranging from 15 minute design challenges where the main focus is quick sketching and detailed, final drawing such as the Poster I created for a campaign, raising awareness for the homeless people of London. I have used a range of media in this section, such as using rendering markers to create realistic drawings of an electric razor to communicate an idea to a client easily.

Drawing


15 Minute Design Challenge


15 Minute Design Challenge


Awareness Poster for the Homeless A composition I designed, influenced by the work of artist C215, aiming to capture the traumatic experiences of the homeless, to raise awareness amongst those that walk past the poster in London.


Southwark Bridge - London This piece is a composition I drew on London South Bank of the Southwark Bridge; the drawing also depicts St. Paul’s Cathedral. This is a tonal, perspective drawing created using sketching pencils.


Electric Razor Rendering This is a rendered sketch of a electric razor designed by Braun, shown in a front view and side view. A hand is shown holding the razor for scale.


Contemporary Desk Top Lamp This is a rendered sketch I created for a modern, contemporary Desk Top Lamp. The design is aimed at University Students and encourages good studying by only turning on when an iPhone is inserted in place.

Grouped Objects - Perspective Drawing This is a tonal, observational drawing I created displaying a collection of objects interacting with each other


This section gives insight into some of my previous projects, such as the Nike Sound Sculpture, by showing my final presentation boards.

Solo

Previous Work T

hroughout my education I have studied Design in subjects such as GCSE Product Design, GCSE Art and A Level 3D Design. This section explores a number of projects I have completed in my own time and at A Level. Projects include: a Nike Sound Sculpture, a concept for an outdoor eating area and stage for Hyde Park Festival, a midi controller designed for Apple and a Point of Sale Display designed for a new James Bond Aftershave. Each project has been responsible for developing skills such as Design Thinking and Modelling that have been very useful in University projects. Each presentation board summarises the final concept behind each project. Please feel free to ask any questions about these projects and let me know if you would like to see the development folders for these projects.

Design Methods

Graphic Design

Photography

Art + Drawing

Digital Modelling


Spaghetti Strcture Thread can be used as suspension cables

Ins pira

ntif

y co

Triangular forms are common in strong structures

nst rain ts

Brick must be at a height of 400mm

Only spaghetti and thread can be used to build the bridge

Distribution of Time

Most effective method of reinforcing a square shapes

tion

Ide

Bridge must be strong enough to support 1 brick

Initia

diameter circle

l rese arch

touching the 600mm

Repeated tessellation to create the same shape but bigger

In

No material can be

Spaghetti could be ‘weaved’ through edges for support


uctio

Prod

ion

+ testin g

entat

n

Pres

Developm e n t

nitial

con

cep

ts

Project Timeline

Our design successful supported one brick


The

Point of Sale Display.

The sophistication of the James Bond franchise captured in a visually engaging Point of Sale Display. This engaging Point of Sale display uses projector technology to create an advertisement display that customers will find both attractive and memorable. The display features a collection of famous London icons, seen frequently in the James Bond films, that will resonate with customer. The display not only promotes the franchise in an impressive way, but also presents the ‘007 aftershave’ in a sophisticated, exciting way. This design would be mounted onto the walls of shopping stores with the James Bond trailers projected upon it, with the aftershave product by its side.

Visualisation of Design in a shop environment

By Joseph James


THE NIKE SOUND SCULPTURE By Joseph James

The Nike Sound Sculpture creates an immersive and engaging listening experience. The sculpture is an interactive Bluetooth speaker that can be used in areas such as homes, gardens and skate parks allowing you to listen to your music in style. The Nike Sound Sculpture is an intriguing and unique speaker, ready to become an icon in any environment

HEAR IT. FEEL IT. SEE IT.


HYDE PARK FESTIVAL By Joseph James

Hyde Park’s latest additions: Hyde Park Home and Hyde Park Stage

2017 line-up:

TH 28

-

TH 30

JULY Hyde Park Stage and Hyde Park Home are the newest iconic attractions of one of London’s favourite parks. Hyde Park Home provides you with a peaceful and spacious place to enjoy the natural environment that surrounds you. Hyde Park Stage is also an impressive and modern addition to Hyde Park’s landscape. It will also be home to this year’s Hyde Park Festival; providing you with unforgettable music experiences.


