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Unit Unit Unit

C

B

A

Established Organizations XIX

setting out to improve or invent value

Main challenges

propositions and business models P rocess

Get “Innovating in Established Organizations” poster

ǃɲ Get buy-in from top management. ǃɲ Get access to existing resources. ǃɲ Manage cannibalization.

Main opportunities

ǃɲ Overcome risk aversion.

ǃɲ Build on existing value proposi-

ǃɲ Overcome rigid and slow

tions and business models. ǃɲ Leverage existing assets (sales, channels, brand, etc.). ǃɲ Build portfolios of business models and value propositions.

processes. ǃɲ Produce big wins to move the needle. ǃɲ Manage career risk of innovators.

STRATEGYZER.COM / VPD / INTRO

Teams within existing companies

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