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Measure

Learn

Business Model and/

Performance of

If and why you need to

or Value Proposition

conceptual prototype:

adapt your conceptual

Canvases to shape

fit between customer

prototypes

your ideas throughout

profile and value map,

Assumed financial

the process

ballpark figures, design

performance of your

assessment with 7 busi-

business model

ness model questions

Assumed fit

187

I present Shrek models, that’s a Yiddish expression for making people nervous. Frank Gehry, Architect

Which hypotheses you need to test Interviews, obser-

What actually happens

If and why you need

vations, and exper-

in your experiments

to change any of the

iments to test initial

compared with what

building blocks of

value proposition

you thought would

your Business Model

and business model

happen (i.e., your

or Value Proposition

assumptions derived

hypotheses)

Canvas

MVPs with the bene-

If your products and

If and why you need

fits and features you

service actually relieve

to change the prod-

want to test

pains and create gains

ucts and services in

for customers

your value proposition

There are no facts in the building… So get the hell out and talk to customers. Steve Blank, Entrepreneur & Educator

from conceptual prototyping

Which pain relievers and gain creators work and which ones don’t

Fail early to succeed sooner. David Kelley, Designer

STRATEGYZER.COM / VPD / TEST / 3.0

Design/Build

Profile for Joseph Ngongo

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