The Pro Controller X Music. Made Beautifully.

Designed by Joseph James

N o w a v a i l a b l e i n R o s e G o l d a n d S p a c e G r e y.

16 high per formance drum pads, with emotional response. A n i n t e g r a t e d To u c h S c r e e n t o e n h a n c e y o u r p e r f o r m a n c e . 8 sophisticated rotar y knobs, with sensitive per formance control. A stylish build that will create a power ful, visual statement on stage. 8 faders to express emotion and control your music. Wo r k s i n h a r m o n y w i t h L o g i c P ro X ( i n c l u d e d ) Creative inspiration and potential at your finger tips.


Portfolio Layout Research

Consistency is an important factor in Graphic Design and it is an element that I wanted to include in my own portfolio. I conducted research into different colour palettes and was fond of this Pantone Palette shown above. The image include the colour codings, meaning I could replicate the colours easily and have a consistent colour scheme in my portfolio.

I explored how other designers have previously design layout for portrait magazines too, as I wanted to consider the best orientation for my portfolio. This template image influenced a number of my layouts and also helped me realise the important of white space and alignment on a page.

To gain further inspiration, I also used Pinterest to see how Graphic designers have created impressive portfolios. Seeing images, such as the above, helped me discover the importance of the 3D elements of my portfolio and tangible objects, such as creating pages that fold outwards to reveal more work.

I also conducted research and considered how I could effectively use Typography to visually communicate my work and to convey a clear message. The image above all displays the effectiveness of overlapping objects such as text, to make a page more interesting. The bold pink tone used for the background also contrasts interestingly with the bold black font.

During my research I also discovered the importance of guiding the reader’s eye around the page to make their job of reading the pages easy and painless. A visual hierarchy helps to achieve this by subconsciously indicating the reader’s eye to read text in a certain order. Colour, size and layout can help indicate the order text should be read in.

I also revised the key principles of graphic design to help me incorporate these ‘rules’ into my work. For example, the principle of grids is vital to organise bodies of text clearly and the principle of repetition is important to add consistency to my portfolio so the pages come together to make a sort of ‘branding’ that conveys the positivity of my work.


Semester 1

Reflection Semester 1 has been a challenging, yet thoroughly enjoyable term due to the compelling content of modules I have studied and being able to produce a portfolio of work I am proud of.

The highlight of Semester 1 would have to be the fun, yet deceivingly complex Collectable Toy Project. This project allowed me to really think with childlike creativity, improve my team working skills and help me in becoming more confident in using the Adobe Creative Cloud Suite.

TIME TRAVELLERS Florence Nightingale

Play games to help the Time Travellers get back to their time in Histor y.

William Shakespeare

Milk

Cereal

Fruit

Free with ever y Breakfast Bundle!

Albert Einstein ...And many, many more!

Work with friends to save the World and make the Histor y books! Collectable Toys + Album

Take the Time Travellers to School!

Collect them all!

Joseph James, Jack Williams, Hanna Ahmed, Mithun Mahendran, Ifeanyi Egbuna

In Semester 2 I would like to continue improving my drawing skills, to help me communicate ideas more effectively on paper.


SEMESTER 1


SEMESTER 2


Contents.

Software Exams

IKEA Plywood

Balsa Bridge

Whistle Project

Electric Car Race

Brief: We were assigned these exams to test and challenge our Adobe Software Skills. The test required us to use a range of tools in Photoshop, Illustrator and InDesign.

Brief: To design a piece of furniture from Plywood that reflects the playful, yet functional, characteristics of the IKEA Brand.

Brief: Produce a Bridge structure (as light as possible) from Balsa Wood, that spans a distance of 2 meters and can hold a weight of 5kg

Brief: To manufacture a whistle from an engineering drawing using Lathe and Mill machines

Brief: Design and create an electric car and race it against fellow classmates. Every car must use the same motor and wheels of 60mm diameter.

This software exam helped me become familiar with using a number of tools available in the Adobe Suite. For example, I am now able to use the pen tool confidently, allowing me to produce story boards and 2D graphics to present my work in a visually engaging way.

