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EXERCISE STRATEGYZER.COM / VPD / DESIGN / 2.5

152

From Value Proposition to Business Model… OBJECTIVE

OUTCOME

Practice the connec-

Improved skills

tion between value

A1 Front Stage. Prototype a revenue model, select distribution channels, and define the relationships that could be adopted with customers. ?

The Business Model Canvas Key Partnerships

Key Activities

Value Propositions

proposition and

Customer Relationships

Customer Segments

business model with no risk

Your Idea from page 96

Your idea from page 96 Key Resources

Channels

← From p. 96

Cost Structure

Revenue Streams

Part A Design the Full Business Model.

On page 96 you imagined a value proposition to commercialize an innovative compressed air energy storage technology. Now map out the remaining business model elements and sketch out the rough numbers (part A).

A2

?

A3

Backstage.

Assessment.

Add the Key Resources, Key Activities, and

Assess your prototype and detect possible weak-

Partners required for the model to work and use

nesses of the business model → p. 156.

that to estimate the cost structure.

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