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2006 Taobao — Small Business-to-Consumer (B2C) Key Partnerships

Alipay (payment system)

STRATEGYZER.COM / VPD / EVOLVE

270 Banks

Helping businesses succeed

Key Activities

Developing commerce infrastructure

Value Propositions

Customer Relationships

Online customer service

App Devs + Fashion Models

Two-way review system

Chinese speaking consumers

Training and Empowerment

Web retail with choice + trust + price/ quality

Key Resources

Expert Logistics

Customer Segments

Channels

Grow Business Taobao.com

Cost Structure

Micro + Small Businesses

Chinese speaking sellers

Revenue Streams

Premium for advanced shop features

Ads

2

1

Pivot toward microentrepreneurs

Birth of microentrepreneurs

Taobao shifts focus and

The Taobao platform

builds on this trend by cater-

becomes so popular that

ing to micro-entrepreneurs

millions of sellers see an

Sell products

opportunity to become Inclusion of third-party

micro-entrepreneurs

service providers to

Make a living

strengthen the value proposition Creation of the ‘Taobao University’ to help entrepreneurs navigate the platform and learn about business

Fulfill a passion

Profile for Joseph Ngongo

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