This project guided me through a detailed design process, from brand research to the manufacture of a final design in the workshop. Luke Kingham and myself designed a wall mounted, flat pack desk, that helped the productivity of the users by integrating green life into their workplace

A practical task that I found very challenging, but a major learning curve as this was the first time I had used a lathe or milling machine. I carefully followed the provided engineering drawing to produce the metal whistle accurately.

This was a simple yet, thought provoking project that combined my mechanical and practical skills. After brainstorming and considering how to produce a strong structure that was lightweight, I decided on a form inspired by girders, a simple yet strong structure, that would minimise material and therefore weight

In this practical project I designed and made an electric car using a simple battery powered motor. I gained knowledge in areas such as gear ratios, making basic circuits and creating drawings for a laser cutting machine.


Lunch box User Design

CAD Car Design

Team Viva - Bikethon

Pipe Climber Mechanics

Drawing

Brief: After conducting detailed research into the requirements and needs of a specific user, design a lunch box for this target market.

Brief: Using Fusion 360, design a new concept car and reverse engineer electric components inside of CAD and insert them into your design.

Brief: Design, make and race a recumbent bicycle in 5 days using recycled bikes and bamboo

Brief: Using Mechanics as mathematical proof, design a Pipe Climber that can scale a 2.5m pipe.

This section displays a range of my drawing work and renderings, from my Visual Communications Module.

Conducting research into how my product could benefit autistic children was a very rewarding and interesting challenge. Undergoing live reviews with a client gave beneficial feedback, ensuring my product would meet the needs of my target market. I was very pleased with the enjoyably functional lunch box I designed.

Using surface modelling to create a design for a new concept car was an enjoyable and exciting process, that demonstrated the capabilities of Fusion 360. Form manipulation and detailed rendering helped me design a striking concept design that I am proud to share.

This is so far the most intense project I have completed, due to the short time frame and challenging brief. As part of Team Viva, we created a working recumbent bicycle we were proud to race. The bike was a great reflection of our teamwork and an accumulation of the different skills provided by each team member.

Although the brief seemed simple, this project required my team and I to apply detailed mechanical theory to mathematically prove our device would complete the task at hand. We produced an informative video that concisely explained our mathematical process and how our Pipe Climber worked.

I have thoroughly enjoyed the continuation of development with my drawing skills. I have been apply to apply many skills taught in my Visual Communication module into many projects. My rendering and perspective drawings are constantly improving, I look forward to seeing where they are in a year’s time


Introduction D

uring Semester 2 I continued to develop a range of skills required by the designers of today. Projects started to become more complex and required the combination of the skills learnt from different modules. My highlight of Semester 2 was the IKEA Playful Plywood project, where I designed a wall mounted study desk which incorporated the benefits of green life in the workplace to maximise productivity. Time management has played a key role in this Semester, as I have adapted to working on a collection of different projects simultaneously. The importance of regulating time and designating suitable time frames to different tasks are skills I have developed especially. Furthermore, projects such as the Bikethon and the Electric Car Race have made me feel more confident when working in the workshop with different machinery. I am excited to continue developing my skills and exploring new design ideas in Year 2.

Design Methods

Graphic Design

Photography

Drawing

Mechanics

Electronics

Digital Modelling


Brief: We were assigned these exams to test and challenge our Adobe Software Skills. The tests required us to use a range of tools in Photoshop, Illustrator and InDesign.

Solo 90 mins each

Software Exams T

he Adobe Suite is a collection of software application used by designers around the world, allowing them to create anything their imagination allows. This therefore makes the Adobe Suite a vital tool I should utilise in my design projects. Throughout my first year I have been taught and shown the various capabilities of Adobe Photoshop, Illustrator and InDesign. The tools situated inside these programs are very powerful, helping me to create presentation boards, leaflets and even this portfolio you’re reading right now. The software exams helped ensure I knew how to use the Adobe Suite to my advantage and produce digitally engaging work in different design projects.

