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segmentation, xvi, 116

Strategy Canvas, 129, 130

services. See Products and Services

Strategyzer logo, explained, x

Skype, 157

stress testing, 154–155

social jobs, of customers, 12

supporting jobs, of customers, 12

social media analytics, 109

Swatch, 90

Southwest, 91

synthesis, 116, 117

Speed Boat (Experiment Library), 233 Split Testing (Experiment Library), 230–231 Square, Testing the, 192–193 stakeholders identifying, 50–51 role-playing and, 107, 124–125 Starting Points, 86–103

T

Taobao, 268–271 technology push, 94, 96–97 Test, 172–252

addressing customer concerns with, 88–89

Customer Development process, 182–183

books and magazines for, 92–93

experimenting to reduce risk, 178–179

design constraints and, 90–91

Experiment Library for, 214–237

innovation with Customer Profile, 102–103

(See also Experiment Library)

push versus pull debate, 94–95, 96–97, 98–99, 100–101

Lean Startup, applying, 186–187

shaping ideas with, 70–71

Lean Startup movement, 184–185

tips for, 93, 97

principles, 180–181

start-ups, Value Proposition Design for, xviii

Progress Board, 242–243, 244–245

Step-by-Step Testing, 196–213

step-by-step, 196–213

avoiding data traps, 210–211

(See also Step-by-Step Testing)

extracting hypothesis, 200–201

systematic design and testing example, 246–251

Learning Cards for insight, 206–207, 213

testing process, summarized, 240–241, 252

learning speed and, 208–209

Testing the Circle objective, 190–191

overview, 198–199

Testing the Rectangle objective, 194–195

prioritizing hypothesis, 202–203

Testing the Square objective, 192–193

Test Cards for experiment design, 204–205, 212 tips for, 210

tips for, 183 Test Cards, 204–205, 212

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