Graphic Design

Photography


Exam 1: Using Photoshop and InDesign, create 2 posters displaying the work of Charles and Ray Eames


Exam 2: Using Photoshop and Illustrator, create a movie poster for the film ‘Ex_Machina’


Brief: To design a piece of furniture from Plywood that reflects the playful, yet functional, characteristics of the IKEA Brand.

Duo 6 weeks

IKEA Playful Plywood I

kea are regarded as one of the world’s most influential and popular furniture brands- they are renowned for their flat-pack furniture and playful designs. This brief tasked myself and Luke Kingham with designing a new piece of furniture for IKEA made predominately from plywood. This brief took us through a complete design process from research to manufacturing a final replica of our product in Plywood. We were very excited to be given the opportunity to showcase our product, Vaxande, at LSBU’s Design Show “Product of South Bank”.

Design Methods

Graphic Design

Drawing

Mechanics

Digital Modelling


IKEA Sketch Models

Ditto

Simplistic, multi-functional product that can mimic a range of common furnitures seen inside the home.

Hemlighet

A TV and table combo. A usefully hidden pull out dining table, kept safely inside your TV stand.

Transformate

Squash

An outdoor furniture piece that can be transformed into different arrangements such as a long bench or storage unit.

A pull out chair that’s great for saving space in the home. Can be pushed into a very-nearly-flat shape and stored away conveniently.


TAKING A STAND Following a one month trial of standing desks in a London Office the following results were recorded:

GREEN LIFE = BETTER LIFE

54%

Improvement in productivity

32%

ed e c u c ed sen R b a

Reduced stress

I pr nc od re uc as ti ed vi ty

Less reports of back pain / tension

37%

Reduction in fatigue in the workplace

Boosted creativity

Cleaner air

61%

Reported feeling more content at work

Weight Muscle

Blood sugar

Mobility

Cholesterol

Flexibility

37%

44%

58%

38%

Fall in tension & anxiety

Improvement in peer relations

Increase in productivity

Reduction of stress

Statistics sourced from: https://www.xdesk.com/blog/sitting-vs-standing/ https://www.ciphr.com/advice/plants-in-the-office/


it grows with you.

A versatile desk, producing a green workspace for you to enjoy. Green life grows in harmony with you, creating an environment proven to reduce stress and increase creativity. A seated or standing set up lets you work how you want to in comfort.


VÄXANDE

Designed by Joseph James and Luke Kingham for

Please take a look at our product leaflet


HOW DOES IT WORK? Composed of only 6 main parts, making it quick and easy to assemble

Benefit from Växande’s convenient and health benefiting features

Dowels are inserted through holes, holding the desk at seated or standing position

Fold Worktop away to save space in your room

Remove dowels and slide desk easily between seated and standing positions

Place plants into the shelves to create your Green Workspace

VÄXANDE designed for

IKEA


VÄXANDE & IKEA An affordable desk that “works for the many, not the few”

Our ‘plant ports’ are built especially for IKEA’s plant range

Växande works with users that have small living spaces, by folding away when not in use

Växande combines function & simplistic design for enjoyable use

Växande encourages the improvement of productivity and better health - helping people “live a better life at home”

Low number of components makes Växande easy to flatpack

Users can choose the colour of the Side Posts, adding a personal touch

Växande is made from sustainable materials


Brief: Produce a Bridge structure (as light as possible) from Balsa Wood, that spans a distance of 2 meters and can hold a weight of 5kg

Solo 2 Weeks

Balsa Bridge T

his seemingly simple project required me to make a bridge from Balsa Wood that would hold a weight of 5kg. However, the brief also required the bridge to be as lightweight as possible, making it a real challenge. After conducting research into truss bridges and strong, lightweight structures, I found inspiration in the simple girders that are commonly used in construction. This simplistic structure would require only a small amount of material and provide good strength, helping me achieve a weight of merely 40 grams. As stated by the brief is utilised the properties of paper in my design and used wood adhesive to strongly bond the wood together.

Design Methods

Drawing

Mechanics


Balsa Bridge Project

Mark out cut lines on each piece of wood

Research + Manufacture Cut out all bridge pieces using cutting knife Method of Sections

Method of Joints

If a beam or truss structure is not moving, then any section of that structure must be in equilibrium. Therefore the structure can be split into different sections and the shear force and moment can be calculated at each point.

If a structure is not moving then every joint in that structure must be in equilibrium. This knowledge can be used to find the force in each member of the truss using free body diagrams and trigonometry.

Glue joints together using super glue and wrap paper strips around joint for reinforcement

Bond horizontal and vertical pieces together using wood adhesive to form the overall T-beam

Drew a range of design ideas, using theories taught in my mechanics module to mathematically determine viable solutions.

Allow all glue to dry for 24hrs and then prepare bridge for testing

Photo by Denys Nevozhai on Unsplash

Explored bridges from around the world, seeing what inspiration I could gain from their form and use of mechanics Photo by Lance Asper on Unsplash

Bridge Diagram

These ends came in contact with the surface of the table, preventing the bridge from sliding

The edges were the horizontal and vertical pieces meet, are lined with strong wood adhesive

Paper wrapped around the joints helped hold the structure together and is a lightweight way of binding the joint securely.

This is where the joints are located, extending the length of the bridge so it spans the required distance

The weight is hung from the centre of the bridge, where the top surface has maximum depth, spreading the load of the weights

The bridge is inspired by simple ‘t shaped’ girders. A strong structure that doesn’t require much material and is simplistic in design.


My 40 gram bridge was able to hold the target weight of 5kg comfortably

Bridge Diagram


Brief: To manufacture a whistle from an engineering drawing using Lathe and Mill machines

Solo 2 Weeks

Whistle Project I

n this practical project I followed a set of instructions and engineering drawing to manufacture an aluminium whistle. Using a lathe and mill I drilled the various features of the drawing onto the material, carefully following the instructions to achieve a good finish. Furthermore, finer details were added using the pillar drill and hand tools, to refine the design into a functional accessory. I found this brief very challenging as I had never used a lathe or milling machine, but persevering with this project has helped me to become more comfortable using these machines and techniques.

Design Methods


Whistle Project Manufacture Process

Use centre drill bit to pilot end of billet

Drill billet with 4.5mm bit to 42mm depth. Then repeat with 6.5mm bit.

Turn down 65mm of billet A to 11mm diameter

Use Jig A to remove 8mm of material, to 5mm depth from the curved end

Add a radius to the undrilled end of Billet A

Remove billet A and cut with hacksaw to remove the excess billet

Use Jig B and Pillar Drill to add a hole to the flat surface (for keyring)

Create billet B using the hacksaw and file. Achieve a piece that fits tightly into the entry hole, creating a whistle sound

Form the wind hole by using Jig A to remove material to a depth of 11mm


Whistle imagined as a Duke of Edinburgh Accessory for expeditions

Skills gained: Gain of confidence in the metal workshop Using the Lathe and Mill to produce a metal product Reading an engineering drawing to create an accurate model Being safe in a metal workshop and while using the machinery Using hand tools to refine a model and add finer details Using Jigs to achieve different cuts and drills

Background forest image by Kiwihug on Unsplash


Brief: Design and create an electric car and race it against fellow classmates. Every car must use the same motor and wheels of 60mm diameter.

Solo 4 Weeks

Electric Car Race T

his practical brief required me to design and make a working electric car that would be raced against colleagues in a drag race. Initially, I started by assembling a range of gear ratios to see which setup would be most effective over the track (20 metres). Once I had found a suitable gear ratio, I began to model the car’s chassis out of card to gain an understanding of the product’s architecture. With a working cardboard chassis I reverse engineered the sketch model inside of Fusion 360, exported the drawing as a DXF and laser cut the final chassis onto 2mm perspex. Finally, I created a blue foam form and vacuum formed over this to create the shell of car.

Design Methods


Electric Car Skeleton (Top View)

Wheel Axle

Frame holder

5V DC Motor

Motor Frame/ Housing

30 teeth spur gear

3mm nut

50 teeth spur gear 60mm diameter wheels Motor Assembly

Battery Box

On/off switch

Track tail 10 teeth spur gear

Screw Holes

Axle Clamp

Body Mount

3mm diameter screw

Motor Assembly (Exploded View)


Final Electric Car Model Background Photo by Cosmic Time Traveller on Unsplash


Brief: After conducting detailed research into the requirements and needs of a specific user, design a lunch box for this target market.

Solo 8 Weeks

Lunch box User Design T

his was an insightful project that helped me learn the importance of detailed user research to create a product that will benefit and work for the desired target market. Using the ‘Live Review’ feature inside of Fusion 360 gave me experience in working with a real client, gaining their feedback and opinions in real-time. I conducted detailed research into how products can be designed for autistic children, by considering their special needs and behaviours. Discussing my ideas with a teacher who had worked with Autistic children during their career was vital part of my design process. I utilised the tools inside of Fusion 360 to create a range of digital models, with working features, to effectively communicate the idea to the client during the live reviews.

Design Methods

Graphic Design

Drawing

Digital Modelling


Bug Box is a functionaly fun Lunch Box designed for Children aged 7 upwards - including features especially considered for Autistic Children. Bug Box lets children doodle while eating their lunch, a calming activity, helping children to quietly eat at school. Parents can also write messages to their children on the Butterfly’s wings. The antennae work as a fidget toy for autstic children and they can doodle/colour to make their Butterfly unique!


Write messages + doodle... Pens are stored inside your Bug Box

Take your Bug Box anywhere...

Top View

Attachment hole means Bug Box can be attached to any bag...

Use a system that works for you...

...Or place Bug Box inside your backpack!

with trays

without trays

mixed layout


Brief: Using Fusion 360, design a new concept car and reverse engineer electric components inside of CAD and insert them into your design.

Solo 8 weeks

CAD Car Design U

sing Fusion 360, I was required to reverse engineer a set of electrical components and create a concept car design using surface modelling. I used joints and motion links inside Fusion to create a working mechanical assembly of the motor, similar to the configuration used in my Electric car model. I collated a range of inspirational images of cars to help influence the creation of my own stylish concept. Sketching, development and Surface modelling helped me to design a concept car that I am very pleased with. I also produced an assembly drawing for the car, displaying its key dimensions.

Drawing

Digital Modelling

Mechanics


I entered the sculpt environment and began drawing out the front face of the car. I constantly referenced my hand sketches to maintain a similar design and achieve correct proportions Using the edit form feature and the ‘alt’ key I was quickly able to produce a shape which I manipulated into the form I had drawn

To refine and develop my ideas I considered the product architecture of the Car. I drew out different arrangements to figure out where features such as the wheel arches would be located At this stage I also thought about the style and paint used on my car, to help it achieve a striking aesthetic.

I studied the brief carefully and concluded on the different requirements of the project. I highlighted key points to help me focus on the tasks at hand and started creating an inspiration board on Pinterest. This inspiration board included an array of different photographs of stylish cars and hand drawn sketches of automobiles too.

I moved between these 2 stages freqeuntly to ensure my designs...

Reserach + Planning Initial Designs Idea Development Wheels Body - Front Body - Side Inspiration Board:

...took influence from the inspiration board I produced

Reserach + Planning

Initial Designs

I followed a similar process while designing the side profile of my Car to make sure the CAD Model resembled my sketches. After I had modelled the side profile vaguely, I added in finer details such as giving the side profile curved edges and a negative feature.

I started my CAD model by designing the wheels for the car. I referenced a number of images on my inspiration board to achieve a form that is realistic and would provide the correct proportions. I used the move/copy tool and the mirror tool to quickly produce the layout of my car’s wheel base. I am pleased with the design of the wheels

I created a range of hand sketches of car side profiles to explore the different forms I could achieve. The inspiration board helped me take influences from famous cars, ensuring that the designs looked stylish and realistic I took care when drawing the side profiles to make sure the proportions of the drawings were correct

Idea Development

Wheels

Body - Front

Body - Side


I proceeded with the same process of using the different creation tools inside the ‘edit tool’ feature. I created the spoiler and back profile of the car, again referencing my drawings to achieve a similar form. I used the ‘Merge edges’ tool frequently to join the edges I had drawn together in the spoiler and bumper

Body - Back

I inserted a ‘box’ shape inside the sculpt environment and pulled various edges and vertices to create the wing mirrors shown above. I took care when making the form of the mirrors, to make sure their proportions were correct compared to the rest of the design. I am pleased with their suitable and simplistic form.

Windows

Wing Mirros

I started by drawing a ‘plane’ inside the sculpt environment. I manipulated the plane using the edit form tool, using the ‘alt’ key to create new faces. This resulted in the Window shell you can see below, I am pleased with its form, as it gives the car a futuristic feel and compliments the shaping of the main body

Body - Back

Windows

After applying the finishing touches to the design and spending time turning the t-spline bodies and surfaces into solid bodies, I began to render the car. I scrolled through my inspiration board to get inspiration for colour and decals. This resulted in the final designs seen on my presentation board. I rendered a range of views in full quality to show the car design to its full potential

Details

Rendering

I spent a lot of time refining my design to make it look realistic and have the necessary features of a car. I also added final touches to the car using tools such as ‘crease’ edges. This allowed me to vary the form of the car, using smooth and sharp edges

Wing Mirrors

Details

Presentation

Finally, I collected the best CAD renders and sketched out a range of layout designs for my presentation board. My aim was to create a simplistic board that would give the attention to the car I have created. I also designed a brand for my car, that I felt represented its style and to give the board more realism.

Rendering

Presentation


Kestrel Flight | Concept Car Design


FLIGHT


Brief: Design, make and race a recumbent bicycle in 5 days using recycled bikes and bamboo

Group 5 days

Team Viva - Bikethon L

aid Back Bikes is a test project in association with Aim93, LSBU, Autodesk and the British Human Power Club. The project aims to inspire a future generation of designers and engineers to pursue STEM subjects. As part of Team Viva, we spent time over the Easter break researching into the mechanics and design trends of recumbent bicycles. As soon as we got back, we had just 5 days to design, manufacture and race a recumbent bicycle made from recycled conventional bikes and bamboo. This is one of the most challenging, yet rewarding projects I have experienced, pushing my team work and workshop skills to the max. I produced a video montage documenting our design journey from a rough sketch into a fully functioning recumbent bicycle.

Design Methods

Graphic Design

Mechanics

Drawing

Digital Modelling


Why STEM subjects?

LAID BACK BIKES

Inspire a future generation of designers and engineers to pursue STEM subjects in their education.

A Vehicle powered on team work, ingenuity and excitement

Scan the QR Code to watch our Manufacture Video

STEM subjects form the basis of a huge number of careers. Flexible skills. Good employment prospects. Creative careers.

What is a recumbent bicycle? A Bicycle placing the rider in a laid back, reclining position. The lowered seating position places the rider in a more aerodynamic position... Enabling this HPV to achieve greater speeds than a conventional bike - making it a record breaker!


Ride at high speeds, in high comfort. Lightweight steel frame Comfortable Cruising Ultra maneuverability Ergonomic seating Rear wheel drive Adjustable frame Low chassis

Reclined position improves aerodynamics

6 gears

Long chain and cranks increase leverage Adjustable handbars for personal comfort

Will you break the landspeed record?


Brief: Using Mechanics as mathematical proof, design a Pipe Climber that can scale a 2.5m pipe.

Group 4 weeks

Pipe Climber T

his project challenged my teammates and I to design a device capable of scaling a 2.5 metre pipe. However, we had to prove mathematically that our design would work using mechanical equations we had been taught throughout the module. We gave each team member different roles, ensuring that we covered all of the necessary areas in sufficient detail. For example, I was in charge of discovering the equations we would need to actually prove our design would work and I was given the role of creating the video walk-through for our project. We regularly held team meetings to keep track of our progress and bring together the different areas of work we had been exploring. My team and I designed a solution called ‘infini’ which could scale the 2.5 metre pipe is a time of approximately 7.5 seconds

Design Methods

Mechanics

Drawing

Digital Modelling


How does it work? infini is powered by 3 AAA batteries, giving a total voltage of 4.5V, causing the motors and both ends to work at full power.

The motor turns with an rpm of 3600, causing the rotation of the gears

The gears rotate and then causes the driving wheels to move the device upward. Each wheel has an rpm of 120, and a linear speed of 0.188 m/s

Project Video

The stabiliser springs apply a total force of 3.43N to the inside wall of the pipe.

The total weight of the Device is 2.943N, therefore the force applied by the springs stops the device from falling.


Luke Kingham, Elisa Puccinelli and Joseph James Project aim: To design a device of any construction and propulsion method, to climb up the inside of a piece of vertical transparent tube lifting an increasing load in the form of a chain. Exploded View

What We Knew

Stabilisers wheels

Stabilisers expansion spring

What we calculated

0.3 kg

Stabilisers hold

9.81 ms -2 4.5V Main climber body

3600 rpm 7.5 s

120 rpm 1.67 N

Battery pack and motor area

Wheel expansion spring

Main body wheels

d= 0.105 m

3.43 N

2.5 m 0.188 m/s

Wheel bolt Drive belt

Components 6V electric motor

High performance electric motor in a miniature space.

Battery Pack

Pack of 3 AAA batteries.

30 mm diameter wheels

These wheels are directly connected to the motor.

15 mm diameter wheels

These stabiliser wheels have free movement.

Main climber body

The device’s main body was designed using less material as possible in order to have light weight.

Expansion springs

The expansion springs push the stabilisers outwards holding the device securely in place avoiding it to fall down the pipe.

Drive Belt

The drive belt sits inside negative of wheel to cause movement.

In order for the device climb up the pipe the driving upward force of the wheels caused by the motor, must be greater than the downwards force created by device’s weight and friction. To adapt the design to carry a heavier weight, we could use springs with a higher stiffness. This would increase the force applied by the spring to the inside wall of the pipe - allowing the device to hold larger weights if needed. For example, to account for the downward force of the chain at maximum load, we could use a stiffer spring. The coefficient of friction for plastic on plastic is around 0.3-0.4. By using rubber wheels there will be a suitable amount of friction between the inside wall and wheel therefore stopping the device from sliding down.


This section displays a range of my drawing work and renderings, from my Visual Communications Module.

Solo

Drawing - Semester 2 T

his section of the portfolio displays some of my drawing work for Semester 2 from my Visual Communication drawing classes, plus some work from Design projects. During semester 2 I have continued to develop my sketching and rendering skills by studying a number of different products. For example, my rendering of the Xbox One controller helped me learn the importance of adding tone to a drawing, to apply a sense of depth. I have also attempted to explore different mediums, this is displayed in a presentation board i created for the IKEA project, where I painted a background using watercolours, and afterwards superimposing a CAD render into the environment.

Art + Drawing


it grows with you.

Designed by Joseph James and Luke Kingham for

A versatile desk, producing a green workspace for you to enjoy. Green life grows in harmony with you, creating an environment proven to reduce stress and increase creativity. A seated or standing set up lets you work how you want to in comfort.


Standard Edition Immerse yourself in the action with the Xbox One wireless controller Version 2, featuring a silver streamlined design with a soft-touch feel. Built with new impulse triggers to deliver fingertip vibration feedback, this wireless controller lets you enjoy a real-to-life experience as you feel every jolt and crash in high definition.

Design Lab Edition The special edition Design Lab controller for Xbox One includes a number of enhancements, giving you a competitive edge over fellow gamers. New features include a bold new colour scheme, extended analogue sticks and rubber outerlay for added comfort. New interaction buttons make it even easier to move between the social dashboard and your games and new LED lights visually engage you with every explosion and crash you experience.


XL Staple carrier holds large quantity

Rubber overlay for added grip

Designed to fit comfortably in the user’s hand

made from

100%

recycled plastic

Rubber base prevents sliding

Vibrant aesthetics emphasises product’s green qualities Lightweight design

Green machine is an upcoming brand boasting stationary equipment made from 100% recycled plastic. This stapler is the first product in their new range, bringing sustainability into the workplace. Organise your work with ease, knowing you’re doing your part for the environment.

Green Machine


joseph james

Joseph James - Year 1 Design Portfolio  

Portfolio showcasing all of my design work from my first year of studying Engineering Product Design at LSBU.

Joseph James - Year 1 Design Portfolio  

Portfolio showcasing all of my design work from my first year of studying Engineering Product Design at LSBU.

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